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HOW TO: 

Get more done in less time"

Sarah Evans I (@PRsarahevans) I sarah@tracky.com




                                           #workhacks
#workhacks
THIS isn’t working.




                      #workhacks
Enter open social 

collaboration platforms and
       work hacks."


                      #workhacks
What are #workhacks?"

Creating effective solutions to a
        work problem.




                              #workhacks
Today’s #workhacks:"
•  Running your social editorial calendar
     (and without a spreadsheet)
•    Monitoring online news for story opps
•    Emailing (better)
•    Make a cinch of social sharing
•    Create a robust resource of media queries
•    Updating your clients and team(s)
•    Social publishing
                                         #workhacks
Think about your open social
 collaboration platform like your
  website or blog. It’s a central
hub where everything lives. You
 constantly drive everything to it."


                             #workhacks
This single habit will transform the way
   you work, your ability to get more
 things done and reduce your email
consumption and creation dramatically."




                                #workhacks
If you’re starting here, then you’re missing out.




                                              #workhacks
•  Media queries
•  Task updates
   for superiors
•  Volunteer
   activities
•  Editorial
   calendar
•  Blog/content
   creation
•  Social
   publishing

     #workhacks
I got out of email and 

  into collaboration."




                           #workhacks
Monitoring news, competitors & more

   (IFTTT, mobile, social, lists, Google Alerts)"




                                                #workhacks
We use this content for…"
•    Social sharing
•    Story starters
•    Daily e-blast
•    Weekly #journchat
•    Case studies
•    Media/pitches
•    Research
•    Product enhancements

                             #workhacks
3 tiers of monitoring:"




                      #workhacks
www.ifttt.com



                 Copy 
                   &
                 paste




                 #workhacks
www.bufferapp.com




                                     In the hopper for any other applicable Twitter
                                     accounts (e.g. clients) + hashtag(s).



                                       Rewritten for other social networks and
                                       added to the hopper.




                 {Link}"


                                                                    #workhacks
https://ifttt.com/recipes/18573 J
Get industry news faster than 99% of your peers.




                                           #workhacks
And, if it’s a story starter…

      (We do 1 of 5 things)"


           Blog post,
          Media pitch, 
      Social media release; 
         Guest post; or
        Archive for later
                                #workhacks
Social Editorial Calendar




                      #workhacks
#workhacks
How we create content:



 STEP 1: 
Go to the 
PR Group.




                          #workhacks
STEP 2:
Assign
team
members,
set a due
date and
share
notes.




#workhacks
STEP 3: 
   Create a
 Google Doc
   within the
     track.
  Everyone is
notified, saves
 an email and
     keeps
 everything in
      one
  document.


                  #workhacks
STEP 4: 
   We have an
  “official” blog
template so that
 anyone writing
 for our site can
 stay consistent
      with our
branding. I have
it starred so that
     it’s always
 available when
      working.


     #workhacks
How we share content:
 Create a tactical arsenal (lives in the “umbrella” over all tasks) and
            determine priority levels for your messages.

                                       
1. Post to Twitter from all possible accounts and, when appropriate, 1) mention
(@) company name, co-founders, co-workers, investors and/or advisors
(depending on the post); 2) include essential hashtags (if there are a lot of
associated hashtags focus on most important first, then include others in future
posts); 3) DM people who might like to share with a request to RT; 4) Share post
2-3 times over 2 weeks, then once a month for 3 months, then once every other
month (from company account and co-founders accounts) 

2. Post to Linkedin company and personal profiles and, when appropriate, tag
(@) company name, co-founders, co-workers, investors and/or advisors
(depending on the post). ESSENTIAL: Write a helpful, informative message to
people with a certain job title or certain industry. Build an email list based on
this within LinkedIn. MAKE SURE TO SELECT THE OPTION TO HIDE ALL
EMAIL ADDRESSES before sending. You can only do 50 people at a time, so
block off at least an hour to send. 

     For example, tactics 1-5 are for every post, 1-15 are for medium
               priority and 1-26 are for highest priority.	
       #workhacks
K.I.S.S."
•  Identify your “key
   times” (Tweriod)
•  Schedule posts to go out
   at times you’re most likely
   to reach your community
   (Buffer)
•  Automate your sharing
   (dlvr.it)
•  Schedule for G+
   (DoShare)
•  Reminders to share
   evergreen content every
   few weeks or months.
   (Tracky)

                                   #workhacks
•  Plan out 5 to 7
   days in advance. 
•  Keep a social
   sharing track
   where this
   information lives
   so you can
   repurpose it. 
•  Check it daily to
   remove content
   or check it.


         #workhacks
Where do you find content? "

•  Alltop (alltop.com)
•  Reddit
•  Feedly or Flipboard
   (on iOS)
•  Google Reader
•  RSS
•  Twitter lists
•  Facebook lists
•  Tumblr
•  icanhascheezburger
                          #workhacks
Bonus Tip! Allow your research to
  double as content, real-time"




      h"ps://www.rebelmouse.com/trendingonline/	
     #workhacks
Track success of content"




                      #workhacks
The secret to 
reducing email…


               #workhacks
Group. Everything."
   People you frequently email
                  
    Projects you’re working on
                    
         All of your clients
                      
     Research and media lists
                        
          Public groups
                          
Partnerships with other businesses
                            
Recipes, crafts and other hobbies




                                      #workhacks
Make your own list. Here’s mine:"
                                                        Email"       Social
                                                                 collaboration"

Initial project overview, including links to tracks.
    X
Quick hello, introduction (initial comm.)
               X
Interviews, questions, surveys
                          X
           X
Urgent, important update (with link to track)
           X
           X
Scheduling meetings, lunch
                                           X
Pitch, media reply
                                      X
           X
All company/corporate message
                                        X
Marketing material creation
                                          X
Content creation (e.g. blog posts)
                                   X
                                                                 #workhacks
Make your
inbox work
  for you"




      #workhacks
Use quick response email
templates on your smartphone

(and if you’re on iOS, there’s a hack for that)"

                      •  Identify an app or built
                         in feature that can be
                         accessed on your
                         computer, smartphone
                         and tablet.
                      •  Type them once and
                         use at your discretion.

                                          #workhacks
Power incoming communication
   with the same platform."




                       #workhacks
EXAMPLE:
Customer service and requests




                          #workhacks
Manage media relations

  (and, gasp, without a spreadsheet)"




                                    #workhacks
Media queries"

                 What’s your
                   current
                  process?
                       
                 Email upon
                 email upon
                   email?



                  #workhacks
All pitches
are archived,
tagged and
 searchable. 




  #workhacks
#workhacks
Label, tag, set a deadline and
    assign appropriately.




                          #workhacks
Keep client(s), peers, vendors as
informed as possible and help your
    staff keep you informed, too."




                             #workhacks
Keep
everyone in
 the loop



    #workhacks
Use for clients,
vendors and staff.
     Update
  real-time with
 important tasks
        and
accomplishments.

Amazing archive
and opportunity
 for interaction.
                     #workhacks
Publish to your social community site"




                           LVchamber.com/start
                                                 #workhacks
All told, these #workhacks and integration of
     open social collaboration has personally:

                            "
•  Increased ability to produce content by 110%
   (from 2 blog posts on one blog per week to 4-6 posts on two-three blogs per week)

•  Reduced outgoing email by 25%
   (from 3,600 to 2,700 over three months) 
•  Reduced incoming email by 5%
   (from 9,000 to 8,550 over three months – and still dropping)

•  Increase in content sharing on social sites
   (from 5 to 7 shares on one social account to 5-8 shares across 12 social accounts)
•  Drive views to Tracky website by 500%
•  Create additional communities to engage
   (Launched the Google+ PR Community with more than 1,600 active
   members)
•  Increased online engagement for multiple brands
   (on average, 100 to 1.2K clicks on each article shared)

                                                                               #workhacks
#workhacks
For a list of all resources mentioned
              today, visit:

     https://tracky.com/46630. 




                               #workhacks
#workhacks
Congratulations! "
         You are the 1%.



            Of “doers,” that is.
 Instead of talking about what you want
  to do, you actually do it. That’s a rare
    gift and you, my friend, have it. Be
proud of your gift and tell the world that
  you’re part of an elite group of doers!
                       
                                     #workhacks

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Get more done in less time, #workhacks for your busy life

  • 1. HOW TO: 
 Get more done in less time" Sarah Evans I (@PRsarahevans) I sarah@tracky.com #workhacks
  • 4. Enter open social 
 collaboration platforms and work hacks." #workhacks
  • 5. What are #workhacks?" Creating effective solutions to a work problem. #workhacks
  • 6. Today’s #workhacks:" •  Running your social editorial calendar (and without a spreadsheet) •  Monitoring online news for story opps •  Emailing (better) •  Make a cinch of social sharing •  Create a robust resource of media queries •  Updating your clients and team(s) •  Social publishing #workhacks
  • 7. Think about your open social collaboration platform like your website or blog. It’s a central hub where everything lives. You constantly drive everything to it." #workhacks
  • 8. This single habit will transform the way you work, your ability to get more things done and reduce your email consumption and creation dramatically." #workhacks
  • 9. If you’re starting here, then you’re missing out. #workhacks
  • 10. •  Media queries •  Task updates for superiors •  Volunteer activities •  Editorial calendar •  Blog/content creation •  Social publishing #workhacks
  • 11. I got out of email and 
 into collaboration." #workhacks
  • 12. Monitoring news, competitors & more
 (IFTTT, mobile, social, lists, Google Alerts)" #workhacks
  • 13. We use this content for…" •  Social sharing •  Story starters •  Daily e-blast •  Weekly #journchat •  Case studies •  Media/pitches •  Research •  Product enhancements #workhacks
  • 14. 3 tiers of monitoring:" #workhacks
  • 15. www.ifttt.com Copy & paste #workhacks
  • 16. www.bufferapp.com In the hopper for any other applicable Twitter accounts (e.g. clients) + hashtag(s). Rewritten for other social networks and added to the hopper. {Link}" #workhacks https://ifttt.com/recipes/18573 J
  • 17. Get industry news faster than 99% of your peers. #workhacks
  • 18. And, if it’s a story starter…
 (We do 1 of 5 things)" Blog post, Media pitch, Social media release; Guest post; or Archive for later #workhacks
  • 21. How we create content: STEP 1: Go to the PR Group. #workhacks
  • 22. STEP 2: Assign team members, set a due date and share notes. #workhacks
  • 23. STEP 3: Create a Google Doc within the track. Everyone is notified, saves an email and keeps everything in one document. #workhacks
  • 24. STEP 4: We have an “official” blog template so that anyone writing for our site can stay consistent with our branding. I have it starred so that it’s always available when working. #workhacks
  • 25. How we share content: Create a tactical arsenal (lives in the “umbrella” over all tasks) and determine priority levels for your messages. 1. Post to Twitter from all possible accounts and, when appropriate, 1) mention (@) company name, co-founders, co-workers, investors and/or advisors (depending on the post); 2) include essential hashtags (if there are a lot of associated hashtags focus on most important first, then include others in future posts); 3) DM people who might like to share with a request to RT; 4) Share post 2-3 times over 2 weeks, then once a month for 3 months, then once every other month (from company account and co-founders accounts) 2. Post to Linkedin company and personal profiles and, when appropriate, tag (@) company name, co-founders, co-workers, investors and/or advisors (depending on the post). ESSENTIAL: Write a helpful, informative message to people with a certain job title or certain industry. Build an email list based on this within LinkedIn. MAKE SURE TO SELECT THE OPTION TO HIDE ALL EMAIL ADDRESSES before sending. You can only do 50 people at a time, so block off at least an hour to send. For example, tactics 1-5 are for every post, 1-15 are for medium priority and 1-26 are for highest priority.   #workhacks
  • 26. K.I.S.S." •  Identify your “key times” (Tweriod) •  Schedule posts to go out at times you’re most likely to reach your community (Buffer) •  Automate your sharing (dlvr.it) •  Schedule for G+ (DoShare) •  Reminders to share evergreen content every few weeks or months. (Tracky) #workhacks
  • 27. •  Plan out 5 to 7 days in advance. •  Keep a social sharing track where this information lives so you can repurpose it. •  Check it daily to remove content or check it. #workhacks
  • 28. Where do you find content? " •  Alltop (alltop.com) •  Reddit •  Feedly or Flipboard (on iOS) •  Google Reader •  RSS •  Twitter lists •  Facebook lists •  Tumblr •  icanhascheezburger #workhacks
  • 29. Bonus Tip! Allow your research to double as content, real-time" h"ps://www.rebelmouse.com/trendingonline/   #workhacks
  • 30. Track success of content" #workhacks
  • 31. The secret to reducing email… #workhacks
  • 32. Group. Everything." People you frequently email Projects you’re working on All of your clients Research and media lists Public groups Partnerships with other businesses Recipes, crafts and other hobbies #workhacks
  • 33. Make your own list. Here’s mine:" Email" Social collaboration" Initial project overview, including links to tracks. X Quick hello, introduction (initial comm.) X Interviews, questions, surveys X X Urgent, important update (with link to track) X X Scheduling meetings, lunch X Pitch, media reply X X All company/corporate message X Marketing material creation X Content creation (e.g. blog posts) X #workhacks
  • 34. Make your inbox work for you" #workhacks
  • 35. Use quick response email templates on your smartphone
 (and if you’re on iOS, there’s a hack for that)" •  Identify an app or built in feature that can be accessed on your computer, smartphone and tablet. •  Type them once and use at your discretion. #workhacks
  • 36. Power incoming communication with the same platform." #workhacks
  • 37. EXAMPLE: Customer service and requests #workhacks
  • 38. Manage media relations
 (and, gasp, without a spreadsheet)" #workhacks
  • 39. Media queries" What’s your current process? Email upon email upon email? #workhacks
  • 40. All pitches are archived, tagged and searchable. #workhacks
  • 42. Label, tag, set a deadline and assign appropriately. #workhacks
  • 43. Keep client(s), peers, vendors as informed as possible and help your staff keep you informed, too." #workhacks
  • 44. Keep everyone in the loop #workhacks
  • 45. Use for clients, vendors and staff. Update real-time with important tasks and accomplishments. Amazing archive and opportunity for interaction. #workhacks
  • 46. Publish to your social community site" LVchamber.com/start #workhacks
  • 47. All told, these #workhacks and integration of open social collaboration has personally:
 " •  Increased ability to produce content by 110% (from 2 blog posts on one blog per week to 4-6 posts on two-three blogs per week) •  Reduced outgoing email by 25% (from 3,600 to 2,700 over three months) •  Reduced incoming email by 5% (from 9,000 to 8,550 over three months – and still dropping) •  Increase in content sharing on social sites (from 5 to 7 shares on one social account to 5-8 shares across 12 social accounts) •  Drive views to Tracky website by 500% •  Create additional communities to engage (Launched the Google+ PR Community with more than 1,600 active members) •  Increased online engagement for multiple brands (on average, 100 to 1.2K clicks on each article shared) #workhacks
  • 49. For a list of all resources mentioned today, visit: https://tracky.com/46630. #workhacks
  • 51. Congratulations! " You are the 1%. Of “doers,” that is. Instead of talking about what you want to do, you actually do it. That’s a rare gift and you, my friend, have it. Be proud of your gift and tell the world that you’re part of an elite group of doers! #workhacks