Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013. Covers Search, Social Media and Mobile Marketing Case Studies from Dove, Klik & Ben/Jerrys. For more, head down to www.HappyMarketer.com

1. IN-COSMETICS BANGKOK 2013
DIGITAL MARKETING
STRATEGIES FOR
COSMETICS BRANDS
1 - @hmarketer - @rachitdayal
#incosmetics #marketing

2. Today’s Menu – Digital Marketing
Websites
Facebook
Mobile
Google
Display Ads
Instagram
LINE
2 - @hmarketer - @rachitdayal
News
Maps
Email
#incosmetics #marketing

3. Today’s Menu – Digital Marketing
Websites
Mobile
Instagram
LINE
3 - @hmarketer - @rachitdayal
Facebook
30 Mins
Maps
Google
Display Ads
News
Email
#incosmetics #marketing

4. Hey there,
I’m Rachit!
4 - @hmarketer - @rachitdayal
#incosmetics #marketing

5. My Team of
Happy Marketers
in #Singapore
5 - @hmarketer - @rachitdayal
#incosmetics #marketing

6. And Happy Marketers in #Bangalore
6 - @hmarketer - @rachitdayal
#incosmetics #marketing

7. Happy Founders in #Thailand,
#Malaysia, #Indonesia, #SEA
7 - @hmarketer - @rachitdayal
#incosmetics #marketing

8. 8 - @hmarketer - @rachitdayal
#incosmetics #marketing

9. We help Tigerair figure out what’s going on
with their website & mobile apps
9 - @hmarketer - @rachitdayal
#incosmetics #marketing

10. 10 - @hmarketer - @rachitdayal
#incosmetics #marketing

11. We Help Ensogo
& LivingSocial
get more traffic
from Google
11 - @hmarketer - @rachitdayal
#incosmetics #marketing

12. 12 - @hmarketer - @rachitdayal
#incosmetics #marketing

13. We Help Coffee Bean & Tea Leaf
get more fans & engage them better
13 - @hmarketer - @rachitdayal
#incosmetics #marketing

14. Universities
14 - @hmarketer - @rachitdayal
#incosmetics #marketing

15. Brands
15 - @hmarketer - @rachitdayal
#incosmetics #marketing

16. Portals
16 - @hmarketer - @rachitdayal
#incosmetics #marketing

17. 17 - @hmarketer - @rachitdayal
#incosmetics #marketing

18. So, back to the Digital Marketing Mess
Websites
Mobile
Instagram
LINE
18 - @hmarketer - @rachitdayal
Facebook
YOU!
Maps
Google
Display Ads
News
Email
#incosmetics #marketing

19. Too Many
Moving Pieces,
And Campaigns
Fail!
19 - @hmarketer - @rachitdayal
#incosmetics #marketing

20. 20 - @hmarketer - @rachitdayal
Here’s an Idea!
#incosmetics #marketing

21. Let’s Learn By
Looking At
Innovative
Ideas in Digital
21 - @hmarketer - @rachitdayal
#incosmetics #marketing

22. 22 - @hmarketer - @rachitdayal
#incosmetics #marketing

23. 23 - @hmarketer - @rachitdayal
#incosmetics #marketing

24. 1. Dove – A Roadmap for Video Dominance
http://realbeautysketches.dove.com/
24 - @hmarketer - @rachitdayal
#incosmetics #marketing

25. 163 Million
Video Views!
25 - @hmarketer - @rachitdayal
#incosmetics #marketing

26. 163 Million Views …
Because It Was Good … ?
26 - @hmarketer - @rachitdayal
#incosmetics #marketing

27. Translated into
25 languages
And It Was
Very Good!
27 - @hmarketer - @rachitdayal
#incosmetics #marketing

28. Uploaded to 46
Dove Channels
Translated into
25 languages
And It Was
Very Good!
28 - @hmarketer - @rachitdayal
#incosmetics #marketing

29. Uploaded to 46
Dove Channels
Translated into
25 languages
And It Was
Very Good!
4.6B YouTube
Ad Impressions
29 - @hmarketer - @rachitdayal
#incosmetics #marketing

30. Uploaded to 46
Dove Channels
Translated into
25 languages
And It Was
Very Good!
4.6B YouTube
Ad Impressions
30 - @hmarketer - @rachitdayal
G+ Hangouts &
Responses
#incosmetics #marketing

31. Uploaded to 46
Dove Channels
Translated into
25 languages
And It Was
Very Good!
4.6B YouTube
Ad Impressions
31 - @hmarketer - @rachitdayal
G+ Hangouts &
Responses
#incosmetics #marketing

32. Winning Idea #1
A Video Focused on Users
And Promoted Heavily!
32 - @hmarketer - @rachitdayal
#incosmetics #marketing

33. 33 - @hmarketer - @rachitdayal
#incosmetics #marketing

34. 2. Klik– Success on Chatting/WhatsApp
http://worldsbestcasestudies.com/klik-whatsapp-campaign-case-study/
34 - @hmarketer - @rachitdayal
#incosmetics #marketing

35. Winning Idea #2:
Challenges, Quizzes,
Responding on Chat!
35 - @hmarketer - @rachitdayal
#incosmetics #marketing

36. 36 - @hmarketer - @rachitdayal
#incosmetics #marketing

37. 37 - @hmarketer - @rachitdayal
#incosmetics #marketing

38. 3. Ben & Jerrys – Instagram To The Fullest!
http://bit.ly/TLnXa2
38 - @hmarketer - @rachitdayal
#incosmetics #marketing

39. Winning Idea #3
Use User Generated
Photos & Content
To Reward Customers
39 - @hmarketer - @rachitdayal
#incosmetics #marketing

40. 40 - @hmarketer - @rachitdayal
#incosmetics #marketing

41. 41 - @hmarketer - @rachitdayal
#incosmetics #marketing

42. 42 - @hmarketer - @rachitdayal
#incosmetics #marketing

43. 43 - @hmarketer - @rachitdayal
#incosmetics #marketing

44. 44 - @hmarketer - @rachitdayal
#incosmetics #marketing

45. 45 - @hmarketer - @rachitdayal
#incosmetics #marketing

46. 46 - @hmarketer - @rachitdayal
#incosmetics #marketing

47. So,
why do
we still
47 - @hmarketer - @rachitdayal
#incosmetics #marketing

48. Most Companies Brand – To Acquire
48 - @hmarketer - @rachitdayal
#incosmetics #marketing

49. Some Companies Make An Effort To Convert
49 - @hmarketer - @rachitdayal
#incosmetics #marketing

50. Very Few Maximize Their Customers
50 - @hmarketer - @rachitdayal
#incosmetics #marketing

51. Very Few Maximize Their Customers
Expensive &
Hard To
Measure
51 - @hmarketer - @rachitdayal
#incosmetics #marketing

52. Very Few Maximize Their Customers
Expensive &
Hard To
Measure
Usually done once,
but great for results
52 - @hmarketer - @rachitdayal
#incosmetics #marketing

53. Very Few Maximize Their Customers
Expensive &
Hard To
Measure
Usually done once,
but great for results
53 - @hmarketer - @rachitdayal
Done least,
but actually
the highest
ROI activity
#incosmetics #marketing

54. 54 - @hmarketer - @rachitdayal
#incosmetics #marketing

55. I’ve Assigned
Marketing
Activities
According To
My Purpose!
55 - @hmarketer - @rachitdayal
#incosmetics #marketing

56. When The Purpose Is To Acquire
56 - @hmarketer - @rachitdayal
#incosmetics #marketing

57. When The Purpose Is To Convert
57 - @hmarketer - @rachitdayal
#incosmetics #marketing

58. And When The Purpose Is To Resell
58 - @hmarketer - @rachitdayal
#incosmetics #marketing

59. Plan Your Activities According To Purpose
59 - @hmarketer - @rachitdayal
#incosmetics #marketing

60. 60 - @hmarketer - @rachitdayal
#incosmetics #marketing

61. Want To Continue The
Conversation Over
A Google+ Hangout?
61 - @hmarketer - @rachitdayal
#incosmetics #marketing

62. incosmetics@happymarketer.com
62 - @hmarketer - @rachitdayal
#incosmetics #marketing