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Intro to Google Analytics,[object Object],Caitlin Kaluza,[object Object],Search Engine Marketing Manager,[object Object],Schipul – The Web Marketing Company,[object Object],@qcait | ckaluza@schipul.com,[object Object]
“You can’t manage what you don’t measure”,[object Object],Peter Drucker,[object Object]
Using Analytics to Make Decisions,[object Object]
Today We’ll Go Over,[object Object],Getting Started with Google Analytics,[object Object],Visitors,[object Object],Traffic Sources,[object Object],Content,[object Object],Updates and news,[object Object],Resources,[object Object]
Getting Started,[object Object]
Why Google Analytics?,[object Object],Free (requires a Google Account),[object Object],Helps you measure,[object Object],Data from Google,[object Object],Access – can add user or admin access to other Google Users,[object Object],Easy reporting and exports,[object Object]
Set Up,[object Object],Requires a Google Account,[object Object],Add code on every page, in header,[object Object]
How Does it Work?,[object Object],Google tracks every time Javascript code is loaded,[object Object],Updates about once an hour,[object Object]
Using a CMS?,[object Object],Google Analytics for Wordpress,[object Object],Google Analytics for Drupal,[object Object]
Getting Started,[object Object]
Single Account,[object Object]
Single Account,[object Object]
Walkthrough,[object Object],Hands on Google Analytics,[object Object]
Dashboard,[object Object]
Look for Trends,[object Object]
Dashboard,[object Object]
Add Any Report to Dashboard,[object Object],Or schedule email,[object Object]
Visitors Tab,[object Object],Who are these people?,[object Object]
Map Overlay,[object Object]
Business Question: Which markets do we need to focus our online efforts on?,[object Object]
Visitor Trending by Day,[object Object]
Loyalty, Recency,[object Object]
Tech Specs – Browsers, Operating Systems, Service Providers, Mobile,[object Object]
Business Questions,[object Object],Do we need a mobile site? Most Schipul clients hover around 5-7%,[object Object],Android or iPhone app? Which is more popular for your audience,[object Object]
28% of cell phones are smart phones,[object Object],Source: Nielsen November 2010,[object Object],http://bit.ly/nielsenmobile,[object Object]
Traffic Sources,[object Object],Where is traffic coming from?,[object Object]
Traffic Sources,[object Object],Healthy Search Engines percent is around 60% -75%,[object Object],Will depend on your business,[object Object]
Traffic Sources,[object Object]
Business Question: Are our Social Media profiles on Twitter/ Facebook/ LinkedIn generating leads?,[object Object]
Keywords,[object Object],Be sure to exclude brand words to see “non-branded keywords”,[object Object]
Business Question: What opportunities are there for new content?,[object Object],[object Object]
Misspellings and laymen’s terms,[object Object]
Top Content,[object Object]
Top Landing Pages & Exit Pages,[object Object]
Is our Local Content resonating with Local Visitors?,[object Object]
Goals,[object Object]
Intro to Google Analytics
Set up Goals in Account Settings,[object Object]
What Metrics are Most Important?,[object Object]
Metrics,[object Object],Visits,[object Object],Compare month over month and year over year if possible,[object Object],Be aware of seasonal trends,[object Object],Traffic Sources,[object Object],Keywords – both all and non-branded,[object Object],Visitors,[object Object],Average pages per visit,[object Object],Time on site,[object Object],Bounce rate,[object Object]
New stuff,[object Object]
March 17 – Google Analytics Beta,[object Object],Redesigned interface,[object Object],Multiple dashboards,[object Object],Event Goals,[object Object],More powerful custom reports,[object Object]
Intro to Google Analytics
Intro to Google Analytics
Intro to Google Analytics
Resources,[object Object]
Resources,[object Object],TheSEMBlog.com,[object Object],Schipul.com/training – free web marketing training,[object Object],Google Analytics getting started guide - www.google.com/support/analytics/bin/topic.py?topic=19779,[object Object]
Questions?,[object Object],Caitlin Kaluza,[object Object],Search Engine Marketing Manager,[object Object],Schipul – The Web Marketing Company,[object Object],@qcait | ckaluza@schipul.com,[object Object]

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Intro to Google Analytics

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