http://www.rachelandrew.co.uk/presentations/selling-digital-products

1. Selling Digital Products
The story of Perch CMS
Rachel Andrew
Dev.Ocean, November 2012
Thursday, 2 May 13

2. Thursday, 2 May 13

3. So what is Perch?
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4. A Self-hosted PHP &
MySQL CMS.
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5. A simple use case
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6. Complete control of your
design and mark-up
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7. Bootstrapped from our
existing service business
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8. Do what you know
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9. Build something that
you need.
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10. We need
“a really little CMS”
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11. ... other people might
need this too
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12. Bootstrapping is easy if
you can do most of the
work yourself.
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13. Use evenings, weekends,
downtime in your
business to work on
your product.
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14. For us, the code came
free.
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15. What can you do that
only costs your time and
not money?
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16. Pay for things that
matter most
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17. We paid for User
Interface design work.
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18. We paid a solicitor to
create a software
license.
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19. We paid for top quality
hosting for the
marketing site.
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20. Balance the “Minimum
Viable Product” with the
fact that first
impressions count
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21. Perch was making a
profit after 24 hours
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22. Your brand is incredibly
important in a crowded
market.
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23. People remember we
are the CMS with the
bird.
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24. Thursday, 2 May 13

25. Great support is free
marketing.
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26. We offer unlimited, free
support.
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27. Thursday, 2 May 13

28. When deciding product
pricing, take support
time into account.
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29. Listen to your customers
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30. What will make the
most difference to the
most people?
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31. Be open to change but
don’t forget who you are
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32. Supporting self-hosted
software
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33. People have terrible
hosting
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34. Lack of server resources
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35. Baffling configurations
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36. People want to host PHP
on Windows
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37. Web hosts passing the
blame
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38. People have crazy
working practices
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39. Stop developing sites in
sub-folders!
http://allinthehead.com/retro/352/stop-building-sites-in-subfolders
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40. People don’t understand
what is related to your
product.
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41. We have to use what is
commonly available
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42. Put your customers first
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43. Thursday, 2 May 13

44. “A business that makes
nothing but money is a
poor business.”
- Henry Ford -
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45. thank you.
@rachelandrew
rachelandrew.co.uk
grabaperch.com
edgeofmyseat.com
Thursday, 2 May 13