Creative Commons CC+ Overview

Slide 2: Jon Phillips Business + Community Developer jon@creativecommons.org

Slide 3: share, reuse, and remix— legally

Slide 4: sf, nonprofit, small, 4.5yearsold, freelicenses, freetools, scientists, artists, authors, educators, business, bloggers, vloggers, lawyers, writers, developers, business, commerce

Slide 5: If you want to... Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute content, then you need to ASK!

Slide 6: CC provides free licenses for content (creative works).

Slide 14: Pre-digital copying and sharing

Slide 15: Permissions Culture vs. Participatory Culture

Slide 16: Restrictions vs. Freedoms

Slide 17: All Rights Reserved.

Slide 18: No Rights Reserved.

Slide 19: Some Rights Reserved.

Slide 29: http://creativecommons.org/license/by/3.0 Unless otherwise noted, this work is licensed under a CC Attribution 3.0 unported license.

Slide 37: ~200-300 million pieces of CC licensed content on the web

Slide 38: Creative Commons lowers the transaction cost associated with reuse of creative works (content)... http://en.wikipedia.org/wiki/Transaction_cost

Slide 39: Creative Commons has empowered the Sharing Economy to flourish.

Slide 40: Misconception Creative Commons licensing is not for business.

Slide 42: Sharing Economy Stereotypes sharing, notforprofit, illegal, free, small, limited, confusing, immature, unstable, risky, local, grassroots, custom, tshirt, jeans

Slide 43: Reality.

Slide 44: Sharing is cultural status quo.

Slide 46: Commercial Economy Stereotypes expensive, forprofit, distant, corporate, evil, unfriendly, complex, establishment, suit, tie, jetsetting, bigbusiness, faceless

Slide 47: Reality.

Slide 48: Transactions have a cost.

Slide 49: How may sharing be sustainable?

Slide 50: How may commerce be more human?

Slide 52: How can CC bridge the sharing and commercial economies?

Slide 55: CC+ is a human, legal and technical solution to bridge the sharing and commercial economies.

Slide 56: CC has solved the legal part (with primary 6 CC licenses).

Slide 57: CC has structured the social and technical part.

Slide 58: LEGAL FACT CC public licenses are not exclusive.

Slide 60: morePermissions

Slide 61: Social (including business)

Slide 65: Commercial licensing (Magnatune, PumpAudio, Scoopt)

Slide 69: Revenue sharing (Blip.tv, Revver)

Slide 72: Social media advertising (make commercial use, but give me a cut)

Slide 73: Media Hosting, Content Registries & Free Market Interoperability

Slide 74: Raise the level of water for all boats.

Slide 75: Technical

Slide 76: CC link + morePermissions link

Slide 77: Metadata “hooks”

Slide 78: cc:morePermissions

Slide 79: cc:attributionURL

Slide 80: cc:attributionName

Slide 82: <span xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/"> <span rel="dc:type" href="http://purl.org/dc/dcmitype/Text" property="dc:title">My Book</span> by <a rel="cc:attributionURL" property="cc:attributionName" href="http://rejon.org/my_book">Jon Phillips</a> is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by/3.0/">Cre ative Commons Attribution 3.0 License</a>. <span rel="dc:source" href="http://deerfang.org/her_book"/> Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="http://somecompany.com/revenue_sharing_agreement ">somecompany.com</a>. </span>

Slide 85: Application integration is great...

Slide 86: ...Platform integration is brilliant!

Slide 88: and making commercial deals on behalf of consenting users...

Slide 89: Lower transaction costs

Slide 90: Empower sharing that already happens...

Slide 91: Opportunity exists in...

Slide 92: commercializing useful services

Slide 93: high quality content

Slide 94: better distribution

Slide 95: 3 Ways to Get Involved

Slide 96: 1. Integrate CC+ into web platforms and applications Technically and Socially...

Slide 97: 2. Focus and demonstrate at least one strong business approaches... (revenue sharing, social media advertising, content hosting/registry, etc)

Slide 98: 3. Connect with other CC+ providers

Slide 99: BONUS Work with CC on promotions :)

Slide 100: Join the CC+ Network...

Slide 101: Jon Phillips Business + Community Developer jon@creativecommons.org