O que podemos Quais barreiras estão impedindo uma adoção mais acelerada de Cloud Computing no mercado?

1. Richard D. Chaves
rchaves@microsoft.com
Novas Tecnologias | Microsoft Brasil
@richardchaves
Modelo de Negócios e seus Desafios
Cloud Computing
rchaves | 2011

2. Agenda
• Contexto
• Benefícios e Desafios
• Cenário Atual
• A abordagem Microsoft

3. 3 Gerações da Computação

4. Modelo Econômico e de Negócios

5. Benefícios de Cloud
• Reduz a barreira que mantém negócios
afastados das necessidades de mercado
• Possibilita cenários impensáveis
• Reduz complexidade e aumenta agilidade
• Mais opções de solução

6. Benefícios de Cloud
Economia de Escala
SMB: >25x public
cloud benefit
Enterprise: ~10x public
cloud benefit
Public cloud steady
state pricing
Source: Microsoft

7. Oportunidades
Pessoas Organizações Parceiros

8. Desafios

9. Exemplos de Desafios Comuns
Governo Organizações Parceiros
Soberania sobre informação Papel de TI/ Papel do CIO Modelo de Negócios
Modelo de Contratação - Lei 8666
Percepção sobre (falta de) Segurança & Data Governance
Novo paradigma de controle, design, gestão, contratação

10. Modelo de Negócios

11. Paradigmas dominantes definem a forma como vemos e reagimos às inovações

12. HORSELESS CARRIAGE SYNDROME
Paradigmas dominantes definem a forma como vemos e reagimos às inovações

13. Quando revisitamos nossos paradigmas, o potencial das inovações não tem limite!

14. Como estamos?
• Worldwide IT spending = U$3.7 trilhões (Crescimento de 7.1%)
– De acordo com a revisão de Junho do Gartner
– U$ 300 bilhões a mais que a previsão inicial
• Crescimento alavancando em software and IT services
– Crescimento e adoção de Cloud Computing
– IT services vão crescer mais que 2x, atingindo $846 bilhões
– Software spending crescerá 9.5% para U$268 bilhões
• Cloud computing services como foco de investimento em alguns
mercados, crescendo mais de 28%
Public Cloud Spending
$200.00
"At about $10 billion, software as a service already $180.00
accounts for 10% of enterprise applications software $160.00
spending, and by 2015 this share is expected to $140.00
increase to close to 15% and to exceed $20 billion in $120.00
$100.00
annual spending"
$80.00
Richard Gordon, research vice president at Gartner $60.00
2010 2011 2012 2013 2014 2015

15. Como estamos?
• Private cloud plans will mature, dominating the enterprise infrastructure
software agenda in 2011
– Cost, business, and performance benefits promised by private cloud architectures
• Cloud and the economic impact of new subscription models will reshape the
software channel model for vendors and their partners
– retention and recurring business
– Since the cost of the cloud solution is perceived to be lower, large discounts are less necessary
to the initial sale
– Over time, it is less expensive to keep an existing and satisfied customer
• Cloud computing will continue to reshape the IT landscape over the next five years
• Public IT cloud services Spendings expands at 27.6% CAGR
• Cloud services are a critical component in a much larger transformation that IDC
expects will drive IT industry growth for the next 25 years
• In 2015, public cloud services will account for 46 percent of net new growth in
overall IT spending in five key product categories – applications, application
development and deployment, systems infrastructure software, basic storage, and
servers, according to the report.

16. E a Microsoft?
100
+1bi
Consumidores
Centros
de 700mil
Inovação Parceiros
+70mil 30 mil
Funcionários Startups +100
+5mil Países
e
Governos
Universidades
Públicas e
Privadas

17. É uma longa história na nuvem!
Serviços na nuvem para consumidores
*Pending Regulatory Approval

18. O que é o melhor para cada cliente?
On Premise Private Cloud Public Cloud
Customer Datacenter Customer or Partner Datacenter Microsoft Datacenter
Business
Applications
Business
Productivity
Application
Platform
Core
Infrastructure
Common Technologies: Identity - Virtualization - Management - Development Tools
Interoperability
Ruby
Mesmas tecnologias… Escolha do cliente baseada em suas necessidades na linha do tempo…
Novas funcionalidades em uma plataforma familiar, apoiada por um grande eco-sistema

19. Fechamento – Modelo de Negócios
• Cloud Vendors caminhando na mesma direção
– Cobrança por Computing Hours
– Free Data Transfer Inbound
– Etc…
• Cloud Vendors e canal definindo modelo
• (Ainda estamos no) Momento de
Evangelização e mudança de paradigma

20. Energia Elétrica também viveu
desafios de modelo de negócio
Source: Nicholas Carr presentation - The Big Switch

21. Richard D. Chaves
rchaves@microsoft.com
Novas Tecnologias | Microsoft Brasil
@richardchaves
Modelo de Negócios e seus Desafios
Cloud Computing
rchaves | 2011

22. Fontes e Referências
• Microsoft
• Gartner
• IDC
• Reportagens e Artigos
http://www.eweek.com/c/a/Midmarket/IT-Cloud-Services-Spending-to-Reach-729-Billion-in-2015-IDC-Report-547901
http://www.infoworld.com/d/the-industry-standard/gartner-upgrades-worldwide-it-spending-forecast-775
http://www.computing.co.uk/ctg/news/2118026/economic-worries-cloud-spending-priorities

23. Providing mail, collaboration, meeting and
communication for stores via the cloud
Secure way to share between stores and corporate
Quick deployment without adding complexity to IT

24. Required a centralized platform for internal
promotion of company initiatives
And needed a way to replace a phone ordering
system with a hosted Web application
Uses both Microsoft Online and Windows
Azure
“This has been one of the best IT partner projects CCE has experienced, and we have the
added value of a longer IT roadmap with Microsoft than if CCE had built the solution on
premises.”
Kevin Flowers, Director of Enabling Technologies, CCE

25. “We have chosen Microsoft Online Services because it promises to deliver a simple
intuitive Information Workplace that should not only bring value to the company
through simplification, but provide an improved user experience and ultimately create a
more productive GSK.”
Bill Louv, Chief Information Officer, GlaxoSmithKline

26. “Our first estimates show that we can reduce our TCO by a factor of 10. The software distribution
system we built with Windows Azure is 10 times cheaper than our previous solution.”
Elmar Stoecker, Director Portfolio Management, Siemens IT Solutions and Services