2. SEPTEMBER/OCTOBER 2012
New Questions, Fast Answers Oracle Endeca
Information Discovery enables exploration
and analysis of complex and varied data / 23
Decisions, Decisions The art, science, and politics
of technology selection / 32 Copy. Compare.
Repeat. Quickly copy, compare, and synchronize
databases with Oracle SQL Developer / 63 From
Floor to Ceiling and Other Functional Cases
Part 7 in a series on the basics of the relational
database and SQL / 66 On Clustering Factor
and Validating Keys Our technologist explains
different statistics and very foreign keys / 71
SECURITY ON THE MOVE
Organizations use Oracle
Identity Management
solutions to secure operations
in the cloud and on the go
Engineered
for Innovation
So many conferences,
so much content:
Oracle OpenWorld,
JavaOne, and more
San Francisco
September 29–October 5
Complete
Cloud
Oracle unveils broadest cloud
strategy in the industry
3.
4.
5. 2 FEATURED CONTENT VOLUME XXVI - ISSUE 5 CONTENTS
SECURITY ON
THE MOVE
/42
As corporate computing services become more
diverse and the underlying IT infrastructure gets more
complex, authorizing users for enterprise information
systems becomes progressively more challenging. How
do you handle identity administration, authentication,
trust management, access control, directory services,
and governance for a roving workforce that expects
a consistent experience? Ideally, your information
systems should support access, permissions, and
password security across all devices and all locations.
Find out how organizations are using Oracle Identity
Management solutions to secure operations in the
cloud and on the go. —By David Baum
Cover: Robert Garcia
Engineered for Innovation /36 Complete Cloud /21
Oracle OpenWorld, JavaOne, MySQL Connect, Oracle’s cloud strategy
and several other events are set for San is the broadest in the
Francisco, September 29–October 5. Don’t industry, and Oracle
miss the wealth of learning and networking Cloud is the heart of
opportunities during this content-focused that strategy. Learn how
week. No matter what your role in the Oracle Oracle Cloud delivers
ecosystem—from Oracle database developer a complete, modern, and flexible enterprise
or Java programmer to Oracle partner or Oracle cloud that provides subscription-based access
Applications user—there is something just for to best-of-breed, integrated, and standards-
you in this diverse mix of keynotes, sessions, based application, platform, and social
educational opportunities, demos, and networking events. Get the details and start services—all completely hosted, managed, and
planning your trip to San Francisco in September. —By Karen Shamban supported by Oracle. —By Chip Brookshaw
SEPTEMBER/OCTOBER 2012 ORACLE.COM/ORACLEMAGAZINE
7. 4 DEPARTMENTS VOLUME XXVI - ISSUE 5
Up Front / 6 Community / 26 Technology / 51 Comment / 76
FROM THE EDITOR / 6 PARTNER NEWS / 26 ORACLE ADF / 51 IN THE FIELD / 76
Newsworthy BOOK BEAT / 26 Consume Early, Success in the Clouds
—Tom Haunert Consume Often Cloud tips from experienced
COMMUNITY How to service-enable Oracle IT pilots —Mark C. Clark
MASHUP / 8 BULLETIN / 31
News, views, trends, ADF Business Components IN THE FIELD / 77
News, people, and
and tools application modules for Users Find Their Way
happenings in the Oracle
consumption by SOA and Whatever your interest,
Technology Network
Web services clients there’s a user group out there
ARCHITECT / 32 —Frank Nimphius for you. —Mike Riley
Decisions, Decisions
BUSINESS ANALYST’S
The art, science, and politics
INTELLIGENCE / 56 CORNER / 79
of technology selection Lighten the Load
—Bob Rhubart
Identity and Access
Oracle Data Integrator 11g Centralized identity
UP CLOSE / 33 makes data loading flexible, management platforms are
Deeper Developments restartable, and routine. evolving to accommodate
Oracle ACE Director Cary —Mark Rittman new deployment methods
At Oracle / 11 Millsap shares lessons from a
PL/SQL 101 / 59 and access requirements.
EVENTS / 11 life of coding and business. Bulk Processing with —David Baum
Find out about upcoming —Jeff Erickson BULK COLLECT and
TIME CAPSULE / 80
technology and industry PEER-TO-PEER / 34 FORALL
Flashbacks: Culture. Industry.
events. Knowledge Bloggers Part 9 in a series of articles
Oracle. Oracle Magazine.
RESOURCES / 15 David Ricardo, Brendan on understanding and
—Rich Schwerin
Your guide to Oracle Tierney, Zeeshan Baig using PL/SQL
Webcasts, podcasts, white —Blair Campbell —Steven Feuerstein
papers, and more SQL DEVELOPER / 63
BRIEFS / 18 Make the Easy Move
Quickly copy, compare, and
The latest product news
synchronize databases with
INTERVIEW / 23 Oracle SQL Developer.
New Questions,
—Jeff Smith
Fast Answers
Oracle Endeca Information SQL 101 / 66
Discovery enables easy From Floor to Ceiling and
exploration of diverse and
Other Functional Cases
Part 7 in a series on the
changing data.
basics of the relational
—Rich Schwerin
database and SQL
—Melanie Caffrey
ASK TOM / 71
On Clustering Factor and
Validating Keys
Our technologist explains
different statistics and very
foreign keys. —Tom Kyte
SEPTEMBER/OCTOBER 2012 ORACLE.COM/ORACLEMAGAZINE
9. 6 FROM THE EDITOR
Newsworthy
Get the news and be part of it.
O racle Magazine publishes some small
amount of Oracle news every 60 days,
and that’s not an apology or false modesty on
approach for your situation in the sea of
information available to you—that’s another.
I’m not suggesting that anyone avoid looking
behalf of the magazine. Oracle generates far to Oracle Magazine, oracle.com, Oracle
more news about products, strategy, and tech- newsletters, Oracle Media Network, Oracle
nology in a two-month period than we could Technology Network, or any of Oracle’s social
possibly fit in the pages of this publication. media sites for information whenever you
(Take a look at the Oracle press release feed at need it. But in addition, Oracle will be pro-
pressroom.oracle.com to see what I mean— viding the news about products, strategy,
and to search for the latest Oracle news.) and technology live and in person the week
Information technology news is also the of Oracle OpenWorld in San Francisco,
kind of news that benefits from several dif- California, September 29 through October 5.
ferent approaches, formats, and presenta- In the same way Oracle news volume has
tions. Oracle Magazine strives to present increased, so have the activities the week of
Oracle news in news briefs and interviews, Oracle OpenWorld. Oracle OpenWorld and
community briefs, customer reference JavaOne continue as flagship conferences,
stories, technology how-to content, and anal- joined this year by the new MySQL Connect.
ysis. But even these variations are not enough But Oracle OpenWorld and JavaOne now
to guarantee that organizations have the include a series of new opportunities to
news they need to see the potential impact focus on the news and networking related
the latest Oracle products, strategy, and tech- to your role and interest. Check out “Next
nology could have on their own operations. Steps” for links to these @ OpenWorld and
@ JavaOne events, and check out “Engineered
NEXT STEPS OPEN UP for Innovation” (page 36) for the full lineup
Fortunately, as the volume of news about of Oracle events the week of September 29
LEARN more about Oracle and Oracle technology has continued through October 5.
Oracle OpenWorld to expand, it has gotten easier to sepa-
oracle.com/openworld
rate into components and address with a ANOTHER TIME
Oracle Customer Experience
Summit @ OpenWorld tighter focus. The aforementioned Oracle In the spirit of doing more and thinking
oracle.com/cxsummit press releases are now broken into bite-size small, this issue of Oracle Magazine brings
The Executive Edge @ OpenWorld bullets, suitable as launch points for social the “small plates” approach of our award-
oracle.com/events/us/en/executive-edge media conversations. Oracle Web pages, data winning MashUp to Community Bulletin
Oracle PartnerNetwork sheets, white papers, customer case studies, and the new Time Capsule. Let us know
Exchange @ OpenWorld
oracle.com/opnexchange and newer-media assets including podcasts, what you think about these pages, and for
JavaOne Webcasts, and videos present new infor- Time Capsule, let us know what pop culture,
oracle.com/javaone mation in all sizes, to fit the time you have industry, Oracle, and Oracle Magazine history
Java Embedded @ JavaOne and the approach you’re looking for when content you’d like to see.
oracle.com/javaembedded exploring any area of Oracle technology.
MySQL Connect Finding time—that’s one challenge. Tom Haunert, Editor in Chief
oracle.com/mysqlconnect
Finding the right information with the right tom.haunert@oracle.com
CONNECT: bit.ly/aVgo69 bit.ly/orclmagfb twitter.com/oraclemagazine linkd.in/orclmag
SEPTEMBER/OCTOBER 2012 ORACLE.COM/ORACLEMAGAZINE
10. Use your programmer's
point of view...
WIN!
Win a tablet or choose a 50% discount on
PL/SQL Developer! Use your programmer's skills to find the
secret code, go to www.plsqldev.com/code and have a chance to
win a new iPad or ASUS TF700! Challenge accepted?
Real solutions for Oracle developers.
Closing date: October 31, 2012
11. 8
MashUp
LOST PHONE APPS
News. Views. Trends. Tools.
With smartphones holding both personal and enterprise data, losing one can spell
disaster. These apps locate stray mobile devices and help secure them.
Find My iPhone Find My Phone Plan B Find My Phone
Locate your iPhone (for Windows) Download and install (for Blackberry)
on a map, make it Ring, lock, or locate this app remotely on This GENOA net
ring (even if the your phone on a map your phone after it’s works app lets you
sound is off), display from a Website and lost. PlanB sends get your phone’s
a text message, and erase the phone’s you the phone’s location via e-mail or
remotely lock the data. The app is built location and then SMS and make it ring
device or wipe out into the Windows lets you track the and flash. US$2.99
its data, all from Phone platform. Free phone via SMS. or free with ads
a Website. Free (Windows Phone). Free (Android). (BlackBerry).
(iPhone). apple.com windowsphone.com bit.ly/NItqeb bit.ly/O1wqAg
“The single most
important factor in
fostering true game
OLD PHOTOS, NEW LIFE changers isn’t the classic
lightbulb-above-the-head
Scanning your old photo prints and 35mm big idea. It’s the way
slides has been on your to-do list for years leaders and organizations
now. iPics 2 Go from ION Audio helps
you tackle this time-consuming task and
handle the discomfort,
adds the convenience of instant sharing the disorientation, and
to Facebook. Just place your iPhone4/4S the thrill (and pain) of
into a cradle on top of the iPics 2 Go box,
slide a 3x5 or 4x6 print or 35mm slide into
living with uncertainty,
the appropriate tray, and take a photo of finding clarity . . . , and
the print with the iPics 2 Go iPhone app. being surprised.”
iPics 2 Go is not a scanner but a mini photo —Soren Kaplan, author of Leapfrogging
booth where the original is isolated from all (Berrett-Koehler Publishers, 2012)
outside lighting and interference and posi-
tioned perfectly for your iPhone 4 camera. NORTH AMERICA LEADS
Built-in lighting illuminates a photo WORLD IN CPOS
without any glare or hotspots, resulting in 23 percent of North American organiza-
the best possible photos that your iPhone tions have a chief privacy officer (CPO).
can take. US$49.99. bit.ly/MPo1jJ Only 5 percent of organizations in Asia
and 3 percent of European organizations
have one.
Source: Carnegie Mellon, Enterprise Security:
CyLab 2012 Report, bit.ly/Pa84tl
Big Data Overload Sleep Better,
In an Oracle survey of 333 C-level executives from U.S. and
Canadian enterprises spanning 11 industries, 94 percent
said that their organization is collecting and managing
Work Better
You spend about a third of your life sleeping. To
more business information today than two years ago, by an maximize the benefits of sleep, it’s important to
average of 86 percent more. Other key findings: sleep a specific number of hours and also wake up
97% during periods of light sleep. Renew SleepClock
need to make changes to improve information optimization uses ultralow-power reflected radio frequency
93%
waves to monitor your movement during sleep and
believe they are losing revenue at an average rate of 14% annually because they
can’t leverage the information they collect does not require you to wear a wristband. Measuring low amplitude waves for
67% breathing and high amplitude waves for body movement, the SleepClock knows
say the ability to draw intelligence from their data is a top priority exactly when to wake you up so that you’ll feel refreshed the rest of the day. Your
60% sleep data is collected by an associated iOS application. With that data, you can
say their companies are unprepared to leverage the data deluge
compare your stats with an average for your gender and age to track your sleep-
Source: Oracle, From Overload to Impact: An Industry Scorecard on Big Data Business ing patterns. US$199.99. renewsleepclock.com
Challenges, bit.ly/ONfNcd
SEPTEMBER/OCTOBER 2012 ORACLE.COM/ORACLEMAGAZINE
12.
13. YOUR DESTINATION FOR ORACLE AND JAVA EXPERTISE
Written by leading technology professionals, Oracle Press books offer the most definitive,
complete, and up-to-date coverage of Oracle products and technologies available.
OCA/OCP Java SE 7
Programmer I & II Study Guide
Kathy Sierra, Bert Bates
Get complete coverage of all
objectives for exams 1Z0-803
and 1Z0-804 plus challenging
practice exam questions.
OCA Java SE 7 Programmer I
Study Guide
Edward Finegan, Robert Liguori
Get complete coverage of all
objectives for exam 1Z0-803
plus challenging practice exam
questions.
Oracle Exalogic Elastic Cloud
Handbook
Tom Plunkett, TJ Palazzolo, and
Tejas Joshi
Plan and deploy a reliable, secure,
highly available private cloud
computing infrastructure.
Effective MySQL: Replication
Techniques in Depth
Ronald Bradford, Chris Schneider
Implement MySQL replication to
build scalable business solutions.
Available in print and eBook formats
Join the Oracle Press Community: www.OraclePressBooks.com
Follow us: @OraclePress
14. EVENTS 11
Technology Events ORACLE USER GROUPS
UKOUG Development SIG Meeting
Conferences and sessions to help you stay September 6, Reading, England
www.ukoug.org
on the cutting edge
Utah Oracle Users Group
Fall Symposium
September 6, Salt Lake City, Utah
utoug.org
Oracle OpenWorld OUG Ireland BI and EPM and Technology
Joint SIG Meeting
September 30–October 5, San Francisco, California
September 11, Dublin, Ireland
Oracle OpenWorld is the most important educational and www.ukoug.org
networking event of the year for Oracle technologists,
customers, and partners. Thousands of sessions and hundreds New Zealand Oracle Users Group
Committee Meetings
of demos and labs empower attendees to get better results September 17 (online) and October 26
from their Oracle solutions today and to plan strategically for (Auckland)
the future. New this year is the Oracle Music Festival, nzoug.org/calendar
featuring five nights of rock, jazz, hip-hop, blues, and more. Ch’ti Java User Group Meeting
oracle.com/openworld September 18, Lille, France
chtijug.org
Brussels Java User Group Meeting
September 19, Brussels, Belgium
Cloud Connect storage-related aspects of cloud computing, brussels-jug.be
September 10–13, Chicago, Illinois data management, and virtualization, as well as
cloudconnectevent.com/chicago various storage technologies and protocols. Southern California User Group Meeting
September 19, City of Industry, California
More than 1,200 IT professionals, developers, questdirect.org/events/2460990
and technology executives are expected at SIOUG 2012
CloudConnect, where the tracks and workshops September 23–26, Portorož, Slovenia “Ask Tom Live” Seminar Featuring
Tom Kyte
revolve around all things cloud. bit.ly/LgPu13 September 20, Utrecht, the Netherlands
The 17th annual Slovenian Oracle Users Group bit.ly/NMY1eZ
Taleo World meeting consists of the SIOUG conference, cov-
Upper Midwest Regional User Group Fall
September 11–14, Chicago, Illinois ering business IT, business intelligence, applica- JD Edwards Breakout Meeting
taleoworld.com/2012 tion development, and IT administration; and September 20, Golden Valley, Minnesota
At this event, human resources, recruiting, and the Java Developer and Architect Conference, questdirect.org/events/2475076
staffing personnel discover how talent intelligence covering all aspects of Java-based solutions. Dallas Oracle Users Group
gives business managers the insights they need Database Forums
to drive higher business performance. Oracle SOA Cloud Service September 27 and October 25, Dallas, Texas
doug.org
President Mark Hurd is a keynote speaker. Technology Symposium
September 24–25, London, England East Coast Oracle Users Conference
HIMSS AsiaPac servicetechsymposium.com October 17–18, Raleigh-Durham,
North Carolina
September 17–19, Singapore This event focuses on innovations and trends in eastcoastoracle.org
bit.ly/Mm6wso SOA, cloud computing, and modern service tech-
This event is four gatherings in one: HIT X.0, nologies and features 80 speaker sessions. UKOUG Partner of the Year
Awards 2012
focusing on innovations in healthcare IT; mHIMSS, October 18, London, England
exploring the role of mobile technology in health- MySQL Connect www.ukoug.org
care; Care in the Community, examining IT adop- September 29–30, San Francisco,
Nordic User Group Tour
tion in nursing homes and inpatient hospice; and California October 23, Denmark
Standards and Interoperability, exploring the way oracle.com/mysqlconnect doug.dk
healthcare technologies interface and interact. Learn, share, and network with the MySQL com- October 24, Sweden
orcan.se
munity over two days of technical sessions, labs,
October 25, Norway
SNIA Storage Developer Conference exhibits, demos, and networking events. Oracle ougn.no
September 17–20, Santa Clara, California engineers, MySQL community members, users, October 26, Finland
bit.ly/L9c4L3 and customers share new MySQL features and ougf.fi
At this event, presentation topics include the discuss product roadmaps.
ORACLE MAGAZINE SEPTEMBER/OCTOBER 2012
15. 12 EVENTS
Zendcon PHP 2012
JavaOne October 22–25, Santa Clara, California
September 30–October 5, zendcon.com
San Francisco, California The PHP community gathers for technical ses-
JavaOne offers hundreds of technical sessions, sions and in-depth tutorials from international
hands-on labs, and small special interest gatherings. Keynotes, user group meetings, and Java industry experts, thought leaders, and experi-
University courses make for a full schedule. Conferencegoers learn and share practical tips and enced PHP practitioners. Topics include PHP
coding techniques usable today, and hear where Java technology is headed. Areas of focus best practices and cloud-based technologies.
include core Java platform, development tools and techniques, and much more.
oracle.com/javaone. Parcel Forum 12
October 23–25, Chicago, Illinois
parcelforum.com
CalConnect XXV Europe, the Middle East, and Africa discuss all At this parcel shipping industry conference, one
October 1–5, Zurich, Switzerland aspects of Oracle and Oracle’s PeopleSoft tech- day of tutorials will be followed by two days of
calconnect.org nologies used in higher education. workshops, case studies, panel discussions, and
The Calendaring and Scheduling Consortium roundtables covering six tracks.
gathers for its thrice-annual meeting, which HrOUG (Croatian Oracle User Group)
consists of interoperability tests, a technical Conference Oracle with 20:20 Foresight
conference, roundtables, and workshops. October 16–22, Rovinj, Croatia October 29–30, Perth, Australia
hroug.hr ausoug.org.au/2020
Apps World The Croatian Oracle community gathers to More than 300 end users, independent profes-
October 2–3, London, England present and analyze the past year’s news and sionals, Oracle employees, Oracle partners, and
apps-world.net events related to Oracle and other information Oracle service providers gather to discuss Oracle
More than 5,000 developers, mobile marketers, and communication technologies. core technologies, Oracle middleware, Oracle
mobile operators, device manufacturers, platform business intelligence, Oracle Applications, and
owners, and industry professionals are expected PMI Global Congress 2012— other Oracle products. A special one-day work-
at this global multiplatform event for the mobile North America shop on October 31 features Tom Kyte, Andrew
industry. The agenda includes 10 workshop October 20–23, Vancouver, British Holdsworth, and Graham Wood.
tracks, speed meetings, and awards. Columbia, Canada
bit.ly/LgWqLT DOCUMENT Strategy Forum
Cerner Health Conference 2012 More than 3,000 project management profes- October 29–31, Greenwich, Connecticut
October 7–10, Kansas City, Missouri sionals converge to discuss project manage- documentstrategyforum.com
bit.ly/Lsk4X4 ment topics, earn continuing education credits, Customer communications professionals
Healthcare professionals from around the world network, and listen to keynote addresses. convene to learn about strategies for content
discuss current issues related to clinical, finan- management, imaging and archiving, business
cial, administrative, and IT concerns. South African Oracle User process management, IT integration, and more.
Group Conference
GITEX Technology Week October 21–23, Sun City, South Africa Avnet Guide to Oracle:
October 14–18, Dubai, UAE saoug.co.za/conference2012 Understanding Oracle Seminar
gitex.com Under the banner “Connect, Communicate, and October 31, Reading, England
More than 138,000 technology professionals Collaborate,” this event includes two days of bit.ly/N0ESAv
from 144 countries discuss the consumerization keynotes, focused sessions, and networking. This seminar for Oracle partners delivers a high-
of IT, cloud, and digital strategies at the largest level overview of Oracle’s three main business
event of its kind in the Middle East, Africa, and Gartner Symposium/ITxpo 2012 areas—applications, technology, and hardware—
South Asia. Industry briefings for oil and gas, October 21–25, Orlando, Florida and describes each product area’s pricing and
banking and finance, healthcare, education, and bit.ly/M5OSM1 licensing rules and processes.
government sectors are on the agenda. October 29–31, São Paulo, Brazil
gartner.com/technology/symposium/br EVENTS LOCATOR
Higher Education User Group This gathering of CIOs and senior IT executives
EMEA Conference offers hundreds of analyst sessions, workshops, Oracle Events
October 16–17, London, England roundtables, and keynotes over several days. oracle.com/events
bit.ly/Pd2pRs Role-based and industry tracks focus on how IT Locate User Groups
bit.ly/IjxKyd
Colleagues from educational institutions around will affect business today and in the future.
SEPTEMBER/OCTOBER 2012 ORACLE.COM/ORACLEMAGAZINE
18. RESOURCES 15
What’s New at Oracle
The latest videos, podcasts, blogs, and more
WEBCASTS Webcast Series: Accelerate Business- Oracle WebCenter: The Center
Webcast Series: Oracle Customer Insights— Critical Database Deployments with Oracle of Engagement
SOA and BPM Optimized Solutions bit.ly/MDxbEy
bit.ly/OoopLu bit.ly/QekVJK See how nontechnical users can easily create and
Learn best practices directly from Oracle Learn how consolidating your database environ- manage social and interactive online experiences
customers that have transformed their applica- ment with Oracle Optimized Solution for Oracle across channels using Oracle WebCenter Sites.
tion infrastructure with Oracle SOA and business Database can save your organization up to 75
process management solutions. percent in operational and acquisition costs. Oracle Database Appliance:
Simple. Reliable. Affordable.
“Boost Utilization and Cut Costs with VIDEOS bit.ly/LC5zyK
SPARC Consolidation and Virtualization” Oracle President Mark Hurd on the Learn how Oracle Database Appliance delivers an
bit.ly/Lef7gw CX Revolution affordable high-availability database solution.
See how Oracle’s integrated no-cost virtual- bit.ly/OEE0YB
ization capabilities for SPARC servers enable Watch Oracle President Mark Hurd’s keynote at RESOURCE CENTERS/KITS
consolidation of applications on fewer, more- Oracle’s customer experience (CX) launch event in Oracle Data Integration: Moving Data to
powerful, and more-efficient servers. New York, New York, on June 25, 2012. Transform Business
bit.ly/MWuVai
Webcast Series: Social Business The Revolution in Data Processing Find information on data integration for big data,
Thought Leaders bit.ly/KGhV4H business analytics, cloud, and maximum avail-
bit.ly/ym4JCb Doug Cutting, chief architect at Cloudera and ability solutions; details on zero downtime migra-
Industry experts discuss how social tools, 24/7 creator of Apache Hadoop, talks about data tions to Oracle Exadata and Oracle Applications;
operations, and distributed teams are affecting processing, Oracle Big Data Appliance, and how and Oracle Data Integration success stories.
businesses today. Hadoop works with relational technologies.
Oracle GoldenGate Resource Kit
“Real-Time Heterogeneous MySQL Big Data Episode 1: Overview for the Boss bit.ly/LPoXop
Replication using Oracle GoldenGate” bit.ly/MoCRC8 Learn about how Oracle GoldenGate delivers low-
bit.ly/NJLUgM In the first of this big data video series, the boss impact, high-performance data integration and
Find out how to capture and deliver real-time needs to present a big data strategy to the CEO transactional data replication.
change data to big data platforms, data ware- and needs to understand the business value.
houses, operational data stores, and reporting Oracle Exadata—Optimized
systems with Oracle GoldenGate. Virtual Developer Day: Oracle Database Communications Applications Platform
bit.ly/LRKvCF bit.ly/LRSyPV
“Drive Online Engagement with Intuitive Watch this event replay to learn key tools, frame- Discover Oracle Exadata intelligent warehouse
Portals and Websites” works, techniques, and best practices for building solution for communications, a complete, inte-
bitly.com/Lizs5G .NET database-backed applications. grated hardware and software solution designed
Learn how to optimize your user experience and for the communications industry.
provide intuitive and secure access to back-office Putting Innovation Back in IT
applications with Oracle WebCenter. bit.ly/KEjLDa WHITE PAPERS
See how Oracle’s cloud services deliver value, “SPARC Servers: An Effective Choice for
“Create a Cost-Effective, High-Performing choice, and confidence and allow your IT depart- Efficiency in the Datacenter”
Application Environment” ment to focus on strategic projects and innovation. bit.ly/LDWfdD
bit.ly/LNxfNH This International Data Corporation white paper
Find out how Oracle Optimized Solution for Oracle MySQL Innovation Day discusses how a new generation of SPARC servers
WebLogic Server helps you to cost-effectively bit.ly/LDuaoH based on SPARC T-Series processors provide a
and efficiently deliver Oracle, third-party, and cus- Watch replays of MySQL Innovation Day keynotes high degree of controllability and granularity for IT
tomer applications to thousands of users. and lightning talks to get the latest on MySQL. flexibility and reduced operational costs.
ORACLE MAGAZINE SEPTEMBER/OCTOBER 2012
19. 16 RESOURCES
OVERHEARD “Oracle Application Express: An Agile
Perspective”
“Today, having a good product isn’t good enough. You have bit.ly/MZ7wDj
to have a great relationship and a great experience with The authors of Agile Oracle Application Express
(Apress, 2012) show how Oracle Application
customers to keep them. Customers who enjoy a great
Express and agile development principles work
customer experience actually pay 30 percent more on together to make Web-based application develop-
average for that experience. It’s not just a good idea; it’s ment more efficient.
frankly great business.”
—Mark Hurd, Oracle President, in Oracle President Mark Hurd on the CX Revolution (bit.ly/OEE0YB)
ORACLE UNIVERSITY
Oracle Training on Demand
bit.ly/NH4kLG
“Consolidating SAP Landscapes on SPARC Enterprise Cloud Infrastructure, which ensures Get hands-on training in Oracle Database, Oracle
SuperCluster” that you have the right hardware and software Fusion Middleware, Oracle Applications, and
bit.ly/MDfLY1 stack and configuration for your cloud. Oracle systems delivered by Oracle’s top instruc-
Learn what makes the Oracle SPARC tors without the wait. Each course contains
SuperCluster engineered system an ideal infra- CALCULATOR high-quality video of the complete classroom
structure for SAP deployments and read MySQL TCO Savings Calculator experience including lectures, white-boarding, and
recommendations for improving SAP application mysql.com/tcosavings access to hands-on lab environments.
consolidation, availability, and performance. Customize this calculator with your configurations
and see how much you can save using MySQL. Certification Exam Prep
“Improving Data Center Infrastructure with bit.ly/LjoRGu
Oracle’s x86 Systems” PODCASTS New Oracle University exam prep Certification
bit.ly/NS9LLk “Transcendent Memory in Oracle VM and Value Packages are available for Oracle Database
Read how Oracle’s Sun x86 systems provide Oracle Linux” Admin 1, Oracle Database SQL, and Java SE 6
optimal performance for running enterprise appli- bit.ly/LywB6Q Programmer exams. Save up to 20 percent with
cations and include everything needed for a Hear how the Transcendent Memory feature these packages, which include a seminar, a certi-
complete cloud infrastructure. works on Oracle Linux and Oracle VM from Dan fication exam voucher, and a free retake.
Magenheimer, consulting developer for Oracle
BLOGS VM engineering.
WEB LOCATOR
Wim Coekaerts Blog
blogs.oracle.com/wim “MySQL Thread Pool”
Oracle Blog Center
Hear about the latest Oracle Linux and Oracle bit.ly/MYu7xV oracle.com/blogs
VM updates from Wim Coekaerts, senior vice Mikael Ronstrom, senior MySQL architect, Oracle Consulting
president of Linux and virtualization engineering explains how the Thread Pool feature of MySQL oracle.com/consulting
at Oracle. Enterprise Edition improves scalability. Oracle Events and Webcasts
oracle.com/events
The Java Source “MySQL Replication Global Transaction Oracle Podcast Center
oracle.com/podcasts
blogs.oracle.com/java Identifiers and HA Utilities”’
Oracle Newsletters
Get insider news from the Java team at Oracle. bit.ly/LTLEcQ oracle.com/newsletters
Luis Soares, engineering manager of MySQL Oracle University
E-BOOKS replication, discusses the new global transaction oracle.com/education
Simplify IT and Unleash Innovation identifiers that are part of the MySQL 5.6 devel- Oracle on Facebook
bit.ly/MW2Jny opment release. facebook.com/oracle
Is your IT organization focused on making your Oracle on Google+
bit.ly/LdGiM0
business more innovative, or is it caught up in “Oracle Database 11g Performance Tuning
Oracle on Twitter
maintaining the status quo? Find out how to Tips and Techniques” twitter.com/oracle
make room for innovation by simplifying IT. bit.ly/Lx4eER Oracle Support
Oracle expert and author Rich Niemiec discusses oracle.com/support
Enterprise Cloud Infrastructure best practices for optimizing performance as My Oracle Support
for Dummies described in his new book, Oracle Database 11g myoraclesupport.com
oracle.com/goto/ecifordummies Performance Tuning Tips and Techniques (Oracle My Oracle Support Communities
communities.oracle.com
Read about Oracle Optimized Solution for Press, 2012).
SEPTEMBER/OCTOBER 2012 ORACLE.COM/ORACLEMAGAZINE
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21. 18 Product Resources
DEMO Oracle Platinum Services Redefine IT Support
Oracle Enterprise Manager 12c: Available now for no additional cost to qualifying Oracle
Discover an Oracle Exadata Oracle Exadata, customers as part of their standard Oracle
Database Machine
Oracle Exalogic, Premier Support contract.
This demo shows you how to add an
Oracle SPARC “Oracle Platinum Services are a new para-
Oracle Exadata Database Machine as a
managed target. SuperCluster, and digm in IT support that further reinforces
bit.ly/OritwF Oracle Cloud, Oracle the value proposition of systems engineered
Platinum Services to work together,” says Larry Abramson,
TUTORIALS bridge the gap senior vice president and general manager,
Creating a Publish/Subscribe Model between traditional Oracle Advanced Customer Support
with Message-Driven Beans and IT support and fully Services. “These platinum configurations
GlassFish Server managed services are engineered together, tested together,
In this tutorial, you’ll implement a Java by offering new services, including 5-minute and supported together. Oracle develops,
Message Service (JMS) Publish/Subscribe issue response, 15-minute restoration or engineers, and supports every component
system. The user interface components, escalation to development, 30-minute joint in the solution, and every component is best
a JavaServer Faces page, and a managed debugging, 24/7 remote fault monitoring, in class. Every platinum configuration is
bean have already been developed. Your and quarterly patching and system updates. fault-tolerant.”
task is to create a second managed bean Oracle Platinum Services are available at bit.ly/LYTO5B
to produce a message from the data in the
form, and publish it to a JMS topic.
bit.ly/OriS2g Oracle VM Server for x86 Release 3.1 Now Available
Application Developer Days Oracle has introduced Oracle VM Server for “Making it easier to deploy and manage
Workshop Series x86 Release 3.1, a server virtualization solu- enterprise applications in the data center
This series contains four hours of content tion that enhances ease of use and reduces and cloud is the driver behind Oracle’s
on Oracle SQL Developer Data Modeler,
deployment times. Oracle VM Server for application-driven approach to virtualiza-
Oracle SQL Developer, and Oracle
x86 Release 3.1 features an intuitive user tion,” says Wim Coekaerts, senior vice
Application Express, demonstrating how
these products can work together. interface designed to simplify data center president of Linux and virtualization engi-
bit.ly/NlcJXQ management from applications to disk neering at Oracle. “Oracle VM 3.1 introduces
and accelerate virtualization deployments. a number of user interface enhancements
Advanced ADF Series eCourse Three new prebuilt, preconfigured Oracle designed to improve ease of use for admin-
This two-part series addresses Oracle
VM Templates for Oracle E-Business Suite istrators, and storage-related features that
Application Development Framework 11g
12.1.3, Oracle’s PeopleSoft Financials and can increase flexibility when migrating
(Oracle ADF) topics through video pre-
sentations, quizzes, and practices. Topics Release 9.1 of PeopleSoft supply chain man- virtual machine storage repositories. With
include Oracle ADF bindings, project con- agement solutions, and Oracle Enterprise this new release, customers should find it
siderations for team development, Oracle Manager 12c add to the more than 100 significantly easier to manage their applica-
ADF region interaction, Oracle ADF Faces available templates that enable faster appli- tions and virtual environments.”
declarative components, and more. cation deployment. bit.ly/LbIaVv
bit.ly/Me4REN
Oracle Social Network Video Series Oracle Introduces Oracle Retail Customer Analytics
This four-part video series on Oracle Social
Network covers how to get started, chat Oracle has unveiled Oracle Retail Customer Retail analytics family of applications,
basics, conversation basics, and notifica- Analytics, a business intelligence solution which provides visibility into item and store
tions and preferences setup. that helps retailers better understand their performance, inventory turn, and more.
bit.ly/LKg8NH customers and what drives their buying “Oracle Retail Customer Analytics takes
Developing an AJAX Client for decisions. Oracle Retail Customer Analytics the custom-build programming off the
RESTful Web Services in takes advantage of existing data to deliver retailer’s plate and gives merchants, category
NetBeans 7: Part 3 rapid time to value and enables retailers to managers, and pricing analysts the tools to
This tutorial demonstrates how to use adapt to customer analyze who’s buying what and when,” says
an Ajax-based HTML page as the client preferences and Mike Webster, senior vice president and
to consume a RESTful Web service in market opportuni- general manager, Oracle Retail. “This product
NetBeans 7. It provides an overview of two ties on the fly. Oracle demonstrates the advantages of leveraging
approaches to render Ajax response.
LINDY GROENING
Retail Customer Oracle’s best-in-class business intelligence
bit.ly/OSueQD Analytics is the latest tools with retail-specific expertise.”
solution in the Oracle bit.ly/MdtDtK
SEPTEMBER/OCTOBER 2012 ORACLE.COM/ORACLEMAGAZINE
22. BRIEFS 19
Three Companies Win Oracle Communications Innovation Award Oracle Health Sciences
Hughes Telematics, Mobily, and Two Degrees address industry and business challenges. Accelerates Clinical R&D
Mobile Limited have received the 2012 “Our award winners have demonstrated Oracle has introduced Oracle Health Sciences
Oracle Communications Innovation Award extraordinary innovations and leadership in Network and has released a new version
for leadership and innovation in machine- using Oracle Communications’ solutions to of Oracle Health Sciences Translational
to-machine applications, social network– develop integrated, flexible architectures to Research Center. Oracle Health Sciences
enabled customer experience, and real-time meet their customer needs and expand into Network is a portfolio of integrated, cloud-
charging, respectively. new markets,” says Bhaskar Gorti, senior based applications
This new awards program recog- vice president and general manager, Oracle that enable health-
nizes organizations that use Oracle Communications. care providers and
Communications products and solutions to bit.ly/IKsAyQ research institutions
to collaborate more
efficiently with life
SAP Applications Certified for Oracle SPARC SuperCluster sciences organiza-
SAP applications are now certified for use NetWeaver Business Warehouse, can now be tions using de-
with Oracle’s SPARC SuperCluster T4-4 deployed on SPARC SuperCluster T4-4. identified healthcare information. In devel-
(shown here), which enables organizations to “Oracle SPARC SuperCluster is an ideal oping this solution, Oracle worked closely
consolidate on a single system, speed deploy- platform for consolidating SAP applica- with leading healthcare providers and life
ments, and improve tions and infrastructure,” says Ganesh sciences companies to create a network that
performance. SAP infra- Ramamurthy, vice president of engi- furthers scientific inquiry while safeguarding
structure and applica- neering at Oracle. “Because Oracle SPARC patient privacy. The initial applications
tions based on the SAP SuperCluster is a preintegrated engineered enable clinical investigators to determine
NetWeaver technology system, it enables data center managers to protocol feasibility and recruit patients.
platform 6.4 and above dramatically reduce their time to produc- Oracle Health Sciences Translational
and certified with Oracle tion for SAP applications to a fraction of Research Center is a platform that enables
Database 11g Release 2, what a build-it-yourself approach requires, secondary use of electronic health records,
including SAP enter- and it radically cuts operating and mainte- administrative data, and omics (genomics,
prise resource planning nance costs.” proteomics, or metabolomics) data to help
applications and SAP bit.ly/Nfqlnv accelerate biomarker identification for drug
discovery, clinical development, and trans-
lational research. Oracle Health Sciences
Oracle Spatial Excellence Honored Translational Research Center is deployable
The annual Oracle Excellence Awards for University of Berlin, Institute for Geodesy on premises, in the HIPAA-certified Oracle
Oracle Spatial recognize organizations and and Geoinformation Science Health Sciences Cloud, or in a hybrid model.
individuals for solutions using the geospatial Innovator: Istanbul Metropolitan “To accelerate delivery of safer, more-
technologies of Oracle Database 11g. The Municipality effective, and personalized treatments,
winners of this eighth annual award include Partnership: CSoft Group and OSCARS organizations across the healthcare value
innovative industry leaders who have made Special Recognition: Olivier Dubois, General chain are increasingly seeking new ways
great strides in the deployment of these Manager, OSCARS, and Steve Pierce, CEO, to work together,” says Neil de Crescenzo,
technologies. Categories and winners are ThinkHuddle senior vice president and general manager,
Education and Research: Technical bit.ly/NMHw0D Oracle Health Sciences. “Oracle Health
Sciences Network creates a secure bridge
that helps all stakeholders, including bio-
Oracle Buys Assets of Skire pharma companies, health systems, and
Oracle has entered into an agreement to to efficiently manage their capital and con- regulators, collaborate securely to raise the
acquire substantially all of the assets of struction programs. effectiveness and efficiency of our health
Skire, a provider of capital program man- “Adding Skire to the Oracle Primavera system. With the latest version of Oracle
agement and facilities management appli- Suite will help our customers gain complete Health Sciences Translational Research
cations available both in the cloud and visibility, automation, and financial control Center, organizations can effectively search
on premises. across their entire project and program across clinical, administrative, and molec-
Skire’s software provides a complete portfolio to help them manage for long-term ular data in a single query, drilling down to
LINDY GROENING
set of management and governance tools growth,” says Mike Sicilia, senior vice presi- individual patient–level details to ensure
across all project phases from planning and dent and general manager, Oracle Primavera. fast, accurate cohort identification.”
building to operations, enabling companies oracle.com/skire bit.ly/OWZucW
ORACLE MAGAZINE SEPTEMBER/OCTOBER 2012
