Proven Webteams - Verandering Mens

Slide 1: De m e ns in ve ra nde ring Ma rc e l Ke s s e lring & Le o va n de Vors t De n Ha a g , J uni 2008

Slide 2: Me ns e n z ijn vre e m de vog e ls

Slide 3: VE R ANDE R ING “I you think you have things under control, f you're not going fast enough.” Mario Andretti

Slide 4: Ve e l m e e r inform a tie

Slide 5: Ve e l m e e r inform a tie  Inform a tie is a a n we z ig in ove rvlo e d . C o n tro le h o u de n ove r ‘a lle ’ in fo rm a tie on m og e lijk. We z ijn o m g e ve n do or in form a tie , a ls e e n la nd s c h a p.  Org a n is a tie s wo rs te le n m e t o nts luitin g e n h e rvin d b a a rh e id va n in fo rm a tie . Ma a r z itte n o ok o p e e n g ro te b e rg in fo rm a tie d ie s ne lle re p a troo n h e rke nn ing m o g e lijk m a a kt.  De m e n s d uid t ve e l m e e r z e lf d e b e te ke n is va n inform a tie , e n h e e ft b e te re in fo rm a tie va a rdig h e de n(*). De m e n s z e t z ijn g ro te re s oc ia le n e twe rk in a ls in form a tie filte r. De m e n s de e lt a c tie f ve e l in fo rm a tie ove r z ic h z e lf.

Slide 6: Ve e l m e e r ve rb inding e n

Slide 7: Ve e l m e e r ve rb inding e n  Dig ita lis e rin g e n in te rne t h e b b e n d e we re ld kle in e r g e m a a kt. Hie rd oo r is h e t a a nta l ve rb in ding e n tu s s e n m e n s e n e no rm toe g e no m e n .  He t o nd e rh o ud e n va n a l die ve rb in ding e n ve rg t ve e l tijd, e n nie u we m id de le n om d a t te o nd e rs te u n e n on ts ta a n  Org a n is a tie s h e b b e n e e n ve e l m e e r g e fra g m e nte e rd e o m g e vin g die b o ve n die n o m m e e r d ire c t e n p e rs oo n lijk c o n ta c t vra a g t  Me n s e n on d e rh o u de n ve e l g rote re s oc ia le n e twe rke n .

Slide 8: Drie type n ke nnis we rk….

Slide 9: ....Drie inform a tie s tra te g ie ë n

Slide 10: Inform a tie ove rloa d b e s ta a t nie t!

Slide 11: De ke nnis re iz ig e r – De Hom oz a ppie ns  De Ho m oz a pp ie ns vo lg t z ijn pa s s ie e n m a a kt d a t to t d e rod e dra a d va n z ijn le ve n. Da a rin lig t d e b ro n va n c on tin u ïte it e n d e in trins ie ke m o tiva tie .  De h om o z a p pie n s is in h o g e m a te z e lfs tu re n d om z ijn do e le n te b e re ike n .  De h om o z a p pie n s is g e e n é é n lin g . Hij we e t d a t z ijn p e rs o on lijke s uc c e s vo lle d ig s a m e nh a ng t m e t z ijn s o c ia le om g e ving .

Slide 12: De Hom oz a ppie ns  De Ho m oz a pp ie ns is s te rk g e ric h t o p m e n s e lijke re la tie s e n in te ra c tie d ie h e m h e lpe n collectief de p e rs o o nlijke d oe ls te lling e n te b e re ike n .  De Ho m oz a pp ie ns is om d ie re de n e e n a c tie f lid va n ‘le ve nd e ’ n e twe rke n.  De z e n e twe rke n , z o a ls h u id ig e c o lle g a ’s , c om m u nitie s , g e z in , va kkrin g e n, ve re n ig in g e n , vrie n de nkring , e t c e te ra , vorm e n de s ta ke h olde rs wa a rm e e d e ke n n is re iz ig e r ka n s e n o ntd e kt e n o pp a kt.

Slide 15: M y multiple identities

Slide 20: Ho mo Zappie ns Ho mo S apie ns Twitc h s pe e d <> C o n ve n tio na l s p e e d Mu lti ta s king <> Mon o ta s king No n- lin e a ir a pp roa c h e s <> Lin e a r a p pro a c h e s Ic on ic s kills firs t <> R e a ding s kills firs t C o n ne c te d <> S ta n d a lon e C o lla b ora tive <> C o m pe titive Ac tive <> P a s s ive Le a rn ing b y pla ying <> S e pe ra tin g le a rning a nd p la yin g Ins ta n t p a yo ff <> P a tie n c e F a n ta s y <> R e a lity

Slide 21: The S ocial Technographics ™ Ladder Publish a blog Publish your own Web pages Taken together, these groups Creators Upload video you created make up the ecosystem that Upload audio/music you created Write articles or stories and post them forms the groundswell. Post ratings/reviews of products/services By examining how they are Critics Comment on someone else’s blog Contribute to online forums represented in any subgroup, Contribute to/edit articles in a wiki strategists can determine which sorts of strategies make Use RSS feeds sense to reach their Collectors Add “tags” to Web pages or photos “Vote” for Web sites online customers. Maintain profile on a social networking site Joiners Visit social networking sites Read blogs Watch video from other users Spectators Listen to podcasts Read online forums Read customer ratings/reviews Inactives None of the above Groups include people participating in at least one of the activities monthly.

Slide 22: A ge is also a major driver of adoption Percent of each generation in each Social Technographics category Base: US online consumers Source: NACTAS Q2 2007 North American Social Technographics online survey NACTAS Q4 2006 Youth online survey

Slide 23: Me ns e n z ijn vre e m de vog e ls