The document discusses technology commercialization and provides an overview of the commercialization process. It defines technology commercialization as bringing technology to the marketplace. It then outlines the typical stages of commercialization including technology development, evaluating commercial potential, protecting intellectual property, developing business plans, securing funding, and growing the business. The main commercialization paths of licensing and starting a new business are also summarized. Examples of commercialization cases are provided to illustrate real-world situations.
10. What makes a good opportunity? The Opportunity Continuum ? ? Invention ? ? Business Model ? Customer Acceptance ? Technical Feasibility Opportunity Innovation Idea
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14. Stage 3 Development Stage I Investigation Stage 2 Feasibility Stage 4 Introduction Stage 5 Growth Stage 6 Maturity Engineering Prototype Technical Analysis Technical Feasibility Pre-production Prototype Production Support Strategic Market plan Market need Assessment Market Validation Sales & Distribution Market Diversification Strategic B/plan Venture Assessment Economic Feasibility Business Start-up Business Growth Business Maturity Technical Marketing Business Market Study Production COMMERCIALIZATION MODEL Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 Step 10 Step 11 Step 12 Step 13 Step 14 Step 15 Step 16 Step 17 Step 18
15. Stage 3 Development Stage I Investigation Stage 2 Feasibility Stage 4 Introduction Stage 5 Growth Stage 6 Maturity Engineering Prototype Technical Analysis Product new, unique & technically feasible? Technical Feasibility Pre-production Prototype Production Support Strategic Market Plan MKT Need Assessment Market Validation Sales & Distribution Market Diversification Strategic Business Plan Venture Assessment Economic Feasibility Business Start-up Business Growth Business Maturity Technical Marketing Business Market Study Production Key Go / No-Go Questions Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 Step 10 Step 11 Step 12 Step 13 Step 14 Step 15 Step 16 Step 17 Step 18 Working model? Total production costs? First article prototype? Limited production? Performance test? Production dependable, Reliable & optimized? Supporting & Improving product? Meet clear market demand or problem? Who will buy, how many & what price ? Profiled & finalized target market? Sales? Growing market share? Identified next Generation product ? Product or venture make a profit? Generate return on investment? Finalized business model, identified total capital need & source ? Management team & business systems operational ? Business plan on course to achieve objectives? Maximizing return On investment ?
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22. Licensing by licensee and type Licenses: By Licensee ( 2006 AUTM Survey) Licenses Executed: Exclusive vs. Nonexclusive (2006 AUTM Survey)
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24. UR Royalty Distribution 25% IP Pool 25% IP Pool 20% IP Pool 20% School or College 15% School or College 10% School or College 20% Department 20% Department 20% Department 35% Inventors 40% Inventors 50% Inventors $250,001 and above $50,001 to $250,000 $1 to $50,000
28. Venture Development – Concept Stage ??? Average Valuation Grants Funding Sources 1-10 years Time to Achieve Milestones ~ $1-10M Funding Requirements ??? Probability of Significant Liquidity None Customer & Sales Milestones Inventor? Management Team Milestones None Business Development Milestones Invention disclosure Patent Status Research Technology Milestones
29. Venture Development – Pre-Seed <$750K Average Valuation Grants, F 3 , Angels, SBIR I Funding Sources 1-3 months Time to Achieve Milestones $0-$50K Funding Requirements 1% Probability of Significant Liquidity none Customer & Sales Milestones Inventor + coach Management Team Milestones Quick Screen / Market Opp. Asses. Business Dev. Milestones OTT/Legal Dept. processing, Patent Status Pre-molecule – r& D Tech Milestone - Life Science Pre-prototype - r& D Tech Milestone - Physical Science
30. Venture Development – Seed Stage $1M-$2M Average Valuation Angel & Seed Investors, SBIR Strategic Partners Funding Sources 1 – 3.5 Years Time to Achieve Milestones $250-$1MM Funding Requirements 1% - 12% Probability of Significant Liquidity Bio- Initial JV LOI pre-sales Customer & Sales Milestones CTO + 1-2 Manager/coach Management Team Milestones Bus. Plan, looking for JVs Business Dev. Milestones Provisional Pending Issued Patent Status Molecule Animal trials Tech Milestone Life Science Lab Alpha Beta Tech Milestone Physical Science
31. Venture Dev. – Early-Stage / A round $4M-$6M Average Valuation Angels, VC, STR Partners, SBIR II Funding Sources 9-18 months Time to Achieve Milestones $1-4M Funding Requirements 15%-25% Probability of Significant Liquidity paying customers Customer & Sales Milestones >3 "real" managers Management Team Milestones Customers, sales & shipments Business Dev. Milestones Patent Extension Patent Status Pre-clinical trials Tech Milestone Life Science commercial prototype, first production Tech Milestone Physical Science