Customer Discovery and Product Discovery

1. CUSTOMER DISCOVERY OR PRODUCT DISCOVERY ?
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2. STORY
Startup Discovery path
Founders Philosophy
Lean Product
Development
Business Hypothesis
Being Agile
Path forward
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3. RAGHU KASHYAP
Co-Founder and CTO at
Intentwise.
Managing Director and Head
of Orbitz Worldwide, India
center.
Architected and helped build
data Infrastructure and
analytics platform for Orbitz.
Agile coach and evangelist
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4. THINGS TO PONDER
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B2B/
B2C Data
Blue
or
Red
Tech

5. CORE BELIEF
Product Discovery cannot be done
in isolation from Customer
Discovery.
Search and Discovery at every step
Technology enables business and
in itself is not a business
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6. LEAN PRODUCT DEVELOPMENT
Startup success can be engineered by following the process, which
means it can be learned, which means it can be taught. - Eric Ries
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7. TECH ENABLEMENT
CI & CD at the core of your culture
Data should be at the fore front and
NOT an after thought.
DO NOT fall in love with your code
Separating things out which is NOT at
the core of your business. (Build vs
Buy)
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8. HYPOTHESIS CURRENT GAP
Identify the gap
Review the landscape
Beta customers
Automation
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9. HYPOTHESIS INTENT
Online Travel Agency (+Chicago + Hotels)
• Chicago hotels near navy pier
• Chicago hotels under $100
• Chicago hotels near Wrigley field’
Tutoring Marketplace (+chemistry +tutors )
• Organic chemistry tutors
• Inorganic chemistry tutors
• Chemistry tutors nyc
Restaurant equipment parts distributor ( +Jackson +control)
•Janet Jackson control music album
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10. COMPLEXITIES
Size/Scale of data
Text analytics inherently complex
Rich set of reference libraries required
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11. BEING AGILE IS IMPORTANT
Personal GTD philosophy
3 Things a day
3 Things a week
3 Things a month
Goals and Roadmap
6 months
1 Year
24 Months
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12. Mantra for success
1. Bootstrap when possible.
2. Focus on Customers.
3. Listen, Learn and Test.
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13. START-UP BIBLE
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14. THANK YOU.
@ragskashyap
https://www.linkedin.com/in/raghukashyap/
https://kashyaps.com
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