Creative Commons CC+ Overview

Slideshow Transcript

1. Slide 2: Jon Phillips Business + Community Developer jon@creativecommons.org
2. Slide 3: share, reuse, and remix— legally
3. Slide 4: sf, nonprofit, small, 4.5yearsold, freelicenses, freetools, scientists, artists, authors, educators, business, bloggers, vloggers, lawyers, writers, developers, business, commerce
4. Slide 5: If you want to... Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute content, then you need to ASK!
5. Slide 6: CC provides free licenses for content (creative works).
6. Slide 14: Pre-digital copying and sharing
7. Slide 15: Permissions Culture vs. Participatory Culture
8. Slide 16: Restrictions vs. Freedoms
9. Slide 17: All Rights Reserved.
10. Slide 18: No Rights Reserved.
11. Slide 19: Some Rights Reserved.
12. Slide 29: http://creativecommons.org/license/by/3.0 Unless otherwise noted, this work is licensed under a CC Attribution 3.0 unported license.
13. Slide 37: ~200-300 million pieces of CC licensed content on the web
14. Slide 38: Creative Commons lowers the transaction cost associated with reuse of creative works (content)... http://en.wikipedia.org/wiki/Transaction_cost
15. Slide 39: Creative Commons has empowered the Sharing Economy to flourish.
16. Slide 40: Misconception Creative Commons licensing is not for business.
17. Slide 42: Sharing Economy Stereotypes sharing, notforprofit, illegal, free, small, limited, confusing, immature, unstable, risky, local, grassroots, custom, tshirt, jeans
18. Slide 43: Reality.
19. Slide 44: Sharing is cultural status quo.
20. Slide 46: Commercial Economy Stereotypes expensive, forprofit, distant, corporate, evil, unfriendly, complex, establishment, suit, tie, jetsetting, bigbusiness, faceless
21. Slide 47: Reality.
22. Slide 48: Transactions have a cost.
23. Slide 49: How may sharing be sustainable?
24. Slide 50: How may commerce be more human?
25. Slide 52: How can CC bridge the sharing and commercial economies?
26. Slide 55: CC+ is a human, legal and technical solution to bridge the sharing and commercial economies.
27. Slide 56: CC has solved the legal part (with primary 6 CC licenses).
28. Slide 57: CC has structured the social and technical part.
29. Slide 58: LEGAL FACT CC public licenses are not exclusive.
30. Slide 60: morePermissions
31. Slide 61: Social (including business)
32. Slide 65: Commercial licensing (Magnatune, PumpAudio, Scoopt)
33. Slide 69: Revenue sharing (Blip.tv, Revver)
34. Slide 72: Social media advertising (make commercial use, but give me a cut)
35. Slide 73: Media Hosting, Content Registries & Free Market Interoperability
36. Slide 74: Raise the level of water for all boats.
37. Slide 75: Technical
38. Slide 76: CC link + morePermissions link
39. Slide 77: Metadata “hooks”
40. Slide 78: cc:morePermissions
41. Slide 79: cc:attributionURL
42. Slide 80: cc:attributionName
43. Slide 82: <span xmlns:cc=\"http://creativecommons.org/ns#\" xmlns:dc=\"http://purl.org/dc/elements/1.1/\"> <span rel=\"dc:type\" href=\"http://purl.org/dc/dcmitype/Text\" property=\"dc:title\">My Book</span> by <a rel=\"cc:attributionURL\" property=\"cc:attributionName\" href=\"http://rejon.org/my_book\">Jon Phillips</a> is licensed under a <a rel=\"license\" href=\"http://creativecommons.org/licenses/by/3.0/\">Cre ative Commons Attribution 3.0 License</a>. <span rel=\"dc:source\" href=\"http://deerfang.org/her_book\"/> Permissions beyond the scope of this license may be available at <a rel=\"cc:morePermissions\" href=\"http://somecompany.com/revenue_sharing_agreement \">somecompany.com</a>. </span>
44. Slide 85: Application integration is great...
45. Slide 86: ...Platform integration is brilliant!
46. Slide 88: and making commercial deals on behalf of consenting users...
47. Slide 89: Lower transaction costs
48. Slide 90: Empower sharing that already happens...
49. Slide 91: Opportunity exists in...
50. Slide 92: commercializing useful services
51. Slide 93: high quality content
52. Slide 94: better distribution
53. Slide 95: 3 Ways to Get Involved
54. Slide 96: 1. Integrate CC+ into web platforms and applications Technically and Socially...
55. Slide 97: 2. Focus and demonstrate at least one strong business approaches... (revenue sharing, social media advertising, content hosting/registry, etc)
56. Slide 98: 3. Connect with other CC+ providers
57. Slide 99: BONUS Work with CC on promotions :)
58. Slide 100: Join the CC+ Network...
59. Slide 101: Jon Phillips Business + Community Developer jon@creativecommons.org