Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative. Works on big data analytics on social media mainly that is text based. They started in 2007 and they mainly target Marketing and Corporate Communications team in an organization.

1. Stakeholder Analytics
Platform

2. 2
Explic8 Use Cases Customers Sales
Roadmap Architecture
Company
Details
Future
Vision
Germinaitis a Big Data Analyticscompanyfocused on helping companies get actionable
insightsfrom public and private stakeholderconversations
About Germin8

3. 3
What is Explic8?
Explic8 is one of the most comprehensive platforms for listening, understanding and
engaging in text-based stakeholder conversations:
• Makes sense of large volumes of textual conversation data in real time
• Public sources: Social media, Online news sites
• Private sources: Emails, Chats, Call transcripts, etc.
• Generate actionable insights for Marketing, Corporate Communications, Customer
Care, Sales, etc.
• Engage with customers, prospects, employees and other stakeholders in social media
• Can be integrated with external data sources and external systems like CRM systems

4. 4
How it works
ACT
• Collects stakeholder feedback via APIs, crawlers, etc. in real time
• Analyses using Natural Language Processing algorithms
• Displays actionable insights in real time on live interactive dashboards
• Integratedsocial media engagementand response workflow system
• Can be integrated with CRM systems

5. 5
Explic8’s dashboard

6. 6
How is Explic8 being used?
Explic8 is currently being used by various companies for:
PR & CORP COMM
• Online Reputation Monitoring
• Digital PR Crisis Management
• Online News Tracking
MARKETING
• Insights on products and services
• Industry & Competition Tracking
• Media Campaign Analysis
• Social Media Channel Analytics
CUSTOMER SUPPORT
• Customer management
• Insights for improving efficiency
and effectiveness of customer
service channels
HUMAN RESOURCE
• Employee Engagement Analysis
BD & SALES
• Lead Generation
$$
MARKET RESEARCH
• Usage & Attitude Research
• Customer Satisfaction
• Needs Assessment

7. 7
Case Studies/2.Using Explic8 for Product Improvement
Case: An international TV channel was
worried that the audience response to a
particular show in India was poor though
a similar one had succeeded in some
other countries. Explic8 was then to
monitor what their audience is saying
about each episode of their main shows
to understand how each show has
performed on qualitative parameters like
sentiment on
content, music, participants, segmented
by demographic parameters.
The channel uses the insights from
Explic8 as an input to marketing of the
shows and also to improve the shows
from season to season. They are now
tracking other shows as well.
2% 2% 1% 1% 4% 4%
36%
65%
30%
18% 16% 19%
63%
33%
69%
82% 80% 77%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Sentiment (week-wise)
Artists
50%
Downloads
2%
Format of
the Show
1%
Genre
8%
Language
2%
Music
3%
Songs
34%
Topics of discussion
3%
1%
28%
29%
69%
70%
0% 20% 40% 60% 80% 100%
Male
Female
Sentiment of females and males

8. 8
Case Studies/1.Using Explic8 for Customer Management
Case: A leading insurance company
found it difficult to track and deal with
customer grievances being aired in
various Social Media sites and it was
impacting their brand. We configured
Explic8 to monitor all mentions of its
brand, products and those of
competitors, to understand key issues
and respond to their stakeholders and to
resolve customer grievances. Explic8 gave
them various kinds of analytics on a
dashboard and it allowed them to
respond seamlessly.
The insurance company was able to
engage with their customer in a timely
manner across many different
sites, resulting in many satisfied
customers and an improved online
reputation
Sentiment (month-wise)
9 12
30
46 50
72
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dec Jan Feb
Negative
Positive
Engagement Console
668 608
1
78
41
0
100
200
300
400
500
600
700
800
Response Statistics

9. 9
Case Studies/3.Using Explic8 for Competitor Insights
Case: An international hotel chain in the
United States wanted to focus their
service improvement on what mattered
most to customers. Explic8 was used to
understand what hotel guests were
saying about its different hotels and the
hotels of its competitors across important
guest touch points in several cities.
Comparative analyses were available on a
dashboard, with relevant customer
segmentation with flexibility to compare
by city, over client determined time
periods, etc.
Top of Mind buzzwords Topics of discussion
0%
20%
40%
60%
80%
100%
Dallas New York Chicago San Francisco San Antonio
Volume of negatives compared to
competitors in select cities
The hotel was able to figure out what
really mattered most to different
customer segments, which touch points
needed improvement in each city to
score over the competition
All this was useful input for their
strategy and it also helps in continuously
monitoring the impact of action taken.
23%
14%
24%
12%
15%
12% Price
Location
Cleanliness
ServiceQuality
Safety & Security
Décor

10. 10
AGENCIES
Some of our Clients
END CLIENTS

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Direct
Sales Approach
ThroughAgencies
• Small Sales team focused on selling directly to enterprises and agencies
• Enterprise sale
• Annual subscriptions payable monthly
• Ticket size is between INR 25000 and upwards per month
• Price depends on the volume of mentions about the brand and the number
of posts
• To Marketing, Corporate Communications or Customer Care functions
• Value Added Services
• One off analytics projects
• Agency sale
• Annual subscriptions payable monthly
• Bulk discounts available
• Some agency partners act as Value Added Reseller

12. 12
Product Architecture
AWS Cloud Infrastructure
Hadoop M/R
SOLR, MongoDB, RDBMS
Data Collection
Text Mining
Data Visualisation
APIs

13. 13
Product Roadmap
Text
analytics
algorithms
Real time
fetching of
content
Other
textual
sources
Real time
dashboards
Integration
with other
systems
Real time
alerts
Predictive
analytics
Wherewe are

14. 14
Company Details
• Founded in 2007
• 55 person company
• 15 person Web App team
• 15 person Platform team
• 7 person QA team
• 11 person Customer Care team
• 4 person sales team
• 3 person support team
• Customers are mostly domestic
• US launch at the end of FY14

15. 15
Executive Team
Raj Nair, Chairman and Co-founder
• Strategy, growth plans, business development
• BTech (IIT-B), PGDBA (IIM-A)
• Chairman and co-founder of Ugam
Solutions, Avalon Consulting, Avalon Global
Research
• Director of OC&C Strategy Consultants (India)
Ranjit Nair, CEO and Co-founder
• Product vision, operations, AI expertise
• PhD in Computer Science from USC, Los
Angeles
• Previously with Honeywell Labs, Minneapolis
Promoters
Deepak Satwalekar
• Independent director of Infosys, Radio
Mirchi, Murugappa Group, Tata Power
• BTech (IITB), MBA (George Washington
University)
• Previously with HDFC StandardLife, HDFC Ltd
Rajagopal Tampi
• Manging Director, Valuemoves
• MTech (IITB)
• Previously with Mastek, Mphasis
Manish Choksi
• Chief – Corporate Strategy & CIO, Asian
Paints
• BS, MBA from University of Houston
Other Directors

16. 16
Executive Team
Tejas Narvekar, Customer Care Manager
Abhishek Rout, Sales Manager
• Tejas has over 10 yrs experience in the ITES sector . Before Germinait he worked in Fidelity Information Services, and Hutchison
3 Global Services. His areas of expertise are customer care, client relations and training
• Tejas has an MBA in General Management from Henley Business School, UK
• Abhishek has close to 6 yrs experience in software product sales. Before Germinait he worked at Monarch Innovative
Technologies and Mahindra Satyam. His areas of expertise are new business development, international sales, marketing
communication.
• Abhishek has an MBA in Marketing and Sales from International School of Business and Media, Pune
KalikaMishra, Sr. Product Manager
SaurabhMahadik, Sr. Product Manager
• Kalika has over 10 yrs experience in software development and leading software teams. Before Germinait she worked at Merrill
Lynch and iFlex. Her interests are in Big Data algorithms and architecture
• She has an MS in Computer Science from Indiana University
• Saurabh has over 10 yrs experience in software development and leading software teams. Before Germinait he worked at
Wipro, Oracle and Geometric
• Saurabh has a Bachelor of Engineering degree in Computer Science from VJTI
Rajnish Kucheria, Quality AssuranceManager
• Rajnish has over 7 years of experience in software development and quality assurance. Before Germinait he worked at Infosys.
His areas of expertise are software testing and quality assurance
• Rajnish has a Bachelor of Engineering degree in Computer Science from University of Rajasthan

17. 17
Future Vision
• Worldwide
• Actionable
• Verticalisation
• Pharma & Healthcare
• Retail
• Media & Entertainment
• Horizontal offerings
• Customer Satisfaction
• Customer Acquisition
• Churn Analysis
• Campaign Analytics
• B2C
• Allow 3rd parties to build the offerings

18. 18
Thank You!
Connect with us to understand
how we can partner with you to
provide Social Media
Monitoring, Analytics &
Engagement Solutions.
Get in touch
sales@germin8.com
www.germin8.com