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1 @rebeccalee10101 @rebeccalee1010
A SuperchargedApproach
To PR SEO Success
Rebecca Lee
Digital PR specialistat DynamoPR
rebecca.lee@dynamopr.com
@rebeccalee1010
2 @rebeccalee1010
Extensive Digital Experience
3 @rebeccalee10103 @rebeccalee1010
A SuperchargedApproach
To PR SEO Success
(that doesn't rely on being
embedded in an industry or
knowingeveryone)
4 @rebeccalee10104 @rebeccalee1010
The Current MediaLandscape
5 @rebeccalee10105 @rebeccalee1010
Getting Links Is Tougher
6 @rebeccalee10106 @rebeccalee1010
7 @rebeccalee1010
Job Cuts = MoreFreelancers
8 @rebeccalee1010
FewerStaff
9 @rebeccalee10109 @rebeccalee1010
10 @rebeccalee101010 @rebeccalee1010
11 @rebeccalee1010
Multi media
12 @rebeccalee1010
MediaSEO Strategies
13 @rebeccalee1010
All I See AreBig Opportunities
We need to shake up our content marketing
strategies and spot the opportunities to win
big
14 @rebeccalee101014 @rebeccalee1010
So What Does This MeanFor
Search Marketing?
15 @rebeccalee101015 @rebeccalee1010
16 @rebeccalee101016 @rebeccalee1010
17 @rebeccalee1010
Demanded by our industry
To futureproof our workthe focus needs to
be increasingbrand visibilityinstead of ‘link
building’
18 @rebeccalee101018 @rebeccalee1010
Supercharged Skills
19 @rebeccalee1010
Keyword showerenclosures . . .
20 @rebeccalee1010
Who Doesn’t LoveA Top Ten
Top10 celebrities women want to
shower with
1. DavidBeckham
2. GeorgeClooney
3. DanielCraig
4. RyanGosling
5. IdrisElba
6. BenedictCumberbatch
7. PrinceHarry
8. Jamie Dornan
9. SimonCowell
10. HarryStyles
Top10celebrities men want toshower
with
1. KellyBrook
2. CherylFernandez-Versini
3. RachelRiley
4. HollyWiloughby
5. Rihanna
6. KateMiddleton
7. MyleeneKlass
8. Michelle Keegan
9. SheridanSmith
10. SusannaReid
21 @rebeccalee1010
PR In A Box
22 @rebeccalee101022 @rebeccalee1010
23 @rebeccalee1010
It’s Doesn’t Take A Genius
24 @rebeccalee101024 @rebeccalee1010
25 @rebeccalee1010
26 @rebeccalee1010
Ace OnThe Phone
27 @rebeccalee1010
PR SEO means makingthe unsexy, sexy
28 @rebeccalee101028 @rebeccalee1010
Day To Day
29 @rebeccalee101029 @rebeccalee1010
30 @rebeccalee1010
GetUp Early,Sell Hard
31 @rebeccalee1010
Targeting Verticals
32 @rebeccalee1010
What The Trade MediaWrite About
New Hires Anniversaries Sales Data and Trends
Rebranding /
Redesign
Expansions, News
Suppliers
Investments New Products Related Fun Stories
33 @rebeccalee1010
Colchester Here I Come
34 @rebeccalee101034 @rebeccalee1010
35 @rebeccalee1010
36 @rebeccalee101036 @rebeccalee1010
Bread and butter
37 @rebeccalee1010
Localmedia
38 @rebeccalee1010
Business Bylines
39 @rebeccalee101039 @rebeccalee1010
40 @rebeccalee1010
• Head shots
• Group/ casual office shots
• Short bios
• Slick sign offprocess
• Agreed topics
Don't ScrewUp The Basics
Ian Monk
FounderandCEO
Rebekah Monk
FounderandDirector
Tamsin Allen
CreativeDirector
41 @rebeccalee101041 @rebeccalee1010
What MakesA Story
42 @rebeccalee101042 @rebeccalee1010
43 @rebeccalee1010
We needto be doing more than just story
telling,we need to be story MAKING!
44 @rebeccalee1010
BeforeAnd After
45 @rebeccalee1010
The Ugly Ducking
46 @rebeccalee1010
Rags To Riches
47 @rebeccalee1010
ModernDay Cinderella
48 @rebeccalee101048 @rebeccalee1010
Tried and Tested Idea’s
49 @rebeccalee101049 @rebeccalee1010
50 @rebeccalee101050 @rebeccalee1010
Creativity Always Wins
51 @rebeccalee1010
Owning Your Market
52 @rebeccalee1010
Is there a day for that?
53 @rebeccalee1010
Knowledge Showcasing
54 @rebeccalee1010
Again
55 @rebeccalee1010
And again
56 @rebeccalee1010
Exclusive content
57 @rebeccalee101057 @rebeccalee1010
But... always remember The
'Why'
58 @rebeccalee1010
Deadly Sleep
59 @rebeccalee1010
The Why
60 @rebeccalee1010
Micro Pigs!
61 @rebeccalee1010
The Why
62 @rebeccalee101062 @rebeccalee1010
How To Win At Newsjumps
63 @rebeccalee1010
Underrated
64 @rebeccalee1010
Don't be afraid to collaborate withother
organisations, it couldstrengthen your story
and make it fly!
65 @rebeccalee1010
What Colour Do You See?
66 @rebeccalee1010
Social Ripples
67 @rebeccalee1010
Last Minute Plan
68 @rebeccalee1010
Exclusive with the Daily Mail
69 @rebeccalee1010
Full Feature
70 @rebeccalee1010
Coverage Success
71 @rebeccalee1010
Interesting fact about publishing I noticed was..
72 @rebeccalee101072 @rebeccalee1010
KeyTakeaways
73 @rebeccalee1010
RecommendedTools
74 @rebeccalee1010
1. A reason'why’
A superchargedPR SEO campaign needs:
75 @rebeccalee1010
1. A reason'why’
2. Tostickto thestorynarrativesweall knowandlove
A superchargedPR SEO campaign needs:
76 @rebeccalee1010
1. A reason'why’
2. Tostickto thestorynarrativesweall knowandlove
3. Move onfromlink building toincreasing visibility
A supercharged PR SEO campaign needs:
77 @rebeccalee101077 @rebeccalee1010
Thank You
Rebecca Lee
Digital PR specialistat DynamoPR
rebecca.lee@dynamopr.com
@rebeccalee1010

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A Supercharged Approach To PR SEO Success

Editor's Notes

  1. Getting Links Is Tougher
  2. http://www.journalism.org/2014/03/26/the-losses-in-legacy/
  3. Long hours
  4. A blend of PR and SEO skills are no longer a mythical creature.
  5. The hybrid of skills exists and is alive and evolving-’ We are the modern day Zonkey’ . Whats more its being demanded by our industry.
  6. Shower enclosure advice articles won’t get me big links and coverage. Making topics attractive to the media that otherwise lack that spark!
  7. Not just building links for fun stuff – but the touch and not so sexy areas too.
  8. You might have a great story but if you can’t communicate it in the right way then you could miss out on media coverage.
  9. Explain why this story will enhance their click through traffic and be a cool fun contact - Geeky and personable
  10. Write great posts and articles – saving your journalists time and effort.
  11. You need to be able to get the 60 sell down! Adapt to who you are speaking to. Newsdesks and national journalists are pushed for time. Often feature or long lead magazine have a few more minutes to chat.
  12. N.B. weaker sites
  13. What Makes A Story?
  14. As SEOs we are really lazy and like our link building routines, getting a set number month on month.