1. Using email marketing in a mobile and
social world
And what you can do today to make the most of it

2. The Pure360 cause
We specialise in helping organisations get the best results from
their email marketing.
We work with brands like The FT, Virgin, Innocent Drinks and over
1000 other organisations.
You won’t find a team more passionate about improving results
together.
Our customers stay with us through choice not contract, they tell
their friends about us but never their competitors!

4. Fact overload!

5. Mobile – Smart Techniques

6. Basic Better Best

7.  Watch out for length “trust earning text”
 Get to the point quick! Especially call to actions
 Pixel widths can really catch you out

8. Use CSS to get responsive or just be
smart!

12. Key takeaways
• Simple pixel width changes have big impact
• With investment in mobile templates up front you can get really
smart

13. Optimising for devices

14. http://bit.ly/multiscreenqueen

16. The problem

17. A solution
https://bitly.com/design4mobile

18. Make Snippets your friends

22.  Uber simple just make the first bit of text powerful !
http://bit.ly/emailsnippet

23. Gin & Tonic
Email & Social

24. If Facebook were a country
Play.com's Facebook fans spend 24% more than non-fans

28. What is the value of a ?

32. How to use this data
Instead of “share this”
Try “click to share with your 540 friends”
Campaigns based on:

33. Social call to actions

40. Thanks for listening
If you want more information on anything today or if you’d like to
find out how we can help you improve YOUR results please
get in touch or just come to our stand.
@marcmunier
marc.munier@pure360.com

41. Make it easy to get into your content

50.  Use the alt text to drive the open rate
 Use bullet proof buttons