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S#@!? Our Customers Say and Why It's Important to Use Social Media to Track It by Chris Marocchi

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ProductCamp SoCal
ProductCamp SoCal

Do you really know what your customers have to say about your products? Do you WANT to know what they have to say? We'll discuss what real customers are actually saying and the why and how behind using Social Media to manage your public image.

BusinessTechnology
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S#@!? Our Customers Say *** (and Why It’s Important to Use Social Media to Track It) ,[object Object],[object Object],[object Object],[object Object]
Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is Social Media Used? ,[object Object],[object Object],[object Object]
How is Social Media Used? ,[object Object],[object Object],[object Object]
What’s Your Social Media Strategy? ,[object Object],[object Object],[object Object]
Social Media Can Be a Sticky Widget ,[object Object],[object Object],[object Object]
The Dilemma ,[object Object],[object Object],[object Object]
Customer Service ,[object Object],[object Object]
The UPS Stores Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
Grandma Lucy’s Case Study ,[object Object],[object Object],[object Object],[object Object]
Twitter and Customer Service ,[object Object],[object Object],[object Object]
Twitter Advantages ,[object Object],[object Object],[object Object]
A Different Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dairy Queen Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Succeed ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Questions?

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S#@!? Our Customers Say and Why It's Important to Use Social Media to Track It by Chris Marocchi

Editor's Notes

  1. From Facebook Statistics and Wikipedia
  2. From Twitter.com
  3. The UPS Store Facebook site Just left the 2432 store. I decided to help a friend today. He needed to ship a UPS package, however it was too large for his car. I put it in my suv and brought it up to the 2432 store for him. I walked in and asked the girl behind the counter to hold the door for me, she smiled and was at the door to help. I brought the package in and set it down. I started to explain the reason for my visit. Both employees were smiling and attentive. The manager/owner comes around the corner looks at the package then looks at me as if I am a complete idiot. After giving me a look of disdain, I asked him if he understood my plan of action. He shook his head, sagged his shoulders and said no. I explained again and his only response was that this is not UPS. I inquired about the existing packing stickers and he said he didn't know where they came from. I asked again if they were UPS stickers and he agreed. I asked if he thought they came from a UPS location and he just said, "I don't know." once I realized that this guy was gonna stone wall me on everything I simply left. As I left I told him that, if I had acted like him my boss would fire my ass! Taylor George There is no question here about logistics. It's not even my package. The question is when did it become acceptable to treat anyone with a general disrespect and a lack of empathy. Taylor George This guy was trying to create an argument. I have met people like him before. I'm willing to bet this is not the first time someone has complained about his attitude. I would like someone to contact me today. -Taylor George 2059145115 The UPS Store Corp. Hello Taylor, this is Gissel at The UPS Store Home Office. I’m sorry to hear that. We will definitely address this with the owner of The UPS Store. If you have any additional information you like to add, please email details to facebook@theupsstore.com.
  4. Preston Casanova loves Grandma Lucy's!
  5. Danielle Sheerin MY PROFILE Job title: Lead Consultant - Finance Sector Company: NixonMcInnes
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  8. Mike Fruchter PR Digital Strategist   Pierson Grant PR
  9. Mike Fruchter PR Digital Strategist   Pierson Grant PR