Social Media and Traditional Media: What Works Best for Colleges and Institutes
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Social Media and Traditional Media: What Works Best for Colleges and Institutes
- 1. Higher Education Marketing Driving Education Marketing with Analytics www.higher-education-marketing.com
- 2. Social Media Engagement & Analytics ACCC Pre-Conference Session www.higher-education-marketing.com
- 3. Agenda Why social media? What are your goals? Social Medias, how many? Three phases of an end to end Social Media program Listening Measuring Engaging Driving ROI using Google Analytics Resources & Tools www.higher-education-marketing.com
- 4. Why social media? What are your goals? Student Services - Provide customer service Financial Aid Admissions Recruiting – Engage with prospective students Full Time Continuing Education International Alumni – Keep in touch with your graduates Events www.higher-education-marketing.com
- 5. Social Medias, how many? www.higher-education-marketing.com
- 6. Three phases of an end to end Social Media program Listening: Discovering real-time, relevant, impactful conversations. Measuring: Monitoring, analyzing and tracking those conversations Engaging: What are your rules of Social Engagement? www.higher-education-marketing.com
- 7. Are you listening? www.higher-education-marketing.com
- 8. Forums, Twitter, Facebook, Blogs, YouTube www.higher-education-marketing.com
- 9. Are you measuring? www.higher-education-marketing.com
- 14. Radian 6: Share of Voice Month www.higher-education-marketing.com
- 15. Radian 6: Social Media Trend www.higher-education-marketing.com
- 16. Radian 6: The Conversation Cloud www.higher-education-marketing.com
- 17. What are your rules of Social Engagement? www.higher-education-marketing.com
- 18. Social Media Engagement Playbook Who does what? www.higher-education-marketing.com
- 19. Driving ROI using Google Analytics Facebook Twitter Email Campaigns Printed Course Catalogue Newspapers www.higher-education-marketing.com
- 23. Printed Course Catalogue www.higher-education-marketing.com
- 25. Resources http://beta.klout.com/home http://www.radian6.com/ http://technorati.com https://analytics.postrank.com/ https://search.twitter.com/ http://inmaps.linkedinlabs.com/network http://www.google.com/analytics/ www.higher-education-marketing.com
- 26. Driving Education Marketing with Analytics Leverage new communication channels and stay current with analytics driven education marketing. Contact Higher Education Marketing today to get started. Philippe Taza ptaza@higher-education-marketing.com www.higher-education-marketing.com 514-312-3968 www.higher-education-marketing.com