2. At 9:15,You’ll Know:
• 2 things your forms must do to make
people join your list
• How to turn your 2 most popular
pages into subscriber magnets
• 3 more places on your blog to build
your list
3. Normal Blog
• Header: title, picture
• Navigational tabs: about, contact, topics
• Main column: posts
• Sidebar: related posts, social media links,
search bar
5. Normal Blog
• Links for RSS, Twitter, Facebook,
LinkedIn, Google+ (really?), Pinterest
(come on...)
• But no email opt-in form -- or it’s
buried somewhere
• Doesn’t get anyone excited about
subscribing
6.
7.
8. To Get People To Opt
In,Your Forms Must...
• Make a COMPELLING offer
• Put the subscriber at ease
Most Forms FAIL TO DO THIS!
9. How To Get More
Subscribers From Your
2 Most Popular Pages
10. Your Homepage
• It’s not just about the sidebar form
• Creatively place inline forms
• Test lightbox/hover forms
24. #1: Sidebar
• Appears on every page
• Easy to add via WordPress widgets
• Higher = more visible = more opt-ins
• Keep it simple. Why should I subscribe?
25.
26.
27. #2: End of Posts
“Like what you just read? There’s more
great stuff where that came from...”
28.
29. #3: Comment Form
Commenters are extra engaged than non-
commenters.
Make it easy for them to join your list and
come back later.
