March 2011 monthly rankings of the most mentioned technology brands, topics and products in press releases indexed by PRFilter. For more information please contact RealWire via @RealWire or @PRFilter

1. What are the most popular technology
brands and topics talked about in press
releases each month?
PRFilter Technology PR Rankings
March 2011

2. Highlights - Brands
Top 3 Technology brands mentioned in press releases – March 2011
1st 2nd 3rd
• Microsoft and Facebook still occupy the top two positions with similar
activity levels to February 2011.
• Significant increase in releases mentioning Apple (48 per cent increase)
mainly due to iPad2 tie in releases.
• Google highest riser (up six positions to 5th) in the Top 10 with 50 per
cent more mentions in March 2011 compared to February 2011, bringing
mentions back in line with January 2011 levels.
• Nintendo a new entry (17th) due to tie in releases relating to launch of
3DS.
• Nokia and ZTE fall out of Top 25 post Mobile World Congress.
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3. Highlights – Topics/Products
Top 3 Technology topics/products mentioned in press releases – March
2011
1st cloud 2nd website 3rd app
• Releases mentioning “cloud” technologies and “websites” still the most
popular with increases in activity levels in both cases.
• Releases mentioning “cloud” were back to 3.0x more popular than those
mentioning “social media”, the same level as in January 2011.
• iPad up to 5th with 92 per cent more activity reflecting iPad2 tie in
releases. iPad now the highest ranked product ahead of iPhone which
had similar levels of mentions to February 2011.
• Large number of releases relating to CTIA Wireless (22nd) held in March.
• New entry for Nintendo DS (45th) due to 3DS launch tie in releases.
• Other notable increases in mentions for “broadband” (+30 per cent),
“satellite” (+35 per cent) and new entry “ebooks” (+105 per cent)
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4. Top 25 most mentioned Technology
Brand Mar Position Feb Position Movement
Brands in press releases
Microsoft 1 1 0
Facebook 2 2 0 Ranking March 2011
Apple 3 5 2
Verizon 4 3 (1) Notes on ranking methodology
Google 5 11 6 • Based on 50,718 press releases from February
Cisco 6 6 0 2011 and 64,995 press releases from March 2011
indexed by PRFilter.
IBM 7 4 (3)
Amazon 8 13 5
• Brands must be mentioned in the first 20 terms
Oracle 9 7 (2) used in the releases (excluding common words
HP 10 8 (2) such as “a”, “the” etc) and must also appear more
than once in the release.
Samsung 11 16 5
Intel 12 9 (3)
• Brands can be mentioned in either their own
Sony 13 15 2 releases or other companies’ releases.
Sprint 14 22 8
Twitter 15 10 (5) • Where the number of mentions is the same their
average prominence i.e. how near the start of the
SAP 16 12 (4)
press release, is used as a tie breaker.
Nintendo 17 - New entry
BT 18 19 1
HTC 19 - New entry
Motorola 20 25 5
T Mobile 21 - New entry
Dell 22 18 (4)
Sage 23 21 (2)
EA 24 23 (1)
Ericsson 25 17 (8)
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5. Brand Mar Activity Feb Activity % Change
Top 25 most mentioned Technology
Brands in press releases
Microsoft 100 99 1%
Facebook 87 93 -6% Relative activity March 2011
Apple 71 48 48%
Verizon 58 76 -23% Notes on ranking methodology
Google 49 33 50% • Based on 50,718 press releases from February
Cisco 47 45 5% 2011 and 64,995 press releases from March 2011
indexed by PRFilter.
IBM 44 49 -10%
Amazon 37 30 25%
• Brands must be mentioned in the first 20 terms
Oracle 33 44 -25% used in the releases (excluding common words
such as “a”, “the” etc) and must also appear more
HP 33 41 -19%
than once in the release.
Samsung 31 28 13%
Intel 29 38 -23%
• Activity is a normalised score out of 100 with the
Sony 27 29 -7% March activity of the top brand – Microsoft –
representing 100.
Sprint 26 18 45%
Twitter 26 35 -27%
• Brands can be mentioned in either their own
SAP 25 31 -19% releases or other companies’ releases.
Nintendo 23 13 82%
BT 21 23 -12% • Where the number of mentions is the same their
HTC 21 14 53% average prominence i.e. how near the start of the
press release, is used as a tie breaker.
Motorola 20 15 32%
T Mobile 18 N/A N/A
Dell 18 24 -24%
Sage 18 18 0%
EA 17 17 2%
Ericsson 17 26 -33%
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6. Topic/Product Mar Position Feb Position Movement Top 50 most mentioned Technology
cloud
website
1
2
1
2
0
0
topics/products in press releases
app 3 4 1
wireless 4 3 (1)
iPad 5 14 9 Ranking March 2011
iPhone 6 5 (1)
social media 7 6 (1)
broadband 8 9 1
Android 9 7 (2) Notes on ranking methodology
LED 10 12 2
data center/centre 11 13 2 • Based on 50,718 press releases from
smartphone 12 8 (4) February 2011 and 64,995 press releases
tablet 13 17 4
from March 2011 indexed by PRFilter.
semiconductor 14 11 (3)
email 15 18 3
satellite 16 20 4
PC 17 16 (1) • Topics or products must be mentioned in the
cloud computing 18 22 4 first 20 terms used in the releases (excluding
server 19 15 (4)
common words such as “a”, “the” etc) and
social network 20 19 (1)
CRM 21 24 3 must also appear more than once in the
CTIA Wireless 22 - New entry release.
HD 23 21 (2)
LTE 24 10 (14)
backup 25 32 7
• Where the number of mentions is the same
GPS 26 23 (3)
Mac 27 30 3 their average prominence i.e. how near the
mobile broadband 28 40 12 start of the press release, is used as a tie
mobile app 29 45 16 breaker.
open source 30 29 (1)
mobile phone 31 36 5
wi fi 32 25 (7)
ERP 33 33 0
ethernet 34 28 (6)
digital media 35 35 0
search engine 36 38 2
iPhone app 37 44 7
SEO 38 39 1
DVD 39 41 2
mobile application 40 43 3
mobile device 41 26 (15)
VOIP 42 48 6
video game 43 46 3
Blackberry 44 37 (7)
Nintendo DS 45 - New entry
Data management 46 - New entry
ebook 47 - New entry
iPod 48 48 0
VMware 49 34 (15)
iTunes 50 - New entry
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7. Tech/Product Mar Activity Feb Activity % Change Top 50 most mentioned Technology
cloud 100 94 7% topics/products in press releases
website 95 84 13%
app 82 70 17%
wireless 81 73 11%
iPad 45 23 92% Relative activity March 2011
iPhone 43 42 2%
social media 34 40 -15%
broadband 33 26 30% Notes on ranking methodology
Android 27 33 -18%
LED 25 24 5%
data center/centre 23 23 -2% • Based on 50,718 press releases from February
smartphone 22 30 -26% 2011 and 64,995 press releases from March
tablet 19 18 6% 2011 indexed by PRFilter.
semiconductor 19 24 -23%
email 19 17 8%
satellite 18 13 35%
PC 17 20 -15% • Topics or products must be mentioned in the
cloud computing 17 12 36% first 20 terms used in the releases (excluding
server 16 21 -21% common words such as “a”, “the” etc) and
social network 13 16 -18% must also appear more than once in the
CRM 13 11 11%
CTIA Wireless 13 1 846%
release.
HD 12 12 -6%
LTE 11 25 -54%
backup 11 9 27% • Activity is a normalised score out of 100 with
GPS 11 12 -10%
the March activity of the top topic – cloud –
Mac 10 10 8%
mobile broadband 10 8 32% representing 100.
mobile app 10 6 60%
open source 10 10 -1%
mobile phone 10 8 22% • Where the number of mentions is the same
wi fi 9 11 -19%
their average prominence i.e. how near the
ERP 9 8 6%
ethernet 9 10 -15% start of the press release, is used as a tie
digital media 9 8 6% breaker.
search engine 8 8 -2%
iPhone app 8 6 19%
SEO 8 8 -3%
DVD 7 7 4%
mobile application 7 7 9%
mobile device 7 11 -33%
VOIP 7 6 16%
video game 6 6 3%
Blackberry 6 8 -24%
Nintendo DS 6 3 89%
Data management 6 4 34%
ebook 6 3 105%
iPod 5 5 10%
VMware 5 8 -43%
iTunes 4 4 26%
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8. Contact details
For more information on the Rankings, PRFilter or RealWire contact:
Adam Parker
Chief executive, RealWire
@AdParker
adam@realwire.com
M: 07810 837193
or follow PRFilter on Twitter @PRFilter