SlideShare a Scribd company logo
1 of 112
Download to read offline
New car mercial ppt
Award-Winning


  2011 Best Video
Optimization Platform
New car mercial ppt
The Company
Car-Mercial Company Info

•   Privately owned since 2005
•   Located in Boca Raton – Florida
•   40+ employees
•   100% Proprietary developed & owned software platform
•   Main industry- Automotive
•   Exclusivity model for Brand/Market – “Relationship-based” business in USA & Canada
•   Partners– Have built & sold more than $1 Billion in technology companies:
Top Ranked Video SEO Company

2010- Top Companies to watch


2011- Best Video Optimization platform


2012- Best of the Best NADA


2012- Top Companies to watch
Top Ranked Automotive Clients
Quick Overview: Video & Search Marketing
Online Video Ranked Most Useful Ad Format

                       • Video = Currently 55% of all
                         Internet traffic

                       • Video = Projected to be
                         90% all Internet traffic by
                         2013

                       • Average consumer watches
                         45 minutes online video
                         daily

                       • Video Strategy is standard
                         now like website
Online Video Ranked Most Useful Ad Format

                            • 95% of car buyers use
                              search to shop for vehicles

                            • 24/7 easy access to
                              research data on vehicles

                            • Increased use of tablets,
                              cell phones, and laptops

                            • Buyers review data with
                              “NO” sales pressure
#1
Consumer Decision-Making Model
11 hours   7 hours
Aggressive Search Strategy = “WIN”




•   98% of car buyers “DON‟T” go past PAGE 1 of Search results                  •   Up to 70% of searches are done on Google sites, rest on Bing & Yahoo
•   Average car buyer looks at 5 different dealers‟ websites before 1st visit   •   Average of 65% of dealer website traffic comes from Google searches
•   Average car buyer visits 1.8 dealers before finalizing purchase             •   All Page 1 Search results are done now through “UNIVERSAL SEARCH”
What is Universal Search?
(May 2007) All major search engines use this now!
•   Websites                   •   News
•   Micro-sites                •   Paid listings
•   Maps                       •   Social Media
•   Images                     •   Blogs
•   Reviews                    •   Remarketing
•   Local Places               • Videos
*Video’s show up 50% of the time on Page 1 Search results*
Universal Search Example
   • Video + Website = Max market
     share

   • 95% of paid search impressions
     Never get clicked

   • 87% of ALL click traffic is from
     Organic Search
Tablets Ranked Highest in Usefulness
               • Easy to use & portable

               • Video streams fast now

               • 50% of search is now done on
                 these devices

               • Small screens 3”-9” hard to see

               • Page 1 of search or bust!
Shoppers Use Both Branded and Non-Branded

                  •   Average consumer using search 10+ years

                  •   24/7 easy access to search on numerous
                      devices

                  •   17/100 search terms car buyers type are
                      new = more descriptive

                  •   Long tail search term = 3 or more words >
                      20% yearly

                  •   Short tail search terms = 2 or less words <
                      10% yearly

                  •   Result = car buyers get to destination on PG
                      1 of search
• Target in-market buyers

• Promote new models

• Highlight model features to
  buyers

• Highlight your dealership

• Promote specials & incentives
•   Target buyers looking for used vehicles

•   Minimize 3rd party lead providers
    listings

•   Minimize private seller‟s listings

•   Reduce other dealer‟s trade-in listings

•   Promote specials

•   Generate your own 1st page real
    estate
• Target service business

• 20% of service searches use
  GEO keywords

• Push out Big Box service
  retailers

• Push out local repair/body shops

• Promote services, amenities,
  specials… etc
•   Manage your Positive PG 1 Online reputation

•   67% of customers put “Post Purchase
    Experience” online

•   4 out of 5 prospects research your dealership

•   1 in 5 changed their mind based on
    unfavorable reviews

•   Promote trust & authenticity of brand in your
    market

•   Don‟t sell cars for your competition!
• Target in-market buyers &
  competing brands

• Average car buyer looks at 3
  different brands

• Highlight your brands features &
  advantages

• Generate new online market share
How Car-Mercial Works?
    Produce Multiple Unique Videos each month
1   • Custom Real Motion Videos
    • Real Human Voice
                                             BRANDING             NEW             USED           SERVICE        ANNIHILATION



                                                                        Plan A                                 Plan B
    Multiply
2   • Using Proprietary VSEO Software           Tags each clip with unique identities for reporting to track & manage



    Optimize Each Video
3   • With Proper Meta/Data Key Words           Optimize Placement on Top Search Engines


    Distribute To Search Engines
4
    Measure, Manage and Improve Videos
5   • On Multiple Search Engines (Like TV Networks) to report
    • Actual Positions in Search Engines
    • Gain ROI=Real Estate on the Internet/ Increase online market share!
Properly Tag Each Video
       Title




       Hyperlink & Description Info

       Category
       Tags
Video Networks

• Like TV – Don‟t run your Ads on just 1 channel!
Reporting
1st Page Search Listings
Keyword Rank Reporting
Questions?
Thank You
New car mercial ppt
Video SEO Tips to Get on Page 1
    Google, Yahoo, and Bing

                                  By
                              AJ LeBlanc
                           Managing Partner
                          aj@car-mercial.com
    2011 Best Video          561-319-3227
  Optimization Platform
Overview of this Presentation

• Quick Review – Growth of Online Video

• Examples - Video SEO & Video Content Ideas

• Video SEO Tips- Do‟s & Don‟ts

• Video SEO ROI & Expectations

• Questions
Growth of Online Video
  (A Quick Review)
Online Video Ranked Most Useful Ad Format

                            • 95% of car buyers use
                              search to shop for vehicles

                            • 24/7 easy access to
                              research data on vehicles

                            • Increased use of tablets,
                              cell phones, and laptops

                            • Buyers review data with
                              “NO” sales pressure
#1
% Video Growth




             36
April 2012 U.S. Online Video Rankings

• Average U.S. consumer watches over 21 hours of online video each
  month

• Average U.S. consumer watches 299 videos per month

• Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos

• 50% of consumers that watch online video ADS take action after viewing
  the ADS

• 22% of consumers that saw an online video AD visited the retailer‟s
  website
Online Video Ranked Most Useful Ad Format

     Google 2011 Automotive Shopper Study   • Video = Currently 55% of all
                                              Internet traffic

#1                                          • Video = Projected to be 90% all
                                              Internet traffic by 2013

                                            • Average consumer watches 45
                                              minutes online video daily

                                            • Video Strategy is standard now like
                                              website
11 hours   7 hours
Aggressive Search Strategy = “WIN”




•   98% of car buyers “DON‟T” go past PAGE 1 of Search results                  •   Up to 70% of searches are done on Google sites, rest on Bing & Yahoo
•   Average car buyer looks at 5 different dealers‟ websites before 1st visit   •   Average of 65% of dealer website traffic comes from Google searches
•   Average car buyer visits 1.8 dealers before finalizing purchase             •   All Page 1 Search results are done now through “UNIVERSAL SEARCH”
Tablets Ranked Highest in Usefulness
Google 2011 Automotive Shopper Study
                                       • Easy to use & portable

                                       • Video streams fast now

                                       • 50% of search is now done on
                                         these devices

                                       • Small screens 3”-9” hard to see

                                       • Page 1 of search or bust!
Shoppers Use Both Branded and Non-Branded
Google 2011 Automotive Shopper Study   •   Average consumer using search 10+ years

                                       •   24/7 easy access to search on numerous
                                           devices

                                       •   17/100 search terms car buyers type are
                                           new = more descriptive

                                       •   Long tail search term = 3 or more words >
                                           20% yearly

                                       •   Short tail search terms = 2 or less words <
                                           10% yearly

                                       •   Result = car buyers get to destination on PG
                                           1 of search
Video = Part Of Digital Strategy
                                                                            Websites
                                                           • Keep visitors on your website longer
                                                           • Conversion rates of 300-500%
                                                           • Show off your inventory using sight, sound &
                                                             motion
                                                           • Bio‟s of staff
                                                           • Customer testimonials/reviews



                     Video SEO                                                                                                   Email Marketing
• Gain multiple1stpage listings in search engines
                                                                     Use Video to                                Send video walk-arounds of your inventory from a
  reduce competitors„ online market share
• Use *UNIVERSAL SEARCH* to gain the edge
                                                                     engage with                                 salesperson to prospects and build a personal
                                                                                                                 bridge to get them to the store.

                                                                      customers!

                                    In-Store Display                                                           Social Media
                      Promote specials, awards, amenities, community                             Post positive customer testimonials & community
                      events, family history, bio‟s of staff & show                              events to continously remarket your current
                      testimonials to customers sitting in Dealership.                           customers and keep them feeling good about your
                                                                                                 business‟s involvement in the local community.
What is Universal Search?
(May 2007) All major search engines use this now!
•   Websites                   •   News
•   Micro-sites                •   Paid listings
•   Maps                       •   Social Media
•   Images                     •   Blogs
•   Reviews                    •   Remarketing
•   Local Places               • Videos
*Video’s show up 50% of the time on Page 1 Search results*
Universal Search Example
   • Video + Website = Max market
     share

   • 95% of paid search impressions
     Never get clicked

   • 87% of ALL click traffic is from
     Organic Search
Examples of Video SEO
   & Video Content
• Target in-market buyers

• Promote new models

• Highlight model features to
  buyers

• Highlight your dealership

• Promote specials & incentives
•   Target buyers looking for used vehicles

•   Minimize 3rd party lead providers
    listings

•   Minimize private seller‟s listings

•   Reduce other dealer‟s trade-in listings

•   Promote specials

•   Generate your own 1st page real
    estate
• Target service business

• 20% of service searches use
  GEO keywords

• Push out Big Box service
  retailers

• Push out local repair/body shops

• Promote services, amenities,
  specials… etc
•   Manage your Positive PG 1 Online reputation

•   67% of customers put “Post Purchase
    Experience” online

•   4 out of 5 prospects research your dealership

•   1 in 5 changed their mind based on
    unfavorable reviews

•   Promote trust & authenticity of brand in your
    market

•   Don‟t sell cars for your competition!
• Target in-market buyers &
  competing brands

• Average car buyer looks at 3
  different brands

• Highlight your brands features &
  advantages

• Generate new online market share
Video SEO Tips
(Do‟s and Don‟ts)
Important Video SEO Elements
•   Video content must be unique- no duplicates as this is SPAM
•   Video length < 2 minutes - target mid to bottom of funnel consumer- The 3 P‟s
•   Upload frequency- every month as search engines prefer new content
•   Upload to numerous video sites- don‟t put eggs in one basket/network
•   Create multiple accounts-manage each account per video site
•   Number of videos- a lot (VIN specific walk arounds, service, how to, sales, branding, testimonials, community, financing,
    special programs, awards, amenities, location…etc)
•   Put testimonial videos on Facebook & website tab – get signed releases!
•   Put video bio‟s of sales & service staff on facebook & website tab – brings personal connection
•   Quality video content- no shaky videos! & no white noise!
•   Title, tags, categories, descriptions, comments, ratings
•   Hyperlink URL‟s, phone numbers, store address, maps
•   Proper keyword optimization-use variety , update keywords, don‟t SPAM!
•   Build a process to be efficient at all these tasks & be committed!

• Are You Doing This Each Month?
Properly Tag Each Video
       Title




       Hyperlink & Description Info

       Category
       Tags
Video Networks

• Like TV – Don‟t run your Ads on just 1 channel!
Video SEO & ROI
  (Expectations)
Video SEO ROI Expectations:
•   Video Seo is 5 years old – young in advertising world and not completely measurable.
•   Use as competitive product- dominate your online market share = sales & service $$$$$
•   Reduce your competition‟s market share and get buyers to YOUR store! (Avg. car shopper looks at 5
    different dealers websites before they go to the 1st lot)
•   Manage your reputation in search & push out customers unfavorable comments about your dealership -
    Don‟t sell cars for your competition! Toot your own horn and be proactive with PR!
•   View counts- 50% of search is on mobile/tablet – views not always counted on shared wifi or IP‟s
•   View counts – not counted if not full view on most engines or if embedded on other sites
•   Tracking Clicks- 90% of video sites don‟t allow hyperlinks – they‟re online TV networks
•   Reality of Search- people manage their point in research process – open tabs & new browsers- Example
•   Tracking phone numbers- Google panda SPAM rules & limited due to reality of search process- Example
•   Go after competing brands as the average car buyer looks at 3 different makes in bottom of the funnel!
•   Don‟t let competing dealers employ this strategy & reduce your online market share!

• ROI = Real Estate on the Internet
Questions?

        By
    AJ LeBlanc
 Managing Partner
aj@car-mercial.com
   561-319-3227
New car mercial ppt
Overview of this Presentation
• Quick review - Growth of Online Video

• Video SEO Examples

• Video SEO Processes

• Video SEO ROI

• Car-mercial Video SEO Platform

• Questions

                        CONFIDENTIAL - FOR VOLKSWAGEN USE
                                        ONLY
Growth of Online Video
   (A Quick Review)




   CONFIDENTIAL - FOR VOLKSWAGEN USE
                   ONLY
Online Video Ranked Most Useful Ad Format

                            • 95% of car buyers use
                              search to shop for vehicles

                            • 24/7 easy access to
                              research data on vehicles

                            • Increased use of tablets,
                              cell phones, and laptops

                            • Buyers review data with
                              “NO” sales pressure
#1
% Video Growth




             63
April 2012 U.S. Online Video Rankings

• Average U.S. consumer watches over 21 hours of online video each
  month

• Average U.S. consumer watches 299 videos per month

• Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos

• 50% of consumers that watch online video ADS take action after viewing
  the ADS

• 22% of consumers that saw an online video AD visited the retailer‟s
  website
Online Video Ranked Most Useful Ad Format

     Google 2011 Automotive Shopper Study   • Video = Currently 55% of all
                                              Internet traffic

#1                                          • Video = Projected to be 90% all
                                              Internet traffic by 2013

                                            • Average consumer watches 45
                                              minutes online video daily

                                            • Video Strategy is standard now like
                                              website
Onsite < Online

• Have strategy to connect
  with buyers during this
  11hrs

• Max time eyeballs spend
  on any real estate =
  SCREEN

• Connect with buyers
  using Video (sight,
  sound, & motion)
11 hours   7 hours
Video = Part Of Digital Strategy
                                                                            Websites
                                                           • Keep visitors on your website longer
                                                           • Conversion rates of 300-500%
                                                           • Show off your inventory using sight, sound &
                                                             motion
                                                           • Bio‟s of staff
                                                           • Customer testimonials/reviews



                     Video SEO                                                                                                   Email Marketing
• Gain multiple1stpage listings in search engines
                                                                     Use Video to                                Send video walk-arounds of your inventory from a
  reduce competitors„ online market share
• Use *UNIVERSAL SEARCH* to gain the edge
                                                                     engage with                                 salesperson to prospects and build a personal
                                                                                                                 bridge to get them to the store.

                                                                      customers!

                                    In-Store Display                                                           Social Media
                      Promote specials, awards, amenities, community                             Post positive customer testimonials & community
                      events, family history, bio‟s of staff & show                              events to continously remarket your current
                      testimonials to customers sitting in Dealership.                           customers and keep them feeling good about your
                                                                                                 business‟s involvement in the local community.
What is Universal Search?
(May 2007) All major search engines use this now!
•   Websites                   •   News
•   Micro-sites                •   Paid listings
•   Maps                       •   Social Media
•   Images                     •   Blogs
•   Reviews                    •   Remarketing
•   Local Places               • Videos
*Video’s show up 50% of the time on Page 1 Search results*
Universal Search Example
   • Video + Website = Max market
     share

   • 95% of paid search impressions
     Never get clicked

   • 87% of ALL click traffic is from
     Organic Search
Aggressive Search Strategy = “WIN”




•   98% of car buyers “DON‟T” go past PAGE 1 of Search results                  •   Up to 70% of searches are done on Google sites, rest on Bing & Yahoo
•   Average car buyer looks at 5 different dealers‟ websites before 1st visit   •   Average of 65% of dealer website traffic comes from Google searches
•   Average car buyer visits 1.8 dealers before finalizing purchase             •   All Page 1 Search results are done now through “UNIVERSAL SEARCH”
Tablets Ranked Highest in Usefulness
Google 2011 Automotive Shopper Study
                                       • Easy to use & portable

                                       • Video streams fast now

                                       • 50% of search is now done on
                                         these devices

                                       • Small screens 3”-9” hard to see

                                       • Page 1 of search or bust!
Shoppers Use Both Branded and Non-Branded

                  •   Average consumer using search 10+ years

                  •   24/7 easy access to search on numerous
                      devices

                  •   17/100 search terms car buyers type are
                      new = more descriptive

                  •   Long tail search term = 3 or more words >
                      20% yearly

                  •   Short tail search terms = 2 or less words <
                      10% yearly

                  •   Result = car buyers get to destination on PG
                      1 of search
Website Visitors > Lead Conversion

                 • Internet is a tool, not a
                   complete solution!
Video SEO Examples
            New
            Used
   Reputation Management
      Brand Conquest
           Service
• Target in-market local new Car
  Buyers

• Promote new models

• Highlight model features to
  prospects

• Highlight your dealership

• Promote Specials Programs
•   Target local used vehicle buyers

•   Minimize 3rd party lead providers
    listings

•   Minimize private seller‟s listings

•   Reduce other dealer‟s trade-in listings

•   Promote specials

•   Generate your own 1st page real
    estate
•   Manage your Positive Page 1 Online Reputation

•   Protect your “Dealer Brand” online

•   67% of customers put “Post Purchase
    Experience” online

•   4 out of 5 prospects research you before
    showing up

•   1 in 5 changed their mind based on unfavorable
    reviews

•   Promote trust & authenticity of your brand in
    your market.

•   Don‟t sell cars for your competition down the
    street!
• Generate new online market-
  share

• Target in-market buyers &
  competing brands

• Average car buyer looks at 3
  different makes

• Highlight your brands features &
  advantages
• Target local service customers

• 20% of service searches have
  GEO keyword

• Push out Big Box service chains

• Push out local repair/body shops

• Promote services, amenities,
  specials…etc.
Video SEO Processes
Important Video SEO Elements
•   Video content always has to be unique- no duplicates as this is SPAM
•   Video length < 2 minutes - target mid to bottom of funnel consumer- The 3 P‟s
•   Upload frequency- every month as search engines prefer new content
•   Upload to numerous video sites- don‟t put eggs in one basket/network
•   Create multiple accounts-manage each account per video site
•   Number of videos- a lot (VIN specific walk-arounds, service, how to, sales, branding, testimonials,
    community, financing, special programs, awards, amenities, location…etc)
•   Put your testimonials on Facebook page & website tab- get signed releases!
•   Put bio‟s of sales & service staff on website tab- brings personal connection
•   Quality video content- no shaky videos! & no white noise!
•   Title, tags, categories, descriptions, comments, ratings
•   Hyperlink URL‟s, phone numbers, store address, maps
•   Proper keyword optimization-use variety, update keywords, don‟t SPAM!
•   Build a process to be efficient at all these tasks & be committed!

• Are You Doing This Each Month?
Properly Tag Each Video
       Title




       Hyperlink & Description Info

       Category
       Tags
Video Networks

• Like TV – Don‟t run your Ads on just 1 channel!
Video SEO & ROI
  (Expectations)
Video SEO ROI Expectations:
•   Video Seo is 5 years old – young in advertising world and not completely measurable.
•   Use as competitive product- dominate your online market share = sales & service $$$$$
•   Reduce your competition‟s market share and get buyers to YOUR store! (Avg. car shopper looks at 5
    different dealers websites before they go to the 1st lot)
•   Manage your reputation in search & push out customers unfavorable comments about your dealership -
    Don‟t sell cars for your competition! Toot your own horn and be proactive with PR!
•   View counts- 50% of search is on mobile/tablet – views not always counted on shared wifi or IP‟s
•   View counts – not counted if not full view on most engines or if embedded on other sites
•   Tracking Clicks- 90% of video sites don‟t allow hyperlinks – they‟re online TV networks
•   Reality of Search- people manage their point in research process – open tabs & new browsers- Example
•   Tracking phone numbers- Google panda SPAM rules & limited due to reality of search process- Example
•   Go after competing brands as the average car buyer looks at 3 different makes in bottom of the funnel!
•   Don‟t let competing dealers employ this strategy & reduce your online market share!

• ROI = Real Estate on the Internet
The Company
New car mercial ppt
Top Ranked Video SEO Company

2010- Top Companies to watch


2011- Best Video Optimization platform


2012- Best of the Best NADA


2012- Top Companies to watch
Car-Mercial Company Info

•   Privately owned since 2005
•   Located in Boca Raton – Florida
•   40+ employees
•   100% Proprietary developed & owned software platform
•   Main industry- Automotive
•   Exclusivity model for Brand/Market – “Relationship-based” business in USA & Canada
•   Partners– Have built & sold more than $1 Billion in technology companies:
Top Ranked Automotive Clients

#1 Honda Dealer 2011 & 2010
#1 Acura Dealer 2011 & 2010




    #1 Jeep Dealer 2010
How Car-Mercial Works?
    Produce Multiple Unique Videos each month
1   • Custom Real Motion Videos
    • Real Human Voice
                                             BRANDING             NEW             USED           SERVICE        ANNIHILATION



                                                                        Plan A                                 Plan B
    Multiply
2   • Using Proprietary VSEO Software           Tags each clip with unique identities for reporting to track & manage



    Optimize Each Video
3   • With Proper Meta/Data Key Words           Optimize Placement on Top Search Engines


    Distribute To Search Engines
4
    Measure, Manage and Improve Videos
5   • On Multiple Search Engines (Like TV Networks) to report
    • Actual Positions in Search Engines
    • Gain ROI=Real Estate on the Internet/ Increase online market share!
Monthly Reporting




 CONFIDENTIAL - FOR VOLKSWAGEN USE
                 ONLY
1st Page Search Listings
Keyword Rank Reporting
Questions?

        By
    AJ LeBlanc
 Managing Partner
aj@car-mercial.com
   561-319-3227
Thank You




CONFIDENTIAL - FOR VOLKSWAGEN USE
                ONLY
New car mercial ppt
Video Ad Network
  2011 Best Video
Optimization Platform
The Video Ad Network Platform
Strategic Approach

             REACH                         RELEVANCY                                RESULTS
     REACH




OBJECTIVE                          OBJECTIVE                             OBJECTIVE
Increase engagement of local       Car-mercial‟s ad decisioning          Ensure optimization against key
auto buyers within the Video AD    platform ensures campaigns run on     performance metrics (CTR and
Network‟s target audience of       relevant sites and programming.       Completion Rate) with target
ages18yrs+.                                                              audience.



SOLUTION                           SOLUTION                              SOLUTION
Largest aggregator of audience     Car-mercial has created a             Car-mercial will deliver robust
data for Online Video = greatest   customized site list to ensure        analytics and optimization
coverage for targeted market &     messaging is delivered in             throughout the campaign in an
demographics known against         contextually relevant environments    effort to maximize reach and
ages 18yrs+ consumers.             for the ages 18yrs+ target audience   achieve key targeted campaign
                                   & market area.                        objectives.
Creative Units: In-Stream Video Ads
In-stream Video Ads :15 - :30 Seconds in Length
Car-mercial focuses on in-stream online video advertising
across high quality, professionally produced publishers. In-
stream video ads are displayed in sequence before or during
the video content being consumed by the users.




                                                               Standard video length is up to :30 seconds, custom lengths
                                                               available upon request. Pricing is based on inventory and
                                                               demographic factors which vary per market & availability.
Drive Awareness
• Geo target to local car buyers on the largest
  online video ad network in the U.S.


• Build brand awareness and purchase intent
  within specific DMA‟s.




                                                  • Drive site traffic with professionally produced, high quality,
                                                    targeted-TV style placed pre-roll video ads on highly visited
                                                    websites.


                                                  • Advanced targeting capabilities available - behavioral,
                                                    retargeting, Geo, search, zip code, …etc.)
Case Study - Gunn Nissan
       Generate awareness among males 25-54 within specific zip codes and increase sales.
Videos played on 40+ Websites / San Antonio Market / 30 specificMencodes and increase sales.
         Generate awareness among males 25-54 within Days / zip & Women 18+ Years Old




  313,799                                        82%                                3,716
 Video Ad plays against target DMA   Completion rate - watched full video Ad   Direct clicks to the Gunn Nissan
                                                                                  website = 1.18% click rate
PLAN SUMMARY: SAN ANTONIO                                                       GUNN NISSAN- CASE STUDY SAMPLE REPORT

                                                         FLIGHT                                                                                     IMPRESSIONS

        Start Date:                    End Date:                    Elapsed Days:              Days Remaining:             Contracted Imps                    Delivered Imps

        04/01/2012                    04/30/2012                          30                           0                       313,480                              313,799



                      PLAN METRICS                                                                      Broadband Video Universe:                                 178,935,896


                                 REACH/FREQUENCY                                                                           CAMPAIGN OBJECTIVES

       Undup. Reach                  Avg Frequency                       GRPs                        CTR                    Completion %                          Completed %
          79,601                         3.93                            0.18                        1.18%                          82%                              75%



CAMPAIGN DELIVERY ANALYSIS


                                                                                                                             AVE
                                                                   IMPS DELIVERED           UNDUPLICATED REACH            FREQUENCY                  GRPS                     CTR

          GUNN NISSAN : A18+ San Antonio                                313,799                      79,601                   3.94                    0.18                 1.18%

                                                Plan Total:             313,799                      79,601                   3.94                    0.18                 1.18%



          CAMPAIGN QUARTILE ANALYSIS
                                                                                                                                          TOTAL CLICKS:                3,716


                                                              25% COMP          50% COMP     75% COMP         COMPLETED %             COMPLETES                    COMPLETION %

          GUNN NISSAN: A18+ San Antonio                           91%             84%          79%                 75%                    234,058                       82%

                                                     Total:       91%             84%          79%                 75%                    234,058                       82%
SAMPLE SITE LIST
Automotive                                             Home & Garden
Autoblog                                               DIY
AutoTrader.coma                                        Movies
Cars.com                                               Metacafe Movies
Kelley Blue Book                                       Screen Media US
Motor Trend                                            Music
SIM Automotive                                         Blastro
Business & Finance                                     CBS MUSIC
Business Insider                                       last.fm
Ooyala Premium Publishers                              News & Information
Wall Street Journal                                    Cox Digital Solutions

Entertainment                                          Mail Online
33Universal                                            Politico
Blinkx                                                 Other
Blue Wave Mobile                                       Genesis Media
Collider Media                                         Portal
Sony Crackle                                           AOL Video Network
Craveonline                                            Google - Adx
Crunchy Roll                                           Microsoft Network
Discovery                                              Yahoo
E! Online                                              Sports
Gorilla Nation Media Network                           Auditude MLB TV (Live)

Mevio.com Passback                                     Bicycling.com
Mypod Studios                                          Fuel TV
Redux - Online                                         Metacafe Sports
Rev New Media                                          Technology
Videojug                                               IDG Tech
Gaming                                                 Women
Accedo Gaming CTV                                      Meredith Video
Blastro Networks                                       Oprah
Facebook App - MindJolt US
**Site list subject to change per market or campaign
criteria**
IMPACT OF ONLINE VIDEO
% Video Growth




            108
April 2012 U.S. Online Video Rankings

• Average U.S. consumer watches over 21 hours of online video each
  month

• Average U.S. consumer watches 299 videos per month

• Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos

• 50% of consumers that watch online video ADS take action after viewing
  the ADS

• 22% of consumers that saw an online video AD visited the retailer‟s
  website
Online Video Ranked Most Useful Ad Format

     Google 2011 Automotive Shopper Study   • Video = Currently 55% of all
                                              Internet traffic

#1                                          • Video = Projected to be 90% all
                                              Internet traffic by 2013

                                            • Average consumer watches 45
                                              minutes online video daily

                                            • Video Strategy is standard now like
                                              website
Questions?

        By
    AJ LeBlanc
 Managing Partner
aj@car-mercial.com
   561-319-3227
Thank You




CONFIDENTIAL - FOR VOLKSWAGEN USE
                ONLY

More Related Content

What's hot

Appleknowledgy
AppleknowledgyAppleknowledgy
Appleknowledgycziering
 
Constant consideration-study research-studies
Constant consideration-study research-studiesConstant consideration-study research-studies
Constant consideration-study research-studiesJérémy Jeremy
 
Criteo State of Mobile Commerce Report Q2 2015
Criteo State of Mobile Commerce Report Q2 2015Criteo State of Mobile Commerce Report Q2 2015
Criteo State of Mobile Commerce Report Q2 2015Criteo
 
How Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingHow Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketingNishant Raj
 
20140327-S602-Mobile
20140327-S602-Mobile20140327-S602-Mobile
20140327-S602-MobileRussell Lewis
 
Mobile Marketing Strategies for 2014 and Beyond
Mobile Marketing Strategies for 2014 and BeyondMobile Marketing Strategies for 2014 and Beyond
Mobile Marketing Strategies for 2014 and BeyondFiksu
 
Market Plan for an Android App
Market Plan for an Android AppMarket Plan for an Android App
Market Plan for an Android AppNandita Biswas
 
Indy 500 - 4 years as an indie developer
Indy 500 - 4 years as an indie developerIndy 500 - 4 years as an indie developer
Indy 500 - 4 years as an indie developerDiogo Cardoso
 
Mobile Bootcamp - Building Mobile Applications
Mobile Bootcamp - Building Mobile ApplicationsMobile Bootcamp - Building Mobile Applications
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
 
Latest Trends Customer Experience Online
Latest Trends Customer Experience OnlineLatest Trends Customer Experience Online
Latest Trends Customer Experience OnlineEyeblaster Spain
 
How to make your social app a success mahak sharma_in_mobi
How to make your social app a success mahak sharma_in_mobiHow to make your social app a success mahak sharma_in_mobi
How to make your social app a success mahak sharma_in_mobiMahak Sharma
 
Why your business needs a mobile app
Why your business needs a mobile appWhy your business needs a mobile app
Why your business needs a mobile appPaperlit
 
Amazon Digital Strategy
Amazon Digital Strategy Amazon Digital Strategy
Amazon Digital Strategy ferran24
 
Weidenhammer Mobile Application Development Practice
Weidenhammer Mobile Application Development PracticeWeidenhammer Mobile Application Development Practice
Weidenhammer Mobile Application Development PracticeFred Smollinger
 

What's hot (20)

Appleknowledgy
AppleknowledgyAppleknowledgy
Appleknowledgy
 
Constant consideration-study research-studies
Constant consideration-study research-studiesConstant consideration-study research-studies
Constant consideration-study research-studies
 
Criteo State of Mobile Commerce Report Q2 2015
Criteo State of Mobile Commerce Report Q2 2015Criteo State of Mobile Commerce Report Q2 2015
Criteo State of Mobile Commerce Report Q2 2015
 
How Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingHow Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And Branding
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Trendy App Builder
Trendy App BuilderTrendy App Builder
Trendy App Builder
 
20140327-S602-Mobile
20140327-S602-Mobile20140327-S602-Mobile
20140327-S602-Mobile
 
Mobile Marketing Strategies for 2014 and Beyond
Mobile Marketing Strategies for 2014 and BeyondMobile Marketing Strategies for 2014 and Beyond
Mobile Marketing Strategies for 2014 and Beyond
 
Market Plan for an Android App
Market Plan for an Android AppMarket Plan for an Android App
Market Plan for an Android App
 
Indy 500 - 4 years as an indie developer
Indy 500 - 4 years as an indie developerIndy 500 - 4 years as an indie developer
Indy 500 - 4 years as an indie developer
 
Mobile Bootcamp - Building Mobile Applications
Mobile Bootcamp - Building Mobile ApplicationsMobile Bootcamp - Building Mobile Applications
Mobile Bootcamp - Building Mobile Applications
 
Latest Trends Customer Experience Online
Latest Trends Customer Experience OnlineLatest Trends Customer Experience Online
Latest Trends Customer Experience Online
 
How to make your social app a success mahak sharma_in_mobi
How to make your social app a success mahak sharma_in_mobiHow to make your social app a success mahak sharma_in_mobi
How to make your social app a success mahak sharma_in_mobi
 
Why your business needs a mobile app
Why your business needs a mobile appWhy your business needs a mobile app
Why your business needs a mobile app
 
mobile marketing
mobile marketingmobile marketing
mobile marketing
 
Amazon Digital Strategy
Amazon Digital Strategy Amazon Digital Strategy
Amazon Digital Strategy
 
Weidenhammer Mobile Application Development Practice
Weidenhammer Mobile Application Development PracticeWeidenhammer Mobile Application Development Practice
Weidenhammer Mobile Application Development Practice
 
Warby Parker Competitive Strategy
Warby Parker Competitive StrategyWarby Parker Competitive Strategy
Warby Parker Competitive Strategy
 
[0102]yunha
[0102]yunha[0102]yunha
[0102]yunha
 
Astra final
Astra finalAstra final
Astra final
 

Similar to New car mercial ppt

Automotive Landing Page Evaluation Dealer Webinar
Automotive Landing Page Evaluation Dealer WebinarAutomotive Landing Page Evaluation Dealer Webinar
Automotive Landing Page Evaluation Dealer WebinarRalph Paglia
 
How Video Helps You Dominate
How Video Helps You DominateHow Video Helps You Dominate
How Video Helps You Dominatecampbelljames85
 
Digital proposal summary
Digital proposal summaryDigital proposal summary
Digital proposal summaryaslott76
 
Digital Dealer: How to Use Video to Sell MORE Cars IMMEDIATELY!
Digital Dealer: How to Use Video to Sell MORE Cars IMMEDIATELY!Digital Dealer: How to Use Video to Sell MORE Cars IMMEDIATELY!
Digital Dealer: How to Use Video to Sell MORE Cars IMMEDIATELY!Sean Bradley
 
Five Things to Know in 2009
Five Things to Know in 2009Five Things to Know in 2009
Five Things to Know in 2009Dennis O'Neil
 
Joint Session Current and Future Potential of Video in Car Dealerships
Joint Session Current and Future  Potential of Video in  Car DealershipsJoint Session Current and Future  Potential of Video in  Car Dealerships
Joint Session Current and Future Potential of Video in Car Dealershipskarinabradley
 
Joint Session Current and Future Potential of Video in Car Dealerships
Joint Session Current and Future  Potential of Video in  Car DealershipsJoint Session Current and Future  Potential of Video in  Car Dealerships
Joint Session Current and Future Potential of Video in Car Dealershipskarinabradley
 
Women In Automotive 2016 - Scott Pechstein
Women In Automotive 2016 - Scott PechsteinWomen In Automotive 2016 - Scott Pechstein
Women In Automotive 2016 - Scott PechsteinChristina Fowinkle
 
Keynote: Site Search - Making sure customers find the merchandise they want -...
Keynote: Site Search - Making sure customers find the merchandise they want -...Keynote: Site Search - Making sure customers find the merchandise they want -...
Keynote: Site Search - Making sure customers find the merchandise they want -...E-Commerce Brasil
 
Internet Sales 20 Group Keynote
Internet Sales 20 Group KeynoteInternet Sales 20 Group Keynote
Internet Sales 20 Group Keynotekarinabradley
 
Browsing Before Buying: Auto
Browsing Before Buying: AutoBrowsing Before Buying: Auto
Browsing Before Buying: AutoLivemint.com
 
Understanding 2010 automotive shoppers
Understanding 2010 automotive shoppersUnderstanding 2010 automotive shoppers
Understanding 2010 automotive shoppersSocial Media Marketing
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryHall Internet Marketing
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryHall_
 
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer asTech
 
Online Marketing presentation
Online Marketing presentation Online Marketing presentation
Online Marketing presentation Sam shetty
 
Women In Automotive 2016 - Dena Denman & Jessie Hochhalter
Women In Automotive 2016 - Dena Denman & Jessie HochhalterWomen In Automotive 2016 - Dena Denman & Jessie Hochhalter
Women In Automotive 2016 - Dena Denman & Jessie HochhalterChristina Fowinkle
 

Similar to New car mercial ppt (20)

Automotive Landing Page Evaluation Dealer Webinar
Automotive Landing Page Evaluation Dealer WebinarAutomotive Landing Page Evaluation Dealer Webinar
Automotive Landing Page Evaluation Dealer Webinar
 
Impress mobile
Impress mobileImpress mobile
Impress mobile
 
How Video Helps You Dominate
How Video Helps You DominateHow Video Helps You Dominate
How Video Helps You Dominate
 
Digital proposal summary
Digital proposal summaryDigital proposal summary
Digital proposal summary
 
Digital Dealer: How to Use Video to Sell MORE Cars IMMEDIATELY!
Digital Dealer: How to Use Video to Sell MORE Cars IMMEDIATELY!Digital Dealer: How to Use Video to Sell MORE Cars IMMEDIATELY!
Digital Dealer: How to Use Video to Sell MORE Cars IMMEDIATELY!
 
Five Things to Know in 2009
Five Things to Know in 2009Five Things to Know in 2009
Five Things to Know in 2009
 
Joint Session Current and Future Potential of Video in Car Dealerships
Joint Session Current and Future  Potential of Video in  Car DealershipsJoint Session Current and Future  Potential of Video in  Car Dealerships
Joint Session Current and Future Potential of Video in Car Dealerships
 
Joint Session Current and Future Potential of Video in Car Dealerships
Joint Session Current and Future  Potential of Video in  Car DealershipsJoint Session Current and Future  Potential of Video in  Car Dealerships
Joint Session Current and Future Potential of Video in Car Dealerships
 
Women In Automotive 2016 - Scott Pechstein
Women In Automotive 2016 - Scott PechsteinWomen In Automotive 2016 - Scott Pechstein
Women In Automotive 2016 - Scott Pechstein
 
Keynote: Site Search - Making sure customers find the merchandise they want -...
Keynote: Site Search - Making sure customers find the merchandise they want -...Keynote: Site Search - Making sure customers find the merchandise they want -...
Keynote: Site Search - Making sure customers find the merchandise they want -...
 
Internet Sales 20 Group Keynote
Internet Sales 20 Group KeynoteInternet Sales 20 Group Keynote
Internet Sales 20 Group Keynote
 
Browsing Before Buying: Auto
Browsing Before Buying: AutoBrowsing Before Buying: Auto
Browsing Before Buying: Auto
 
Understanding 2010 automotive shoppers
Understanding 2010 automotive shoppersUnderstanding 2010 automotive shoppers
Understanding 2010 automotive shoppers
 
Kelley Blue Book Presentation
Kelley Blue Book PresentationKelley Blue Book Presentation
Kelley Blue Book Presentation
 
Kelley bluebook
Kelley bluebookKelley bluebook
Kelley bluebook
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
 
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer
 
Online Marketing presentation
Online Marketing presentation Online Marketing presentation
Online Marketing presentation
 
Women In Automotive 2016 - Dena Denman & Jessie Hochhalter
Women In Automotive 2016 - Dena Denman & Jessie HochhalterWomen In Automotive 2016 - Dena Denman & Jessie Hochhalter
Women In Automotive 2016 - Dena Denman & Jessie Hochhalter
 

More from Ralph Paglia

Adm consulting reputation management v5
Adm consulting reputation management v5Adm consulting reputation management v5
Adm consulting reputation management v5Ralph Paglia
 
Google Display Marketing Jargon Buster
Google Display Marketing Jargon BusterGoogle Display Marketing Jargon Buster
Google Display Marketing Jargon BusterRalph Paglia
 
Google Digital Media Advisor
Google Digital Media AdvisorGoogle Digital Media Advisor
Google Digital Media AdvisorRalph Paglia
 
Google Digital Marketing Jargon Buster
Google Digital Marketing Jargon BusterGoogle Digital Marketing Jargon Buster
Google Digital Marketing Jargon BusterRalph Paglia
 
Google Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword PuzzleGoogle Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword PuzzleRalph Paglia
 
Google: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best PracticesGoogle: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best PracticesRalph Paglia
 
Google ad words experience guide
Google ad words experience guideGoogle ad words experience guide
Google ad words experience guideRalph Paglia
 
Google adwords ad extensions
Google adwords ad extensionsGoogle adwords ad extensions
Google adwords ad extensionsRalph Paglia
 
Genuine google seo checklist top secret
Genuine google seo checklist top secretGenuine google seo checklist top secret
Genuine google seo checklist top secretRalph Paglia
 
Digital growth checklist infographic
Digital growth checklist infographicDigital growth checklist infographic
Digital growth checklist infographicRalph Paglia
 
Digital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industryDigital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industryRalph Paglia
 
42 rules of social media
42 rules of social media42 rules of social media
42 rules of social mediaRalph Paglia
 
10 key true car changes made from january to april 2012
10 key true car changes made from january to april 201210 key true car changes made from january to april 2012
10 key true car changes made from january to april 2012Ralph Paglia
 
Google dealer guidebook best practices complete
Google dealer guidebook best practices completeGoogle dealer guidebook best practices complete
Google dealer guidebook best practices completeRalph Paglia
 
Triumph digital media presentation
Triumph digital media presentationTriumph digital media presentation
Triumph digital media presentationRalph Paglia
 
Toyota kc region dealer summit presentation
Toyota kc region dealer summit presentationToyota kc region dealer summit presentation
Toyota kc region dealer summit presentationRalph Paglia
 
Top 150 dealer groups
Top 150 dealer groupsTop 150 dealer groups
Top 150 dealer groupsRalph Paglia
 
Tips modular strategy for digital marketing
Tips modular strategy for digital marketingTips modular strategy for digital marketing
Tips modular strategy for digital marketingRalph Paglia
 
The mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is hereThe mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is hereRalph Paglia
 
Seo in a mobile first era markteters edition
Seo in a mobile first era markteters editionSeo in a mobile first era markteters edition
Seo in a mobile first era markteters editionRalph Paglia
 

More from Ralph Paglia (20)

Adm consulting reputation management v5
Adm consulting reputation management v5Adm consulting reputation management v5
Adm consulting reputation management v5
 
Google Display Marketing Jargon Buster
Google Display Marketing Jargon BusterGoogle Display Marketing Jargon Buster
Google Display Marketing Jargon Buster
 
Google Digital Media Advisor
Google Digital Media AdvisorGoogle Digital Media Advisor
Google Digital Media Advisor
 
Google Digital Marketing Jargon Buster
Google Digital Marketing Jargon BusterGoogle Digital Marketing Jargon Buster
Google Digital Marketing Jargon Buster
 
Google Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword PuzzleGoogle Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword Puzzle
 
Google: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best PracticesGoogle: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best Practices
 
Google ad words experience guide
Google ad words experience guideGoogle ad words experience guide
Google ad words experience guide
 
Google adwords ad extensions
Google adwords ad extensionsGoogle adwords ad extensions
Google adwords ad extensions
 
Genuine google seo checklist top secret
Genuine google seo checklist top secretGenuine google seo checklist top secret
Genuine google seo checklist top secret
 
Digital growth checklist infographic
Digital growth checklist infographicDigital growth checklist infographic
Digital growth checklist infographic
 
Digital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industryDigital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industry
 
42 rules of social media
42 rules of social media42 rules of social media
42 rules of social media
 
10 key true car changes made from january to april 2012
10 key true car changes made from january to april 201210 key true car changes made from january to april 2012
10 key true car changes made from january to april 2012
 
Google dealer guidebook best practices complete
Google dealer guidebook best practices completeGoogle dealer guidebook best practices complete
Google dealer guidebook best practices complete
 
Triumph digital media presentation
Triumph digital media presentationTriumph digital media presentation
Triumph digital media presentation
 
Toyota kc region dealer summit presentation
Toyota kc region dealer summit presentationToyota kc region dealer summit presentation
Toyota kc region dealer summit presentation
 
Top 150 dealer groups
Top 150 dealer groupsTop 150 dealer groups
Top 150 dealer groups
 
Tips modular strategy for digital marketing
Tips modular strategy for digital marketingTips modular strategy for digital marketing
Tips modular strategy for digital marketing
 
The mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is hereThe mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is here
 
Seo in a mobile first era markteters edition
Seo in a mobile first era markteters editionSeo in a mobile first era markteters edition
Seo in a mobile first era markteters edition
 

New car mercial ppt

  • 2. Award-Winning 2011 Best Video Optimization Platform
  • 5. Car-Mercial Company Info • Privately owned since 2005 • Located in Boca Raton – Florida • 40+ employees • 100% Proprietary developed & owned software platform • Main industry- Automotive • Exclusivity model for Brand/Market – “Relationship-based” business in USA & Canada • Partners– Have built & sold more than $1 Billion in technology companies:
  • 6. Top Ranked Video SEO Company 2010- Top Companies to watch 2011- Best Video Optimization platform 2012- Best of the Best NADA 2012- Top Companies to watch
  • 8. Quick Overview: Video & Search Marketing
  • 9. Online Video Ranked Most Useful Ad Format • Video = Currently 55% of all Internet traffic • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  • 10. Online Video Ranked Most Useful Ad Format • 95% of car buyers use search to shop for vehicles • 24/7 easy access to research data on vehicles • Increased use of tablets, cell phones, and laptops • Buyers review data with “NO” sales pressure #1
  • 12. 11 hours 7 hours
  • 13. Aggressive Search Strategy = “WIN” • 98% of car buyers “DON‟T” go past PAGE 1 of Search results • Up to 70% of searches are done on Google sites, rest on Bing & Yahoo • Average car buyer looks at 5 different dealers‟ websites before 1st visit • Average of 65% of dealer website traffic comes from Google searches • Average car buyer visits 1.8 dealers before finalizing purchase • All Page 1 Search results are done now through “UNIVERSAL SEARCH”
  • 14. What is Universal Search? (May 2007) All major search engines use this now! • Websites • News • Micro-sites • Paid listings • Maps • Social Media • Images • Blogs • Reviews • Remarketing • Local Places • Videos *Video’s show up 50% of the time on Page 1 Search results*
  • 15. Universal Search Example • Video + Website = Max market share • 95% of paid search impressions Never get clicked • 87% of ALL click traffic is from Organic Search
  • 16. Tablets Ranked Highest in Usefulness • Easy to use & portable • Video streams fast now • 50% of search is now done on these devices • Small screens 3”-9” hard to see • Page 1 of search or bust!
  • 17. Shoppers Use Both Branded and Non-Branded • Average consumer using search 10+ years • 24/7 easy access to search on numerous devices • 17/100 search terms car buyers type are new = more descriptive • Long tail search term = 3 or more words > 20% yearly • Short tail search terms = 2 or less words < 10% yearly • Result = car buyers get to destination on PG 1 of search
  • 18. • Target in-market buyers • Promote new models • Highlight model features to buyers • Highlight your dealership • Promote specials & incentives
  • 19. Target buyers looking for used vehicles • Minimize 3rd party lead providers listings • Minimize private seller‟s listings • Reduce other dealer‟s trade-in listings • Promote specials • Generate your own 1st page real estate
  • 20. • Target service business • 20% of service searches use GEO keywords • Push out Big Box service retailers • Push out local repair/body shops • Promote services, amenities, specials… etc
  • 21. Manage your Positive PG 1 Online reputation • 67% of customers put “Post Purchase Experience” online • 4 out of 5 prospects research your dealership • 1 in 5 changed their mind based on unfavorable reviews • Promote trust & authenticity of brand in your market • Don‟t sell cars for your competition!
  • 22. • Target in-market buyers & competing brands • Average car buyer looks at 3 different brands • Highlight your brands features & advantages • Generate new online market share
  • 23. How Car-Mercial Works? Produce Multiple Unique Videos each month 1 • Custom Real Motion Videos • Real Human Voice BRANDING NEW USED SERVICE ANNIHILATION Plan A Plan B Multiply 2 • Using Proprietary VSEO Software Tags each clip with unique identities for reporting to track & manage Optimize Each Video 3 • With Proper Meta/Data Key Words Optimize Placement on Top Search Engines Distribute To Search Engines 4 Measure, Manage and Improve Videos 5 • On Multiple Search Engines (Like TV Networks) to report • Actual Positions in Search Engines • Gain ROI=Real Estate on the Internet/ Increase online market share!
  • 24. Properly Tag Each Video Title Hyperlink & Description Info Category Tags
  • 25. Video Networks • Like TV – Don‟t run your Ads on just 1 channel!
  • 27. 1st Page Search Listings
  • 32. Video SEO Tips to Get on Page 1 Google, Yahoo, and Bing By AJ LeBlanc Managing Partner aj@car-mercial.com 2011 Best Video 561-319-3227 Optimization Platform
  • 33. Overview of this Presentation • Quick Review – Growth of Online Video • Examples - Video SEO & Video Content Ideas • Video SEO Tips- Do‟s & Don‟ts • Video SEO ROI & Expectations • Questions
  • 34. Growth of Online Video (A Quick Review)
  • 35. Online Video Ranked Most Useful Ad Format • 95% of car buyers use search to shop for vehicles • 24/7 easy access to research data on vehicles • Increased use of tablets, cell phones, and laptops • Buyers review data with “NO” sales pressure #1
  • 37. April 2012 U.S. Online Video Rankings • Average U.S. consumer watches over 21 hours of online video each month • Average U.S. consumer watches 299 videos per month • Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos • 50% of consumers that watch online video ADS take action after viewing the ADS • 22% of consumers that saw an online video AD visited the retailer‟s website
  • 38. Online Video Ranked Most Useful Ad Format Google 2011 Automotive Shopper Study • Video = Currently 55% of all Internet traffic #1 • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  • 39. 11 hours 7 hours
  • 40. Aggressive Search Strategy = “WIN” • 98% of car buyers “DON‟T” go past PAGE 1 of Search results • Up to 70% of searches are done on Google sites, rest on Bing & Yahoo • Average car buyer looks at 5 different dealers‟ websites before 1st visit • Average of 65% of dealer website traffic comes from Google searches • Average car buyer visits 1.8 dealers before finalizing purchase • All Page 1 Search results are done now through “UNIVERSAL SEARCH”
  • 41. Tablets Ranked Highest in Usefulness Google 2011 Automotive Shopper Study • Easy to use & portable • Video streams fast now • 50% of search is now done on these devices • Small screens 3”-9” hard to see • Page 1 of search or bust!
  • 42. Shoppers Use Both Branded and Non-Branded Google 2011 Automotive Shopper Study • Average consumer using search 10+ years • 24/7 easy access to search on numerous devices • 17/100 search terms car buyers type are new = more descriptive • Long tail search term = 3 or more words > 20% yearly • Short tail search terms = 2 or less words < 10% yearly • Result = car buyers get to destination on PG 1 of search
  • 43. Video = Part Of Digital Strategy Websites • Keep visitors on your website longer • Conversion rates of 300-500% • Show off your inventory using sight, sound & motion • Bio‟s of staff • Customer testimonials/reviews Video SEO Email Marketing • Gain multiple1stpage listings in search engines Use Video to Send video walk-arounds of your inventory from a reduce competitors„ online market share • Use *UNIVERSAL SEARCH* to gain the edge engage with salesperson to prospects and build a personal bridge to get them to the store. customers! In-Store Display Social Media Promote specials, awards, amenities, community Post positive customer testimonials & community events, family history, bio‟s of staff & show events to continously remarket your current testimonials to customers sitting in Dealership. customers and keep them feeling good about your business‟s involvement in the local community.
  • 44. What is Universal Search? (May 2007) All major search engines use this now! • Websites • News • Micro-sites • Paid listings • Maps • Social Media • Images • Blogs • Reviews • Remarketing • Local Places • Videos *Video’s show up 50% of the time on Page 1 Search results*
  • 45. Universal Search Example • Video + Website = Max market share • 95% of paid search impressions Never get clicked • 87% of ALL click traffic is from Organic Search
  • 46. Examples of Video SEO & Video Content
  • 47. • Target in-market buyers • Promote new models • Highlight model features to buyers • Highlight your dealership • Promote specials & incentives
  • 48. Target buyers looking for used vehicles • Minimize 3rd party lead providers listings • Minimize private seller‟s listings • Reduce other dealer‟s trade-in listings • Promote specials • Generate your own 1st page real estate
  • 49. • Target service business • 20% of service searches use GEO keywords • Push out Big Box service retailers • Push out local repair/body shops • Promote services, amenities, specials… etc
  • 50. Manage your Positive PG 1 Online reputation • 67% of customers put “Post Purchase Experience” online • 4 out of 5 prospects research your dealership • 1 in 5 changed their mind based on unfavorable reviews • Promote trust & authenticity of brand in your market • Don‟t sell cars for your competition!
  • 51. • Target in-market buyers & competing brands • Average car buyer looks at 3 different brands • Highlight your brands features & advantages • Generate new online market share
  • 52. Video SEO Tips (Do‟s and Don‟ts)
  • 53. Important Video SEO Elements • Video content must be unique- no duplicates as this is SPAM • Video length < 2 minutes - target mid to bottom of funnel consumer- The 3 P‟s • Upload frequency- every month as search engines prefer new content • Upload to numerous video sites- don‟t put eggs in one basket/network • Create multiple accounts-manage each account per video site • Number of videos- a lot (VIN specific walk arounds, service, how to, sales, branding, testimonials, community, financing, special programs, awards, amenities, location…etc) • Put testimonial videos on Facebook & website tab – get signed releases! • Put video bio‟s of sales & service staff on facebook & website tab – brings personal connection • Quality video content- no shaky videos! & no white noise! • Title, tags, categories, descriptions, comments, ratings • Hyperlink URL‟s, phone numbers, store address, maps • Proper keyword optimization-use variety , update keywords, don‟t SPAM! • Build a process to be efficient at all these tasks & be committed! • Are You Doing This Each Month?
  • 54. Properly Tag Each Video Title Hyperlink & Description Info Category Tags
  • 55. Video Networks • Like TV – Don‟t run your Ads on just 1 channel!
  • 56. Video SEO & ROI (Expectations)
  • 57. Video SEO ROI Expectations: • Video Seo is 5 years old – young in advertising world and not completely measurable. • Use as competitive product- dominate your online market share = sales & service $$$$$ • Reduce your competition‟s market share and get buyers to YOUR store! (Avg. car shopper looks at 5 different dealers websites before they go to the 1st lot) • Manage your reputation in search & push out customers unfavorable comments about your dealership - Don‟t sell cars for your competition! Toot your own horn and be proactive with PR! • View counts- 50% of search is on mobile/tablet – views not always counted on shared wifi or IP‟s • View counts – not counted if not full view on most engines or if embedded on other sites • Tracking Clicks- 90% of video sites don‟t allow hyperlinks – they‟re online TV networks • Reality of Search- people manage their point in research process – open tabs & new browsers- Example • Tracking phone numbers- Google panda SPAM rules & limited due to reality of search process- Example • Go after competing brands as the average car buyer looks at 3 different makes in bottom of the funnel! • Don‟t let competing dealers employ this strategy & reduce your online market share! • ROI = Real Estate on the Internet
  • 58. Questions? By AJ LeBlanc Managing Partner aj@car-mercial.com 561-319-3227
  • 60. Overview of this Presentation • Quick review - Growth of Online Video • Video SEO Examples • Video SEO Processes • Video SEO ROI • Car-mercial Video SEO Platform • Questions CONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  • 61. Growth of Online Video (A Quick Review) CONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  • 62. Online Video Ranked Most Useful Ad Format • 95% of car buyers use search to shop for vehicles • 24/7 easy access to research data on vehicles • Increased use of tablets, cell phones, and laptops • Buyers review data with “NO” sales pressure #1
  • 64. April 2012 U.S. Online Video Rankings • Average U.S. consumer watches over 21 hours of online video each month • Average U.S. consumer watches 299 videos per month • Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos • 50% of consumers that watch online video ADS take action after viewing the ADS • 22% of consumers that saw an online video AD visited the retailer‟s website
  • 65. Online Video Ranked Most Useful Ad Format Google 2011 Automotive Shopper Study • Video = Currently 55% of all Internet traffic #1 • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  • 66. Onsite < Online • Have strategy to connect with buyers during this 11hrs • Max time eyeballs spend on any real estate = SCREEN • Connect with buyers using Video (sight, sound, & motion)
  • 67. 11 hours 7 hours
  • 68. Video = Part Of Digital Strategy Websites • Keep visitors on your website longer • Conversion rates of 300-500% • Show off your inventory using sight, sound & motion • Bio‟s of staff • Customer testimonials/reviews Video SEO Email Marketing • Gain multiple1stpage listings in search engines Use Video to Send video walk-arounds of your inventory from a reduce competitors„ online market share • Use *UNIVERSAL SEARCH* to gain the edge engage with salesperson to prospects and build a personal bridge to get them to the store. customers! In-Store Display Social Media Promote specials, awards, amenities, community Post positive customer testimonials & community events, family history, bio‟s of staff & show events to continously remarket your current testimonials to customers sitting in Dealership. customers and keep them feeling good about your business‟s involvement in the local community.
  • 69. What is Universal Search? (May 2007) All major search engines use this now! • Websites • News • Micro-sites • Paid listings • Maps • Social Media • Images • Blogs • Reviews • Remarketing • Local Places • Videos *Video’s show up 50% of the time on Page 1 Search results*
  • 70. Universal Search Example • Video + Website = Max market share • 95% of paid search impressions Never get clicked • 87% of ALL click traffic is from Organic Search
  • 71. Aggressive Search Strategy = “WIN” • 98% of car buyers “DON‟T” go past PAGE 1 of Search results • Up to 70% of searches are done on Google sites, rest on Bing & Yahoo • Average car buyer looks at 5 different dealers‟ websites before 1st visit • Average of 65% of dealer website traffic comes from Google searches • Average car buyer visits 1.8 dealers before finalizing purchase • All Page 1 Search results are done now through “UNIVERSAL SEARCH”
  • 72. Tablets Ranked Highest in Usefulness Google 2011 Automotive Shopper Study • Easy to use & portable • Video streams fast now • 50% of search is now done on these devices • Small screens 3”-9” hard to see • Page 1 of search or bust!
  • 73. Shoppers Use Both Branded and Non-Branded • Average consumer using search 10+ years • 24/7 easy access to search on numerous devices • 17/100 search terms car buyers type are new = more descriptive • Long tail search term = 3 or more words > 20% yearly • Short tail search terms = 2 or less words < 10% yearly • Result = car buyers get to destination on PG 1 of search
  • 74. Website Visitors > Lead Conversion • Internet is a tool, not a complete solution!
  • 75. Video SEO Examples New Used Reputation Management Brand Conquest Service
  • 76. • Target in-market local new Car Buyers • Promote new models • Highlight model features to prospects • Highlight your dealership • Promote Specials Programs
  • 77. Target local used vehicle buyers • Minimize 3rd party lead providers listings • Minimize private seller‟s listings • Reduce other dealer‟s trade-in listings • Promote specials • Generate your own 1st page real estate
  • 78. Manage your Positive Page 1 Online Reputation • Protect your “Dealer Brand” online • 67% of customers put “Post Purchase Experience” online • 4 out of 5 prospects research you before showing up • 1 in 5 changed their mind based on unfavorable reviews • Promote trust & authenticity of your brand in your market. • Don‟t sell cars for your competition down the street!
  • 79. • Generate new online market- share • Target in-market buyers & competing brands • Average car buyer looks at 3 different makes • Highlight your brands features & advantages
  • 80. • Target local service customers • 20% of service searches have GEO keyword • Push out Big Box service chains • Push out local repair/body shops • Promote services, amenities, specials…etc.
  • 82. Important Video SEO Elements • Video content always has to be unique- no duplicates as this is SPAM • Video length < 2 minutes - target mid to bottom of funnel consumer- The 3 P‟s • Upload frequency- every month as search engines prefer new content • Upload to numerous video sites- don‟t put eggs in one basket/network • Create multiple accounts-manage each account per video site • Number of videos- a lot (VIN specific walk-arounds, service, how to, sales, branding, testimonials, community, financing, special programs, awards, amenities, location…etc) • Put your testimonials on Facebook page & website tab- get signed releases! • Put bio‟s of sales & service staff on website tab- brings personal connection • Quality video content- no shaky videos! & no white noise! • Title, tags, categories, descriptions, comments, ratings • Hyperlink URL‟s, phone numbers, store address, maps • Proper keyword optimization-use variety, update keywords, don‟t SPAM! • Build a process to be efficient at all these tasks & be committed! • Are You Doing This Each Month?
  • 83. Properly Tag Each Video Title Hyperlink & Description Info Category Tags
  • 84. Video Networks • Like TV – Don‟t run your Ads on just 1 channel!
  • 85. Video SEO & ROI (Expectations)
  • 86. Video SEO ROI Expectations: • Video Seo is 5 years old – young in advertising world and not completely measurable. • Use as competitive product- dominate your online market share = sales & service $$$$$ • Reduce your competition‟s market share and get buyers to YOUR store! (Avg. car shopper looks at 5 different dealers websites before they go to the 1st lot) • Manage your reputation in search & push out customers unfavorable comments about your dealership - Don‟t sell cars for your competition! Toot your own horn and be proactive with PR! • View counts- 50% of search is on mobile/tablet – views not always counted on shared wifi or IP‟s • View counts – not counted if not full view on most engines or if embedded on other sites • Tracking Clicks- 90% of video sites don‟t allow hyperlinks – they‟re online TV networks • Reality of Search- people manage their point in research process – open tabs & new browsers- Example • Tracking phone numbers- Google panda SPAM rules & limited due to reality of search process- Example • Go after competing brands as the average car buyer looks at 3 different makes in bottom of the funnel! • Don‟t let competing dealers employ this strategy & reduce your online market share! • ROI = Real Estate on the Internet
  • 89. Top Ranked Video SEO Company 2010- Top Companies to watch 2011- Best Video Optimization platform 2012- Best of the Best NADA 2012- Top Companies to watch
  • 90. Car-Mercial Company Info • Privately owned since 2005 • Located in Boca Raton – Florida • 40+ employees • 100% Proprietary developed & owned software platform • Main industry- Automotive • Exclusivity model for Brand/Market – “Relationship-based” business in USA & Canada • Partners– Have built & sold more than $1 Billion in technology companies:
  • 91. Top Ranked Automotive Clients #1 Honda Dealer 2011 & 2010 #1 Acura Dealer 2011 & 2010 #1 Jeep Dealer 2010
  • 92. How Car-Mercial Works? Produce Multiple Unique Videos each month 1 • Custom Real Motion Videos • Real Human Voice BRANDING NEW USED SERVICE ANNIHILATION Plan A Plan B Multiply 2 • Using Proprietary VSEO Software Tags each clip with unique identities for reporting to track & manage Optimize Each Video 3 • With Proper Meta/Data Key Words Optimize Placement on Top Search Engines Distribute To Search Engines 4 Measure, Manage and Improve Videos 5 • On Multiple Search Engines (Like TV Networks) to report • Actual Positions in Search Engines • Gain ROI=Real Estate on the Internet/ Increase online market share!
  • 93. Monthly Reporting CONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  • 94. 1st Page Search Listings
  • 96. Questions? By AJ LeBlanc Managing Partner aj@car-mercial.com 561-319-3227
  • 97. Thank You CONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  • 99. Video Ad Network 2011 Best Video Optimization Platform
  • 100. The Video Ad Network Platform
  • 101. Strategic Approach REACH RELEVANCY RESULTS REACH OBJECTIVE OBJECTIVE OBJECTIVE Increase engagement of local Car-mercial‟s ad decisioning Ensure optimization against key auto buyers within the Video AD platform ensures campaigns run on performance metrics (CTR and Network‟s target audience of relevant sites and programming. Completion Rate) with target ages18yrs+. audience. SOLUTION SOLUTION SOLUTION Largest aggregator of audience Car-mercial has created a Car-mercial will deliver robust data for Online Video = greatest customized site list to ensure analytics and optimization coverage for targeted market & messaging is delivered in throughout the campaign in an demographics known against contextually relevant environments effort to maximize reach and ages 18yrs+ consumers. for the ages 18yrs+ target audience achieve key targeted campaign & market area. objectives.
  • 102. Creative Units: In-Stream Video Ads In-stream Video Ads :15 - :30 Seconds in Length Car-mercial focuses on in-stream online video advertising across high quality, professionally produced publishers. In- stream video ads are displayed in sequence before or during the video content being consumed by the users. Standard video length is up to :30 seconds, custom lengths available upon request. Pricing is based on inventory and demographic factors which vary per market & availability.
  • 103. Drive Awareness • Geo target to local car buyers on the largest online video ad network in the U.S. • Build brand awareness and purchase intent within specific DMA‟s. • Drive site traffic with professionally produced, high quality, targeted-TV style placed pre-roll video ads on highly visited websites. • Advanced targeting capabilities available - behavioral, retargeting, Geo, search, zip code, …etc.)
  • 104. Case Study - Gunn Nissan Generate awareness among males 25-54 within specific zip codes and increase sales. Videos played on 40+ Websites / San Antonio Market / 30 specificMencodes and increase sales. Generate awareness among males 25-54 within Days / zip & Women 18+ Years Old 313,799 82% 3,716 Video Ad plays against target DMA Completion rate - watched full video Ad Direct clicks to the Gunn Nissan website = 1.18% click rate
  • 105. PLAN SUMMARY: SAN ANTONIO GUNN NISSAN- CASE STUDY SAMPLE REPORT FLIGHT IMPRESSIONS Start Date: End Date: Elapsed Days: Days Remaining: Contracted Imps Delivered Imps 04/01/2012 04/30/2012 30 0 313,480 313,799 PLAN METRICS Broadband Video Universe: 178,935,896 REACH/FREQUENCY CAMPAIGN OBJECTIVES Undup. Reach Avg Frequency GRPs CTR Completion % Completed % 79,601 3.93 0.18 1.18% 82% 75% CAMPAIGN DELIVERY ANALYSIS AVE IMPS DELIVERED UNDUPLICATED REACH FREQUENCY GRPS CTR GUNN NISSAN : A18+ San Antonio 313,799 79,601 3.94 0.18 1.18% Plan Total: 313,799 79,601 3.94 0.18 1.18% CAMPAIGN QUARTILE ANALYSIS TOTAL CLICKS: 3,716 25% COMP 50% COMP 75% COMP COMPLETED % COMPLETES COMPLETION % GUNN NISSAN: A18+ San Antonio 91% 84% 79% 75% 234,058 82% Total: 91% 84% 79% 75% 234,058 82%
  • 106. SAMPLE SITE LIST Automotive Home & Garden Autoblog DIY AutoTrader.coma Movies Cars.com Metacafe Movies Kelley Blue Book Screen Media US Motor Trend Music SIM Automotive Blastro Business & Finance CBS MUSIC Business Insider last.fm Ooyala Premium Publishers News & Information Wall Street Journal Cox Digital Solutions Entertainment Mail Online 33Universal Politico Blinkx Other Blue Wave Mobile Genesis Media Collider Media Portal Sony Crackle AOL Video Network Craveonline Google - Adx Crunchy Roll Microsoft Network Discovery Yahoo E! Online Sports Gorilla Nation Media Network Auditude MLB TV (Live) Mevio.com Passback Bicycling.com Mypod Studios Fuel TV Redux - Online Metacafe Sports Rev New Media Technology Videojug IDG Tech Gaming Women Accedo Gaming CTV Meredith Video Blastro Networks Oprah Facebook App - MindJolt US **Site list subject to change per market or campaign criteria**
  • 109. April 2012 U.S. Online Video Rankings • Average U.S. consumer watches over 21 hours of online video each month • Average U.S. consumer watches 299 videos per month • Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos • 50% of consumers that watch online video ADS take action after viewing the ADS • 22% of consumers that saw an online video AD visited the retailer‟s website
  • 110. Online Video Ranked Most Useful Ad Format Google 2011 Automotive Shopper Study • Video = Currently 55% of all Internet traffic #1 • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  • 111. Questions? By AJ LeBlanc Managing Partner aj@car-mercial.com 561-319-3227
  • 112. Thank You CONFIDENTIAL - FOR VOLKSWAGEN USE ONLY