Randy Silver is pursuing a career in sports broadcasting. He has 9 years of experience in tech sales leadership but left to attend Full Sail University's Dan Patrick School of Sportscasting. He develops video, interview, and production skills. His goal is to become a sports reporter for a major network by 2030. He outlines his experience, education, skills, professional network and marketing plan to achieve this goal.

1. PERSONAL BRAND EXPLORATION
Randall “Randy” Silver
Project & Portfolio I: Week 1
December 7th, 2023

2. At 30 years old, I made a tough decision to quit my successful tech global
sales manager job to pursue my dream of a career in sports broadcasting.
I accrued 9 years in tech sales, with 8 years in global leadership positions.
I lead by example, putting other’s needs before mine. In my time in
leadership, I consistently overachieved on metrics and helped over 25
reps receive promotions.
I’m now back in school to receive a Bachelors Degree from Full Sail
University's Dan Patrick School of Sportscasting.
From my personal and passionate experience running my own YouTube
and other social media channels, I have developed pre-production, on-
camera, and post-production skills and technical abilities.
I succeed with creative storytelling, passionate reporting with a strong
ethical background, and a well-rounded skill set for on & off-camera
needs.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• News Analyst, Reporter, and Journalist
• Producers and Directors
• Broadcast Announcers and Radio Disc
Jockeys
BRAND ARCHETYPE – With my Hero
Archetype, I will inspire and motivate others to
be successful. Using my reporting and
production skills, I will create impactful and
inspirational short and long form content. My
videos and reporting will be able to impact
people more then my peers doing the same
thing.
Reporter for Sports
Picture Relevant
to Your Industry
Goes Here

4. Talent Acquisition
TARGET AUDIENCE
Jason J Hernandez
Outreach Plan:
• I will go through Jason’s LinkedIn and Google search him
to see what else I can find out.
• I will send a targeted and well-crafted LinkedIn message to
reach out to Jason.
• If I don’t hear back after 1 week, I will reach back out via
the LinkedIn message.
PROFILE
PICTURE Director, Talent Acquisition at
Paramount (CBS Sports)
Kevin McDonnell
Outreach Plan:
• I have 6 mutual connections with Kevin. I will reach out to eac
them to see how they know Kevin and how they could put in a
word for me.
• I will reach out via a targeted and well-crafted LinkedIn Messa
can get his email or phone from a mutual connection, then I p
this way using the same tactic.
• I would reach back out in 1-2 weeks. I would directly reach ou
a mutual connection to reach out on my behalf to have Kevin
me back
PROFILE
PICTURE Senior Recruiter at ESPN
Gene White
Outreach Plan:
• I have 6 mutual connections with Gene. I will reach out to eac
them to see how they know Gene and how they could put in a
word for me.
• I will reach out via a targeted and well-crafted LinkedIn Messa
can get his email or phone from a mutual connection, then I p
this way using the same tactic.
• I would reach back out in 1-2 weeks. I would directly reach ou
a mutual connection to reach out on my behalf to have Kevin
Director, Talent Acquisition for
FOX Sports at FOX Corp.

5. GOALS
Short Term: 2024
• I will grow my following on YouTube by putting out
consistent and branded content
‣ I will increase my YouTube subscribers by 60% to
hit 2,000 by Dec. 31st, 2024.
‣ Currently at 1,222 as of Nov. 22nd, 2023.
Mid Term: 2030
• By 2030, I will be employed as a reporter for a major
network
‣ Applied to over 100 sideline reporter jobs
Long Term: (2040)
• By 2040, I will be working as studio host for a major
network (pre, halftime, and post event coverage)
‣ I will have at least 5 years of sideline reporting
experience
‣ I will host my own podcast and video shows
online for 10 years

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Broadcast Writing
SOFT
HARD
Adept
Public Speaking
Interview Conducting Adept
Photo / Video Creation and Editing
SOFT
HARD
Adept
Adept
Teamwork and Communication Expert
Adept
News Article Writing Novice
Persistence Adept
Social Media Reporting and Usage

7. I help audiences receive sports news and in-
depth sports breakdowns by passionate and
ethical reporting.
PROMISE

8. CREDENTIALS
Work Experience:
• WWE NXT Student Initiative- Prod Staff
• No Excuses Podcast with Charlie Weiss -
Prod staff
• Randy Silver TV- Freelance
• Sales Manager II, Americas – Oyster HR
• Chief Revenue Officer- Neat A/B Testing
• Senior Sales Manager- Cisco Security
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2024)
• Environmental Science and Economics, B.S, UC Santa Cruz (2014)
• Economics, B.S., University of Copenhagen (2013) – Study Abroad
Leadership Roles:
• Sales Leader at Oyster for 1.8 years
• Chief Revenue Officer at Neat/ AB Testing for
4 months
• Sales Leader at Cisco for 5 years

9. COMPETITION
Michael Bier
Industry Experience:
• Social Media Intern @ Make Plays Media
(10 months)
Education:
• Full Sail University – Jan ‘22 – Dec ’23 Grade: 3.9 GPA
Leadership Experience:
• None
Skills and Proficiencies:
• Sports Coverage- 0 endorsements
• Social Media- 0 endorsements
• Radio Broadcasting- 0 endorsements
Randall Silver
Overall Online Presence:
• 221 connections.
• Banner not customized
• Headshot in DP Studio
• Profile is very limited throughout?
• Website is much more detailed
• Biggest following is Twitter (4,061 followers)
• LI URL not custom
• Grade: Average 60/100.
HEADSHOT HEADSHOT
Industry Experience:
• WWE NXT Student Initiative- Prod Staff
• No Excuses Podcast with Charlie Weiss- Prod Staff
• Randy Silver TV- Freelance
Education:
• Full Sail University, June ‘22 -March ’24 Grade: 4.0 GPA
• UC Santa Cruz, 2015 – Double Major Enviro/Econ
Leadership Experience:
• Sales Leader at Oyster for 1.8 years
• Chief Revenue Officer at Neat A/B Testing for 4 months
• Sales Leader at Cisco for 5 years
Skills and Proficiencies:
• 50 skills on LinkedIn
• Social Media (20), Communication (39), Public Speaking
(28), Sales (50), Social Networking (29), Works well with
Team (15), Management (8)
Overall Online Presence:
• 2,190 connections.
• Banner is customized
• Headshot professionally done
• Profile is extremely thorough and detailed
• Twitter, TikTok, Instagram, YouTube well established
• No personal website. BIGGEST THING MISSING
• LI URL is custom
• Grade: Average 90/100.

10. COMPETITION
Aaron Meaux
Noteworthy Experience:
• Successfully launched 2 tv style podcasts streamed online
and streaming apps
HEADSHOT HEADSHOT
Industry Experience:
• Sports Director- Albany Georgia
• Producer/ Host/ Analyst – The Sack City Podcast
• Production/ Talent Runner- FOX/ CBS
Skills and Proficiencies:
• Leadership (10), Team Motivation (1), Teamwork (1),
Management (1), Customer Service (1)
Education:
• Full Sail University – Oct ‘21 Grade: Completed
• Graduated with Honors, Valedictorian, Advanced
Achievement Award, 4 Course Directors Awards
Randall Silver
Industry Experience:
• WWE NXT Student Initiative- Prod Staff
• No Excuses Podcast with Charlie Weiss- Prod Staff
• Randy Silver TV- Freelance
Education:
• Full Sail University, June ‘22 -March ’24 Grade: 4.0 GPA
• UC Santa Cruz, 2015 – Double Major Enviro/Econ
Leadership Experience:
• Sales Leader at Oyster for 1.8 years
• Chief Revenue Officer at Neat A/B Testing for 4 months
• Sales Leader at Cisco for 5 years
Skills and Proficiencies:
• 50 skills on LinkedIn
• Social Media (20), Communication (39), Public Speaking
(28), Sales (50), Social Networking (29), Works well with
Team (15), Management (8)
Overall Online Presence:
• 2,190 connections.
• Banner is customized
• Headshot professionally done
• Profile is extremely thorough and detailed
• Twitter, TikTok, Instagram, YouTube well established
• No personal website. BIGGEST THING MISSING
• LI URL is custom
• Grade: Average 90/100.
Overall Online Presence:
• 500+ connections.
• Banner is customized (local TV station)
• Headshot is at a sports studio
• Profile is moderately thorough and detailed
• Website is very well done
• LI URL is custom
• Grade: Average 80/100.

11. BRAND POSITION
For sports fans who love consuming sports news and
in-depth sports stories, I provide well researched
sports news and stories that will make you more
educated and emotionally attached to the subject
matter.
“RANDY SILVER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Business Journal CAA World Congress
‣ April 2024 | Los Angeles, CA
• National Sports Media Organization
• MIT Sloan Sports Analytics Conference
‣ March 2024 | Boston, MA
Digital Marketing
• Primary Content: I will continue to create the same type of
content I currently do sports breakdown videos, industry news
analysis, behind the scenes, vlogs, short form video, sports
reports and commentary
• Primary Tools: YouTube, Instagram, TikTok, Twitter, Readdit. I
will use them all regularly to post my content
• Website: This will be a great place to host all my content. I can
send my website link to prospective employers and sport events I
want credentials for. Right now, I must send them all over so this
will be very beneficial for me!
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want an experienced sports reporter or sports studio host.
They can provide industry insight and help me with
opportunities. In addition, I can send them my sports
videos and content to review and get critical feedback. This
will help uplevel my performance
Formal Education
• Finish my BS Sportscasting Degree at Full Sail
Technical Skills
• Interviewing- Interviewing class at DP and practice in the
field (2024)
• News Article Writing– As I go through DP School, 2024.
Writing on my website consistently
• Producing & Anchoring Sports- As I go through DP school,
2024 and creating videos for my YouTube.
• Social Media- Day to day be more active on social media.
Make my content multi-purpose across all socials.
Soft Skills
• Public Speaking- Dan Patrick Studio and continuing to do
sports reports on my own
• Reading from a teleprompter- Dan Patrick Studio
• Photo and video editing- Sportscasting class and
continuing to do sports reports on my own

14. Randy Silver
You know how sports media has become talking heads yelling at each other? Well,
what I do is deep investigation into stories and provide you with unbiased facts. In
fact, I have helped thousands of people through my videos gain insight and
understanding in today's biggest sport stories like College Football Realignment
and Why PFL Bought Bellator.”
“
Picture of You
Goes Here

15. REFERENCES
Silver, R. (2023). Randy Silver LinkedIn. LinkedIn.
https://www.linkedin.com/in/silverrandall
National Center for O*NET Development. 27-3023.00 - News Analysts,
Reporters, and Journalists. O*NET OnLine. Retrieved November 23, 2023,
from https://www.onetonline.org/link/summary/27-3023.00
National Center for O*NET Development. 27-2012.00 - Producers and
Directors. O*NET OnLine. Retrieved November 23, 2023,
from https://www.onetonline.org/link/summary/27-2012.00
National Center for O*NET Development. 27-3011.00 - Broadcast Announcers
and Radio Disc Jockeys. O*NET OnLine. Retrieved November 23, 2023,
from https://www.onetonline.org/link/summary/27-3011.00
November, 2023 Kaye Putnam Official Site-
https://www.kayeputnam.com/brand-archetype-lover/
Jason J. Hernandez - Director, talent acquisition (CBS Sports) -paramount.
LinkedIn. (2023). https://www.linkedin.com/in/jhernandez8/
Gene White- Director, talent acquisition (FOX Sports) – FOX corp. LinkedIn.
(2023). https://www.linkedin.com/in/gene-white-1a891a8//
Bier, M. (2023). About. Michael Bier. https://mjbier.myportfolio.com/home-
page
Twitter. (2023). Twitter. https://twitter.com/MichaelJBier
Bier, Michael. (2023). Bier Michael LinkedIn. LinkedIn.
https://www.linkedin.com/in/michael-bier-014215255
https://www.linkedin.com/in/aaronmeaux/
2024 SBJ World Congress of Sports World, Congress, Sports, business ...
(2023). https://events.sportsbusinessjournal.com/2024-wcos/p/1
Broadcasters and writers: National Sports Media Association. National Sports
Media Association. (2023). https://nationalsportsmedia.org/
Sports analytics, business, & Technology. MIT Sloan Sports Analytics
Conference. (2023). https://www.sloansportsconference.com/