1. Copyright ©2011 readMedia, Inc.

2. •Your school uses
readabout.me software to
publicize student
achievements and activities
on campus – like studying
abroad, making the dean’s
list, or participating in a club
– by creating personalized
stories about these
achievements and publishing
them online at readabout.me
•You even have the choice of
sending the achievement to
hometown newspapers, too!
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3. •Achievements on
readabout.me are
automatically awarded a
unique “badge of approval”
by readMedia to show that
they’re verified by your
school
•You can think of the
badges like SCVNGR or
Foursquare – but these
badges actually mean
something!
•Badges were created by
Phil Pascuzzo, designer of
the original Twitter bird logo
and a very well known book
designer
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4. Copyright ©2011 readMedia, Inc.

5. •Students receive a
personalized email that
directs them to their
achievement on
readabout.me
•You can even send the
email to parents if you
have their information
•The email comes from
your account, not
readMedia
Copyright ©2011 readMedia, Inc.

6. •Students can claim their
achievement by connecting
to Facebook, which allows
them to add a photo and
share theirachievementswith
their social networks
•Don’t worry, we never pull
information from Facebook.
This is a way to make sure
the correct student is
claiming a profile
•Your logo (bottom right) links
back to your school’s website
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7. The badge links back to
the student’sachievement
on readabout.me
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8. •The student’s
achievements are rolled up
into a professional, powerful
online profile that shows the
great things they’reinvolved
in on campus
•Students can even
enhance their profiles by
adding other activities and
affiliations!
•Activities added by the
student are separate from
the achievements “verified”
by the school
•Profiles are indexed on
Google
Copyright ©2011 readMedia, Inc.

9. Acknowledging an achievement is simple
•All you need is an example of All of this happens automatically when you click
a student achievement you’d “send”:
like to send and a spreadsheet
•Your achievement is awarded a badge by a readMedia
of the students involved. editor
•The achievement is published online at readabout.me
•These two documents will be
merged together to create •Your students are notified via email that you’re
personalized achievements for acknowledging their achievement
all of thestudentsin your
•The achievement is sent to the students’ hometown
spreadsheet. newspapers
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10. Tracking Your Success
•Web Stats summarize the
achievements you’ve
published
•The report shows you
where traffic to your online
stories is coming from, the
number of page views and
how often they were shared
on social media sites like
Facebook. You can even
view the geographic areas
you’re reaching with
traditional outreach
•Most schools incorporate
this data into their monthly
reports. Some even go as
far as sharing the data with
their board of trustees!
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11. Why is readabout.me important
for students?
•readabout.me helps people who
make decisions about internships,
grad school, and jobs find the
“good stuff” about your students,
and recognizes their
accomplishments with badges that
show that they’re for real. It’s like
your providing them with an online
version of their diploma!
•readabout.me profiles create a
positive online identity for post-
graduation success. 75% of
companies research applicants
online, and 70% have rejected
applicants based on what they
found.
Copyright ©2011 readMedia, Inc.

12. Why is readabout.me is important
for your school?
•Visual representation of all the great
things you have happening on campus
•Reputation marketing
•Powerful way for students to identify
with your school and be affiliated with
you online, for life.
•It carries your brand into students’ social
networks, especially Facebook, where
their friends and family celebrate their
achievements
•You’re preparing your students for post
graduation success by creating a positive
online identity for them
•You’re using your “best and brightest” to
promote activities and achievements
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13. What achievements do you want your
students to be known for?
It’s impossible to think that you can
acknowledge every activity and
achievement on campus – and you
don’t need to!
•Create a calendar of
achievements that you want to
verify every year.
•Do you have a strong academic
program that you want to promote?
Is study abroad something that’s
important at your institution? Or
maybe you want to highlight certain
activities like marching band or
theater.
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14. Achievements that schools focus on:
Heather Rubens Awarded Scholarship to
Attend Rosemont College
Audrey Bradshaw Inducted into Creighton
University’s Alpha Sigma Nu
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15. Other schools focus on awarding badges
to students in leadership positions:
Destanni Goodsby Elected to McMurry Laura Acchiardo of Newburgh Joins
University Student Government Position Alpha Omicron Pi at the University of
Evansville
Tyler Fisher chosen as UW-Platteville Joe Wright Named Student Ambassador
Resident Assistant at Marist College
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16. Verifying internships and co-ops are also a
great way to showcase your students’ talents
James Desmond Interns Through Urbana
University
Clemson University Student Molly Townsend
of San Diego Interns at NASA
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17. Every fall you’ll want to send out your
enrollment achievement
This serves multiple purposes:
• It creates a profile for all of
your incoming students. A
profile can only be created
when you send out an
achievement about that
student.
• Students love seeing this
early connection to the
school. It makes them feel
important!
• Students will share their
enrollment badge on
Facebook with their
peerswhoare in high school
and just starting the
admissions process.
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18. You’re preparing your students for post graduation
success – this is something you want to promote!
Here are a few examples of how schools are promoting readabout.me on
campus:
•Campus presentations readabout.me is also a great tool for your career
•Web pages devoted to readabout.me center:
Fort Lewis College • Promote profiles as they educate students on
Hudson Valley Community College the importance of their online identity
• Video • Encourage students to upload their picture and
UW – River Falls enhance their profile before they graduate
•Display posters on campus
•Articles in campus newsletters and newspapers
Eastern Connecticut State University
University of Evansville
•Promotevia social media and blogs
Clarkson University
Lebanon Valley College
Clemson University
University of Delaware
•Include readabout.me information in freshman’
orientation packets
•Promote readabout.me at orientation to parents
and students
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19. Enhance your school’s online
presence at readabout.me!
• Branding
Learn more
Copyright ©2011 readMedia, Inc.

20. Questions?
Contact our Community Manager
Danielle Valenti
danielle@readmedia.com
(518) 429-2800
@daniellevalenti
Copyright ©2011 readMedia, Inc.