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DIGITAL MARKETING
Lets connect with
customers digitally.
KEY POINTS
DEFINITION
IMPORTANCE
COMPONENTS
BENEFITS
WHAT IS DIGITAL MARKTING
IT IS THE MARKETING OF
GOODS AND SERVICES VIA
DIGITAL TECHNOLOGY.
DIGITAL MARKETING INCLUDES
SERVICES AND PRODUCTS USING
DISPLAY ADVERSTISING, MOBILE
PHONE AND OTHER DIGITAL
MEDIA.
importance of digital marketing
Put the consumer in control
Provides convenience
Increases satisfaction
Drive brand loyalty
Reduces the selling cycle
Reduces the cost of sales
builds the brand


benefits of digital marketing
benefits of digital marketing
Mobile Marketing
Search engine optimization
Content marketing
Pay per click
E-mail marketing
Social media marketing
components of digital marketing
mobile marketing is a multi-channel, digital
marketing strategy is a goal at reaching a target
audience with the help of smart phones and other
digital objects like MMS, SMS, Social media app.
mobile banners ads
voice marketing
MMS Marketing
It is a science of improving
websites to increase its
visibility when coustmers
search for products and
services.
search engine optimization
Content marketing
It is a marketing strategy used to attract
people by creating and sharing relevant
articles videos, podcasts and other media.
Pay per click is a type of internet marketing
that involves advertisers paying a fee each
time one of their ads is clicked It is mehtod of
buying visits to your site in add to driving
website visits organically
Pay per click
Pay per click
Pay per click
E-mail marketing
E-mail is a process of sending a commercial message
typically to a group of people, using by internet. It
involves using email to send advertisements, request
business, or donations.
Social media marketing is the use of social
media platforms and websites to promote
products or services. It is a platform to connect
with your audience to build your brand. Also
increase sales and drive website traffic.
Social media marketing
Conclusion of digital marketing
The research and practice of digital
marketing are an improvement with the
advancement of technology.
simply digital marketing is the method of
sales and promotions of a brand through
digital media.

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DIGITAL MARKETING (4).pdf

  • 1. DIGITAL MARKETING Lets connect with customers digitally.
  • 3. WHAT IS DIGITAL MARKTING IT IS THE MARKETING OF GOODS AND SERVICES VIA DIGITAL TECHNOLOGY. DIGITAL MARKETING INCLUDES SERVICES AND PRODUCTS USING DISPLAY ADVERSTISING, MOBILE PHONE AND OTHER DIGITAL MEDIA.
  • 5. Put the consumer in control Provides convenience Increases satisfaction Drive brand loyalty Reduces the selling cycle Reduces the cost of sales builds the brand benefits of digital marketing benefits of digital marketing
  • 6. Mobile Marketing Search engine optimization Content marketing Pay per click E-mail marketing Social media marketing components of digital marketing
  • 7. mobile marketing is a multi-channel, digital marketing strategy is a goal at reaching a target audience with the help of smart phones and other digital objects like MMS, SMS, Social media app.
  • 8. mobile banners ads voice marketing MMS Marketing
  • 9. It is a science of improving websites to increase its visibility when coustmers search for products and services. search engine optimization
  • 10. Content marketing It is a marketing strategy used to attract people by creating and sharing relevant articles videos, podcasts and other media.
  • 11. Pay per click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked It is mehtod of buying visits to your site in add to driving website visits organically Pay per click Pay per click Pay per click
  • 12. E-mail marketing E-mail is a process of sending a commercial message typically to a group of people, using by internet. It involves using email to send advertisements, request business, or donations.
  • 13. Social media marketing is the use of social media platforms and websites to promote products or services. It is a platform to connect with your audience to build your brand. Also increase sales and drive website traffic. Social media marketing
  • 14. Conclusion of digital marketing The research and practice of digital marketing are an improvement with the advancement of technology. simply digital marketing is the method of sales and promotions of a brand through digital media.