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Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
Tom	Higgins,	Marke@ng	Manager,	Voxpopme
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Video’s	influence	is	ever-increasing
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Because	visual	stories	are	engaging		
95%		of	a	message	is	retained	
when	watched	in	a	
video,	compared	to	10%	
when	read	it	in	text	
*PopVideo	
90%		of	the	informaEon	that	
is	transmiFed	to	the	
brain	is	visual	
*3M
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
“When	dealing	with	people,	let	us	remember	we	
are	not	dealing	with	creatures	of	logic.	We	are	
dealing	with	creatures	of	emo@on.”	
Dale	Carnegie,	Author,	How	to	Win	Friends	&	Influence	People
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Video	is	revolu@onising	our	businesses	
of	execuEves	use	video	for	business-
related	decision	making	
*Forbes	
3	
4
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
But	we’re	aiming	for	maximum	influence	
RATIONAL & EMOTIONAL
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
How	can	we	harness	video	technology	to	ensure	
market	research	influences	our	organisa@ons?
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Tradi@onal	challenges	of	video	
Expensive	 Difficult	to	conduct	
Not	scalable	Time	&	resource	intensive	
Specialised	skill	set	
required	to	edit	
Unpredictable	quality
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Technology	has	revolu@onised	video	
Capture	 Analyze	 Share
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Enabling	us	to	influence...	
En@re	departments,	campaigns	&	projects	with	video:	
Customer	Experience	Product	Development	Research	 MarkeEng	 AdverEsing
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Market	Research	
Quant	&	Qual	Applica>ons	
On-Demand	Embed	 Offline	 Upload	Moments
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Real	life	applica@ons
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Product	Development	
Listening	to	the	consumer	voice		
throughout	the	product	life	cycle	
	
ConcepEng	
IdeaEon	
Design	&		
Development	
Launch	
In-Market		
Assessment	
PosiEoning/CommunicaEons	
Refinement	
Prototyping
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Marke@ng	
Shaping	messaging	for	a	specific	segment	
	
-  African-American’s	over-indexing	on	charcoal	usage	vs	general	
US	populaEon	
-  DIY	video	projects	from	OnDemand	video	community	built	to	
understand	the	‘why’	behind	use	
-  Looking	at	those	who	aFend	BBQs	and/or	host	in	the	South	
-  Discovered	natural	language	use	within	this	segmentaEon	
when	discussing	grilling	occasions	
-  Added	depth	around	previously	misunderstood	product	usage	
e.g.	wood	pellet	used	for	flavor	enhancement		
	
Clorox	Agile	Qual:	Grilling	Habits	Mini-Interviews
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Adver@sing	
Refining	concepts	for	mul>-market	appeal	
-  Needed	to	know	which	Real	People	would	have	biggest	appeal	
-  And	which	character	would	resonate	at	a	domesEc	&	
internaEonal	level	
-  Used	mulE-market	video	research	study	to	share	concepts	and	
capture	immediate	qual	feedback	at	a	quant	scale	
-  Discovered	opEmum	character	that	resonated	globally	
-  Finding	watch-outs	for	producEon	that	gave	results	fast	
enough	to	inform	decisions	
Microsoft Concept Testing: Real People Campaign
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Customer	Experience	
Heightening	customer	closeness	
	
-  Had	a	high-level	understanding	of	customers	thanks	to	CX	data	
but	needed	to	understand	the	‘why’	behind	these	scores	
-  Embedded	video	quesEons	into	CSAT	surveys	&	web	intercepts	
to	collect	post-shopping	feedback	
-  CollecEng	authenEc	customer	stories	based	on	real	
experiences,	as	told	by	real	customers	
-  Combining	CX	data	with	the	context	and	depth	of	video	to	
educate	and	influence	165,000	strong	workforce	
Asda VideoCX: Bringing experiences into the boardroom
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
And	@mely,	influen@al	video	insights	
consistently	make	it	into	the	C-Suite
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
•  Time-coded transcription
•  Quality assurance
•  Data passing
•  Custom tagging
•  Sentiment analysis
•  Theme coding
Finding	Insights	with	Automated	Analy@cs
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Sharing	Stories	with	Showreel	Crea@on	
	
	
•  Drag & Drop Snippeting
•  Lists creation
•  Captions & Subtitling
•  Intuitive customisation
•  Instantly shareable
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
PuTng	real	people	into	the	C-Suite
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Thank	You!	
For	more	informaEon:	
	
Tom	Higgins	
MarkeEng	Manager	
Voxpopme	
	
+	44	7837	456	561	
tom.higgins@voxpopme.com
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
Q	&	A	
Tom	Higgins
Voxpopme
Ray Poynter
The Future Place
Engagement	&	Influence	at	Scale:	
The	Power	of	Video	Insights	
The Future of
Video
	
	
PlaEnum	
CommunicaEon	
Silver	
Gold	
NewMR 2018 Sponsors

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