In the latest Bango newsletter snapshot, you will learn: - How top merchants can gain 20% more app store revenue - Which questions you need to answer to boost paid apps success - The real-time insights into your billing routes that get you more customers, spending more - Unique tools for comparing your performance across the industry - How to close the payment gap and grow inclusivity in the digital ecosystem

1. © 2017 Bango plc
bango.com
Josh Spoelstra
Bango merchant newsletter snapshot
Version

2. What you will learn
• How top merchants can gain 20% more app
store revenue
• Which questions you need to answer to boost
paid apps success
• The real-time insights into your billing routes
that get you more customers, spending more
• Unique tools for comparing your performance
across the industry
• How to close the payment gap and grow
inclusivity in the digital ecosystem
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3. The Bango Platform for Merchants
• Did you know, if you distribute through leading app
stores including Google Play, Windows Store, Xbox
Store and Samsung Galaxy Apps, you are already
making more revenues thanks to the Bango
Platform
• As a shared resource, the Bango Platform sees
many more transactions from users than one
developer can possibly see on their own.
• Developers of the biggest selling app store titles
experience an immediate boosts in sales when
Bango activates new carrier billing routes.
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Powering the major app stores:
Products sold in app stores
using Direct Carrier Billing

4. The success of the Bango Platform
• The Bango Platform is the #1 for app store carrier billing
• With unique technology, Bango generates increased revenues, higher sales and more high
spending customers for the world’s leading app store content developers and publishers
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5. 80% more revenue
• The Bango Platform gives you comprehensive payment analysis and recommends actions to
grow the number of paying users, increase payment success, boost transaction values and
increase the frequency of payments
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6. 15% more sales
• By removing friction from the purchase experience, the Bango Platform increases payment
success rates, ensuring every customer who wants to pay, can pay
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7. 30% more high spenders
• The Bango Platform segments customers by spending behavior, enabling you to optimize your
marketing and advertising for each customer group
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8. How does the the Bango Platform work for merchants?
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9. What does Bango do to make apps more successful?
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The Bango Platform allows merchants to boost success by answering the following:
• How is each route performing?
• How is the product selling compared to competitors?
• Which customers should be targeted with add-ons and offers?
• Are the price point correct for all live markets?
• What causes a sale to fail? How can I fix these problems?
• Where should I launch next?
Unique industry benchmarking

10. Don’t just take our word for it…
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“The Bango Platform with Bango Boost is able to monitor our performance, compare it across the
industry and identify the top areas to improve helping us deliver the best service for our customers.
The ability of Bango Boost to quickly spot improvements and grow revenues has transformed our
sales performance.”
- Psonar

11. How all merchants benefit from the Bango Platform
Merchants benefit from the Bango Platform in two ways:
1. Direct Bango Platform benefits
– For merchants who sell products or services directly from their website using the Bango Platform.
– Integrations directly to the Bango Platform deliver the same benefits the major app stores receive:
• App store quality payment processing through the Bango Platform
• Bango Dashboard for insights and Bango Boost for optimizations based on comparative intelligence
2. Indirect Bango Platform benefits
– Merchants selling through leading app stores automatically benefit from the Bango Platform
• The Bango Platform already powers payments for leading app stores, including Google Play
• Merchants see higher revenue from Bango powered payments
• Merchants automatically gain each time a Bango Boost action is applied by the app store or mobile operator
– Merchants gain independent insights from Bango Dashboard
• Unique insights such as carrier billed sales conversion, failure reasons, top selling content, peak sales periods.
• Comparative market position – understand and optimize your carrier billed sales
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12. For more, download the latest Bango newsletter for merchants
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The latest issue of the Bango merchant newsletter includes more details and additional content,
including:
• Exclusive case studies: the first 6 months of Pokémon Go – a new wave of revenue
• Innovative thought pieces: “The evolution of payments- enabling anyone, anywhere”
• Future thinking: The Bango Vision - a window into the future of the Bango Platform
Discover all this and much more by downloading the latest issue of the Bango newsletter for
merchants here: http://bango.com/resource/Bango_merchant_newsletter_issue_1

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To get integrated to the Bango Platform, simply contact
sales@bango.com to discover the next steps.