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Creating a WordPress Blog,[object Object],Eat. Drink.Tweet,[object Object],Rebecca Coleman,[object Object]
Why Do I Need a Blog? ,[object Object],To give your ‘fans’ a behind-the-scenes look: putting a face to a business,[object Object],Interactivity: the ability to communicate with your audience,[object Object],Educate your audience,[object Object],SEO,[object Object],Could stand in for a website,[object Object]
Blog Terms,[object Object],“Blog”= Web +  Log,[object Object],RSS = Really Simple Syndication,[object Object],Blog vs. Post,[object Object],Sidebar,[object Object],Blogroll,[object Object],Categories,[object Object],Tags,[object Object]
The Blogosphere,[object Object],Before you start your blog, get familiar with the Blogosphere,[object Object],Who’s out there,[object Object],What they’re writing about,[object Object],Do a google search for blogs in your area of interest,[object Object],Get a Blog reader account and subscribe to some interesting ones,[object Object],Comment,[object Object]
Blog Options,[object Object],Blogger,[object Object],Type Pad,[object Object],WordPress,[object Object],WordPress self-hosted,[object Object],Tumblr,[object Object]
Starting a Blog,[object Object],From your Blogosphere homework:,[object Object],Who’s your audience?,[object Object],What’s your topic?,[object Object],What do want it to look like? ,[object Object],Is my topic niched enough to garner an audience, but wide enough so that I don’t run out of stuff to write about? ,[object Object],Time,[object Object]
Blog Elements,[object Object],Minimum:,[object Object],About Page with Photo,[object Object],Links to your website & social networking sites,[object Object],Comments enabled,[object Object],A system for classifying posts ,[object Object],Bonus stuff:,[object Object],Blogroll,[object Object],Photos, videos, audio,[object Object],Polls, quizzes, giveaways,[object Object]
Best Practices,[object Object],2-5 times per week,[object Object],Post on consistent days to build audience (Tues-Thurs highest traffic),[object Object],Keep it short: 200-500 words,[object Object],Tweet each post,[object Object],Run through FB using Networked Blogs,[object Object],Create a blogging schedule and book the time,[object Object]
Garnering a Readership	,[object Object],Make it searchable:,[object Object],Keywords,[object Object],Technorati/Feedburner,[object Object],Make it stupid easy for people to subscribe,[object Object],Read and post comments on other’s blogs (bread crumbs),[object Object],Signature: outgoing email,[object Object],Business cards,[object Object],Mass email,[object Object],Connect to all your social networking,[object Object],Buy ads,[object Object],Be topical,[object Object]
Keeping Your Sanity,[object Object],Keep an ‘inspiration list’,[object Object],Podcast, Vlog, Photoblog,[object Object],Guest Posts/ co-posts/ Interviews,[object Object],Spread the love,[object Object],Read other blogs for inspiration,[object Object],Take breaks,[object Object],Set aside time each week to blog,[object Object],Use your “blogger brain”,[object Object]
Contact,[object Object],Rebecca Coleman,[object Object],www.rebeccacoleman.ca (website/blog),[object Object],Facebook.com/theartofthebiz,[object Object],Twitter.com/rebeccacoleman,[object Object],rebecca@rebeccacoleman.ca,[object Object]

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