This document provides a summary of key metrics for the global iOS app market in November 2013. It finds that as of November 2013 there were over 1 million apps available on the iOS platform, with free apps making up 63% of available apps. In November 2013 it is estimated there were around 1.8 billion downloads of iOS apps globally, with free downloads accounting for 94% of downloads. Entertainment, action games, and adventure games were the top categories by downloads. The report provides high-level comparisons of app availability, downloads and other metrics between countries and over time.

1. .
GLOBAL
INSIGHTS
REPORT
iOS Platform (iTunes Store)
Data Collection 9 Nov. - 8 Dec.
November 2013
www.prioridata.com

2. .
TABLE OF CONTENTS
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2
3
THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Global Snapshot . . . . . . . . . .
Comparative Country Information
Country Growth Comparison . . .
Platform Comparison by Country .
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. 7
. 8
. 10
. 11
THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
App Market Composition by Category
App Market Saturation by Category .
Category Monetization . . . . . . . .
Paid App Price Distribution . . . . . .
Paid App Revenue By Category . . .
Paid App Revenue Distribution . . . .
App Store Rating Distribution . . . . .
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13
15
16
18
20
22
24
KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Top NEW Free App Titles . . . . . . . . . . . . .
Top NEW Paid App Titles . . . . . . . . . . . . .
Top Publishers of NEW Free & Paid Apps . . . .
Top Free App Titles - IN-MONTH . . . . . . . . .
Top Paid App Titles - IN-MONTH . . . . . . . . .
Top Publishers of Free & Paid Apps - IN-MONTH
Top Free App Titles - ALL-TIME . . . . . . . . . .
Top Paid App Titles - ALL-TIME . . . . . . . . . .
Top Publishers of Free & Paid Apps - ALL-TIME .
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27
28
29
30
31
32
33
34
35
APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

3. .
INTRODUCTION
Welcome to Priori!
Thank you for purchasing our report! We hope
it helps you make better decisions in the mobile
app economy.
This report, the Global Insights Report, provides a comprehensive view of app activity at the
global level. It is designed to display key statistics around the size, composition, growth, monetization, and user satisfaction within the global
market and its component countries and categories. It also provides information on the top
apps and publishers over the reporting period.
This report is based on data collected directly
from the app stores, and is supplemented
by download estimates and app classifications
which are generated through Priori’s proprietary
technologies. Please see the Methodology page
in the Appendix of this report for further detail on
our approach.
We are committed to bringing transparency to
the app market through data. If you have questions about this report or would like to inquire
about our data capabilities please contact us at
reports@prioridata.com.
Priori Data GmbH
Berlin

4. .
EXECUTIVE SUMMARY
• This report focuses primarily on the size and composition of the global market for iOS apps. This
includes 26 countries and 41 application categories. Note that for iOS we only track apps in the
iTunes store.
• As of November 2013, there are 1,039,647 apps in the iTunes store, 63% of which are free and
37% of which are paid. 11.4% of all apps have in-app purchase. Compared to October 2013,
the number of free apps available for download in the app store increased by 3.8% while the
number of paid apps available for download increased by 0%. 3,682 apps were deleted from
the app store during November 2013.
• Out of the total number of apps detected, 11.5% were released within the last three months and
17.6% are gaming applications.
• Associated with all apps in the iTunes store are 269,545 publishers, 17.6% of which publish
games. The average number of apps per publisher is 3.9.
• In November 2013, we estimate that there were around around 1.8 billion downloads of iOS
applications. Of these, 94% of downloads were accounted for by apps that are free to download,
24.4% by new apps and 55.9% by gaming apps.
• In November 2013, 20 out of 26 countries we track experienced a decline in in-month downloads
versus the prior month. At the global level, in-month downloads decreased by 3.3%. China was
the country with the highest number of iOS downloads in November 2013. In terms of monthover-month download growth, Portugal was the fastest growing on the iOS platform.
• Across the countries where we maintain information on both iOS and Android, 2 out of 24 countries experienced more in-month downloads of iOS apps versus Android apps in November
2013. In terms of iOS versus Android downloads for November 2013, China showed the largest
disparity while Canada showed the smallest disparity.
• In terms of iOS in-month downloads, China was the leader among the countries in our database,
with a 30.0% share of November 2013 downloads. The next largest country, the United States,
had a share of 23.5%.
• Entertainment was the leader among the native categories, with 129,336,252 downloads in
November 2013, followed by Action Games and Adventure Games, with 124,880,679 and 113,240,258
downloads, respectively.
• The fastest growing category was Trivia Games, with a 109.7% growth in month-over-month
downloads in November 2013.
• We compare the number of apps to the number of downloads as a proxy for market saturation
at the category level. Other Games apps have the highest app-to-download ratio at 11.63 apps
per thousand downloads. Role Playing Games apps have the lowest app-to-download ratio, at
0.06 apps per thousand downloads.

5. .
EXECUTIVE SUMMARY (CONTINUED)
• In November 2013 the News category had the highest proportion of free-to-paid apps. Among
free apps, the Role Playing Games category was the most likely to contain in-app purchase while
among the paid apps the Role Playing Games category had the highest proportion of apps with
in-app purchase.
• Among the pay-per-download apps, Medical apps tend to be the most expensive, with a median price of $3.01, while apps belonging to the Arcade Games category tend to be the least
expensive, with a median price of $0.99.
• Among the pay-per-download apps, the highest grossing category in November 2013 was Productivity, with in-month revenues of $35,369,324 (excluding revenues from in-app purchases).
The lowest grossing category was Dice Games.
• At the app level, the Role Playing Games category tends to have the highest in-month revenues
from paid downloads, with category median revenues of $2,661 (excluding revenues from in-app
purchases). Conversely, the Word Games category tends to have the lowest in-month revenues
for pay-per-download apps, with category median revenues of only $867.
• Puzzle Games app users tend to be the most satisfied while Navigation app users tend to be the
least satisfied, with average iOS app store ratings of 4.1 stars and 3.5 stars, respectively.
• Among free apps released within the last three months, Alex CHEN's Girl Escape tops the list,
with 18,224,000 downloads in November 2013 and an average app store rating of 4.7 stars,
followed by NaturalMotion's Clumsy Ninja and iPeakSoft Inc.'s
. Apps on
this list are ranked based on their in-month downloads.
• Among paid apps released within the last three months, Rayark Inc.'s Deemo tops the list, garnering the highest number of in-month downloads among its peers with 803,000 downloads in
November 2013 and an average app store rating of 4.9 stars. FDG Entertainment's Oceanhorn
and Ubisoft's Rayman Fiesta Run take second and third place, respectively.
• When we consider all free apps regardless of release date ranked in terms of in-month downloads, Alex CHEN's Girl Escape tops the list with 18,224,000 downloads in November 2013 and
an average app store rating of 4.7. NaturalMotion's Clumsy Ninja and Supercell's Clash of Clans
take second and third place in terms of their in-month download numbers, respectively.

6. .
EXECUTIVE SUMMARY (CONTINUED)
• When we consider all paid apps regardless of release date ranked in terms of in-month downloads, Rayark Inc.'s Deemo tops the list with 803,000 downloads in November 2013 and an
average app store rating of 4.9. Mojang's Minecraft Pocket Edition and Alex Krasnov's Pixel
Gun 3D - Block World Pocket Survival Shooter with Skins Maker for minecraft (PC edition) Multiplayer take second and third place in terms of their in-month download numbers, respectively.
• When we consider all free apps regardless of release date ranked in terms of all-time downloads,
Facebook Inc.'s Facebook tops list with 207,403,000 all-time downloads and an average app
store rating of 3.7, while Instagram Inc.'s Instagram and Supercell's Clash of Clans have the
second and third highest all-time download numbers, respectively.
• When we consider all paid apps regardless of release date ranked in terms of all-time downloads,
Chillingo Ltd's Cut the Rope garnered the most all-time downloads among the paid apps, with
44,773,000 all-time downloads as of November 2013, followed by Halfbrick Studios's Fruit Ninja
and Lima Sky's Doodle Jump.

7. .
THE
BIG
PICTURE
The following pages provide a high-level overview of the global
mobile apps market. We look at key market statistics and examine how they vary across countries and platforms.
www.prioridata.com

8. Global Snapshot
.
How large is the iOS market for mobile apps?
The figures below provide a general picture of the global iOS mobile apps market, including key statistics and recent changes in market size. All statistics are given at the global level. Note that global
monetization information is based on a given app's price in the country store where it is most popular,
i.e., where it has achieved the most downloads in a given month.
Global iOS Mobile Apps - Basic Market Composition
Apps
Statistic
November 2013
October 2013
Change
% Change
Number of Free Apps
655,695
631,611
+ 24,084
+ 3.8%
Number of Paid Apps
383,952
383,916
+ 36
+ 0.0%
Total (Free + Paid) Number of Apps
1,039,647
1,015,527
+ 24,120
+ 2.4%
Of Which Are New
11.5%
10.7%
+ 80 bps
Of Which Are Games
17.6%
17.2%
+ 40 bps
Of Which Have In-App Purchase
11.4%
11.2%
+ 20 bps
Number of Apps Deleted In Month
3,682
4,435
- 753
- 17.0%
Statistic
November 2013
October 2013
Change
% Change
Number of App Publishers
269,545
264,781
+ 4,764
+ 1.8%
17.6%
17.4%
+ 20 bps
Average Apps Per Publisher
3.9
3.8
+ 0.1
+ 2.6%
Average In-Month Downloads Per Publisher
6,639
6,992
- 353
- 5.0%
Statistic
November 2013
October 2013
Change
% Change
Estimated Free Downloads
1,681,152,277
1,739,354,358
- 58,202,081
- 3.3%
Estimated Paid Downloads
108,256,613
111,907,834
- 3,651,221
- 3.3%
Total (Free + Paid) Estimated Downloads
1,789,408,890
1,851,262,192
- 61,853,302
- 3.3%
Of New Apps
24.4%
21.0%
+ 340 bps
Of Gaming Apps
55.9%
55.7%
+ 20 bps
Of Apps with In-App Purchase
61.3%
62.3%
- 100 bps
1,721
1,823
- 102
- 5.6%
Statistic
November 2013
October 2013
Change
% Change
Estimated In-Month Revenue from Paid Downloads
$385,389,633
$395,836,622
- $10,446,989
- 2.6%
Publishers
Of Which Publish Games
Downloads
Average In-Month Downloads Per App
Revenue
Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue.
7/ 39

9. Comparative Country Information
.
How is the global mobile apps market comprised by country?
As Apple maintains individual country app stores, Priori estimates individual country downloads, allowing us to compare cross-country performance.
In November 2013, the top ranked country in terms of downloads was China which also held this position in the previous month.
Downloads By Country - iOS
% of In-Month Downloads
Country Rank
(November
2013)
Country Rank
(October
2013)
1
1
2
Country
Download Share
(November 2013)
Download Share
(October 2013)
China
30.0%
28.0%
2
United States
23.5%
24.6%
3
3
Japan
11.5%
12.0%
4
4
United Kingdom
4.5%
4.5%
5
5
Russia
4.3%
4.2%
6
7
South Korea
2.9%
3.0%
7
6
France
2.9%
3.0%
8
8
Germany
2.8%
2.9%
9
10
Italy
2.5%
2.4%
10
9
Canada
2.4%
2.4%
11
11
Australia
1.9%
2.1%
12
12
Brazil
1.8%
1.8%
13
13
Spain
1.5%
1.5%
14
14
Netherlands
1.3%
1.5%
15
15
India
1.0%
1.0%
16
16
Sweden
0.9%
0.9%
17
17
Switzerland
0.9%
0.8%
18
18
Denmark
0.7%
0.7%
19
20
Austria
0.5%
0.5%
20
19
United Arab Emirates
0.5%
0.5%
8/ 39

10. Comparative Country Information
.
How is the global mobile apps market comprised by country? (continued)
Mobile App Market Size By Country - iOS (continued)
% of In-Month Downloads
Country Rank
(November
2013)
Country Rank
(October
2013)
21
21
22
Country
Download Share
(November 2013)
Download Share
(October 2013)
Norway
0.5%
0.5%
24
Portugal
0.3%
0.3%
23
22
Poland
0.3%
0.3%
24
23
Finland
0.3%
0.3%
25
25
Czech Republic
0.2%
0.2%
26
26
Hungary
0.2%
0.2%
9/ 39

11. Country Growth Comparison
.
How are the individual countries growing?
The following graph displays the growth of the mobile apps market in countries across the globe, in
terms of app downloads. For each country, the percentage growth over the last month is shown.
As shown below, 20 out of 26 countries we track experienced a decline in in-month downloads in
November 2013. At the global level, in-month downloads decreased by 3.3%.
Growth of iOS Mobile Apps Market in Countries Across the Globe
Growth in In-Month Downloads from Previous Month
Portugal
8.8%
Austria
5.8%
Czech Republic
4.0%
China
3.5%
Italy
2.5%
Switzerland
1.4%
Russia
−2.5%
Brazil
−2.9%
United Kingdom
−3.5%
Hungary
−3.7%
Canada
−3.8%
South Korea
−5.0%
Sweden
−5.3%
Poland
−5.5%
Spain
−5.8%
France
−5.9%
Norway
−6.8%
Germany
−7.3%
Japan
−7.3%
India
−7.3%
United States
−7.7%
Denmark
−7.7%
Finland
−8.6%
Australia
−8.9%
Netherlands
−10.7%
United Arab Emirates
−11.4%
GLOBAL
−3.3%
−10%
0%
10%
20%
10/ 39

12. Platform Comparison by Country
.
How does the size of the global mobile apps market vary
by platform?
The following table shows how the size of the mobile app market varies by platform in countries across
the globe. Market size in a given country is measured using total in-month app downloads across all
app categories. Two platforms are considered -- Android and iOS.
While the dynamics of the iOS and Android markets are quite different globally, we do think it is valuable
to illustrate a basic comparison between the two. 2 out of 24 countries experienced more in-month
downloads of iOS apps versus Android apps in November 2013. China was the country with the highest
number of iOS downloads.
9 out of 23 countries experienced higher month-over-month download growth on the iOS platform
versus on Android. Portugal was the fastest growing on the iOS platform while China showed the
largest disparity in November 2013 iOS versus Android downloads.
iOS vs. Android in Terms of App Downloads
October 2013 and November 2013 Downloads by Country
Android
Downloads
(November
2013)
Android
Downloads
(October 2013)
Change in
Android
Downloads (%)
iOS Downloads
(November
2013)
iOS Downloads
(October 2013)
Change in iOS
Downloads (%)
46,017,323
52,925,827
-13.1%
536,899,899
518,522,740
3.5%
1,060,173,515
1,544,164,888
-31.3%
420,108,508
455,167,173
-7.7%
Japan
161,083,410
193,712,064
-16.8%
206,460,477
222,754,030
-7.3%
United Kingdom
251,656,272
350,779,874
-28.3%
79,858,833
82,779,091
-3.5%
Russia
366,869,063
371,821,859
-1.3%
76,211,938
78,162,195
-2.5%
South Korea
285,438,856
395,590,054
-27.8%
52,113,764
54,850,927
-5.0%
France
205,676,524
130,752,401
57.3%
51,682,714
54,933,941
-5.9%
Germany
147,851,775
214,875,568
-31.2%
49,654,868
53,573,088
-7.3%
Italy
131,177,360
135,781,120
-3.4%
44,689,806
43,588,624
2.5%
Canada
51,124,048
45,820,215
11.6%
43,103,828
44,813,943
-3.8%
Country
China
United States
Australia
68,876,901
68,094,850
1.1%
34,840,626
38,260,553
-8.9%
Brazil
183,741,361
233,793,804
-21.4%
32,378,377
33,360,881
-2.9%
Spain
291,158,303
327,296,506
-11.0%
26,803,388
28,439,655
-5.8%
Netherlands
120,184,046
54,649,824
119.9%
24,096,889
26,982,052
-10.7%
Sweden
48,330,226
29,631,744
63.1%
16,494,943
17,414,153
-5.3%
Switzerland
47,583,660
15,183,176
213.4%
15,586,045
15,372,615
1.4%
Denmark
22,762,371
15,350,037
48.3%
12,266,172
13,290,392
-7.7%
Austria
34,710,544
31,805,915
9.1%
9,710,081
9,180,807
5.8%
Norway
40,049,303
9,218,156
334.5%
8,481,247
9,098,722
-6.8%
Portugal
112,667,077
33,014,255
241.3%
5,510,599
5,065,430
8.8%
Poland
84,268,265
65,367,916
28.9%
5,276,539
5,581,331
-5.5%
Finland
28,987,572
14,278,938
103.0%
4,859,226
5,319,171
-8.6%
Hungary
29,792,524
30,107,156
-1.0%
2,949,480
3,062,676
-3.7%
11/ 39

13. .
THE
INDEPTH
LOOK
The following pages break down the global app market into its
component categories to provide a closer look at what drives
activity.
www.prioridata.com

14. App Market Composition by Category
13/ 39
.
Which categories comprise the global app market?
The table below displays the categories comprising the global app market, ranked in terms of current
month downloads.
The largest category is Entertainment, with 129,336,252 downloads in November 2013. This demonstrates the increased importance of the Entertainment category, which held the 2nd place position in
the prior month. The fastest growing category is Trivia Games, with a 109.7% growth in month-overmonth downloads. Other Games experienced the largest month-over-month decline, at -29.5%.
Global App Market Composition - iOS
Category Information
Category Rank
(November
2013)
Category Rank
(October 2013)
1
2
2
Category
Apps
Change in
Apps
Publishers
Change in
Publishers
Downloads
Change in
Downloads
Entertainment
85,356
0.9%
35,119
0.9%
129,336,252
-1.3%
1
Action Games
19,321
2.9%
10,267
2.1%
124,880,679
-20.5%
3
8
Adventure Games
10,977
3.6%
5,101
3.6%
113,240,258
30.1%
4
3
Arcade Games
18,228
3.3%
9,918
2.3%
103,281,775
-17.5%
5
4
Simulation Games
6,625
5.7%
3,471
4.1%
97,394,301
-11.6%
6
9
Strategy Games
9,665
3.9%
5,471
3.1%
91,135,732
17.8%
7
6
Puzzle Games
24,258
3.4%
12,597
2.7%
87,678,887
-9.7%
8
5
Role Playing Games
4,724
4.7%
2,418
4.1%
80,224,730
-18.8%
9
7
Lifestyle
87,748
2.8%
41,851
1.5%
78,398,872
-10.6%
10
11
Social Networking
19,528
1.8%
13,972
1.6%
76,248,965
5.9%
11
10
Utilities
58,058
1.1%
32,402
1.3%
66,189,834
-10.0%
12
12
Family Games
15,816
6.2%
7,629
3.3%
63,575,135
-4.4%
13
13
Photography
26,845
3.6%
12,766
1.9%
55,484,203
-6.7%
14
17
Books
57,871
-0.9%
11,450
0.4%
49,029,481
27.7%
15
14
Education
108,309
1.1%
33,374
0.9%
48,616,518
-5.3%
16
15
Music
35,614
2.4%
14,892
1.0%
47,466,406
-5.3%
17
16
Productivity
29,027
2.2%
17,627
2.4%
45,251,778
-6.8%
18
30
Trivia Games
6,409
4.5%
2,920
3.5%
39,483,855
109.7%
19
22
Card Games
5,338
5.6%
3,020
4.1%
37,875,615
53.1%
20
20
Racing Games
4,931
6.4%
2,206
3.8%
34,858,410
28.8%
21
19
Healthcare and Fitness
28,882
2.7%
15,164
2.3%
25,777,911
-11.3%
22
18
News
26,887
1.9%
12,593
1.9%
25,698,678
-12.6%
23
24
Sports Games
6,021
12.4%
3,237
6.3%
25,171,782
11.8%
24
21
Board Games
8,743
3.3%
4,902
2.5%
23,708,560
-6.2%
25
23
Finance
25,882
2.6%
15,710
2.2%
20,434,276
-12.7%
26
25
Travel
52,764
1.5%
18,037
1.3%
19,832,152
-6.8%
27
27
Business
83,143
4.8%
40,491
2.5%
19,659,562
-1.5%
28
26
Word Games
5,487
3.0%
3,031
2.1%
18,669,337
-8.2%
29
29
Reference
29,567
0.6%
11,849
0.6%
18,144,055
-4.4%
30
31
Casino Games
4,419
6.4%
1,985
4.3%
17,031,429
-6.6%

15. App Market Composition by Category
.
Which categories comprise the global app market? (continued)
Global App Market Composition - iOS (continued)
Category Information
Category Rank
(November
2013)
Category Rank
(October 2013)
31
33
32
32
33
Category
Apps
Change in
Apps
Publishers
Change in
Publishers
Downloads
Navigation
14,493
Sports
29,750
28
Educational Games
34
34
35
Change in
Downloads
1.7%
7,116
2.1%
16,995,625
6.4%
1.3%
13,388
1.0%
14,655,845
-9.7%
13,601
8.7%
6,640
5.0%
13,890,153
-29.2%
Kids Games
13,151
-2.5%
6,466
-1.4%
11,775,380
-22.4%
35
Weather
4,182
1.0%
2,356
1.9%
11,475,749
-22.5%
36
36
Music Games
2,807
6.4%
1,479
4.0%
9,971,983
-19.3%
37
37
Food and Drink
22,109
5.6%
11,107
2.9%
9,832,908
2.5%
38
38
Dice Games
2,155
12.0%
1,232
6.9%
7,314,016
-11.9%
39
39
Medical
24,245
2.6%
10,859
2.0%
5,196,790
-5.2%
40
40
Catalogs
6,698
4.5%
3,990
4.6%
4,519,895
32.3%
41
41
Other Games
13
0.0%
10
0.0%
1,118
-29.5%
14/ 39

16. App Market Saturation by Category
.
What is the level of market saturation by category?
In the figure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of saturation in each of the categories comprising the global app market.
The category with the highest app-to-download ratio is Other Games. The category with the lowest
app-to-download ratio is Role Playing Games.
Global App Market Composition - iOS
Apps Per Thousand Downloads
Other Games
Medical
Business
Travel
Food and Drink
Education
Sports
Reference
Catalogs
Finance
Books
Healthcare and Fitness
Lifestyle
Kids Games
News
Educational Games
Utilities
Navigation
Music
Entertainment
Productivity
Photography
Board Games
Weather
Dice Games
Word Games
Music Games
Puzzle Games
Casino Games
Social Networking
Family Games
Sports Games
Arcade Games
Trivia Games
Action Games
Racing Games
Card Games
Strategy Games
Adventure Games
Simulation Games
Role Playing Games
11.63
4.67
4.23
2.66
2.25
2.23
2.03
1.63
1.48
1.27
1.18
1.12
1.12
1.12
1.05
0.98
0.88
0.85
0.75
0.66
0.64
0.48
0.37
0.36
0.29
0.29
0.28
0.28
0.26
0.26
0.25
0.24
0.18
0.16
0.15
0.14
0.14
0.11
0.10
0.07
0.06
0
5
10
15/ 39

17. Category Monetization
.
How do the different categories monetize?
The following figures show how different monetization methods are utilized by the various categories.
Global monetization information is based on a given app's price in the country store where it is most
popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses
denote the prior month values. Note that the apps counted below only include apps which have been
downloaded in the past month and that were not removed from app store.
The category with the highest proportion of free versus paid apps is News. Among free apps, the
category most likely to contain in-app purchase is Role Playing Games. Among paid apps, the category
most likely to contain in-app purchase is Role Playing Games.
App Category Monetization - iOS
% of Apps Using the Following Monetization Methods
Category Name
Apps
Free
Free w/ In-App
Purchase
Paid
Paid w/ In-App
Purchase
Entertainment
14,108
64% (64%)
17% (17%)
18% (18%)
1% (1%)
Education
14,108
52% (50%)
18% (17%)
28% (31%)
2% (2%)
Lifestyle
12,379
73% (73%)
13% (12%)
13% (13%)
1% (1%)
Utilities
10,013
59% (59%)
10% (9%)
29% (30%)
2% (2%)
Business
6,580
75% (75%)
7% (7%)
16% (16%)
2% (2%)
Music
6,183
58% (57%)
14% (14%)
26% (26%)
3% (3%)
Productivity
5,996
48% (47%)
14% (13%)
35% (36%)
3% (3%)
Photography
5,859
49% (49%)
18% (18%)
30% (30%)
4% (4%)
Books
5,435
50% (50%)
18% (19%)
30% (29%)
2% (2%)
Travel
5,371
69% (68%)
8% (8%)
22% (22%)
1% (1%)
News
5,069
78% (78%)
17% (17%)
4% (4%)
0% (0%)
Puzzle Games
5,019
50% (50%)
28% (28%)
18% (18%)
4% (4%)
Healthcare and Fitness
4,749
55% (54%)
13% (13%)
29% (30%)
3% (3%)
Finance
4,723
77% (78%)
7% (6%)
14% (15%)
1% (1%)
Action Games
4,587
48% (48%)
26% (25%)
20% (21%)
6% (6%)
Sports
4,156
63% (63%)
15% (15%)
20% (20%)
2% (2%)
Reference
4,115
49% (48%)
13% (12%)
34% (36%)
4% (4%)
Arcade Games
4,085
51% (50%)
26% (26%)
17% (18%)
6% (6%)
Social Networking
3,973
69% (70%)
16% (15%)
13% (13%)
2% (2%)
Family Games
3,928
52% (52%)
28% (29%)
16% (16%)
3% (3%)
Adventure Games
3,122
46% (46%)
29% (28%)
20% (22%)
5% (5%)
Strategy Games
2,752
45% (44%)
29% (29%)
21% (20%)
6% (6%)
Medical
2,650
59% (58%)
10% (10%)
29% (30%)
2% (2%)
Food and Drink
2,625
70% (70%)
10% (10%)
18% (18%)
2% (1%)
Simulation Games
2,474
49% (48%)
31% (31%)
16% (16%)
5% (4%)
16/ 39

18. Category Monetization
.
How do the different categories monetize? (continued)
App Category Monetization - iOS (continued)
% of Apps Using the Following Monetization Methods
Category Name
Apps
Free
Free w/ In-App
Purchase
Paid
Paid w/ In-App
Purchase
Navigation
2,473
53% (53%)
14% (13%)
26% (27%)
7% (7%)
Kids Games
2,332
55% (55%)
30% (30%)
13% (13%)
2% (2%)
Board Games
2,162
53% (53%)
28% (27%)
17% (16%)
3% (3%)
Educational Games
2,022
51% (55%)
26% (29%)
21% (14%)
2% (1%)
Role Playing Games
1,945
45% (45%)
34% (34%)
15% (15%)
6% (6%)
Sports Games
1,590
52% (51%)
25% (25%)
18% (19%)
5% (6%)
Card Games
1,538
52% (52%)
32% (31%)
14% (15%)
2% (3%)
Racing Games
1,479
52% (51%)
30% (30%)
13% (14%)
5% (5%)
Trivia Games
1,463
53% (51%)
32% (32%)
12% (13%)
4% (4%)
Word Games
1,303
50% (50%)
35% (34%)
12% (12%)
4% (4%)
Casino Games
1,269
51% (50%)
36% (36%)
11% (12%)
2% (2%)
Weather
1,086
57% (59%)
12% (11%)
28% (28%)
3% (3%)
Catalogs
864
77% (78%)
10% (9%)
12% (11%)
1% (2%)
Music Games
757
55% (52%)
33% (32%)
10% (13%)
3% (3%)
Dice Games
551
54% (52%)
31% (31%)
13% (14%)
2% (3%)
Note: Percentages have been rounded and may not sum up to 100%.
17/ 39

19. Paid App Price Distribution
.
What is the price distribution of pay-per-download apps
across categories?
The price distribution of pay-per-download apps is given in the table below. Again, only apps which
have been downloaded in the past month and that were not removed from app store are counted.
Note that global app price is taken from the country store where a given app is most popular, i.e.,
where it has achieved the most downloads in a given month. Figures in parentheses denote the prior
month values.
The Medical category tends to have the most expensive pay-per-download apps, with a category median price of $3.01. Conversely, the Arcade Games category tends to have the least expensive payper-download apps, with a category median price of only $0.99. For the bulk of categories, the median
price of pay-per-download apps did not change relative to last month.
Global Paid Apps - iOS
Paid App Price Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Education
4,969
$0.82 ($0.86)
$299.99 ($299.99)
$2.45 ($2.45)
$4.50 ($4.43)
Utilities
3,312
$0.82 ($0.86)
$249.99 ($349.99)
$1.86 ($1.72)
$2.98 ($3.04)
Entertainment
3,030
$0.82 ($0.86)
$100.04 ($216.23)
$1.13 ($1.22)
$2.13 ($2.28)
Productivity
2,541
$0.90 ($0.86)
$299.99 ($299.99)
$2.45 ($2.45)
$4.53 ($4.43)
Photography
2,229
$0.82 ($0.86)
$79.99 ($49.99)
$1.93 ($1.99)
$2.43 ($2.36)
Books
2,028
$0.82 ($0.86)
$69.99 ($102.44)
$2.45 ($2.87)
$3.78 ($3.96)
Music
1,917
$0.82 ($0.86)
$999.99 ($218.56)
$1.99 ($2.38)
$5.03 ($4.61)
Lifestyle
1,843
$0.82 ($0.86)
$101.31 ($102.61)
$1.93 ($1.99)
$2.82 ($2.92)
Reference
1,682
$0.90 ($0.89)
$114.06 ($109.38)
$2.45 ($2.49)
$6.52 ($6.35)
Healthcare and Fitness
1,629
$0.82 ($0.86)
$39.99 ($109.27)
$1.99 ($1.99)
$3.07 ($3.14)
Action Games
1,357
$0.90 ($0.86)
$19.99 ($19.99)
$1.00 ($1.02)
$2.08 ($2.08)
Puzzle Games
1,303
$0.90 ($0.86)
$19.99 ($52.28)
$1.93 ($1.61)
$2.18 ($2.18)
Travel
1,284
$0.90 ($0.86)
$84.99 ($84.99)
$2.45 ($2.99)
$3.45 ($3.49)
Business
1,145
$0.82 ($0.86)
$1229.48 ($999.99)
$2.99 ($3.67)
$9.59 ($8.87)
Arcade Games
1,009
$0.90 ($0.86)
$14.50 ($17.22)
$0.99 ($1.00)
$1.73 ($1.74)
Sports
989
$0.90 ($0.89)
$177.58 ($491.78)
$2.45 ($2.45)
$4.64 ($5.54)
Adventure Games
946
$0.90 ($0.86)
$29.00 ($30.38)
$1.99 ($1.99)
$2.80 ($2.78)
Family Games
938
$0.90 ($0.86)
$179.99 ($11.72)
$1.22 ($1.22)
$2.39 ($1.96)
Medical
873
$0.90 ($0.94)
$799.99 ($834.90)
$3.01 ($3.67)
$11.23 ($11.85)
Strategy Games
868
$0.82 ($0.86)
$349.99 ($19.99)
$1.99 ($1.99)
$2.95 ($2.53)
18/ 39

20. Paid App Price Distribution
.
What is the price distribution of pay-per-download apps
across categories? (continued)
Global Paid Apps - iOS (continued)
Paid App Price Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Navigation
809
$0.90 ($0.94)
$949.87 ($1000.20)
$2.99 ($2.99)
$14.39 ($12.50)
Finance
735
$0.82 ($0.86)
$179.99 ($179.99)
$1.99 ($1.99)
$4.50 ($4.67)
Social Networking
610
$0.82 ($0.86)
$100.04 ($18.99)
$1.22 ($1.22)
$2.26 ($2.08)
Simulation Games
608
$0.90 ($0.94)
$376.73 ($381.57)
$1.99 ($1.99)
$3.77 ($4.24)
Educational Games
595
$0.82 ($0.89)
$19.99 ($15.19)
$1.99 ($1.99)
$2.19 ($2.32)
Food and Drink
540
$0.90 ($0.94)
$79.99 ($49.99)
$2.01 ($2.33)
$3.47 ($3.31)
Board Games
515
$0.90 ($0.86)
$12.79 ($12.95)
$1.97 ($1.22)
$2.36 ($2.19)
Role Playing Games
473
$0.90 ($0.96)
$36.73 ($38.48)
$1.99 ($1.99)
$3.69 ($3.73)
Kids Games
448
$0.90 ($0.94)
$9.99 ($9.99)
$1.13 ($1.12)
$1.82 ($1.79)
Sports Games
403
$0.90 ($0.94)
$199.99 ($19.53)
$1.22 ($1.22)
$2.78 ($2.17)
Weather
358
$0.82 ($0.86)
$40.97 ($40.97)
$1.99 ($1.99)
$2.55 ($2.52)
Card Games
326
$0.90 ($0.94)
$34.99 ($19.99)
$1.99 ($1.99)
$2.45 ($2.29)
Racing Games
304
$0.90 ($0.99)
$39.99 ($19.99)
$1.13 ($1.06)
$2.11 ($1.98)
Trivia Games
272
$0.82 ($0.86)
$6.99 ($6.99)
$1.22 ($1.22)
$1.81 ($1.83)
News
266
$0.82 ($0.86)
$24.99 ($24.99)
$1.99 ($1.99)
$2.52 ($2.62)
Word Games
256
$0.90 ($0.94)
$11.40 ($11.39)
$1.22 ($1.22)
$2.10 ($1.98)
Casino Games
228
$0.97 ($0.99)
$19.33 ($20.26)
$1.99 ($1.99)
$3.49 ($3.61)
Catalogs
114
$0.90 ($0.94)
$49.99 ($12.99)
$1.22 ($1.00)
$3.20 ($2.42)
Music Games
113
$0.97 ($0.99)
$52.20 ($54.69)
$1.99 ($1.99)
$4.04 ($3.80)
Dice Games
105
$0.92 ($0.94)
$5.99 ($7.50)
$1.35 ($1.99)
$2.08 ($2.21)
Note: All currencies have been converted to US dollars.
19/ 39

21. Paid App Revenue By Category
.
How large are the in-month revenues for pay-per-download
apps across categories?
The following table shows the current and prior month revenues for pay-per-download apps at the
category level. All revenue numbers have been rounded to the nearest dollar. App level revenue is
calculated as the pay-per-download price in a given country store multiplied by estimated in-month
downloads in that same country store. The revenues presented below are aggregated over all country
stores. Note that this excludes in-app purchase revenues.
The highest grossing category in November 2013 was Productivity, with pay-per-download revenues of
$35,369,324. The revenues for this category decreased relative to the prior month. The lowest grossing
category in November 2013 was Dice Games.
Global Paid Apps - iOS
In-Month Paid App Revenue By Category
Total Revenue
(November
2013)
Total Revenue
(October 2013)
Change in
Revenue (%)
Productivity
$35,369,324
$41,057,072
-14%
3
Adventure Games
$32,131,363
$24,975,285
29%
3
2
Action Games
$27,299,880
$27,479,593
-1%
4
4
Education
$22,614,964
$24,076,585
-6%
5
6
Music
$18,502,347
$20,105,218
-8%
6
5
Utilities
$18,493,453
$20,964,379
-12%
7
7
Simulation Games
$17,035,065
$19,892,531
-14%
8
10
Photography
$15,242,206
$14,608,032
4%
9
9
Business
$14,342,896
$16,488,924
-13%
10
8
Navigation
$13,907,067
$16,802,325
-17%
11
11
Entertainment
$13,553,892
$14,089,558
-4%
12
15
Role Playing Games
$12,480,160
$10,726,282
16%
13
13
Reference
$12,412,345
$12,086,492
3%
14
14
Strategy Games
$12,332,080
$11,857,470
4%
15
12
Healthcare and Fitness
$12,237,859
$13,424,216
-9%
16
16
Puzzle Games
$10,696,210
$10,675,416
0%
17
17
Arcade Games
$10,114,150
$10,393,502
-3%
18
18
Medical
$ 9,216,081
$ 9,827,337
-6%
19
19
Books
$ 9,206,127
$ 9,314,073
-1%
20
21
Family Games
$ 7,970,022
$ 7,766,171
3%
21
20
Lifestyle
$ 7,040,836
$ 8,079,513
-13%
22
25
Sports Games
$ 6,421,494
$ 5,044,742
27%
23
26
Finance
$ 4,973,129
$ 4,928,200
1%
Rank
(November
2013)
Rank
(October
2013)
1
1
2
Category Name
20/ 39

22. Paid App Revenue By Category
.
How large are the in-month revenues for pay-per-download
apps across categories? (continued)
Global Paid Apps - iOS (continued)
In-Month Paid App Revenue By Category
Rank
(November
2013)
Rank
(October
2013)
24
24
25
Category Name
Total Revenue
(November
2013)
Total Revenue
(October 2013)
Change in
Revenue (%)
Travel
$ 4,930,958
$ 5,131,001
-4%
29
Board Games
$ 4,428,197
$ 4,406,375
0%
26
23
Sports
$ 4,029,041
$ 5,186,300
-22%
27
28
Social Networking
$ 3,832,855
$ 4,691,857
-18%
28
27
Word Games
$ 3,671,669
$ 4,800,373
-24%
29
30
Racing Games
$ 3,596,416
$ 4,143,707
-13%
30
22
Weather
$ 3,434,225
$ 5,682,906
-40%
31
31
Food and Drink
$ 3,066,145
$ 2,547,276
20%
32
33
Casino Games
$ 1,904,616
$ 1,936,395
-2%
33
32
Card Games
$ 1,834,832
$ 2,445,608
-25%
34
35
Educational Games
$ 1,647,567
$ 1,341,844
23%
35
37
Kids Games
$ 1,327,946
$ 1,201,353
11%
36
34
News
$ 1,318,411
$ 1,496,051
-12%
37
36
Music Games
$ 1,066,676
$ 1,276,079
-16%
38
40
Catalogs
$ 701,257
$ 488,301
44%
39
38
Trivia Games
$ 620,600
$ 604,008
3%
40
39
Dice Games
$ 385,275
$ 572,803
-33%
21/ 39

23. Paid App Revenue Distribution
22/ 39
.
What is the distribution of in-month revenues for payper-download apps across categories?
The distribution of in-month revenues for pay-per-download apps is given in the table below. Figures
in parentheses denote the prior month values. All revenue numbers have been rounded to the nearest
dollar. App level revenue is calculated as the pay-per-download price in a given country store multiplied by estimated in-month downloads in that same country store. The revenues presented below are
aggregated over all country stores. Note that this excludes in-app purchase revenues.
The Role Playing Games category tends to have the highest in-month revenues for pay-per-download
apps, with category median revenues of $2,661. Conversely, the Word Games category tends to have
the lowest in-month revenues for pay-per-download apps, with category median revenues of only $867.
Global Paid Apps - iOS
In-Month Paid App Revenue Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Education
5,323
$ 2 ($ 2)
$ 334,612 ($ 480,483)
$1,582 ($1,434)
$ 4,249 ($ 4,003)
Utilities
3,593
$ 2 ($ 3)
$ 551,705 ($1,268,502)
$ 990 ($ 936)
$ 5,147 ($ 5,498)
Entertainment
3,465
$ 12 ($ 7)
$ 389,343 ($ 590,596)
$ 928 ($ 861)
$ 3,912 ($ 3,864)
Productivity
2,651
$ 12 ($ 5)
$2,183,259 ($3,036,774)
$1,823 ($1,663)
$13,342 ($14,279)
Books
2,388
$ 25 ($ 24)
$ 186,340 ($ 159,386)
$1,628 ($1,582)
$ 3,855 ($ 3,836)
Photography
2,373
$ 19 ($ 11)
$ 574,565 ($ 836,069)
$1,123 ($1,148)
$ 6,423 ($ 5,822)
Lifestyle
2,009
$ 2 ($ 5)
$ 488,453 ($ 340,777)
$ 990 ($ 902)
$ 3,505 ($ 3,684)
Music
1,997
$ 30 ($ 18)
$ 728,613 ($1,021,051)
$1,589 ($1,512)
$ 9,265 ($ 9,568)
Reference
1,763
$ 35 ($ 32)
$ 676,018 ($ 396,127)
$1,584 ($1,593)
$ 7,040 ($ 6,147)
Healthcare and Fitness
1,711
$ 43 ($ 38)
$1,441,869 ($2,109,635)
$1,366 ($1,288)
$ 7,152 ($ 7,320)
Action Games
1,510
$ 5 ($ 3)
$2,501,682 ($3,967,736)
$1,265 ($1,136)
$18,079 ($17,132)
Puzzle Games
1,398
$ 44 ($ 7)
$1,301,868 ($1,523,382)
$1,195 ($1,095)
$ 7,651 ($ 7,284)
Travel
1,347
$ 74 ($ 83)
$ 192,176 ($ 165,428)
$1,258 ($1,180)
$ 3,661 ($ 3,370)
Business
1,203
$ 0 ($ 0)
$1,010,668 ($ 921,079)
$2,408 ($2,161)
$11,923 ($12,217)
Arcade Games
1,126
$ 9 ($ 9)
$ 606,241 ($ 367,640)
$ 990 ($ 902)
$ 8,982 ($ 8,445)
Sports
1,067
$ 70 ($ 64)
$ 156,374 ($ 409,495)
$1,399 ($1,157)
$ 3,776 ($ 4,336)
Adventure Games
1,060
$ 1 ($ 2)
$4,560,295 ($3,551,850)
$1,797 ($1,534)
$30,313 ($21,596)
Family Games
1,005
$ 1 ($ 1)
$ 503,603 ($ 689,362)
$1,152 ($1,005)
$ 7,930 ($ 8,020)
Medical
943
$ 48 ($ 12)
$ 773,396 ($ 704,521)
$2,055 ($1,824)
$ 9,773 ($ 9,500)
Strategy Games
916
$ 3 ($ 27)
$ 653,391 ($ 728,745)
$1,577 ($1,807)
$13,463 ($13,508)

24. Paid App Revenue Distribution
23/ 39
.
What is the distribution of in-month revenues for pay-perdownload apps across categories? (continued)
Global Paid Apps - iOS (continued)
In-Month Paid App Revenue Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Navigation
859
$ 50 ($ 45)
$ 752,892 ($1,376,143)
$2,002 ($1,752)
$16,190 ($17,593)
Finance
791
$107 ($ 96)
$ 453,365 ($ 334,442)
$1,409 ($1,432)
$ 6,287 ($ 5,938)
Social Networking
669
$ 32 ($167)
$ 393,120 ($1,042,777)
$ 990 ($ 951)
$ 5,729 ($ 6,804)
Simulation Games
643
$119 ($ 15)
$5,622,635 ($6,253,122)
$2,105 ($1,980)
$26,493 ($30,135)
Educational Games
643
$ 9 ($ 7)
$ 108,151 ($ 49,127)
$ 990 ($ 996)
$ 2,562 ($ 2,214)
Food and Drink
556
$ 7 ($ 25)
$ 399,371 ($ 317,913)
$1,169 ($1,148)
$ 5,515 ($ 4,417)
Board Games
553
$ 13 ($150)
$ 942,322 ($ 693,801)
$1,256 ($1,320)
$ 8,008 ($ 7,891)
Kids Games
527
$ 14 ($ 13)
$ 224,572 ($ 174,751)
$ 983 ($ 891)
$ 2,520 ($ 2,076)
Role Playing Games
501
$ 32 ($ 30)
$2,057,256 ($ 843,075)
$2,661 ($2,181)
$24,910 ($20,557)
Sports Games
434
$175 ($157)
$1,519,073 ($ 743,773)
$1,200 ($1,250)
$14,796 ($11,298)
Weather
370
$163 ($149)
$ 759,342 ($2,307,638)
$1,188 ($1,194)
$ 9,282 ($15,142)
Card Games
347
$233 ($ 3)
$ 273,476 ($ 609,134)
$1,092 ($ 996)
$ 5,288 ($ 6,278)
Racing Games
336
$ 65 ($ 60)
$ 597,921 ($ 940,270)
$1,344 ($1,258)
$10,704 ($12,018)
Trivia Games
304
$ 44 ($ 40)
$ 44,800 ($ 35,366)
$ 947 ($ 833)
$ 2,041 ($ 1,979)
News
293
$ 36 ($ 32)
$ 180,158 ($ 170,075)
$1,258 ($1,140)
$ 4,500 ($ 4,596)
Word Games
283
$ 72 ($135)
$ 841,560 ($ 958,701)
$ 867 ($ 851)
$12,974 ($16,677)
Casino Games
252
$ 13 ($ 11)
$ 284,748 ($ 319,560)
$1,778 ($1,725)
$ 7,558 ($ 7,130)
Catalogs
122
$233 ($211)
$ 347,251 ($ 102,548)
$1,250 ($ 803)
$ 5,748 ($ 3,935)
Music Games
120
$323 ($211)
$ 161,012 ($ 173,448)
$1,678 ($1,169)
$ 8,889 ($ 8,477)
Dice Games
113
$182 ($164)
$ 42,856 ($ 126,559)
$ 990 ($ 996)
$ 3,410 ($ 4,813)
Note: All currencies have been converted to US dollars.

25. App Store Rating Distribution
.
What is the distribution of app store ratings across categories?
The distribution of average iOS app store ratings is given below at the category level. Note that global
app app store rating is taken from the country store where a given app is most popular, i.e., where it
has achieved the most downloads in a given month. Figures in parentheses denote the prior month
values. Ratings are given on a scale of one to five stars, and partial stars are not awarded.
As shown in the table below, Puzzle Games apps receive the highest app store ratings on average,
while Navigation apps receive the lowest.
Average App Store Ratings - iOS
App Store Rating Distribution
Category Name
Average Rating
(No. of Stars)
1-Star
Ratings (%)
2-Star
Ratings (%)
3-Star
Ratings (%)
4-Star
Ratings (%)
5-Star
Ratings (%)
Puzzle Games
4.1 (4.0)
0% (0%)
3% (3%)
14% (15%)
59% (58%)
24% (24%)
Word Games
4.0 (4.0)
0% (0%)
2% (2%)
14% (17%)
60% (59%)
23% (22%)
Trivia Games
4.0 (4.0)
1% (0%)
3% (4%)
14% (14%)
59% (59%)
23% (23%)
Strategy Games
4.0 (4.0)
0% (0%)
3% (3%)
17% (17%)
54% (54%)
25% (25%)
Arcade Games
4.0 (4.0)
0% (0%)
3% (3%)
15% (17%)
60% (59%)
22% (22%)
Role Playing Games
4.0 (4.0)
0% (0%)
3% (2%)
17% (18%)
54% (54%)
25% (25%)
Card Games
4.0 (4.0)
0% (0%)
3% (4%)
16% (16%)
60% (59%)
21% (21%)
Action Games
4.0 (4.0)
0% (0%)
3% (3%)
17% (18%)
60% (59%)
20% (20%)
Dice Games
4.0 (4.0)
0% (1%)
4% (4%)
15% (16%)
59% (57%)
21% (23%)
Music Games
4.0 (3.9)
0% (0%)
2% (3%)
20% (21%)
57% (56%)
20% (19%)
Adventure Games
4.0 (3.9)
0% (0%)
3% (3%)
19% (20%)
57% (57%)
21% (20%)
Books
3.9 (3.9)
0% (1%)
5% (6%)
20% (21%)
47% (46%)
27% (26%)
Family Games
3.9 (3.9)
0% (0%)
3% (3%)
17% (17%)
62% (63%)
18% (17%)
Board Games
3.9 (3.9)
0% (0%)
3% (3%)
18% (19%)
61% (61%)
18% (17%)
Education
3.9 (3.9)
1% (1%)
4% (5%)
19% (20%)
54% (52%)
22% (23%)
Educational Games
3.9 (3.9)
0% (0%)
2% (2%)
18% (17%)
65% (68%)
15% (12%)
Casino Games
3.9 (3.9)
0% (0%)
5% (5%)
16% (19%)
60% (59%)
18% (17%)
Reference
3.9 (3.8)
1% (1%)
7% (7%)
22% (23%)
44% (44%)
26% (25%)
Simulation Games
3.8 (3.8)
0% (1%)
6% (5%)
21% (22%)
55% (56%)
17% (16%)
Music
3.8 (3.8)
1% (1%)
6% (7%)
24% (25%)
46% (46%)
23% (22%)
Kids Games
3.8 (3.8)
0% (0%)
3% (3%)
20% (20%)
67% (67%)
10% (10%)
Food and Drink
3.8 (3.8)
1% (1%)
9% (8%)
24% (24%)
42% (43%)
24% (24%)
Catalogs
3.8 (3.8)
1% (1%)
10% (8%)
22% (23%)
45% (45%)
22% (22%)
Healthcare and Fitness
3.8 (3.8)
1% (1%)
9% (9%)
22% (22%)
43% (43%)
25% (25%)
Medical
3.8 (3.7)
2% (2%)
8% (8%)
24% (24%)
43% (45%)
23% (20%)
24/ 39

26. App Store Rating Distribution
.
What is the distribution of app store ratings across categories? (continued)
Average App Store Ratings - iOS (continued)
App Store Rating Distribution
Category Name
Average Rating
(No. of Stars)
1-Star
Ratings (%)
2-Star
Ratings (%)
3-Star
Ratings (%)
4-Star
Ratings (%)
5-Star
Ratings (%)
Sports Games
3.8 (3.8)
1% (1%)
5% (6%)
26% (25%)
56% (56%)
13% (12%)
Racing Games
3.7 (3.7)
0% (0%)
5% (5%)
26% (28%)
57% (56%)
12% (11%)
Sports
3.7 (3.7)
1% (1%)
9% (9%)
26% (27%)
42% (42%)
22% (21%)
Social Networking
3.7 (3.7)
1% (1%)
10% (10%)
26% (27%)
40% (40%)
24% (21%)
Lifestyle
3.7 (3.7)
1% (1%)
10% (10%)
26% (27%)
39% (39%)
24% (23%)
Weather
3.7 (3.7)
1% (1%)
7% (8%)
27% (25%)
47% (48%)
18% (18%)
Photography
3.7 (3.7)
2% (2%)
9% (9%)
26% (26%)
46% (46%)
18% (18%)
Travel
3.7 (3.7)
2% (2%)
12% (11%)
25% (27%)
40% (41%)
22% (19%)
Productivity
3.7 (3.7)
1% (1%)
9% (9%)
27% (28%)
47% (47%)
15% (15%)
Finance
3.6 (3.6)
1% (1%)
11% (12%)
30% (30%)
39% (38%)
19% (19%)
Business
3.6 (3.6)
2% (2%)
12% (12%)
28% (28%)
41% (40%)
17% (18%)
Entertainment
3.6 (3.6)
2% (2%)
13% (13%)
30% (30%)
40% (41%)
15% (15%)
News
3.5 (3.5)
1% (1%)
13% (14%)
34% (35%)
37% (36%)
15% (14%)
Utilities
3.5 (3.5)
3% (2%)
14% (14%)
28% (28%)
39% (39%)
16% (16%)
Navigation
3.5 (3.5)
2% (3%)
11% (11%)
33% (34%)
42% (40%)
11% (11%)
Note: Percentages have been rounded and may not sum up to 100%.
25/ 39

27. .
KEY
TITLES
PUBLISHERS
The following pages identify the key players in the global app
market, from up-and-coming new entrants to established app
market veterans.
www.prioridata.com

28. Top NEW Free App Titles
27/ 39
.
What are the top NEW free titles?
The following table provides insight into which free app titles are up-and-coming in the global app
market. All app titles shown below have been in the iOS app store for three months or less.
As is evident in the table below, the most popular new free app is Alex CHEN's Girl Escape, with
18,224,000 downloads in November 2013. This app held the #215 position in the prior month.
Free New Entrants - iOS
Top 30 New Free Apps
Rank
(November
2013)
Rank
(October
2013)
1
215
2
-
3
-
5
-
6
-
7
-
8
Publisher
-
4
App Title
26
9
42
10
277
15
519
16
-
18
-
19
13
21
33
23
201
25
3872
26
all iOS native
N
4.7
18,224,000
all iOS native
Y
4.8
16,932,000
-
iPeakSoft Inc.
Adventure Games
Brain Teasers and Trainers
all iOS native
Y
4.7
14,039,000
-
Card Games
27
29
-
30
1883
Y
4.9
9,237,000
-
Virtual Pets and Families
all iOS native
Y
4.7
7,538,000
-
Strategy Games
Tower Defense
all iOS native
Y
4.8
6,488,000
-
Strategy Games
Sport Ball Games
all iOS native
Y
4.8
6,169,000
-
MINGZHU LI
Books
eBooks and eReader
iPhone native
N
4.9
5,819,000
175.7%
Puzzles and Logic Games
all iOS native
Y
4.8
5,613,000
301.7%
all iOS native
Y
4.6
4,901,000
542.8%
iPhone native
N
3.4
4,547,000
205636.8%
-36.6%
NBA
Crazy Me
qiong zhu
Strategy Games
SPEX INC.
Card Games
DCG LABORATORY
Entertainment
Song Yang
Role Playing Games
War Games
iPad native
Y
4.8
4,409,000
GungHo Online Entertainment Inc.
Role Playing Games
RPG and Fantasy
all iOS native
Y
4.4
4,281,000
-62.5%
Star Wars: Tiny Death Star
LucasArts
Simulation Games
Build and Manage Sims
all iOS native
Y
4.4
3,940,000
2270.3%
GT Racing 2: The Real Car Experience
Gameloft
Racing Games
Racing Games
all iOS native
Y
4.5
3,832,000
5230.0%
Com2uS Corp.
Arcade Games
all iOS native
Y
4.6
3,760,000
-
Zombie Killer Squad
Section Studios Inc.
Racing Games
Zombie Games
all iOS native
Y
4.7
3,541,000
-
Flick Kick Football Legends
PikPok
Sports Games
Sport Ball Games
all iOS native
Y
4.4
3,488,000
-
I WEN HAN
Family Games
Brain Teasers and Trainers
iPhone native
Y
4.3
3,086,000
-35.5%
Massimo Guareschi
Strategy Games
Cooking Games
all iOS native
N
4.5
2,927,000
-20.2%
CatCap Studio
Family Games
Quiz and Trivia
all iOS native
Y
4.9
2,617,000
122.2%
58.2%
HD
for Kakao
Cookie Clickers
2
DEAD TRIGGER 2
Customer Loyalty Programs
MADFINGER Games a.s.
Arcade Games
Zombie Games
all iOS native
Y
4.4
2,570,000
Beijing Kai Luo Tian Xia Technology Co. Ltd.
Strategy Games
Tower Defense
all iOS native
Y
4.6
2,368,000
-
PopStar 3: Free Addictive Star Crush Puzzle Game
Simply Game
Puzzle Games
Bubble Shooters
all iOS native
Y
4.6
2,211,000
859.5%
QuizUp: The Biggest Trivia Game In The World!
Plain Vanilla Corp
Trivia Games
Quiz and Trivia
iPhone native
Y
4.7
2,054,000
35610.0%
jin hu
Action Games
Card Games
all iOS native
Y
4.9
1,998,000
-
11
12
all iOS native
Family Games
Tencent Technology (Shanghai) Co. Ltd
-
28
RPG and Fantasy
Out Fit 7 Ltd.
My Talking Tom
-
24
8302.9%
Fairy Tales and Magic
Classic Arcade
47
22
Growth in
Downloads
(%)
Adventure Games
10
20
Free
Downloads
(In-Month)
Trivia Games
-
17
Average
Rating
NaturalMotion
2
14
Has In-App
Purchase
Alex CHEN
4
13
Platform
Clumsy Ninja
7997
12
Priori SubCategory
Girl Escape
69
11
Native
Category
PT. VOYAGE INDONESIA TECHNOLOGY
Social Networking
Customer Loyalty Programs
iPhone native
N
4.1
1,941,000
-49.5%
CSR Classics
NaturalMotion
Arcade Games
Racing Games
all iOS native
Y
4.4
1,930,000
-48.1%
LINE
NAVER JAPAN
Adventure Games
Fish and Fishing Games
all iOS native
Y
4.4
1,859,000
-
Adventure Town
Supersolid Ltd
Role Playing Games
Build and Manage Sims
all iOS native
Y
4.7
1,782,000
12392.6%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550
app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This system allows our customers to truly measure app economy developments at a level of detail that is practical for their business analysis. A full overview can be found on our website www.prioridata.com.

29. Top NEW Paid App Titles
.
What are the top NEW paid titles?
The following table provides insight into which paid app titles are up and coming in the global app
market. All app titles shown below have been in the iOS app store for three months or less.
As shown in the table below, the most popular new paid app is Deemo, published by Rayark Inc.. This
app rose to the top of the rankings in under a month's time.
Paid New Entrants - iOS
Top 30 New Paid Apps
Rank
(November
2013)
Rank
(October
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Platform
Price
Average
Rating
Paid
Downloads
(In-Month)
Growth in
Downloads
(%)
-
1
-
Deemo
Rayark Inc.
Adventure Games
Instrument and Singing Lessons
all iOS native
200.00 JPY
4.9
803,000
2
-
Oceanhorn ™
FDG Entertainment
Adventure Games
Quest and Mystery
all iOS native
8.99 USD
4.5
462,000
-
3
139
Rayman Fiesta Run
Ubisoft
Action Games
Jump and Run
all iOS native
2.99 USD
4.5
447,000
2057.6%
4
2
Infinity Blade III
Chair Entertainment Group LLC
Adventure Games
RPG and Fantasy
all iOS native
6.99 USD
4.0
419,000
-14.1%
5
-
Hunter Island
NTT Resonant Inc.
Strategy Games
RPG and Fantasy
all iOS native
100.00 JPY
4.8
308,000
-
6
4
Angry Birds Star Wars II
Rovio Entertainment Ltd
Arcade Games
Classic Arcade
all iOS native
0.99 USD
4.5
279,000
-18.5%
7
319
LEGO® The Lord of the Rings™
Warner Bros.
Adventure Games
RPG and Fantasy
all iOS native
4.99 USD
4.3
195,000
2574.7%
8
-
Hatch
Impending
Family Games
Virtual Pets and Families
iPhone native
1.99 USD
4.2
164,000
-
9
1499
Optical Inquisitor 17+
Crescent Moon Games
Strategy Games
Shoot'em Up Games
all iOS native
33.00 RUB
4.7
152,000
12869.9%
10
-
Duck Dynasty®: Battle of the Beards
AE Television Networks Mobile
Family Games
Hunting Games
iPhone native
0.99 USD
4.8
144,000
-
11
-
Football Manager Handheld™ 2014
SEGA
Sports Games
Sport Ball Games
all iOS native
6.99 GBP
4.2
134,000
-
12
-
Touchgrind Skate 2
Illusion Labs
Sports Games
Stunts and Tricks
all iOS native
4.99 USD
4.0
132,000
-
13
12
Calendars 5
Readdle
Productivity
Calendars
all iOS native
6.99 USD
4.4
127,000
5.0%
14
5
Tweetbot 3 for Twitter (iPhone iPod touch)
Tapbots
Social Networking
Twitter Related
iPhone native
2.99 USD
4.2
125,000
-62.1%
15
-
Tilt to Live 2: Redonkulous
One Man Left
Action Games
all iOS native
2.99 USD
4.1
118,000
-
16
-
King's League: Odyssey
Gamenauts
Strategy Games
War Games
all iOS native
1.99 USD
4.3
118,000
-
17
8
Construction Simulator 2014
astragon Software GmbH
Simulation Games
Build and Manage Sims
all iOS native
2.69 EUR
3.7
117,000
-46.8%
18
44
instaliked - Get more instagram likes!
Steinbacher Design
Social Networking
Cameras
iPhone native
0.99 USD
4.5
110,000
110.4%
19
-
Farming Simulator 14
GIANTS Software GmbH
Simulation Games
Build and Manage Sims
all iOS native
2.99 USD
3.6
105,000
-
20
-
Cops N Robbers (Jail Break)
JoyDo Entertainment
Simulation Games
Escape Games
all iOS native
0.99 USD
4.1
105,000
-
21
-
EPOCH.2
Uppercut Games Pty Ltd
Role Playing Games
War Games
all iOS native
5.99 USD
4.3
99,000
-
22
-
Duck Dynasty®: Battle of the Beards HD
AE Television Networks Mobile
Family Games
Hunting Games
iPad native
0.99 USD
4.7
97,000
-
23
-
System Explorer for iOS 7
Jasper Fikse
Utilities
Battery Monitors
iPhone native
100.00 JPY
2.6
95,000
-
Battery Doctor©
Ruperto Albaron
Productivity
Battery Monitors
all iOS native
33.00 RUB
2.8
93,000
-
Blocky Roads
Dogbyte Games Kft.
Racing Games
Racing Games
all iOS native
1.99 USD
4.6
87,000
1767.6%
1616.7%
24
-
25
452
26
423
Shanghai Soco Software Co.Ltd
Family Games
Fruit Games
all iOS native
6.00 CNY
4.8
86,000
27
28
Knock (to unlock)
Knock Software Inc
Utilities
Data Privacy
iPhone native
3.99 USD
3.3
85,000
10.1%
28
123
iBodybuilding Pro
Tony Blake
Healthcare and Fitness
Workout
iPhone native
66.00 RUB
4.6
83,000
260.0%
29
-
Professional Camera Effects™
Dexter Hermansson
Photography
Photo Effects
all iOS native
0.89 EUR
4.8
81,000
-
30
-
Lyrics for Rdio
Pinpoint Accuracy
Lifestyle
Music and Lyrics
all iOS native
0.99 USD
4.6
80,000
-
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
28/ 39

30. Top Publishers of NEW Free Paid Apps
.
Who are the top publishers of NEW free and paid apps?
The following tables provide insight into which free and paid app publishers have been successful with
recent app releases.
New Entrants - iOS
Top 15 Publishers of New Free Apps
Rank
Publisher
New Free
Apps
Published
All Free
Apps
Published
New Free App
Downloads
(In-Month)
All Free App
Downloads
(In-Month)
New Free App
Downloads
(All-Time)
All Free App
Downloads
(All-Time)
1
Alex CHEN
8
8
18,891,000
18,891,000
19,130,000
19,130,000
2
NaturalMotion
2
5
18,862,000
19,515,000
22,706,000
74,249,000
3
iPeakSoft Inc.
5
12
14,132,000
14,221,000
14,147,000
14,757,000
1
1
9,237,000
9,237,000
9,237,000
9,237,000
4
5
Out Fit 7 Ltd.
1
39
7,538,000
15,351,000
7,538,000
153,826,000
6
Tencent Technology (Shanghai) Co. Ltd
3
32
6,492,000
7,895,000
6,497,000
42,143,000
1
4
6,169,000
6,202,000
6,169,000
8,184,000
7
8
MINGZHU LI
1
1
5,819,000
5,819,000
7,986,000
7,986,000
9
qiong zhu
3
10
5,616,000
5,633,000
7,061,000
7,214,000
10
Gameloft
3
62
5,366,000
42,841,000
7,136,000
556,400,000
11
SPEX INC.
1
1
4,901,000
4,901,000
5,816,000
5,816,000
12
DCG LABORATORY
1
1
4,547,000
4,547,000
4,549,000
4,549,000
13
Song Yang
2
3
4,411,000
15,684,000
12,261,000
56,470,000
14
GungHo Online Entertainment Inc.
3
15
4,309,000
10,670,000
16,053,000
127,381,000
15
LucasArts
1
7
3,940,000
3,952,000
4,111,000
10,974,000
New Paid
Apps
Published
All Paid
Apps
Published
New Paid App
Downloads
(In-Month)
All Paid App
Downloads
(In-Month)
New Paid App
Downloads
(All-Time)
All Paid App
Downloads
(All-Time)
1,110,000
803,000
2,424,000
Top 15 Publishers of New Paid Apps
Rank
Publisher
1
Rayark Inc.
1
2
803,000
2
Ubisoft
2
20
482,000
829,000
589,000
6,835,000
3
FDG Entertainment
1
28
462,000
1,606,000
462,000
48,447,000
4
Chair Entertainment Group LLC
1
4
419,000
964,000
1,948,000
28,363,000
5
NTT Resonant Inc.
1
10
308,000
359,000
308,000
2,338,000
6
Alex Lesley
6
6
301,000
301,000
395,000
395,000
7
Rovio Entertainment Ltd
1
13
279,000
1,094,000
1,115,000
50,209,000
8
Jasper Fikse
5
5
257,000
257,000
285,000
285,000
9
Sin Lee
13
13
250,000
250,000
263,000
263,000
10
AE Television Networks Mobile
2
4
240,000
242,000
240,000
346,000
11
Hugo Sheeran
4
4
218,000
218,000
319,000
319,000
12
JETT FINN
3
3
215,000
215,000
234,000
234,000
13
Fill Bogachev
4
4
212,000
212,000
212,000
212,000
14
Ruperto Albaron
5
5
205,000
205,000
240,000
240,000
15
Warner Bros.
2
19
197,000
593,000
225,000
8,822,000
29/ 39

31. Top Free App Titles - IN-MONTH
30/ 39
.
What are the top free titles in terms of IN-MONTH downloads?
The following table provides insight into which free app titles are currently ranked at the top of all apps
in terms of in-month downloads. All app titles (regardless of publishing date) currently in the iOS app
store are considered.
As can be seen below, the top free app in terms of in-month downloads is Girl Escape, with 18,224,000
November 2013 downloads. This app held the #1155 position in the prior month.
Top Free Apps - iOS
Top 30 Free Apps - IN-MONTH
Rank
(November
2013)
Rank
(October
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Platform
Has In-App
Purchase
Average
Rating
Free
Downloads
(In-Month)
Growth in
Downloads
(%)
8302.9%
1
1155
Girl Escape
Alex CHEN
Trivia Games
Fairy Tales and Magic
all iOS native
N
4.7
18,224,000
2
-
Clumsy Ninja
NaturalMotion
Adventure Games
Classic Arcade
all iOS native
Y
4.8
16,932,000
-
3
2
Clash of Clans
Supercell
Strategy Games
War Games
all iOS native
Y
4.6
15,064,000
4.2%
4
-
iPeakSoft Inc.
Adventure Games
Brain Teasers and Trainers
all iOS native
Y
4.7
14,039,000
-
5
1
Song Yang
Action Games
Collecting Games
iPhone native
Y
4.8
11,272,000
-29.9%
6
3
Despicable Me: Minion Rush
Gameloft
Action Games
Superheroes and Superpowers
all iOS native
Y
4.7
10,327,000
-19.6%
7
20
Asphalt 8: Airborne
Gameloft
Racing Games
Racing Games
all iOS native
Y
4.7
9,614,000
99.4%
8
8
Hay Day
Supercell
Simulation Games
Farm and Animal Games
all iOS native
Y
4.5
9,365,000
1.8%
9
-
Card Games
RPG and Fantasy
all iOS native
Y
4.9
9,237,000
-
10
-
My Talking Tom
Out Fit 7 Ltd.
Family Games
Virtual Pets and Families
all iOS native
Y
4.7
7,538,000
-
11
5
Deer Hunter 2014
Glu Games Inc.
Simulation Games
Hunting Games
all iOS native
Y
4.4
7,195,000
-36.4%
Tencent Technology (Shanghai) Co. Ltd
Strategy Games
Tower Defense
all iOS native
Y
4.8
6,488,000
-
Strategy Games
Sport Ball Games
all iOS native
Y
4.8
6,169,000
-
MINGZHU LI
Books
eBooks and eReader
iPhone native
N
4.9
5,819,000
175.7%
12
-
13
-
14
73
15
135
16
846
17
14
18
15
19
308
20
19
Candy Crush Saga
21
18
Injustice: Gods Among Us
22
43844
23
224
LINE PongPongPong
24
10
HD
25
11
26
4
27
1485
28
1491
29
16
30
3188
NBA
Crazy Me
qiong zhu
Strategy Games
Puzzles and Logic Games
all iOS native
Y
4.8
5,613,000
301.7%
ShenZhen Thunder Networking Technologies Ltd.
Entertainment
Cloud Storage
all iOS native
N
4.8
5,606,000
1719.4%
Head Soccer
DD Dream Corp.
Arcade Games
Sport Ball Games
all iOS native
Y
4.8
5,408,000
-7.0%
Subway Surfers
Kiloo
Arcade Games
Jump and Run
all iOS native
Y
4.5
4,935,000
-13.5%
SPEX INC.
Card Games
all iOS native
Y
4.6
4,901,000
542.8%
King.com Limited
Arcade Games
Puzzles and Logic Games
all iOS native
Y
4.1
4,583,000
-12.7%
Warner Bros.
Action Games
Superheroes and Superpowers
all iOS native
Y
4.7
4,550,000
-15.3%
DCG LABORATORY
Entertainment
Customer Loyalty Programs
iPhone native
N
3.4
4,547,000
205636.8%
NAVER JAPAN
Puzzle Games
Cats, Mice and Dogs Games
iPhone native
Y
4.4
4,505,000
372.2%
Song Yang
Role Playing Games
War Games
iPad native
Y
4.8
4,409,000
-36.6%
Chillingo Ltd
Arcade Games
War Games
all iOS native
Y
4.8
4,307,000
-35.6%
GungHo Online Entertainment Inc.
Role Playing Games
RPG and Fantasy
all iOS native
Y
4.4
4,281,000
-62.5%
LINE PLAY
NAVER JAPAN
Social Networking
Instant Messaging
iPhone native
Y
4.4
4,167,000
2396.9%
Star Wars: Tiny Death Star
LucasArts
Simulation Games
Build and Manage Sims
all iOS native
Y
4.4
3,940,000
2270.3%
Instagram
Instagram Inc.
Photography
Photo Sharing
iPhone native
N
4.6
3,911,000
-29.0%
GT Racing 2: The Real Car Experience
Gameloft
Racing Games
Racing Games
all iOS native
Y
4.5
3,832,000
5230.0%
Iron Force
Note: In cases where an app's prior month rank is missing, the app was released within the past month.

32. Top Paid App Titles - IN-MONTH
31/ 39
.
What are the top paid titles in terms of IN-MONTH downloads?
The following table provides insight into which paid app titles are currently ranked highest in terms of
in-month downloads. All app titles (regardless of publishing date) currently in the iOS app store are
considered.
The most popular paid app in terms of in-month downloads is Rayark Inc.'s Deemo. This app rose to
the top of the rankings in under a month's time.
Top Paid Apps - iOS
Top 30 Paid Apps - IN-MONTH
Rank
(November
2013)
Rank
(October
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Platform
Has In-App
Purchase
Average
Rating
Paid
Downloads
(In-Month)
Growth in
Downloads
(%)
1
-
Deemo
Rayark Inc.
Adventure Games
Instrument and Singing Lessons
all iOS native
200.00 JPY
4.9
803,000
-
2
1
Minecraft – Pocket Edition
Mojang
Simulation Games
Various Block Games
all iOS native
6.99 USD
4.4
774,000
-10.2%
3
6
Pixel Gun 3D
Alex Krasnov
Simulation Games
Shoot'em Up Games
all iOS native
0.99 USD
4.5
648,000
53.8%
4
-
Oceanhorn
FDG Entertainment
Adventure Games
Quest and Mystery
all iOS native
8.99 USD
4.5
462,000
-
5
7
Plague Inc.
Ndemic Creations
Simulation Games
Virus and Disease Games
all iOS native
0.99 USD
4.7
452,000
12.0%
6
779
Rayman Fiesta Run
Ubisoft
Action Games
Jump and Run
all iOS native
2.99 USD
4.5
447,000
2057.6%
7
2
Cover Orange 2
FDG Entertainment
Family Games
Fruit Games
all iOS native
6.00 CNY
4.7
419,000
-36.9%
8
5
Infinity Blade III
Chair Entertainment Group LLC
Adventure Games
RPG and Fantasy
all iOS native
6.99 USD
4.0
419,000
-14.1%
9
15
Clear Vision (17+)
FDG Entertainment
Arcade Games
Shoot'em Up Games
all iOS native
0.99 USD
4.7
389,000
18.7%
10
8
Free Music Download Pro - Mp3 Downloader
ASPS Apps
Music
Download Managers
all iOS native
1.99 USD
4.5
341,000
-11.9%
11
43
Infinity Blade
Chair Entertainment Group LLC
Action Games
RPG and Fantasy
all iOS native
5.99 USD
4.7
333,000
101.1%
12
16
Terraria
505 Games (US) Inc.
Adventure Games
Jump and Run
all iOS native
4.99 USD
4.3
318,000
0.2%
13
-
Hunter Island
NTT Resonant Inc.
Strategy Games
RPG and Fantasy
all iOS native
100.00 JPY
4.8
308,000
-
14
49
Cytus
Rayark Inc.
Arcade Games
Music Games
all iOS native
200.00 JPY
4.8
307,000
93.9%
15
20
BADLAND
Frogmind
Adventure Games
Classic Arcade
all iOS native
3.99 USD
4.7
298,000
16.2%
16
834
Boost 2
Jonathan Lanis
Racing Games
Jump and Run
all iOS native
1.99 USD
4.6
285,000
1370.3%
17
95
Order Chaos© Online
Gameloft
Role Playing Games
RPG and Fantasy
all iOS native
6.99 USD
4.4
280,000
169.2%
18
12
Angry Birds Star Wars II
Rovio Entertainment Ltd
Arcade Games
Classic Arcade
all iOS native
0.99 USD
4.5
279,000
-18.5%
19
17
LIMBO Game
Playdead
Puzzle Games
Monster Games
all iOS native
4.99 USD
4.3
246,000
-14.8%
20
13
Fruit Ninja
Halfbrick Studios
Action Games
Classic Arcade
iPhone native
0.99 USD
4.6
244,000
-26.8%
21
11
Runtastic PRO GPS Running Walking Fitness Tracker
runtastic
Healthcare and Fitness
Outdoor Sports
iPhone native
4.99 EUR
4.6
243,000
-31.9%
22
35
Free Music Download Pro - Downloader and Player
Alfadevs
Music
Download Managers
all iOS native
2.99 USD
4.5
226,000
25.4%
23
122
Backflip Madness
Gamesoul Studio
Sports Games
Stunts and Tricks
all iOS native
0.99 USD
4.4
219,000
147.4%
24
82
91.0%
25
-
26
TuneIn Radio Pro
TuneIn
Music
Internet Radio
all iOS native
0.99 USD
4.6
215,000
Cops N Robbers (FPS) - Mine Mini Game
JoyDo Entertainment
Action Games
Shoot'em Up Games
all iOS native
0.99 USD
4.6
214,000
-
25
Bloons TD 5
Ninja Kiwi
Strategy Games
Tower Defense
iPhone native
2.99 USD
4.7
212,000
-10.1%
27
24
Infinity Blade II
Chair Entertainment Group LLC
Action Games
RPG and Fantasy
all iOS native
6.99 USD
4.7
209,000
-13.1%
28
22
Gangstar Vegas
Gameloft
Action Games
Racing Games
all iOS native
2.99 USD
3.9
202,000
-18.9%
29
19
Pages
Apple
Productivity
Document Processing
all iOS native
9.99 USD
3.7
200,000
-28.9%
30
-
Moves
ProtoGeo
Healthcare and Fitness
Weight Watchers
iPhone native
2.99 USD
4.0
199,000
-
Note: In cases where an app's prior month rank is missing, the app was released within the past month.

33. Top Publishers of Free Paid Apps - IN-MONTH
.
Who are the publishers of top free and paid apps in terms
of IN-MONTH downloads?
The following tables provide insight into which publishers of free and paid apps are currently ranked at
the top of the global app market in terms of all-time downloads.
Top Publishers - iOS
Top 15 Publishers of Free Apps - IN-MONTH
Rank
Publisher
Free Apps
Published
Total Apps
Published
Free App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Free App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
1
Gameloft
62
149
43,049,000
44,394,000
557,525,000
621,297,000
2
Supercell
3
3
24,584,000
24,584,000
198,421,000
198,421,000
3
NAVER JAPAN
67
67
22,227,000
22,227,000
267,353,000
267,353,000
4
NaturalMotion
5
11
19,515,000
19,538,000
74,253,000
78,794,000
5
Alex CHEN
8
8
18,891,000
18,891,000
19,130,000
19,130,000
6
Electronic Arts
84
219
17,460,000
18,231,000
246,515,000
281,790,000
7
Glu Games Inc.
72
82
15,999,000
16,016,000
409,041,000
414,562,000
8
Song Yang
3
3
15,684,000
15,684,000
56,470,000
56,471,000
9
Out Fit 7 Ltd.
39
56
15,351,000
15,432,000
154,538,000
162,120,000
10
iPeakSoft Inc.
12
12
14,221,000
14,221,000
14,757,000
14,757,000
11
GungHo Online Entertainment Inc.
15
15
10,670,000
10,670,000
127,381,000
127,381,000
12
Beijing Baidu Netcom Science Technology Co.Ltd
42
42
9,692,000
9,692,000
95,058,000
95,078,000
13
TeamLava
23
23
9,598,000
9,598,000
195,569,000
195,569,000
1
1
9,237,000
9,237,000
9,237,000
9,237,000
73
188
8,404,000
9,205,000
169,020,000
238,523,000
Total Apps
Published
Paid App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Paid App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
14
15
Chillingo Ltd
Top 15 Publishers of Paid Apps - IN-MONTH
Rank
Publisher
Paid Apps
Published
1
FDG Entertainment
28
31
1,606,000
5,158,000
49,714,000
144,720,000
2
Gameloft
87
149
1,345,000
44,394,000
63,771,000
621,297,000
3
Rayark Inc.
2
3
1,110,000
2,175,000
2,424,000
8,466,000
4
Rovio Entertainment Ltd
13
32
1,094,000
3,839,000
50,320,000
231,780,000
5
Chair Entertainment Group LLC
4
4
964,000
2,342,000
28,363,000
32,167,000
6
runtastic
15
31
846,000
2,590,000
9,310,000
26,398,000
7
Ubisoft
20
43
829,000
2,097,000
8,200,000
24,207,000
8
Chillingo Ltd
115
188
801,000
9,205,000
69,503,000
238,523,000
9
Disney
77
178
799,000
6,349,000
18,041,000
140,513,000
10
Mojang
1
1
774,000
774,000
10,050,000
10,050,000
11
Electronic Arts
135
219
771,000
18,231,000
35,275,000
281,790,000
12
Alex Krasnov
1
1
648,000
648,000
1,579,000
1,579,000
13
Warner Bros.
19
61
593,000
7,099,000
8,822,000
91,536,000
14
Apple
5
21
563,000
5,077,000
9,088,000
104,847,000
15
SQUARE ENIX INC
49
86
504,000
3,154,000
7,457,000
24,852,000
32/ 39

34. Top Free App Titles - ALL-TIME
33/ 39
.
What are the top free titles in terms of ALL-TIME downloads?
The following table provides insight into which free app titles are currently ranked at the top of all apps
in terms of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app
store are considered.
As can be seen below, the top free app on this list is Facebook, with 207,403,000 all-time downloads
(as of November 2013). This app also held the first place position last month.
Free Apps - iOS
Top 30 Free Apps - ALL-TIME
Rank
(November
2013)
Rank
(October
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Platform
Has In-App
Purchase
Average
Rating
Free
Downloads
(All-Time)
Growth in
Downloads
(%)
2.2%
1
1
Facebook
Facebook Inc.
Social Networking
Social Networking
all iOS native
N
3.7
207,403,000
2
2
Instagram
Instagram Inc.
Photography
Photo Sharing
iPhone native
N
4.6
164,215,000
0.0%
3
3
Clash of Clans
Supercell
Strategy Games
War Games
all iOS native
Y
4.6
119,628,000
10.2%
4
4
Smurfs' Village
Beeline Interactive Inc.
Adventure Games
Build and Manage Sims
all iOS native
Y
4.6
99,081,000
1.2%
5
5
Temple Run
Imangi Studios LLC
Action Games
Jump and Run
all iOS native
Y
4.6
94,672,000
0.2%
6
6
Subway Surfers
Kiloo
Arcade Games
Jump and Run
all iOS native
Y
4.5
87,000,000
3.2%
7
7
Head Soccer
DD Dream Corp.
Arcade Games
Sport Ball Games
all iOS native
Y
4.8
78,974,000
3.9%
8
10
Hay Day
Supercell
Simulation Games
Farm and Animal Games
all iOS native
Y
4.5
78,637,000
9.8%
9
8
Candy Crush Saga
King.com Limited
Arcade Games
Puzzles and Logic Games
all iOS native
Y
4.1
77,903,000
2.7%
10
9
Words With Friends Free
Zynga Inc.
Word Games
Word Games
iPhone native
Y
4.3
76,136,000
0.9%
11
11
Despicable Me: Minion Rush
Gameloft
Action Games
Superheroes and Superpowers
all iOS native
Y
4.7
72,367,000
11.8%
12
12
LINE WIND runner
NAVER JAPAN
Adventure Games
Jump and Run
iPhone native
Y
4.1
64,406,000
1.6%
13
13
Pinterest
Pinterest Inc.
Social Networking
Social Networking
all iOS native
N
4.6
64,135,000
3.7%
14
14
Solitaire
MobilityWare
Card Games
Solitaire
all iOS native
N
4.2
62,596,000
1.9%
15
15
Ice Age Village
Gameloft
Action Games
Build and Manage Sims
all iOS native
Y
4.6
61,191,000
1.3%
16
16
Diamond Dash
wooga
Arcade Games
Jewel Puzzles
all iOS native
Y
4.4
58,896,000
1.0%
17
18
Fruit Ninja Free
Halfbrick Studios
Action Games
Classic Arcade
iPhone native
Y
4.4
57,117,000
0.9%
18
21
Injustice: Gods Among Us
Warner Bros.
Action Games
Superheroes and Superpowers
all iOS native
Y
4.7
56,759,000
4.5%
19
17
Find Something - where is my goal!
Funship Entertainment
Puzzle Games
Hidden Object Games
all iOS native
Y
4.7
55,841,000
-1.5%
20
19
Bible
LifeChurch.tv
Reference
Bible Study
all iOS native
N
4.6
55,487,000
0.1%
21
20
PAC-MAN Lite
NAMCO BANDAI Games
Arcade Games
Catching Games
iPhone native
Y
3.0
55,152,000
1.0%
22
22
PPS
ShangHai ZhongYuan Network Technology Co.Ltd
Entertainment
Media Players and Organizers
all iOS native
N
4.4
54,894,000
1.5%
23
24
DragonVale
Backflip Studios
Family Games
Virtual Pets and Families
all iOS native
Y
4.6
54,503,000
1.6%
24
23
Touch Hockey: FS5 (FREE)
FlipSide5 Inc.
Sports Games
Hockey Games
iPhone native
Y
3.0
54,242,000
1.0%
25
25
Skype for iPhone
Skype Communications S.a.r.l
Social Networking
Internet Phones
iPhone native
Y
3.4
53,035,000
1.0%
26
27
Shazam
Shazam Entertainment Ltd.
Music
Music and Lyrics
all iOS native
Y
3.7
52,540,000
1.5%
27
26
Google Earth
Google Inc.
Travel
Space Exploration
all iOS native
N
3.6
52,476,000
1.0%
28
29
Battery Doctor - Master of Battery Maintenance
Beijing Kingsoft Internet Security software Co.Ltd
Utilities
Battery Monitors
iPhone native
N
4.7
52,455,000
2.6%
29
28
MetalStorm: Online
Z2Live Inc
Action Games
Flight Games
all iOS native
Y
4.5
51,919,000
1.0%
30
31
Google Search
Google Inc.
Reference
Latest News
all iOS native
N
3.6
51,682,000
1.4%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.

35. Top Paid App Titles - ALL-TIME
.
What are the top paid titles in terms of ALL-TIME downloads?
The following table provides insight into which paid app titles are currently ranked at the top in terms
of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app store are
considered.
The most popular paid app on the iOS platform in terms of all-time downloads is Chillingo Ltd's Cut
the Rope. This app also held the first place position last month.
Paid Apps - iOS
Top 30 Paid Apps - ALL-TIME
Rank
(November
2013)
Rank
(October
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Platform
Has In-App
Purchase
Average
Rating
Paid
Downloads
(All-Time)
Growth in
Downloads
(%)
1
1
Cut the Rope
Chillingo Ltd
Puzzle Games
Classic Arcade
iPhone native
0.99 USD
4.8
44,773,000
0.9%
2
2
Fruit Ninja
Halfbrick Studios
Action Games
Classic Arcade
iPhone native
0.99 USD
4.6
23,780,000
1.9%
3
3
Doodle Jump
Lima Sky
Action Games
Jump and Run
iPhone native
0.99 USD
4.5
22,069,000
0.1%
4
5
Angry Birds
Rovio Entertainment Ltd
Action Games
Classic Arcade
iPhone native
0.99 USD
4.6
21,990,000
3.0%
5
4
Ski On Neon
Esoteric Development
Action Games
Stunts and Tricks
iPhone native
0.99 USD
4.1
21,440,000
0.2%
6
6
Cover Orange
FDG Entertainment
Family Games
Fruit Games
iPhone native
0.99 USD
4.7
19,801,000
-0.4%
7
7
Infinity Blade
Chair Entertainment Group LLC
Action Games
RPG and Fantasy
all iOS native
5.99 USD
4.7
16,622,000
4.1%
8
8
Clear Vision (17+)
FDG Entertainment
Arcade Games
Shoot'em Up Games
all iOS native
0.99 USD
4.7
15,955,000
3.2%
9
9
The Moron Test
DistinctDev Inc.
Entertainment
Self Testing
iPhone native
0.99 USD
3.9
14,569,000
0.0%
10
10
Plants vs. Zombies
PopCap
Strategy Games
Zombie Games
iPhone native
0.99 USD
4.8
13,399,000
2.5%
11
11
Air Penguin
GAMEVIL USA Inc.
Arcade Games
Fun with Ice
all iOS native
0.99 USD
4.7
10,500,000
0.3%
12
14
Quell Reflect+
Fallen Tree Games Ltd
Family Games
Puzzles and Logic Games
all iOS native
1.99 USD
4.8
10,316,000
1.5%
13
15
Minecraft Pocket Edition
Mojang
Simulation Games
Various Block Games
all iOS native
6.99 USD
4.4
10,050,000
4.1%
14
12
Infinity Blade II
Chair Entertainment Group LLC
Action Games
RPG and Fantasy
all iOS native
6.99 USD
4.7
9,539,000
-8.6%
15
16
Words With Friends
Zynga Inc.
Word Games
Word Games
iPhone native
4.99 USD
4.5
8,860,000
2.4%
16
18
Angry Birds Seasons
Rovio Entertainment Ltd
Action Games
Classic Arcade
iPhone native
0.99 USD
4.4
8,289,000
3.7%
17
17
Where's My Water?
Disney
Puzzle Games
Water and Fire Games
all iOS native
1.99 USD
4.6
7,820,000
-5.1%
18
20
Asphalt 7: Heat
Gameloft
Arcade Games
Racing Games
all iOS native
6.00 CNY
4.7
7,584,000
0.7%
19
21
The Room
Fireproof Games
Adventure Games
Quest and Mystery
iPad native
1.99 USD
4.8
7,553,000
0.9%
20
-
Asphalt 6: Adrenaline
Gameloft
Racing Games
Racing Games
iPhone native
30.00 CNY
4.9
7,513,000
-
21
19
Tiny Wings
Andreas Illiger
Action Games
Classic Arcade
iPhone native
0.99 USD
4.7
7,468,000
-3.0%
22
22
Rat On The Run
Donut Games
Action Games
Classic Arcade
all iOS native
0.99 USD
3.1
7,449,000
0.0%
23
23
Traffic Rush
Donut Games
Strategy Games
Racing Games
all iOS native
0.99 USD
3.3
7,321,000
2.7%
24
24
Siege Hero
Armor Games Inc
Action Games
Jump and Run
iPhone native
0.99 USD
4.8
7,297,000
2.5%
25
25
Plants vs. Zombies HD
PopCap
Strategy Games
Zombie Games
iPad native
0.99 USD
4.7
7,222,000
2.4%
26
26
Fruit Ninja HD
Halfbrick Studios
Action Games
Classic Arcade
iPad native
2.99 USD
4.6
6,202,000
1.7%
27
28
Zombie Highway
Auxbrain Inc.
Racing Games
Zombie Games
all iOS native
0.99 USD
4.7
5,395,000
6.1%
28
29
Plague Inc.
Ndemic Creations
Simulation Games
Virus and Disease Games
all iOS native
0.99 USD
4.7
5,356,000
5.5%
29
30
Pocket God
Bolt Creative
Entertainment
Fun Animals
iPhone native
0.99 USD
4.0
5,054,000
2.3%
30
32
Bejeweled
PopCap
Family Games
Jewel Puzzles
iPhone native
0.99 USD
4.8
4,921,000
2.9%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
34/ 39

36. Top Publishers of Free Paid Apps - ALL-TIME
.
Who are the publishers of top free and paid apps in terms
of ALL-TIME downloads?
The following tables provide insight into which publishers of free and paid apps are currently ranked at
the top of the global app market in terms of all-time downloads.
Top Publishers - iOS
Top 15 Publishers of Free Apps - ALL-TIME
Rank
Publisher
Free Apps
Published
Total Apps
Published
Free App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Free App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
1
Gameloft
62
149
43,049,000
44,394,000
557,525,000
621,297,000
2
Glu Games Inc.
72
82
15,999,000
16,016,000
409,041,000
414,562,000
3
Big Fish Games Inc
532
717
7,595,000
7,879,000
276,390,000
288,309,000
4
NAVER JAPAN
67
67
22,227,000
22,227,000
267,353,000
267,353,000
5
Facebook Inc.
5
5
7,581,000
7,581,000
250,884,000
250,884,000
6
Electronic Arts
84
219
17,460,000
18,231,000
246,515,000
281,790,000
7
Zynga Inc.
35
52
5,517,000
5,776,000
229,057,000
246,519,000
8
Google Inc.
27
27
7,397,000
7,397,000
215,695,000
215,695,000
9
Supercell
3
3
24,584,000
24,584,000
198,421,000
198,421,000
10
TeamLava
23
23
9,598,000
9,598,000
195,569,000
195,569,000
11
GAMEVIL USA Inc.
68
81
3,348,000
3,372,000
193,166,000
209,083,000
12
Backflip Studios
41
49
3,968,000
4,014,000
185,781,000
188,561,000
13
Rovio Entertainment Ltd
19
32
2,745,000
3,839,000
181,460,000
231,780,000
14
Com2uS USA Inc.
48
64
6,767,000
7,013,000
176,326,000
191,912,000
15
Chillingo Ltd
73
188
8,404,000
9,205,000
169,020,000
238,523,000
Paid Apps
Published
Total Apps
Published
Paid App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Paid App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
Top 15 Publishers of Paid Apps - ALL-TIME
Rank
Publisher
1
Chillingo Ltd
115
188
801,000
9,205,000
69,503,000
238,523,000
2
Gameloft
87
149
1,345,000
44,394,000
63,771,000
621,297,000
3
Rovio Entertainment Ltd
13
32
1,094,000
3,839,000
50,320,000
231,780,000
4
FDG Entertainment
28
31
1,606,000
5,158,000
49,714,000
144,720,000
5
Donut Games
30
32
191,000
407,000
45,120,000
49,485,000
6
Electronic Arts
135
219
771,000
18,231,000
35,275,000
281,790,000
7
Halfbrick Studios
6
14
492,000
2,422,000
34,714,000
178,460,000
8
PopCap
15
20
495,000
4,576,000
33,335,000
113,756,000
9
Chair Entertainment Group LLC
4
4
964,000
2,342,000
28,363,000
32,167,000
10
Triniti Interactive Limited
8
100
30,000
2,509,000
25,121,000
91,907,000
11
Lima Sky
9
15
40,000
215,000
23,548,000
33,099,000
12
Esoteric Development
4
5
20,000
28,000
21,510,000
22,505,000
13
Disney
77
178
799,000
6,349,000
18,041,000
140,513,000
14
Zynga Inc.
17
52
259,000
5,776,000
17,462,000
246,519,000
15
Miniclip.com
18
47
85,000
3,715,000
16,571,000
76,280,000
35/ 39

37. .
APPENDIX
www.prioridata.com

38. Glossary
.
Glossary
Active Apps Our Active Apps definition excludes apps that have not been downloaded in the month
reported on.
Average Rating Average app rating as assigned by the users directly in the app store. Ratings are
assigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero)
means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an app
can have a different rating in each country. Android app ratings are not localized - Google assigns a
global rating only, so an Android app's rating is the same across countries.
Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point.
Change in Downloads The month-over-month growth in estimated period downloads.
Estimated Active Users Active Users measures the cumulative number of individual users who have
actively used an app in the last month. It excludes multiple usage sessions by a single user. We derive
our Active Users estimates by multiplying our download estimates by app interest specific retention
rates that we get from a data partner. The calculation is made over a 90 day period.
Estimated Downloads (In-Month) Number of downloads generated by an app in the current or
designated month.
Estimated Downloads (Prior Month) Number of downloads generated by an app during the prior
month.
Estimated Downloads (All-Time) Number of downloads generated by an app since its inception
in the app store.
Free Apps Number of free-to-download apps counted in the app store at a given point in time.
In-App Purchase Virtual goods or features that can be purchased from within an app.
Native Category The category as designated by the developers when submitting their apps to the
app store.
New Apps Number of apps currently in the app store that were published within the last three months.
Paid App Download Price Price of a pay-to-download app as listed in the app store at the end
of a given month. All prices are converted to Euros using exchange rates published by the European
Central Bank.
Paid Apps Number of pay-to-download apps counted in the app store at a given point in time.
Platform The mobile operating system supporting a particular app. “Android” platform apps refer
to apps in the Google Play marketplace. “Windows” platform apps refer to apps in the Windows
Marketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes both
iPhone and iPad apps.
Publisher Name of the developer or official entity (i.e. company) publishing the app.
Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functional
categories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppArchitecture classification system.
37/ 39

39. Methodology
.
Methodology
Every month, we collect app data from the Apple App Store, Google Play Store, and Windows Phone
Marketplace. This effort covers 30 countries and processes information on more than 2,000,000 apps
and 500,000 developers. Our collection process runs on the 8th of each month, and our reports contain
information from the preceding 30 days. A report titled “June 2013” contains information collected
between June 9th and July 8th.
Our collection process gives us detailed metadata on apps and developers, including descriptions,
versioning, size, monetization, user ratings and commentary. This information is collected directly from
the stores and presented un-altered in our reports.
We have also generated a series of additional data metrics which add value and context to public data.
These metrics, developed using proprietary technologies, enable us to better understand the scale,
growth, and composition of the markets we cover. Two of these metrics are contained in this report:
First, Priori generates download estimates for each app in the store. Our methodology utilizes publicly
available information given by the app stores, hard data which is published in company filings and press
releases, and other quantitative indicators which serve as inputs to our regression models. In some
cases, developers give us direct access to their app store accounts, allowing us to calibrate our models
against actual values. Proprietary download information is never displayed in our reports, therefore it is
natural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (now
more than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error is
largest for small apps, particularly those who have just entered a store. As we aggregate the numbers
up to the publisher, sub-category, category, country, and platform levels, our margin of error decreases
to about 5%.
Second, Priori maintains a proprietary app classification system which we call AppArchitecture, which
assigns a sub-category designator to each app in the store. This allows us, for example, to classify
an app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart rate
monitor” app. This system allows our customers to better target a specific area of interest in the app
stores, either for competitive intelligence, investment, or ecosystem review purposes.
38/ 39

40. License Type Disclaimer
.
License Type Disclaimer
License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License.
A Single User License is for the sole use of the client. The material shall not be posted on a corporate
intranet or network, or reproduced. The licenses prohibit entering the material into any electronic
database either in part or in whole without the written consent of Priori Data GmbH. Dissemination in
whole or in part is strictly forbidden. Please contact us at info@prioridata.com with licensing questions.
Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date
of this report, are subject to change without notice and are provided in good faith but without legal
responsibility. Nothing in this report constitutes business, marketing or other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives
on any of the items covered in this report were to be used for ventures, investments or corporate actions, the effect and consequences of these will make Priori Data GmbH exempt from any direct or
indirect involvement in them. Choosing to use this information for any purpose other than being informed remains and will remain the responsibility of the reader and recipient of this report.
This material is prepared for general circulation and has been prepared without regard to the individual
circumstances and objectives of persons who receive it. To the full extent permitted by law neither
Priori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for any
direct or consequential loss arising from any use of this report or the information contained herein. Our
salespeople, analysts, and other professionals may provide oral or written statements about the mobile
industry and the general market that reflect opinions that are contrary to the opinions expressed in our
research.
No matter contained in this document and no part of this material may be (i) copied, photocopied or
duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data
GmbH.
Validation, Limits Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
We continuously validate our data with independent third-party data sources. The Priori methodology
employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy.
39/ 39