SEO for Growth with Auckland CoLab
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How to use SEO to grow your business based on John Jantsch's book of the same name. 5 chapters with detailed, practical tactics you can implement today. Ideal for small business, startup business and early stage businesses.
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SEO for Growth with Auckland CoLab
- 2. What is today about? 1. Your Website is an investment 2. How SEO and web design are connected 3. What you can do about it 4. Learning the language of SEO 5. Inserting SEO into business practices that you already know A Threat and a Promise for Business Owners FACT: you cannot rely on word of mouth…… unless you plan to fail in business
- 4. Why 99% of all Websites Fail 1. Digital brochures 2. Balance SEO and content 3. Design-led process = FAILURE 4. What not to pick for web design 5. Can PPC compensate for lack of SEO? Modern web design is about winning the marketing war How to hire a web designer
- 6. How to Build Stronger Website SEO 1.Start with a website audit 2.Design and SEO must be in balance 3.Understand key website functions and features • URL structure / sitemap • Key words • Rich snippets • Structured Data • Internal links • External Links • Image tags • Mobile first Good website flow and sign posting helps humans as well as bots
- 8. Link Building the Dos and Don’ts 1.Why backlinks are Important 2.Keyword anchor links 3.Find your backlinks 4.Disavow poor quality links 5.Beware PBNs 6.Balance your content effort with backlinks 7.Directories matter - especially for local marketing 8.Know your competitors’ links A good backlink is one you’re proud of and can explain why you have got it
- 10. Managing Your Reputation and Reviews 1.Know the most important review websites 2.Niche review sites 3.Reviews = personal recommendations 4.Social proof 5.Google star ratings 6.Build a business process to get reviews 7.Engage 8.Give back When a consumer searches online she’s already sold on getting it!
- 12. Feeding Your Optimised Website 1.Our favourite content creation & management tools •Yoast SEO •Sucuri.net •Unbounce.com •Sumome.com •Neighbourly.co.nz •Google Analytics •Adwords •SBI Keyword tool •Search Console •Moz •WooRank 2.Plan your content creation 3.Create as well as curate 4.Insight, aggregate, distil, chronology, mashup 5.Titles are key 6.Keywords must convert and lower your bounce rate 7.Plan your content creation Our Mantra: Write once; use three times
- 13. My offer to you • Buy the book - go teach yourself. SEO for Growth book $46 • http://creativeagencysecrets.com/product/seo-growth-book/ • Get us to review your website and do the SEO updates recommended that you have heard today. Buy off the shop • http://creativeagencysecrets.com/product/seo-starter-pack/
- 14. Any Questions? Please connect with me on LinkedIn Rebecca Caroe rebecca@creativeagencysecrets.com