This document outlines a presentation about sales and marketing trends given by Randy Hendriks of VA Partners. It introduces Randy and his background working in non-profits and social impact enterprises. The presentation discusses how sales and marketing are interconnected and how buyers now self-educate using online content. It also presents a framework for organizing digital tools into phases of research and discover, plan and collaborate, manage, create, engage, execute, and analyze.
4. www.vapartners.ca @vapartners
Backgrounder- Randy Hendriks
Worked in Non-Profit/ Charity Space
Doctorate- Developing Community Leaders
IF Client>> Social Impact Enterprises>>ImpactStore.ca
IF Client Services
VA Partners Provides outsourced sales and marketing support
It used to be marketing handing it over to sales at a certain point… now its different. Always at the service of each other… reverse funnel.
Think of how you buy things. Example… from the group?
For b 2 c – think of this model… if one person is doing the buy, need 100 people thinking about it. For every 1 person thinking, need 100 seeing… that’s 10,000 views turning into 1 “sale” – care is when they become your advocate
Maybe not your physical space, but maybe your digital space looks like this!
Every year at the Mar tech conference, there’s actual awards given for how companies outline their Marketing Stack
Microsoft- half their stack is Microsoft products- of course.
I like the simplicity of this one.. I’ll use these boxes to outline some of the tools I use.
Give example of hunter io, and then review LinkedIn regular and navigator.
Ask obie- brand guidelines, meeting plans, what is my address?
Creating your marketing collateral. Tip - look for student promo’s. Walk through mail chimp. Call up a report from Janina.