1. Peter Stahl Josh Damon Williams eBay Hot Studio Checking the Feel of your UI with an Interaction Audit

5. Part 1 Why audit interactions?

6. Look & Feel

7. Look & Feel

8. silk

9. water

15. [photo of mouse and/or trackpad and/or Wacom tablet ] Feel: How you operate it with your hands

29. eBay Site Experience: a Holistic View

30. Feel

31. Part 2 What we did

33. Project phase 1: STRATEGY

34. Ark of the Covenant A “compelling artifact”

37. Example flow: New user finds an item, bids for it, registers as member

38. Example flow: User bids on a Watched item, is outbid, rebids

39. Example flow: New seller lists item for sale, creates Seller account

40. Audit checklist

41. Project phase 2: DATA COLLECTION

42. FILE MAKER Ω Our FileMaker Pro database

44. Project phase 3: ANALYSIS

45. Roll of Paper

46. Scrolls unrolled Flows as storyboards

47. Ideas for presenting findings

48. Radial charts to track Feel metrics

49. Emotional flow to track Feel effects

50. A course correction

51. Project phase 4: RECOMMENDATIONS

52. [DOCUMENT FORMAT SLIDE (FROM MY NOTEBOOK)]

54. Affordance Inconsistencies: Hyperlink User action… System response… Affordance Inconsistencies: Hyperlink Loads new page Clicks link… Immediate in-line response Clicks link…

55. Affordance Inconsistencies: Hyperlink User action… System response… Opens modal dialog box Clicks link… Expands/collapses in-line page content Affordance Inconsistencies: Hyperlink Clicks link…

56. Affordance Inconsistencies: Hyperlink Clicks link… Jump to anchor elsewhere on page Clicks link… Opens content in new browser window Affordance Inconsistencies: Hyperlink User action… System response…

57. Affordance Inconsistencies: Hyperlink Clicks link… Closes a popup layer Clicks link… Adds assistance frame to window User action… System response… Affordance Inconsistencies: Hyperlink

58. Affordance Inconsistencies: Tab Affordance Inconsistencies: Tab

60. Task Inconsistencies: Filtering Data 1. Submit a form 2. Click tabs 3. Click criteria links 4. Click “toggle” link Task Inconsistencies: Filtering Data

61. 5 x Enable/Disable Form Section Inconsistencies Task Inconsistencies: Enable/Disable Section of a Form 1. Checkbox 2. Tabs 3. Dropdown menu 4. Radio buttons

63. Data Object Inconsistencies: Members CAPTURES Data Object Inconsistencies: eBay Member

64. Data Object Inconsistencies: Members Data Object Inconsistencies: eBay Member

65. The Interaction Audit report

66. Part 3 Actions & Future Directions

67. A page from the Interaction Audit

71. An eBay design pattern

73. What about interaction inconsistencies without obvious solutions? Example: Customize page layout

74. 6. Paired ordered lists w/buttons Task Inconsistencies: Customize page layout 3. Schematic picture with buttons 5. Hyperlinks 2. Dropdown menu 4. Form in floating dialog 1. Form on its own page

75. Basic requirements: restaurant Basic requirements: - Clean dishes & utensils - Courteous staff - Accurate check tabulation - No cockroaches

76. Site-specific values: restaurant Basic requirements: - Clean dishes & utensils - Courteous staff - Accurate check tabulation - No cockroaches Site-Specific Value: Marrying food and wine felicitously So must have: Comprehensive wine list Site-Specific Value: Joy in boundless variety So must have: Extensive menu Site-Specific Value: Convenience So must have: Speedy customer throughput

77. Basic requirements: interaction design Basic requirements: - Navigable interface - Orientation cues - Consistent basic interactions - No cockroaches

78. Site-specific values: interaction design Site-Specific Value: - Plethora of tools to help buyers - Compatibility So must have: - Dense pages - Progressive discovery Site-Specific Value: - Clean, friendly, safe - Tons of fun add-in applications So must have: - Transparency - Visual app framework Site-Specific Value: - Perceived simplicity - Convenient adding & editing of lists So must have: - Sparse pages - Direct manipulation Basic requirements: - Navigable interface - Orientation cues - Consistent basic interactions - No cockroaches

79. Values can vary depending on the conversation

80. “ Feel” metrics

85. Thank you!

86. And thanks to Flickr users who generously license their photos with Creative Commons attribution http://flickr.com/photos/ ihtatho /627226315/ http://flickr.com/photos/ cyberslayer /952121271/ http://flickr.com/photos/ dsevilla /97727582/ http://flickr.com/photos/ [email_address] /2334570947/ http://flickr.com/photos/ amanky /1377593634/ http://flickr.com/photos/ mastrobiggo /2341517672/ http://flickr.com/photos/ shuttleworth /1578035901/ http://flickr.com/photos/ joebeone /1764153258/ http://flickr.com/photos/ michaelcr /856252290/ http://flickr.com/photos/ scenicaviator /289331019/ http://flickr.com/photos/ 0olong /310216817/ http://flickr.com/photos/ thomashawk /2269208776/ http://flickr.com/photos/ briansolis /1411905457/

87. Questions