While other channels have suffered during the recession, e-commerce continues to show impressive growth, averaging a 13%+ growth rate year-over-year (source: eMarketer, July 2012). With such opportunity your brand needs to remain competitive by offering shoppers an exceptional experience.
Learn valuable tips and strategies to optimize your e-commerce site for increased sales; best practices for improved channel performance, and key consumer, technology and market trends.
5. 60% of Canadians research
and buy online.
Source: , December 2012
6. 92% of Canadians research
online and buy offline.
Source: , December 2012
7. 20% of Canadians have shopped
via their mobile device.
Source: , December 2012
8. 73%
of Canadians use customer reviews &
ratings as part of their purchase journey.
It is the second most sought after piece of information for
online product research, after price.
Source: , December 2012
13. Online business increased
from 9% to 30% of overall
business
Applications increased
by 40%
From Selling to Helping
Selling by helping customers understand what they need first.
20. Offline to Online
Walmart (USA) makes it easy for customers to blend channels – from researching on
their e-commerce site while in-store, to flipping to buying online while in-store in the
case an item is out of stock.
22. Pure Plays Getting Physical Presence
Pick up depots to make it more convenient for customers to receive their packages.
23. Moving into the
MOBILE FIRST
“By 2013, more people will browse the web
via mobile devices.”
“The shift from e-commerce to m-
commerce will reach something of a tipping
point by 2015.”
era
Trend #4
25. BRICK-AND-CLICK
As brick-and-mortar increasingly turns into showrooms and advice centres,
mobile becomes an integral part of that experience, support and bridge the experience
into another channel.
26. ALIGN MOBILE TO THE CUSTOMER JOURNEY
Support in- and out-of-store self-service, aligned to the customer purchase journey,
improves conversion, builds loyalty and enables staff to focus on higher value service.
OUT OF STORE IN-STORE
28. (Source: , Dec 2012)
Location
Proximity
Accelerator
Share your Tweets by using #cdnmobileshopper
GlucoDock
used the camera function on
their phone to take pictures of
items they may want to buy in
the past month.
50%
31. How do you remove customer
barriers to convert with you?
32. How do you remove customer
barriers to convert with you?
How do you empower your customers?
What is the role of e-commerce in your customers’ path to purchase?
How and through which channel/platform do you support your customers
through each stage of their purchase journey?
(keeping in mind the importance of peer opinion)
33. How do you remove customer
barriers to convert with you?
Start with understanding the
NEW customer path to purchase.
How do you empower your customers?
What is the role of e-commerce in your customers’ path to purchase?
How and through which channel/platform do you support your customers
through each stage of their purchase journey?
(keeping in mind the importance of peer opinion)