SlideShare a Scribd company logo
1 of 11
Download to read offline
How to Get Your First Sales
                  Glenn Gaudet
               President & Founder


May 12, 2012
Remember – This is YOUR Job
• Nobody can sell
  YOUR product
  better than YOU
• YOU need to hear
  the feedback… the
  good and the bad.
• If YOU can’t sell it.
  Don’t expect
  someone else to.
Role of Early Sales
• For the product
   – Validation
   – Market Fit
   – Will someone pay?
   – Are you leaving money on the
     table?
   – Is it sustainable at that price?
• For you
   – Revenue
   – Confidence
   – Credibility
• Create a “Garden” so you can
  harvest revenue beyond your
  first sales.
Step 1: Get some tools
• Don’t reinvent the wheel. Fill up
  the wheel barrel with what you
  will need.
• What we use:
    – Salesforce – for CRM (Customer
      Relationship Management) and
      opportunity tracking ($15/month)
    – Google Apps – email and
      collaboration (FREE)
    – Yesware for Gmail– email tracking
      ($4.95/month)
    – Rapportive for Gmail – email
      lookup (FREE)
    – Grasshopper – toll free
      number, forwarding and vmail
      ($24/month)
Step 2: Fertilizer
• Website – Beyond your product
    – Important to sell company
      credibility
        • Team
        • Third party validation
        • Contact info

• What we use for social & web
  engagement:
    – Tweetdeck – publishing and
      singular engagement (FREE)
    – GaggleAMP – social
      amplification ($25/month)
    – SnapEngage – website visitor
      chat ($19/month)
Step 3: Seed the market
• Pre-availability – build a list
    – ttp://launchrock.com (FREE)
• Use your beta program to get the
  word out
    – The more the merrier
    – Target a representative sample
    – Get engagement and use (1/10 at
      best)
    – Transition to a paid beta
• Free/discounted use
    – Seed your product with influencers
         • Bloggers
         • Podcasters
         • Companies that will be a reference
Step 4: Greenhouses
• Events are a way to exhibit &
  network
    – Forces you to refine your pitch
      with lots of practice
    – LeverageFREE events such as
      Mass Innovation Nights & other
      startup showcases
    – Leverage any “partner pavillions”
• Do your homework before the
  event
    – Research who will be there
    – Reach out ahead of time to set up
      meetings
    – Leverage “startup areas or
      pricing”
    – Work the event’s lunches &
      cocktail events
Step 5: Harvesting
• The hardest part from most
  entrepreneurs is to ask for
  the order.
• Negative self-talk includes:
       • What if they say no?
       • What if the price is too high?
   – Don’t psych yourself out of
     the game!
• Ask for the order and find out
  if you have a company.
• Remember - Sell the benefit
  NOT just the feature
Sell the benefit NOT just the feature

• Example – Gillette Fusion
  ProGlide:
• an enhanced lubrastrip with
  more lubricants enables the
  razor to glide smoothly.
• a redesigned precision
  trimmerideal for shaving
  tricky places like under the
  nose.
• a more ergonomic handle for
  better control.
Final Thoughts

• If you get frustrated…
  sell your product
• If you get depressed…
  sell your product
• Selling your product is
  the magical elixir that
  heals almost all ills of
  a startup.
Thank you for your time!
Now go forth and sell!

 Contact:
  – Glenn Gaudet
  – President & Founder
  – 617.682.0777
  – @glenng on Twitter
  – glenn@gaggleamp.com

More Related Content

Similar to 2012 Glenn Gaudet at RamenCamp

Dancing with the elephants in a global world - Samir Palnitkar #PNCamp
Dancing with the elephants in a global world - Samir Palnitkar #PNCampDancing with the elephants in a global world - Samir Palnitkar #PNCamp
Dancing with the elephants in a global world - Samir Palnitkar #PNCampProductNation/iSPIRT
 
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016Jamie Shuker
 
So You Want to Sell a Theme or Plugin (WordCamp Atlanta 2013)
So You Want to Sell a Theme or Plugin (WordCamp Atlanta 2013)So You Want to Sell a Theme or Plugin (WordCamp Atlanta 2013)
So You Want to Sell a Theme or Plugin (WordCamp Atlanta 2013)arcware
 
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's WorkshopMichigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's WorkshopAnnArborSPARK
 
Planning a Successful Online Business
Planning a Successful Online BusinessPlanning a Successful Online Business
Planning a Successful Online Businesslisabaadeseo
 
OMiG at Inaugural GMIT Marketing Society Talk
OMiG at Inaugural GMIT Marketing Society Talk OMiG at Inaugural GMIT Marketing Society Talk
OMiG at Inaugural GMIT Marketing Society Talk Online Marketing in Galway
 
Go to Market for Geeks: 2nd edition
Go to Market for Geeks: 2nd editionGo to Market for Geeks: 2nd edition
Go to Market for Geeks: 2nd editionChris Yeh
 
Building Better Products: Selling Data and Decisions to your Team
Building Better Products: Selling Data and Decisions to your TeamBuilding Better Products: Selling Data and Decisions to your Team
Building Better Products: Selling Data and Decisions to your TeamHannah Flynn
 
RISE 2011 Presentation: Seven Steps to Marketing Success
RISE 2011 Presentation: Seven Steps to Marketing SuccessRISE 2011 Presentation: Seven Steps to Marketing Success
RISE 2011 Presentation: Seven Steps to Marketing SuccessMoxie Marketing
 
User Onboarding - Startup Launchpad - Masterclass 2019
User Onboarding - Startup Launchpad - Masterclass 2019User Onboarding - Startup Launchpad - Masterclass 2019
User Onboarding - Startup Launchpad - Masterclass 2019Marie-Rose Tripault
 
Extending Your Reach
Extending Your ReachExtending Your Reach
Extending Your ReachJon Payne
 
Local Enterprise Office, Galway. The Business Roadshow with Online Marketing ...
Local Enterprise Office, Galway. The Business Roadshow with Online Marketing ...Local Enterprise Office, Galway. The Business Roadshow with Online Marketing ...
Local Enterprise Office, Galway. The Business Roadshow with Online Marketing ...Online Marketing in Galway
 
Payment systems new sales agent training day 2
Payment systems new sales agent training  day 2Payment systems new sales agent training  day 2
Payment systems new sales agent training day 2Payment Systems Corp.
 
Income generating ideas for Virtual Assistants
Income generating ideas for Virtual AssistantsIncome generating ideas for Virtual Assistants
Income generating ideas for Virtual AssistantsVA Placements
 
Sales 101 Ask For the Order and Increase your Win Rates
Sales 101 Ask For the Order and Increase your Win Rates Sales 101 Ask For the Order and Increase your Win Rates
Sales 101 Ask For the Order and Increase your Win Rates John Leonardelli
 

Similar to 2012 Glenn Gaudet at RamenCamp (20)

Dancing with the elephants in a global world - Samir Palnitkar #PNCamp
Dancing with the elephants in a global world - Samir Palnitkar #PNCampDancing with the elephants in a global world - Samir Palnitkar #PNCamp
Dancing with the elephants in a global world - Samir Palnitkar #PNCamp
 
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016
 
So You Want to Sell a Theme or Plugin (WordCamp Atlanta 2013)
So You Want to Sell a Theme or Plugin (WordCamp Atlanta 2013)So You Want to Sell a Theme or Plugin (WordCamp Atlanta 2013)
So You Want to Sell a Theme or Plugin (WordCamp Atlanta 2013)
 
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's WorkshopMichigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
 
Planning a Successful Online Business
Planning a Successful Online BusinessPlanning a Successful Online Business
Planning a Successful Online Business
 
OMiG at Inaugural GMIT Marketing Society Talk
OMiG at Inaugural GMIT Marketing Society Talk OMiG at Inaugural GMIT Marketing Society Talk
OMiG at Inaugural GMIT Marketing Society Talk
 
2013 Pubcon Austin SEO Agency Presentation
2013 Pubcon Austin SEO Agency Presentation2013 Pubcon Austin SEO Agency Presentation
2013 Pubcon Austin SEO Agency Presentation
 
Go to Market for Geeks: 2nd edition
Go to Market for Geeks: 2nd editionGo to Market for Geeks: 2nd edition
Go to Market for Geeks: 2nd edition
 
Building Better Products: Selling Data and Decisions to your Team
Building Better Products: Selling Data and Decisions to your TeamBuilding Better Products: Selling Data and Decisions to your Team
Building Better Products: Selling Data and Decisions to your Team
 
Andrew Wilks Lead Generation Seminar Slides
Andrew Wilks Lead Generation Seminar SlidesAndrew Wilks Lead Generation Seminar Slides
Andrew Wilks Lead Generation Seminar Slides
 
RISE 2011 Presentation: Seven Steps to Marketing Success
RISE 2011 Presentation: Seven Steps to Marketing SuccessRISE 2011 Presentation: Seven Steps to Marketing Success
RISE 2011 Presentation: Seven Steps to Marketing Success
 
User Onboarding - Startup Launchpad - Masterclass 2019
User Onboarding - Startup Launchpad - Masterclass 2019User Onboarding - Startup Launchpad - Masterclass 2019
User Onboarding - Startup Launchpad - Masterclass 2019
 
Finding customers dmu
Finding customers dmuFinding customers dmu
Finding customers dmu
 
Extending Your Reach
Extending Your ReachExtending Your Reach
Extending Your Reach
 
Local Enterprise Office, Galway. The Business Roadshow with Online Marketing ...
Local Enterprise Office, Galway. The Business Roadshow with Online Marketing ...Local Enterprise Office, Galway. The Business Roadshow with Online Marketing ...
Local Enterprise Office, Galway. The Business Roadshow with Online Marketing ...
 
Advisor's Modern Marketing Challenge
Advisor's Modern Marketing ChallengeAdvisor's Modern Marketing Challenge
Advisor's Modern Marketing Challenge
 
Payment systems new sales agent training day 2
Payment systems new sales agent training  day 2Payment systems new sales agent training  day 2
Payment systems new sales agent training day 2
 
Income generating ideas for Virtual Assistants
Income generating ideas for Virtual AssistantsIncome generating ideas for Virtual Assistants
Income generating ideas for Virtual Assistants
 
Globaltech - The Sales Process
Globaltech - The Sales Process  Globaltech - The Sales Process
Globaltech - The Sales Process
 
Sales 101 Ask For the Order and Increase your Win Rates
Sales 101 Ask For the Order and Increase your Win Rates Sales 101 Ask For the Order and Increase your Win Rates
Sales 101 Ask For the Order and Increase your Win Rates
 

More from RamenCamp

Patrick Campbell - Bootstrapped pricing
Patrick Campbell - Bootstrapped pricingPatrick Campbell - Bootstrapped pricing
Patrick Campbell - Bootstrapped pricingRamenCamp
 
Duane Forrester - SEO and Marketing when Bootstrapped
Duane Forrester - SEO and Marketing when BootstrappedDuane Forrester - SEO and Marketing when Bootstrapped
Duane Forrester - SEO and Marketing when BootstrappedRamenCamp
 
Jonathan Kay - How to launch your product and build buzz for your business
Jonathan Kay - How to launch your product and build buzz for your businessJonathan Kay - How to launch your product and build buzz for your business
Jonathan Kay - How to launch your product and build buzz for your businessRamenCamp
 
Brendan Schwartz - How to build great product by doing less, slower
Brendan Schwartz - How to build great product by doing less, slowerBrendan Schwartz - How to build great product by doing less, slower
Brendan Schwartz - How to build great product by doing less, slowerRamenCamp
 
Legal pitfalls for startups
Legal pitfalls for startupsLegal pitfalls for startups
Legal pitfalls for startupsRamenCamp
 
2012 Seth Lieberman at RamenCamp
2012 Seth Lieberman at RamenCamp2012 Seth Lieberman at RamenCamp
2012 Seth Lieberman at RamenCampRamenCamp
 
2012 Noah Kagan at RamenCamp
2012 Noah Kagan at RamenCamp2012 Noah Kagan at RamenCamp
2012 Noah Kagan at RamenCampRamenCamp
 
2012 RamenCamp Intro
2012 RamenCamp Intro2012 RamenCamp Intro
2012 RamenCamp IntroRamenCamp
 
2012 Paul Sweeney
2012 Paul Sweeney2012 Paul Sweeney
2012 Paul SweeneyRamenCamp
 
David Hauser - Culture: Entrepreneurs Can Change the World
David Hauser - Culture: Entrepreneurs Can Change the WorldDavid Hauser - Culture: Entrepreneurs Can Change the World
David Hauser - Culture: Entrepreneurs Can Change the WorldRamenCamp
 
Fan Bi - No Budget for PR? How we got half a million visitors with no marketi...
Fan Bi - No Budget for PR? How we got half a million visitors with no marketi...Fan Bi - No Budget for PR? How we got half a million visitors with no marketi...
Fan Bi - No Budget for PR? How we got half a million visitors with no marketi...RamenCamp
 
Chris Savage: Bootstrapping Sales: Getting those first customers
Chris Savage: Bootstrapping Sales: Getting those first customersChris Savage: Bootstrapping Sales: Getting those first customers
Chris Savage: Bootstrapping Sales: Getting those first customersRamenCamp
 
David Hauser - Entrepreneurs Can Change The World
David Hauser - Entrepreneurs Can Change The WorldDavid Hauser - Entrepreneurs Can Change The World
David Hauser - Entrepreneurs Can Change The WorldRamenCamp
 

More from RamenCamp (13)

Patrick Campbell - Bootstrapped pricing
Patrick Campbell - Bootstrapped pricingPatrick Campbell - Bootstrapped pricing
Patrick Campbell - Bootstrapped pricing
 
Duane Forrester - SEO and Marketing when Bootstrapped
Duane Forrester - SEO and Marketing when BootstrappedDuane Forrester - SEO and Marketing when Bootstrapped
Duane Forrester - SEO and Marketing when Bootstrapped
 
Jonathan Kay - How to launch your product and build buzz for your business
Jonathan Kay - How to launch your product and build buzz for your businessJonathan Kay - How to launch your product and build buzz for your business
Jonathan Kay - How to launch your product and build buzz for your business
 
Brendan Schwartz - How to build great product by doing less, slower
Brendan Schwartz - How to build great product by doing less, slowerBrendan Schwartz - How to build great product by doing less, slower
Brendan Schwartz - How to build great product by doing less, slower
 
Legal pitfalls for startups
Legal pitfalls for startupsLegal pitfalls for startups
Legal pitfalls for startups
 
2012 Seth Lieberman at RamenCamp
2012 Seth Lieberman at RamenCamp2012 Seth Lieberman at RamenCamp
2012 Seth Lieberman at RamenCamp
 
2012 Noah Kagan at RamenCamp
2012 Noah Kagan at RamenCamp2012 Noah Kagan at RamenCamp
2012 Noah Kagan at RamenCamp
 
2012 RamenCamp Intro
2012 RamenCamp Intro2012 RamenCamp Intro
2012 RamenCamp Intro
 
2012 Paul Sweeney
2012 Paul Sweeney2012 Paul Sweeney
2012 Paul Sweeney
 
David Hauser - Culture: Entrepreneurs Can Change the World
David Hauser - Culture: Entrepreneurs Can Change the WorldDavid Hauser - Culture: Entrepreneurs Can Change the World
David Hauser - Culture: Entrepreneurs Can Change the World
 
Fan Bi - No Budget for PR? How we got half a million visitors with no marketi...
Fan Bi - No Budget for PR? How we got half a million visitors with no marketi...Fan Bi - No Budget for PR? How we got half a million visitors with no marketi...
Fan Bi - No Budget for PR? How we got half a million visitors with no marketi...
 
Chris Savage: Bootstrapping Sales: Getting those first customers
Chris Savage: Bootstrapping Sales: Getting those first customersChris Savage: Bootstrapping Sales: Getting those first customers
Chris Savage: Bootstrapping Sales: Getting those first customers
 
David Hauser - Entrepreneurs Can Change The World
David Hauser - Entrepreneurs Can Change The WorldDavid Hauser - Entrepreneurs Can Change The World
David Hauser - Entrepreneurs Can Change The World
 

Recently uploaded

OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 

Recently uploaded (20)

OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 

2012 Glenn Gaudet at RamenCamp

  • 1. How to Get Your First Sales Glenn Gaudet President & Founder May 12, 2012
  • 2. Remember – This is YOUR Job • Nobody can sell YOUR product better than YOU • YOU need to hear the feedback… the good and the bad. • If YOU can’t sell it. Don’t expect someone else to.
  • 3. Role of Early Sales • For the product – Validation – Market Fit – Will someone pay? – Are you leaving money on the table? – Is it sustainable at that price? • For you – Revenue – Confidence – Credibility • Create a “Garden” so you can harvest revenue beyond your first sales.
  • 4. Step 1: Get some tools • Don’t reinvent the wheel. Fill up the wheel barrel with what you will need. • What we use: – Salesforce – for CRM (Customer Relationship Management) and opportunity tracking ($15/month) – Google Apps – email and collaboration (FREE) – Yesware for Gmail– email tracking ($4.95/month) – Rapportive for Gmail – email lookup (FREE) – Grasshopper – toll free number, forwarding and vmail ($24/month)
  • 5. Step 2: Fertilizer • Website – Beyond your product – Important to sell company credibility • Team • Third party validation • Contact info • What we use for social & web engagement: – Tweetdeck – publishing and singular engagement (FREE) – GaggleAMP – social amplification ($25/month) – SnapEngage – website visitor chat ($19/month)
  • 6. Step 3: Seed the market • Pre-availability – build a list – ttp://launchrock.com (FREE) • Use your beta program to get the word out – The more the merrier – Target a representative sample – Get engagement and use (1/10 at best) – Transition to a paid beta • Free/discounted use – Seed your product with influencers • Bloggers • Podcasters • Companies that will be a reference
  • 7. Step 4: Greenhouses • Events are a way to exhibit & network – Forces you to refine your pitch with lots of practice – LeverageFREE events such as Mass Innovation Nights & other startup showcases – Leverage any “partner pavillions” • Do your homework before the event – Research who will be there – Reach out ahead of time to set up meetings – Leverage “startup areas or pricing” – Work the event’s lunches & cocktail events
  • 8. Step 5: Harvesting • The hardest part from most entrepreneurs is to ask for the order. • Negative self-talk includes: • What if they say no? • What if the price is too high? – Don’t psych yourself out of the game! • Ask for the order and find out if you have a company. • Remember - Sell the benefit NOT just the feature
  • 9. Sell the benefit NOT just the feature • Example – Gillette Fusion ProGlide: • an enhanced lubrastrip with more lubricants enables the razor to glide smoothly. • a redesigned precision trimmerideal for shaving tricky places like under the nose. • a more ergonomic handle for better control.
  • 10. Final Thoughts • If you get frustrated… sell your product • If you get depressed… sell your product • Selling your product is the magical elixir that heals almost all ills of a startup.
  • 11. Thank you for your time! Now go forth and sell! Contact: – Glenn Gaudet – President & Founder – 617.682.0777 – @glenng on Twitter – glenn@gaggleamp.com

Editor's Notes

  1. Set up farm analogy
  2. Add pricing
  3. When to beta…early and update oftenWhat you don’t need.GaggleAMP example --- how long
  4. Who should you talk to at the event.