This document discusses how social networking can be used in public works departments. It introduces Pam Broviak, who founded several online public works groups. She advocates that public works departments use social media like Twitter, Flickr, and LinkedIn to communicate and not let others control their narrative. The document provides examples of how different public works departments currently use social media and recommends developing social media policies and increasing communication skills. It encourages participation in online public works groups and social media as technology and communication standards change rapidly.