Hygiene practices are employed in daily routine to deter and prevent the spread of micro-organisms that cause disease. Hygiene could be a concern at various levels and here the focus is on personal care or personal hygiene. At individual level, hygiene market is characterized by three broad segments, namely baby care products, feminine care products, and adult incontinence products.
Diapers are a key constituent of the class of baby care products, while sanitary napkins are the main component in the case of feminine care product segment. As far as adult incontinence products are concerned, they generally talk of ‘adult absorbent briefs’, which are used when the person is unable to control the bladder and bowel movement due to certain underlying medical condition.
Diapers are of two types - Cloth and Disposable. Cloth diapers are reusable while the disposable ones are thrown after use. Both varieties of diapers have merits and demerits associated with them.
This report comprehensively discusses the global hygiene and diaper market along with the regional markets of China and Europe. Also, the diaper market segments like baby diapers and incontinence products are reported in detail. The market dynamics prevalent in the industry like key trends and developments (varying market characteristics, brand power and market positioning strategies, correlation with life expectancy, emergence of private label baby diapers, environment friendly products, diaper buzzer) are elicited in depth.
Moreover, the underlying drivers, such as increasing urban population, growing ageing population (+60 years), rising healthcare expenditure, and ameliorating economic conditions, which are expediting the industry growth are explicated. But in sync, there also exist some issues like negative impact on surrounding environment and escalating price pressure, which may hinder the industry expansion process, are also discussed.
The respective market is fiercely competitive with numerous local and global players operating in the industry. The leading players profiled herein include P&G, SCA, Hengan and Kimberley Clark. Along with the profiles of key industry players, the competition prevailing in the global diaper market and the competitive landscape of China is also included.
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Global Diaper Market: 2012 Edition- Koncept Analytics
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Global Diaper Market
----------------------------------
2012
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Executive Summary
Hygiene practices are employed in daily routine to deter and prevent the spread of micro-organisms that cause disease. Hygiene
could be a concern at various levels and here the focus is on personal care or personal hygiene. At individual level, hygiene market is
characterized by three broad segments, namely baby care products, feminine care products, and adult incontinence products.
Diapers are a key constituent of the class of baby care products, while sanitary napkins are the main component in the case of
feminine care product segment. As far as adult incontinence products are concerned, they generally talk of „adult absorbent briefs‟,
which are used when the person is unable to control the bladder and bowel movement due to certain underlying medical condition.
Diapers are of two types - Cloth and Disposable. Cloth diapers are reusable while the disposable ones are thrown after use. Both
varieties of diapers have merits and demerits associated with them.
This report comprehensively discusses the global hygiene and diaper market along with the regional markets of China and Europe.
Also, the diaper market segments like baby diapers and incontinence products are reported in detail. The market dynamics prevalent
in the industry like key trends and developments (varying market characteristics, brand power and market positioning strategies,
correlation with life expectancy, emergence of private label baby diapers, environment friendly products, diaper buzzer) are elicited in
depth.
Moreover, the underlying drivers, such as increasing urban population, growing ageing population (+60 years), rising healthcare
expenditure, and ameliorating economic conditions, which are expediting the industry growth are explicated. But in sync, there also
exist some issues like negative impact on surrounding environment and escalating price pressure, which may hinder the industry
expansion process, are also discussed.
The respective market is fiercely competitive with numerous local and global players operating in the industry. The leading players
profiled herein include P&G, SCA, Hengan and Kimberley Clark. Along with the profiles of key industry players, the competition
prevailing in the global diaper market and the competitive landscape of China is also included.
3. Hygiene practices are deployed to prevent or to reduce the occurrence and dispersion of disease causing
agents
Tissue and Hygiene Market Share by Region (2011)
Western Europe is the largest region of the global hygiene market
with …..% share of the same, followed by Asia (excluding Japan)
with ….% of the market share. Other matured markets including
North America, Latin America and Japan respectively accounted for
…..%, …% and ….% of the global market share as of 2011.
Within the Asian region, Indian and Chinese hygiene markets are
estimated worth US$...... million and US$.....billion, respectively.
For the year 2011, the segment of baby diapers accounted for the
major share of the global market with …….%.
Western Europe Asia (ex. Japan) The developed economies of North America and Western Europe
North America Latin America respectively accounted for ……% and ……% of the global market
Japan Eastern Europe for baby diapers in 2011.
Middle East and Africa Australia
Global Hygiene Market Share by Segment (2011) Baby Diaper Market Share by Region (2011)
North America Asia Latin America
Western Europe Eastern Europe Others
Baby Diapers Feminine Care Incontinence Care
4. The market for disposable diapers increased by approximately …..% in 2011 over the previous year..
Incontinence Market Share by Region (2011)
It was estimated worth US$....... billion or EUR……. billion in 2011. In regional
terms, Western Europe accounted for a staggering share of …..% of the
incontinence care market, closely followed by Asia with US$..... billion or
EUR…… billion during the same period, constituting …..% market share.
AFH incontinence products were the highest contributor to this market, with a
share of …..%, followed by moderate/heavy incontinence products and light
incontinence products with market shares worth …..% and …..%, respectively,
as of 2011.
As of 2011, toilet paper and sanitary napkin recorded the maximum sales in
the hygiene market with US$...... million and US$.....million as of 2011. The
sales of diapers in China were recorded at US$........million only against the
same period.
Western Europe Asia North America
Latin Amercia Eastern Europe Other
China’s Retail Sales by Product Category (2011)
Global Incontinence Market Share by Product Category (2011)
Other Hygiene
Products
Tissue Paper
Nappies/Diapers
/Pants
Sanitary
Protection
Toilet Paper
0 20000 40000 60000 80000
AFH Incontinence Mod./Heavy Incontinence
CNY USD Million
Light Incontinence
5. As of 2011, the leading player in the hygiene and tissue market was P&G with
…..% share, followed by Kimberley Clark with …….% of the global hygiene and tissue market share
China’s Diaper Industry Size (2007-2012E) Asia’s HFS Production Share by Region (2010/11)
2011
2010
US$ Million
2009
2008
2007
2006
2005
Million
2006 2007 2008 2009 2010 2011
CNY USD
The market penetration rate of disposable baby diapers is around …..% in China. The Chinese diaper industry recorded a significant
CAGR of ………% during the period of 2005 to 2011, reaching US$....... million from US$......... million.
The sanitary products market recorded a sharp decline in its share in the Chinese retail market from …..% in 2006 to ….% in 2011.
However, the penetration of sanitary napkins witnessed an enormous growth as it increased from ………% in 1990 to ………% in 2011,
with an annual consumption of ………….billion pieces a year
Europe is among the major contributors to the global hygiene market accounting for almost ………% share in the same as of 2011. The
retail market of diapers in the Central and Western Europe was worth US$................billion in 2006 reaching US$........ billion in 2011,
registering a CAGR of approximately ………..%.
The key factors driving the market include:
- Growing urban population
-Rising ageing population
- Increasing expenditure on healthcare
- Augmented economic conditions
6. Table of Contents List of Graphs & Tables
List of Charts
1. Overview
Hygiene Care Segments
1.1 Types of Diapers Types of Diapers
Tissue and Hygiene Market Share by Region (2011)
1.2 Usage of Diapers
Global Hygiene Market Share by Segment (2011)
Global Hygiene Market CAGR by Product Category (2006-2011)
2. Hygiene and Diaper Market Structure
Regional Per Capita Consumption of Feminine Hygiene Products (2011)
Baby Diaper Market Share by Region (2011)
2.1 Global Hygiene Market Global Baby Diaper Market Share by Product (2011)
-Market Overview Regional Baby Diaper Per Capita Consumption per Year Share
-Market Segmentation Regional Baby Diaper Per Capita Consumption per Year
-Geographic Breakdown Incontinence Market Share by Region (2011)
Global Incontinence Market Share by Product Category (2011)
2.2 Global Diaper Market Global Incontinence Market Split by Channel (2011)
China‟s Diaper Industry Size (2007-2012E)
2.2.1 Baby Diapers China‟s Retail Sales by Product Category (2011)
-Regional Breakdown China‟s Retail Sales Share by Product Category (2011)
-Market Segments China‟s Retail Sales‟ CAGR (2006-2011)
-Per Capita Consumption Central and Western Europe‟s Retail Diaper Market Size (2006-2011)
Sales and Volume Growth in European Diaper Market (June 2011-
2.2.2 Incontinence Products June2012)
-Regional Breakdown Share of Private Label Diapers in Western Europe (2011)
-Market Segments Share of Private Label in Mexico‟s Diaper market (Mar/Apr 2011-Mar/Apr
-Distribution Channels 2012)
The US Disposable Diaper Market Share (3Q10-3Q12)
Global Urban Population (2005-2011)
2.3 Diaper Market by Geography
Global Ageing Population (2005-2013F)
Global Healthcare Spending (2005-2015E)
2.3.1 China Global GDP (2001-2011)
-Market Overview World GDP per Capita (2005-2011)
-Market Value Global Hygiene and Tissue Market Share (2011)
-Growth Rate Global Diaper Market Share by Company (2011)
Training Pant‟s Market Share by Company (3Q10-3Q12)
2.3.2 Europe Adult Incontinence Market Share by Company (3Q10-3Q12)
-Market Overview China‟s Diaper Market Value Share (2011)
-Market Value
-Growth Rate
7. 3. Market Dynamics
List of Charts
3.1 Key Trends and Developments China‟s Baby Diaper Market Share (2011)
P&G‟s Revenue Share by Business Segments (2012)
3.1.1 Varying Market Characteristics P&G‟s Net Sales and Net Earnings (2008-2012)
3.1.2 Correlation with Life expectancy Kimberly Clark‟s Revenue Share by Business Segments (2011)
3.1.3 Emergence of Private Label Baby Diapers Kimberly Clark‟s Net Sales and Net Income (2008-2011)
3.1.5 Environment Friendly Products Net Sales of SCA by Operating Segments (2011)
3.1.6 Diaper Buzzer SCA‟s Net Sales and Profit (2008-2011)
Hengan‟s Revenue Share by Business Segments (2011)
3.2 Growth Drivers
Hengan‟s Net Sales and Profit (2008-2011)
3.2.1 Increasing Urban Population List of Tables
3.2.2 Growing Ageing Population (+60 Years)
3.2.3 Rising Healthcare Expenditure Diaper Market Share by Region (2011)
3.2.4 Ameliorating Economic Conditions China‟s Top Baby Diaper Brands (2011)
3.3 Challenges
3.3.1 Negative Impact on Surrounding Environment
3.3.2 Escalating Price Pressure
4. Competitive Landscape
4.1 Competitive Scenario in the Global Diaper Market
-Global Market Share
-Market Share by Region
- Incontinence Market Share
4.2 Rivalry in China‟s Diaper Market
-Overall Diaper Market Share
-Baby Diaper Market Share
5. Company Profiles
5.1 Procter & Gamble
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
8. -Focus on Value Creation
-Strong Brand Portfolio Management
5.2 Kimberly Clark
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
-Employee Empowerment
-Growth through Strategic Acquisitions
5.3 SCA
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
-Growth through Innovation
-Strong Positioning Tactics
5.4 Hengan International Ltd.
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
-Intense R&D Activities
-Stringent Internal Audits
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