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Release Notes
Making time for your project
leaving time for you
Rachel Andrew
@rachelandrew
rachelandrew.co.uk
Making time for your project
My job
4 Operations
4 Filling in baffling forms from the government
4 Marketing
4 Website copy
4 Front-end development for our sites
4 Working with accountants and bookkeepers
4 more forms from the government
I also …
4 research and teach emerging CSS
4 speak at 30 or so conferences a year
4 write books, regular columns, magazine articles
4 make the dinner, be a mother, try to stop the house
turning into something from an episode of Hoarders
4 train for and run half & full marathons
I know something about
time management
“Goals are dreams with
deadlines”
1
Diana Scharf Hunt
“One worthwhile task
carried to a successful
conclusion is worth half-a-
hundred half-finished tasks.”
1
Malcolm S. Forbes
Start with something small
It will show you how to ship.
Making time
“Don’t say you don’t have enough
time. You have exactly the same number
of hours per day that were given to
Helen Keller, Pasteur, Michelangelo,
Mother Teresa, Leonardo da Vinci,
Thomas Jefferson and Albert Einstein”
1
Life’s Little Instruction Book, compiled by H. Jackson Brown, Jr.
“In truth, people can generally
make time for what they
choose to do; it is not really
the time but the will that is
lacking.”
1
Sir John Lubbock
Make your project a first
class citizen
Don't treat it like a hobby.
Try to schedule a regular slot
Plan in advance the things you will be doing when you
next get to work on the project.
Use your down time wisely
What can you do while ...
4 waiting for a train
4 on an airplane
4 commuting to a day job
4 waiting for children to finish sport or dance practice
“It has been my
observation that most
people get ahead during the
time that others waste.”
1
Henry Ford
Always be ready to jump
into your project
If you are an employee
Be very careful not to mix work and your own product.
Even work done in your own time and at home can
sometimes be claimed to belong to your employer.
Check your contract.
Organise tasks by where they can be
completed or the state of mind you
need for them
4 at my desk
4 offline
4 to listen to (podcasts etc.)
4 needs focus
4 tired/distracted
Always be ready to work
offline
Store the things you need along with
the to do item
Making time for your project
Making time for your project
Optimise for your
situation
Productivity tips are often situation-
specific.
Optimise your environment
How quickly can you switch into your
project?
Say No
To things that won't help you meet
your goal.
Beware the entreporn
You can do a lot of reading that feels like it is work, but
is really just indulging success fantasies. Look for
reading and listening material that is ...
4 actionable
4 relevant to your stage of business
4 relevant to the type of market you are in
Follow people who are good filter of
information
Find people who are a step ahead of you in a relevant
type of business on Twitter, or who curate email
newsletters of information.
Use them as a filter for material.
Saying no to family and
friends
Sharing your goal
Help those you care for feel part of
your progress
A realistic schedule
Helps your family see there is an end in
sight
They might even help keep you accountable!
Schedules & Lists
You need a to do list
4 gives you somewhere to put things you need to
remember
4 helps you see progress
4 keeps you honest in regards to getting the most
important things done
4 means you can pick up quickly in downtime.
“In a nutshell, the idea is to start
with the end-goal in mind, then
divide it into smaller and smaller
increments.  Plan all of the actions
in detail beforehand, then get to
work.”
1
Brian Casel,The CascadingTo Do List
What is needed to ship your product?
Decide on a launch date then outline everything you can
think of:
4 research
4 development
4 documentation
4 pre-launch marketing
Break it down into
monthly sections
If your launch date is 6 months away
create six lists
As you work, create two week sprints
4 What do I need to do this week, and what is coming
up next week.
4 Don't forget to plan in time for other stuff
Each day you are working on the
project
4 create a 24 hour to do list
4 this should contain the actionable things to do today
4 each will move you towards completing this sprint
I don't know how long
anything will take!
You need to accept a level of inaccuracy
in your schedule. That doesn't mean it
is pointless.
Why are time estimates important?
Even if you mostly work alone schedules and time
estimates are valuable, they mean you can ...
4 pre-announce a product or feature
4 work more effectively with others
4 understand what things are coming up that need
preparation in advance
Work more effectively with
other people.
Hire freelancers in good time, help
others on your team plan their
workload
Booking launch advertising
Take advantage of an industry event or
conference
Help your family stay on
board
Let them see that the end is nigh!
Keep motivated as you
progress towards an end
date
Picking away at something with no end
date is a rapid route to never launch
Most people are terrible at estimating
time
4 we tend to be over-optimistic
4 we want to please the person asking
4 we want to encourage ourselves that it “won’t take
long”
4 we forget to factor in everything else in our lives
You can improve your time
estimation skills
Even when faced with things you have
not done before
Find out how long things really take
4 estimate how long a task will take
4 track how long it really takes
4 compare reality against your estimate
Making time for your project
Using the Pomodoro Technique to find
out how bad you really are at
estimating
1. Decide what you need to do today
2. Assign a number of “pomodoros” to each task
Do the work
1. Log how many pomodoros it really takes to do the
work
2. Log any time spent not on the defined tasks
3. Do this for a week
4. See the patterns that emerge.
This technique gives you an
understanding of where
you estimate poorly
Don’t allow the fact that
unexpected things happen
make you feel that there is
no point estimating time.
When the scope is
overwhelming
You have too much to do
You can:
4 extend the completion date
4 remove features, tighten the scope of the product
“The longer it takes to
develop, the less likely it is
to launch.”
1
Jason Fried, Basecamp
Ship something small
Test the water. Is this a problem people
will pay to have solved?
What can be pushed to
post-launch?
Identify the one problem
your product solves
Solve that problem in the simplest
possible way
The problem we solved
4 A web designer build a ‘static’ (html and css) site for
a client
4 At the last minute the client wanted to be able to edit
the site themselves
4 Perch v1 was a simple, drop-in editor for those
situations
We left out
4 image resizing
4 new page creation
4 a developer API
4 … and much more
The missing elements will
seem like a big deal to you.
If you solve the problem
you state to solve, that is
enough to start with.
Making time for your project
A presentation tool where I
can’t design my own
theme?
Launch and Beyond
How to manage a growing product
“Now this is not the end. It
is not even the beginning of
the end. But it is, perhaps,
the end of the beginning.”
1
Winston Churchill
Our timeline for Perch
4 We launched Perch at the end of May 2009
4 At launch we were still 100% booked out on client
projects
4 Income from Perch was initially reinvested into Perch
4 January 2013 we made the decision to stop taking on
new client work
A product should be given
more time as it represents
a higher % of your income.
Never promise a specific
timeframe to customers
If your product is a side
project there are many
reasons you might need to
delay a feature
We don’t publish our roadmap
4 It allows us to be flexible and react to customer
needs and changing trends in web design.
4 It means that customers are not relying on the
launch of feature X in order to complete a project.
4 It means that we can hold back a feature until we are
absolutely sure it won’t cause anyone a problem.
Collect Use Cases not
Feature Requests
Find general solutions that
will benefit many customers
rather than adding very
specific features
Understanding the problem
means we can help the
customer now and optimize
the solution later.
Delight customers by
solving their problems and
letting them know when
you have done so
Make frequent, small
releases
Protect the Core Use Case
Products benefit from
clarity of purpose and
ownership
Don’t be afraid to say no
Don’t be led by a noisy
minority
How many people need that feature?
The happy majority are
often silent
Make sure you don’t bias development
towards one or two noisy people!
Remember to enjoy the
journey
“The worst days of those
who enjoy what they do are
better than the best days
of those who don’t.”
1
Jim Rohn
Thank you!
Slides & Links: https://rachelandrew.co.uk/presentations/productivity
I’m @rachelandrew
Photo credits (CreativeCommons):
- https://www.flickr.com/photos/thewestend/5045898169/
- https://www.flickr.com/photos/spapax/4864045598/
- https://www.flickr.com/photos/zamboniandrea/170324255/
- https://www.flickr.com/photos/matt_gibson/3281131319/
- https://www.flickr.com/photos/vylen/10774724274/
- https://www.flickr.com/photos/24557420@N05/7159618610/

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Making time for your project

  • 1. Release Notes Making time for your project leaving time for you
  • 4. My job 4 Operations 4 Filling in baffling forms from the government 4 Marketing 4 Website copy 4 Front-end development for our sites 4 Working with accountants and bookkeepers 4 more forms from the government
  • 5. I also … 4 research and teach emerging CSS 4 speak at 30 or so conferences a year 4 write books, regular columns, magazine articles 4 make the dinner, be a mother, try to stop the house turning into something from an episode of Hoarders 4 train for and run half & full marathons
  • 6. I know something about time management
  • 7. “Goals are dreams with deadlines” 1 Diana Scharf Hunt
  • 8. “One worthwhile task carried to a successful conclusion is worth half-a- hundred half-finished tasks.” 1 Malcolm S. Forbes
  • 9. Start with something small It will show you how to ship.
  • 11. “Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson and Albert Einstein” 1 Life’s Little Instruction Book, compiled by H. Jackson Brown, Jr.
  • 12. “In truth, people can generally make time for what they choose to do; it is not really the time but the will that is lacking.” 1 Sir John Lubbock
  • 13. Make your project a first class citizen Don't treat it like a hobby.
  • 14. Try to schedule a regular slot Plan in advance the things you will be doing when you next get to work on the project.
  • 15. Use your down time wisely What can you do while ... 4 waiting for a train 4 on an airplane 4 commuting to a day job 4 waiting for children to finish sport or dance practice
  • 16. “It has been my observation that most people get ahead during the time that others waste.” 1 Henry Ford
  • 17. Always be ready to jump into your project
  • 18. If you are an employee Be very careful not to mix work and your own product. Even work done in your own time and at home can sometimes be claimed to belong to your employer. Check your contract.
  • 19. Organise tasks by where they can be completed or the state of mind you need for them 4 at my desk 4 offline 4 to listen to (podcasts etc.) 4 needs focus 4 tired/distracted
  • 20. Always be ready to work offline Store the things you need along with the to do item
  • 23. Optimise for your situation Productivity tips are often situation- specific.
  • 24. Optimise your environment How quickly can you switch into your project?
  • 25. Say No To things that won't help you meet your goal.
  • 26. Beware the entreporn You can do a lot of reading that feels like it is work, but is really just indulging success fantasies. Look for reading and listening material that is ... 4 actionable 4 relevant to your stage of business 4 relevant to the type of market you are in
  • 27. Follow people who are good filter of information Find people who are a step ahead of you in a relevant type of business on Twitter, or who curate email newsletters of information. Use them as a filter for material.
  • 28. Saying no to family and friends
  • 29. Sharing your goal Help those you care for feel part of your progress
  • 30. A realistic schedule Helps your family see there is an end in sight They might even help keep you accountable!
  • 32. You need a to do list 4 gives you somewhere to put things you need to remember 4 helps you see progress 4 keeps you honest in regards to getting the most important things done 4 means you can pick up quickly in downtime.
  • 33. “In a nutshell, the idea is to start with the end-goal in mind, then divide it into smaller and smaller increments.  Plan all of the actions in detail beforehand, then get to work.” 1 Brian Casel,The CascadingTo Do List
  • 34. What is needed to ship your product? Decide on a launch date then outline everything you can think of: 4 research 4 development 4 documentation 4 pre-launch marketing
  • 35. Break it down into monthly sections If your launch date is 6 months away create six lists
  • 36. As you work, create two week sprints 4 What do I need to do this week, and what is coming up next week. 4 Don't forget to plan in time for other stuff
  • 37. Each day you are working on the project 4 create a 24 hour to do list 4 this should contain the actionable things to do today 4 each will move you towards completing this sprint
  • 38. I don't know how long anything will take! You need to accept a level of inaccuracy in your schedule. That doesn't mean it is pointless.
  • 39. Why are time estimates important? Even if you mostly work alone schedules and time estimates are valuable, they mean you can ... 4 pre-announce a product or feature 4 work more effectively with others 4 understand what things are coming up that need preparation in advance
  • 40. Work more effectively with other people. Hire freelancers in good time, help others on your team plan their workload
  • 41. Booking launch advertising Take advantage of an industry event or conference
  • 42. Help your family stay on board Let them see that the end is nigh!
  • 43. Keep motivated as you progress towards an end date Picking away at something with no end date is a rapid route to never launch
  • 44. Most people are terrible at estimating time 4 we tend to be over-optimistic 4 we want to please the person asking 4 we want to encourage ourselves that it “won’t take long” 4 we forget to factor in everything else in our lives
  • 45. You can improve your time estimation skills Even when faced with things you have not done before
  • 46. Find out how long things really take 4 estimate how long a task will take 4 track how long it really takes 4 compare reality against your estimate
  • 48. Using the Pomodoro Technique to find out how bad you really are at estimating 1. Decide what you need to do today 2. Assign a number of “pomodoros” to each task
  • 49. Do the work 1. Log how many pomodoros it really takes to do the work 2. Log any time spent not on the defined tasks 3. Do this for a week 4. See the patterns that emerge.
  • 50. This technique gives you an understanding of where you estimate poorly
  • 51. Don’t allow the fact that unexpected things happen make you feel that there is no point estimating time.
  • 52. When the scope is overwhelming
  • 53. You have too much to do You can: 4 extend the completion date 4 remove features, tighten the scope of the product
  • 54. “The longer it takes to develop, the less likely it is to launch.” 1 Jason Fried, Basecamp
  • 55. Ship something small Test the water. Is this a problem people will pay to have solved?
  • 56. What can be pushed to post-launch?
  • 57. Identify the one problem your product solves Solve that problem in the simplest possible way
  • 58. The problem we solved 4 A web designer build a ‘static’ (html and css) site for a client 4 At the last minute the client wanted to be able to edit the site themselves 4 Perch v1 was a simple, drop-in editor for those situations
  • 59. We left out 4 image resizing 4 new page creation 4 a developer API 4 … and much more
  • 60. The missing elements will seem like a big deal to you. If you solve the problem you state to solve, that is enough to start with.
  • 62. A presentation tool where I can’t design my own theme?
  • 63. Launch and Beyond How to manage a growing product
  • 64. “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” 1 Winston Churchill
  • 65. Our timeline for Perch 4 We launched Perch at the end of May 2009 4 At launch we were still 100% booked out on client projects 4 Income from Perch was initially reinvested into Perch 4 January 2013 we made the decision to stop taking on new client work
  • 66. A product should be given more time as it represents a higher % of your income.
  • 67. Never promise a specific timeframe to customers
  • 68. If your product is a side project there are many reasons you might need to delay a feature
  • 69. We don’t publish our roadmap 4 It allows us to be flexible and react to customer needs and changing trends in web design. 4 It means that customers are not relying on the launch of feature X in order to complete a project. 4 It means that we can hold back a feature until we are absolutely sure it won’t cause anyone a problem.
  • 70. Collect Use Cases not Feature Requests
  • 71. Find general solutions that will benefit many customers rather than adding very specific features
  • 72. Understanding the problem means we can help the customer now and optimize the solution later.
  • 73. Delight customers by solving their problems and letting them know when you have done so
  • 75. Protect the Core Use Case
  • 76. Products benefit from clarity of purpose and ownership Don’t be afraid to say no
  • 77. Don’t be led by a noisy minority How many people need that feature?
  • 78. The happy majority are often silent Make sure you don’t bias development towards one or two noisy people!
  • 79. Remember to enjoy the journey
  • 80. “The worst days of those who enjoy what they do are better than the best days of those who don’t.” 1 Jim Rohn
  • 81. Thank you! Slides & Links: https://rachelandrew.co.uk/presentations/productivity I’m @rachelandrew Photo credits (CreativeCommons): - https://www.flickr.com/photos/thewestend/5045898169/ - https://www.flickr.com/photos/spapax/4864045598/ - https://www.flickr.com/photos/zamboniandrea/170324255/ - https://www.flickr.com/photos/matt_gibson/3281131319/ - https://www.flickr.com/photos/vylen/10774724274/ - https://www.flickr.com/photos/24557420@N05/7159618610/