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Tips and tweaks on Migrating to Magento!,[object Object],Paul Ryazanov,[object Object],Director of marketing,[object Object],QuartSoft Corp. ,[object Object],T. 380 (95) 140-07-16,[object Object],pr@quartsoft.com,[object Object],quartsoft.com,[object Object],Oleg Cherevatyy,[object Object],Commercial Director,[object Object],Cart2Cart product ,[object Object],oleg@shopping-cart-migration.com,[object Object],shopping-cart-migration.com,[object Object]
Reason for migration?,[object Object],2,[object Object]
Migrate from,[object Object],3,[object Object]
Migrate to,[object Object],4,[object Object]
Migration plan,[object Object],5,[object Object],- Analyze current store,[object Object],- Prepare webhosting,[object Object],- Customize Magento,[object Object],- Verify SEO,[object Object],- Data migration,[object Object],- Store launch,[object Object],- Post migration,[object Object]
Migration plan,[object Object],6,[object Object],- Analyze current store,[object Object],- Prepare webhosting,[object Object],- Customize Magento,[object Object],- Verify SEO,[object Object],- Data migration,[object Object],- Store launch,[object Object],- Post migration,[object Object]
Analyze current store,[object Object],Pros and cons of current site,[object Object],7,[object Object],- Features you don’t use anymore,[object Object],- Features you are using,[object Object],- Features your customers want,[object Object],- Usability report,[object Object]
Analyze current store,[object Object],Analyze traffic,[object Object],8,[object Object],- Traffic report(for 3-6 recent months) - Countries sending traffic (you may want to add languages in Magento)- Paid and organic traffic ,[object Object]
Analyze current store,[object Object],Report from Search engines,[object Object],9,[object Object],- Traffic from different SE,[object Object],- Keywords rank in SE and position,[object Object],- PR of current website,[object Object],- PPC campaign data,[object Object]
Analyze current store,[object Object],ROI,[object Object],10,[object Object],- Amount of sales report,[object Object],- Repeated sales,[object Object],- Average bill,[object Object],- % conversion,[object Object]
Analyze current store,[object Object],Link report,[object Object],11,[object Object],- Sitemap,[object Object],- Internal links and cross linking,[object Object],- Incoming links,[object Object]
Migration plan,[object Object],12,[object Object],- Analyze current store,[object Object],- Prepare webhosting,[object Object],- Customize Magento,[object Object],- Verify SEO,[object Object],- Data migration,[object Object],- Store launch,[object Object],- Post migration,[object Object]
Prepare webhosting,[object Object],Hosting requirements,[object Object],13,[object Object],- VPS - Apache 2.x, Nginx(mod_rewrites module) - PHP 5.2.13+  (safe_modeoff)- MySQL 4.1.20+ (InnoDB storage engine)- Ability to run scheduled jobs (crontab)- Ability to override options in .htaccess files,[object Object]
Prepare webhosting,[object Object],Access requirements,[object Object],14,[object Object],- Domain control panel,[object Object],- Hosting control panel,[object Object],- SSH,[object Object],- FTP,[object Object]
Prepare webhosting,[object Object],Webhosting Settings,[object Object],15,[object Object],- Magento installation- SSL certificates- Specific server settings(memory_limit no less than 512Mb,     separate server for static/database is recommended),[object Object]
Migration plan,[object Object],16,[object Object],- Analyze current store,[object Object],- Prepare webhosting,[object Object],- Customize Magento,[object Object],- Verify SEO,[object Object],- Data migration,[object Object],- Store launch,[object Object],- Post migration,[object Object]
Customize Magento,[object Object],UI Design,[object Object],17,[object Object],- Improve design – keep good and do the best- Use the Magento Theme- Utilize Magento templates- Transfer a couple of products, content to test,[object Object]
Customize Magento,[object Object],Core Modules Configuration,[object Object],18,[object Object],- Shipping module  (USPS, UPS, FedEx, DHL and other)- Payment gateways  (PayPal, Google, Authorize.net, Moneybookers)- SEO components  (Friendly Url, Meta, Permalinks),[object Object]
Customize Magento,[object Object],Add-On Modules Configuration,[object Object],19,[object Object]
Customize Magento,[object Object],Canonical URL for Magento,[object Object],20,[object Object],This extension adds the new canonical links to the head of your Magento pages,[object Object],http://www.magentocommerce.com/magento-connect/canonical-url-for-magento.html,[object Object]
Customize Magento,[object Object],MetaRobots,[object Object],21,[object Object],There's no easy way to control meta robots tags to Magento pages, unless of course, when you install this module.,[object Object],http://www.magentocommerce.com/magento-connect/yoast-metarobots.html,[object Object]
Customize Magento,[object Object],Google AdWords Conversion Tracking,[object Object],22,[object Object],This module integrates Google AdWords Conversion Tracking into Magento. It will add the conversion tracking code to the onepage checkout success page.,[object Object],http://www.magentocommerce.com/magento-connect/luka-google-adwords-conversion-tracking.html,[object Object]
Customize Magento,[object Object],Social Booster,[object Object],23,[object Object],Everyone knows how social media optimization (SMO) is highly important for the site. Nowadays, when millions of people are connected in social networks, share news, images, articles and just chatting, the next major challenge for online business is to leverage all this to develop the business.,[object Object],http://www.magentocommerce.com/magento-connect/social-booster.html,[object Object]
Customize Magento,[object Object],Data Feed Manager,[object Object],24,[object Object],Create csv, txt and xml data feeds for any search engines, shopping engines or market places.,[object Object],http://www.magentocommerce.com/magento-connect/data-feed-manager.html,[object Object]
Customize Magento,[object Object],OneStep Checkout Extension,[object Object],25,[object Object],This OneStep Checkout extension will increase your sales by combining 6 steps in checkout process to 1.,[object Object],http://www.magentocommerce.com/magento-connect/i-checkout-onestep-checkout-extension.html,[object Object]
Customize Magento,[object Object],Gift Certification,[object Object],26,[object Object],Allow your customers to purchase and use Gift Certificates.,[object Object],http://www.magentocommerce.com/magento-connect/unirgy-giftcert.html,[object Object]
Customize Magento,[object Object],Magento Optimization,[object Object],27,[object Object]
Customize Magento,[object Object],Speedster,[object Object],28,[object Object],Speed up your store by combining, compressing and caching JS and CSS.,[object Object],http://www.magentocommerce.com/magento-connect/fooman-speedster.html,[object Object]
Customize Magento,[object Object],HTML Minification,[object Object],29,[object Object],Simple and light extension which minifies HTML. It reduces html document size by approx. 10 - 15%.,[object Object],http://www.magentocommerce.com/magento-connect/html-minification-by-jemoon.html,[object Object]
Customize Magento,[object Object],Nitrogento,[object Object],30,[object Object],Nitrogento is made to Boost Magento page load time through many optimization mechanisms.,[object Object],http://www.magentocommerce.com/magento-connect/nitrogento.html,[object Object]
Migration plan,[object Object],31,[object Object],- Analyze current store,[object Object],- Prepare webhosting,[object Object],- Customize Magento,[object Object],- Verify SEO,[object Object],- Data migration,[object Object],- Store launch,[object Object],- Post migration,[object Object]
Verify SEO ,[object Object],Content,[object Object],32,[object Object],- Keep optimized content- Create more valuable pages- Check Meta Title and Description- Alt tags for images,[object Object]
Verify SEO ,[object Object],URL Migration,[object Object],33,[object Object],- SEO friendly URLs- 301 redirect from old URL’s to new ones- Custom 404 error page (track non-linked URLs)- Robots.txt file (make sure its open for bots),[object Object]
Verify SEO ,[object Object],Migration to a New Domain,[object Object],34,[object Object],- Point domain to new hosting - Verify ownership – google webmaster- Handle the www vs. non-www issue- Protect folder with .htaccess  / robots.txt (until you are ready to go live),[object Object]
Verify SEO ,[object Object],Final Steps,[object Object],35,[object Object],- Install Google Analytics- Submit a sitemap to Google Webmaster Tools- Set up the domain redirect,[object Object]
Migration plan,[object Object],36,[object Object],- Analyze current store,[object Object],- Prepare webhosting,[object Object],- Customize Magento,[object Object],- Verify SEO,[object Object],- Data migration,[object Object],- Store launch,[object Object],- Post migration,[object Object]
Data migration ,[object Object],What to move,[object Object],37,[object Object], Products and images     - attributes, configurable products     - downloadable, bundle, virtual and group products- Categories and images - Customers- Orders- and others,[object Object]
Data migration ,[object Object],Potential problems,[object Object],38,[object Object],- Manual data transfer is time consuming - Password encryption- Different structure- Missing fields- Incomplete transfer- Duplicate data- Language and charset- Currency and taxes,[object Object]
Data migration ,[object Object],Transfer process,[object Object],39,[object Object],- Research existing structure- Link old architecture with Magento structure- Prepare migration script(s)- Organize test transfer- Verify migrated data - Run “live” migration once you are ready,[object Object]
40,[object Object],[object Object],   categories, customers, orders etc.- Migration Price Estimator - Free Demo Migration - Assisted Migration Service,[object Object]
Migration plan,[object Object],41,[object Object],- Analyze current store,[object Object],- Prepare webhosting,[object Object],- Customize Magento,[object Object],- Verify SEO,[object Object],- Data migration,[object Object],- Store launch,[object Object],- Post migration,[object Object]
Store launch ,[object Object],Final testing,[object Object],42,[object Object],- Step off and back in few days- Verify website functionality (emails, forms etc.) - Verify data- Make sure payment gateway switched to “live”,[object Object]
Store launch ,[object Object],Activation schedule,[object Object],43,[object Object],- Set date and time- Estimate downtime (if any) and deadline - Announce at old website - Notification to customers,[object Object]
Store launch ,[object Object],Activation process,[object Object],44,[object Object],- Update domain TTL to 1 hour- Backup old data and files to subdomain- Stop modifications and checkout at old website- Migrate data- Setup redirect / switch NS to new site- Notification to customers,[object Object]
Migration plan,[object Object],45,[object Object],- Analyze current store,[object Object],- Prepare webhosting,[object Object],- Customize Magento,[object Object],- Verify SEO,[object Object],- Data migration,[object Object],- Store launch,[object Object],- Post migration,[object Object]
Post migration ,[object Object],Post-migration monitoring,[object Object],46,[object Object],- Check pages in Google are properly linked- Check all files are there- Check report of 404 pages and fix issues if any- Monitor PR - Monitor traffic- Monitor ROI- Talk to customers and get feedbacks,[object Object]
Results,[object Object],47,[object Object]
Bonus,[object Object],48,[object Object],Bonus from QuartSoft: ,[object Object],Buy one extension and get another one for free,[object Object],http://www.magentocommerce.com/magento-connect/developer/QuartSoft,[object Object],Bonus from Cart2Cart: ,[object Object],20% off for data migration with Cart2Cart, Store   Manager for Magento,[object Object],Coupon code: MIGR-L6RT-MAG ,[object Object]
Happy Migration! Happy E-commerce!,[object Object],Oleg Cherevatyy,[object Object],Commercial Director,[object Object],Cart2Cart product ,[object Object],oleg@shopping-cart-migration.com,[object Object],shopping-cart-migration.com,[object Object],Paul Ryazanov,[object Object],Director of marketing,[object Object],QuartSoft Corp. ,[object Object],T. 380 (95) 140-07-16,[object Object],pr@quartsoft.com,[object Object],quartsoft.com,[object Object]

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