1. WEBINAR
Embrace the voice of your
customer to build brand equity
and increase trading
#ReevooBeko

2. We researched different creative executions
to find out - what drives purchase intention?

3. We looked at the customer journey…
Prospect
customer
Beko customer
& advocate
National TV & Print
advertising
Where to buy
Digital Advertising
Takeover & VOD
beko.co.uk &
video content

4. We then laid out a calendar activation plan…
AUGUST
TV
PRINT
DIGITAL
SEPTEMBER
OCTOBER
NOVEMBER
American F/F 40” + 9/10 Reevoo
SxS, WM & D/W
16/09 to 27/10
National Newspapers & Womens Lifestyle Magazines
Search
Digital Advertising
Yahoo! Homepage Takeovers (x2), IPC Display & in-market banners
RETAIL
Training
POS

5. The TV campaign – reached 40 million

6. The print campaign
6

7. Live Premier League LED advertising

8. Digital Marketing Campaign

9. Beko pages
Retailer websites

10. POS in over 200 stores…

11. Initial results looking positive…
Visits
Unique visitors
Page views
Average duration on site
60%
American style fridge freezer page views
Total American style fridge freezer sales
increase (retail to consumer)
63%
64%
35%
Video views
1.36x
Where To Buy revenue
Where To Buy volume
Revenue per visit
82%
57%
12%
Facebook fans
22%
8.39x
50%

12. Beko has scored its highest ever quality
perception score as a result of this
campaign.

13. Introduction to Reevoo

14. Multi-integrated campaign - KIA
Overall organic visits
increased by 86%
Organic visits from keywords
including the word “review”
increased by over 300%

15. Reevoo Everywhere - offline

16. Who is Reevoo?
Reevoo
has a measurably
better approach to
Ratings & Reviews
that’s
based
on independent
validation.
We help
brands and
retailers harness
the Voice of the
Customer to inject
trust, buyer
engagement and
confidence.
Our Amplify™ methodology sets us apart,
providing more, richer and better-structured
content to drive increased revenue and
customer-driven insight.

17. The Reevoo Difference
• Trust
• Engagement
• Conversion
• Beyond reviews
• Across the enterprise
• All channels
Solutions
depth
The Reevoo
Trustmark
Why
Reevoo
?
Reevoo
network
• Volume
• Speed
• Reach
Fully
managed
service
• End-to-end solution
• Responsibility for
success
• Low maintenance

18. Q&A
Contact Reevoo: info@reevoo.com
0207 654 0350
@reevoo