2. Typical workflow for source(s):
• Identify pitch for self, • If a journalist likes the pitch
client or peer. then the PR rep or source
– Self: write pitch or gather needs to do prep work,
information, email reporter schedule an interview or
– Client: Email explanation of respond to written Q&A.
pitch to see if interested, • If journalist doesn’t select
wait for email
as source, still need to
– Peer: Email explanation of follow up with client to let
pitch, leave ball in their
court them know.
• If client is interested, • When story runs, need to
typically takes two to three update all involved, thank
emails to finalize pitch reporter and share the
prior to sending. story via social networks.
4. Set deadlines, delegate, work real-time and
get everything done in one place.
Easily drag
and drop team
members or When story runs,
clients into the
track.
post to social
networks or add
to Buffer from
within the track.
Privacy
settings, like
secret and
private.
Set deadlines,
mark complete Instead of
when done emailing, put all
and always discussion,
have for future research, files
reference. related to story in
one place for easy
reference.
5. Step 1: Sign up for Tracky, create a Public
Relations group for all PR tasks.
6. Step 2: Invite in your key PR players.
Click
here
to
invite
people
not
already
on
Tracky.
9. HOW TO label query:
• Referral
source
(e.g.
HARO)
• Title
of
query
(e.g.
looking
for
op
10
apps)
• Add
person
who
will
be
the
source
in
parentheses
10. The details
• Assign
team
members
from
the
group
• Add
a
deadline
• Copy
and
paste
the
query
in
the
discussion
• Work
on
the
pitch
in
the
discussion
• Include
a
copy
of
the
pitch
in
the
discussion.
11. Follow up
• Update
status
and/or
progress
in
the
discussion.
• Mark
the
subtrack
complete
if
you
don’t
hear
back
or
when
the
story
runs.
• If
the
story
runs,
include
a
link
in
the
discussion
and
an
arJcle
screenshot
as
an
a:achment.
12. You can always
easily access
completed
pitches or pull
results for media
reports.
