This presentation is an update review of the raising awareness and funds for nonprofits in the context of the digital age. Infographics and case studies from acitivity on GivenGain are presented to illustrate the points made.

1. Online Activism:
The Rise of Social Fundraising
Colin Habberton
SAIF Convention 2013
Glenburn Lodge, South Africa

2. Colin Habberton.
GivenGain Foundation.
@relatomics
colin@givengain.com

3. Social Fundraising

4. In 2008

3 million donors made a total of
6.5 million donations online

Donations for the campaign
totalled more than $770 million

Of those 6.5 million donations, 6
million were $100 or less

The average online donation was
$80

The average donor gave more
than once
The Hope
Source: http://voices.washingtonpost.com/44/2008/11/obama-raised-half-a-billion-on.html

5. In 2012

4.4 million donors

Raised a total of $1.1 billion

The average donation - microdonations

Of that $690 million were donated
online

https://contribute.barackobama.com
raised $250 million from
4,276,463 online donations in 6
months
The Hope Revisited
Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/

6. Estimates in:
2001 = $550 Million
2003 = $1.9 Billion
2005= $4.53 Billion
2006= $6.87 Billion
2007 = $10.44 Billion
2008 = $14.64 Billion
2009 = $15.48 Billion
2010 = $17.65 Billion
2011 = $20.29 Billion
 US represents more than ½ the global online philanthropic market
 Globally more than $40 billion in online donations and growing
 Over ZAR 400 billion per year
 New world - No boundaries, no limits
Fundraising in the Digital Age
Source: http://www.thinkadvisor.com/2013/06/24/online-donations-surged-in-2012

7. July 2010 – July 2013
 Average online one-time donation in 2012 was $60
•
Average online monthly donation in 2012 was $19
•
One-time gifts accounted for 89% of online giving, while monthly gifts accounted for 11%
•
33% of non-profit online revenue was sourced to email
Fundraising in the Digital Age

8. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

9. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

10. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

11. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

12.  ‘Learning Age’?
 Social Networks
 Over 1 billion users
 700 billion minutes
 300,000 Volunteers
 70 Languages
 1 Functional Language
 Sharing x 200+
 ‘Followers’
 ‘Friends’
The Learning Age

13. Image (delete text).
The Web: The World We live in

14. Social Media: The Conversation Prism

15. 'Cradle of Mankind‘
 54 Countries
 2nd largest continent
 2nd most populous
 Covers 20% of land area
 Over 1 billion people
 15% of world population
 Colonial history
 Comprehensive diversity
 Rising economic growth rate:
6% for 2013
AFRICA: The Final Frontier
Source: http://en.wikipedia.org/wiki/Africa
Source: http://www.bbc.co.uk/news/business-23267647

16. AFRICA & ICT: The Present

17. AFRICA & ICT: The Potential

18. AFRICA: A Legacy of Activists…

19. Introduction
 Platform Overview
 Selected Clients
Case Studies
 The Cause
 The Corporate
 The Campaign
 The Competition
 The Crazy
Summary Insights
Case Studies: Online Activism

20. Context: GivenGain Platform Functionality

22. GreenPop & The ‘Treevolution’
 30,000+ Trees planted in 3 years

Over USD 63,000 in 7 months
 Community upliftment
 Certificates & co-ordinates
 African expansion: Zambia
Key Success Factors
 Inspirational Creativity
 Simple Message
 Tangible Deliverables
 Relevant & Real Impact
Case Study: GreenPop

23. Cancer Association of South Africa
 Multiple campaigns throughout the year
 Cancer awareness & fundraising
Shavathon: Multi-site/person events
 4 Teachers raised USD 10,000 in 2012
Activist campaigns
 Group of 6 friends raised USD 44,000 in
2013
Key Success Factors
 Integrated campaign
 Community engagement
Micro-donation driven
CaseStudy: Cancer Association of South Africa

24. CHOC’s ‘Cows’
 Children’s Cancer Cause
 700+ Fundraising Activists
 Wear Cow suits in races
 2011, over USD 110,000 in 100 days for the 94.7
 2012, over USD 130,000 in 100 days for the 94.7
Key Success Factors
 Community of Activists
 Accessibility of the Cause
 Supported administration
 Wild & Wacky
Cast Study: The Cows

25. IUCN
 IUCN Big Swim
 Endangered Dugongs
 4.25km across Lake Geneva
 Raised over USD 20,000 in 30 days
Key Success Factors
 Leveraging personal networks
 Challenge for a good Cause
 Executive level participation
Cast Study: IUCN

26. CHOC Childhood Cancer Foundation SA
Activist campaign
 12 employees - Crown Worldwide Group
 Crown Kilimanjaro Climb for CHOC
 Raised over USD 30,000 in 6 months
Key Success Factors
 Leveraging global employee network
 Personal, extreme but achievable goals
 Multiple objectives: Wellness & CSR
Cast Study: Crown Relocations & CHOC

27. Put Foot Foundation
 Annual Put Foot Rally
 58 crews, 8,000 km, 18 days
 Raised over USD 30,000 in 2011
 Raised over USD 58,000 in 2012
 Raised over USD 112,000 in 2013
Key Success Factors
 Fun & Adventure
 Multi-media integration
 Public promotion
Cast Study: Put Foot Rally

28. Strategy
Execution
 The Power in People
 Integrated Campaigns
 Transparency of
 Audience Segmentation
Purpose
 Mass Participation
Events
 Remarkable Creativity
 Courage & Intention
Insights: A summary
 Multi-media Content
 Dynamic, Direct
Dialogue
 Community
Management

29. Online Activism:
The Rise of Social Fundraising
Colin Habberton
SAIF Convention 2013
Glenburn Lodge, South Africa
@relatomics
colin@givengain.com