Hi guys here you can find the ppt on strategy in the retailing perspective i.e., core concepts of retailing, need of retail strategy, primary areas in retail strategy(from Store Location> Merchandising> Pricing> Marketing) and SWOT Analysis. Hope it assists and if any doubts can connect me.

1. Customer Orientation
Coordinated Effort
Value-driven
Goal Orientation
Retailing
Concept
Retail
Strategy

2.  The word Retail has it’s origin in French word
RETAILLIER means “to cut a piece” or
“to break bulk”
 Retailing is the sale of goods and services to
the ultimate consumer for personal, family
or house hold use .
 According to Kotler Retailing includes all
the activities involved in selling good’s or
services to the final consumers for personal,
non business use.

5. Need for the development of retail strategy
Due to the emergence of
 New Competitors
 New Formats
 New Technologies
 Shifts In Customer Needs
5

9.  Variety (Breadth)
Examples of Broad
Line Retailers
 JCPenney , Sears
 CostCo , Sam’s Club
 Carrefour
 Family Dollar
 Dollar General
 Assortment (Depth)
Examples of
CategoryKillers
 PetSmart
 PetCo
 Edwin Watts

13. • Discount Stores –
lower margins , higher volume
 Wal - Mart ,Target ,Kmart
• Off – Price Retailers –
lower cost merchandise
 TJMaxx ,Marshall’s
• Factory Outlets –
manufacturer out-let for out – of season
 BurLingTon Coat Factory,NordStromRack