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PressPage Quarterly Update
                                                     Q1 2013
Preferred supplier to
                                         Bart Verhulst, Co-founder & CEO
                                               b.verhulst@presspage.com
                                                       www.prespage.com
Agenda
PressPage Update Q1 2013
•       Roadmap updates
    -    Account administration 2.0
    -    RSS Import 1.0
    -    Mobile user interface
    -    Custom pages
    -    Headline gallery / showcase and Media coverage
    -    Headline module 2.1
    -    Twitter distribution
•       Beyond the ‘newsroom’
    -    Content-engagement-platform
Roadmap update
Account administration 2.0 > 21.03.2013
•       Feature description
    -     Agency to see / manage subscription details of all client
          newsrooms
    -     Directly manage and cancel accounts
    -     Accessible thru the ADMINISTRATOR account
•       What’s in it for the agency?
    -     Clear overview of all agency clients and account details
    -     Provide clients with timely warning for renewal
    -     Timely cancellation of accounts
Roadmap update
   RSS import 1.0 > 21.03.2013
   •       Feature description
       -     Upgrading from legacy newsroom
             to PressPage’s technology becomes
             easier.
       -     Ability to import archive of news
             releases into PressPage platform*
   •       What’s in it for the client?
       -     All news and content in one place
       -     All news and content on a future-
             proof platform
       -     Enhanced SEO & search
       -     Click-thru: old news drives new
             news
   •       What’s in it for the agency?
       -     Easier buy-in of the service by the
             end client
       -     Complete and modern solution,
             versus a part solution
*) Import via RSS feed from legacy newsroom.
Roadmap update
Mobile user interface > 13.03.2013
•       Feature description
    -     Specific interface for mobile users.
    -     Renders both on newsroom and
          release level.
    -     Android & iOS: iPhone & Samsung...
•       What’s in it for the client?
    -     Better navigation and interactivity of
          content on mobile devices.
    -     Trend towards mobile content
          consumption rising.
•       What’s in it for the agency?
    -     Ongoing platform enhancements
          are included in the PressPage
          service.
    -     Offers agency the possibility to “up-
          sell” on technology features to
          client.
e

Roadmap update
Mobile user interface > 13.03.2013
             Contacts are directly       All photos can be
             accessible by mail and      previewed and
             phone.                      downloaded.
             Please note to include
             int. dialing codes to
             contact persons!




             Browsing thru headlines     Quotes are clearly
             is easy. Headline archive   presented, including
             is also made accessible.    Facebook, Twitter, and
                                         LinkedIn accounts of the
                                         ‘ambassador’.
Roadmap update
Custom pages > 13.03.2013
•       Feature description
    -     Ability to publish static pages such
          as:
         - Company profile
         - Management team
         - Company fact sheet
         - Press kit
         - ...

•       What’s in it for the client?
    -     Allowing the newsroom to become a
          central hub for all brand info.
•       What’s in it for the company?
    -     This feature allows for more static
          information to become accessible
          on the newsroom.
Roadmap update
Headline module 2.1 >
21.02.2013
•       Feature description
    -     Adding multiple headlines /
          ‘content categories’, like”
            - Press releases
            - News releases
            - Blog posts
            - Case studies...

•       What’s in it for the client?
    -     One place where all different
          content categories are
          displayed and accessible.
    -     Ability to provide content for
          different types of visitors.
•       What’s in it for the agency?
    -     Being able to provide a full
          ‘communications suite’
Roadmap update
Headline module 2.1 >
21.02.2013          Real estate trade journals
            PRESS RELEASES           & economic desk of
•       Feature description             newspapers
    -     Adding multiple headlines /
          ‘content categories’, like”
            - Press releases
            - News releases
             COLUMN                Mortgage consumers
            - Blog posts
            - Case studies...

•       What’s in it for the client?
    -     One place where all different
          content categories are
             MARKET DEVELOPMENT             Real estate agents
          displayed and accessible.
    -     Ability to provide content for
          different types of visitors.
•       What’s in it for the agency?
    -     Being able to provide a full
          ‘communications suite’
Roadmap update
Headline module 2.1 > 21.02.2013




Titles of the headlines can be customised: Press releases, Case studies, Blog, Success
stories...
Roadmap update
Headline module 2.1 > 21.02.2013




Make a unique tag for each headline.
Each case (press release, blog, case study...) that is published with the corresponding tag,
will be published under the referred headline.
Roadmap update
Headline module 2.1 > 21.02.2013




No tag? The published case will be published under ‘Headlines’
Roadmap update
Headline module 2.1 > 21.02.2013




The amount of cases published under each headline is easily customised.
Roadmap update
Headline gallery showcase > 21.02.2013
•       Feature description
    -     A more visually attractive presentation of
          content on the newsroom.
    -     Also applies to (media) ‘coverage’ module.
•       What’s in it for the client?
    -     A more attractive presentation of content to
          increase consumption and interactivity.
•       Important
    -     For this feature to work well, a featured image
          (possibly reflecting the theme of the case) must
          be added.
Roadmap update
Headline gallery showcase > 21.02.2013
•       Feature description
    -     A more visually attractive presentation of
          content on the newsroom.
    -     Also applies to (media) ‘coverage’ module.
•       What’s in it for the client?
    -     A more attractive presentation of content to
          increase consumption and interactivity.
•       Important
    -     For this feature to work well, a featured image
          (possibly reflecting the theme of the case) must
          be added.
Roadmap update
Twitter distribution > 21.02.2013




                              •       Feature description
                                  -     Automatic distribution of the social
                                        media release through Twitter
                                        (optional)
                              •       What’s in it for the client?
                                  -     Secures process of social
                                        distribution.
                                  -     Increases visibility of release to
                                        followers.
                                  -     Consistency in content distribution.
                              •       What’s in it for the agency?
                                  -     Workflow efficiency.
Past the ‘newsroom’
Every company is a media company

                         - Press release on the web
 Digital press release   - Downloads

                         - Press release on the web
 Social press release    - Downloads
                         - Shareable through social channels
                         - Content on the web
 Social media release    - Downloads
                         - Shareable through social channels
                         - Enriched with web content (photos, videos..)

       Social            - ‘Digital file’ of SMR’s
                         - Overview / historic
  (media)newsroom

Content engagement       - From ‘news’ to ‘content’
                         - Differentiated audiences
     platform            - Shareable and interactive
                         - Increased web-traffic / measurable...

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PressPage Platform Update Q1 2013 (English)

  • 1. PressPage Quarterly Update Q1 2013 Preferred supplier to Bart Verhulst, Co-founder & CEO b.verhulst@presspage.com www.prespage.com
  • 2. Agenda PressPage Update Q1 2013 • Roadmap updates - Account administration 2.0 - RSS Import 1.0 - Mobile user interface - Custom pages - Headline gallery / showcase and Media coverage - Headline module 2.1 - Twitter distribution • Beyond the ‘newsroom’ - Content-engagement-platform
  • 3. Roadmap update Account administration 2.0 > 21.03.2013 • Feature description - Agency to see / manage subscription details of all client newsrooms - Directly manage and cancel accounts - Accessible thru the ADMINISTRATOR account • What’s in it for the agency? - Clear overview of all agency clients and account details - Provide clients with timely warning for renewal - Timely cancellation of accounts
  • 4. Roadmap update RSS import 1.0 > 21.03.2013 • Feature description - Upgrading from legacy newsroom to PressPage’s technology becomes easier. - Ability to import archive of news releases into PressPage platform* • What’s in it for the client? - All news and content in one place - All news and content on a future- proof platform - Enhanced SEO & search - Click-thru: old news drives new news • What’s in it for the agency? - Easier buy-in of the service by the end client - Complete and modern solution, versus a part solution *) Import via RSS feed from legacy newsroom.
  • 5. Roadmap update Mobile user interface > 13.03.2013 • Feature description - Specific interface for mobile users. - Renders both on newsroom and release level. - Android & iOS: iPhone & Samsung... • What’s in it for the client? - Better navigation and interactivity of content on mobile devices. - Trend towards mobile content consumption rising. • What’s in it for the agency? - Ongoing platform enhancements are included in the PressPage service. - Offers agency the possibility to “up- sell” on technology features to client.
  • 6. e Roadmap update Mobile user interface > 13.03.2013 Contacts are directly All photos can be accessible by mail and previewed and phone. downloaded. Please note to include int. dialing codes to contact persons! Browsing thru headlines Quotes are clearly is easy. Headline archive presented, including is also made accessible. Facebook, Twitter, and LinkedIn accounts of the ‘ambassador’.
  • 7. Roadmap update Custom pages > 13.03.2013 • Feature description - Ability to publish static pages such as: - Company profile - Management team - Company fact sheet - Press kit - ... • What’s in it for the client? - Allowing the newsroom to become a central hub for all brand info. • What’s in it for the company? - This feature allows for more static information to become accessible on the newsroom.
  • 8. Roadmap update Headline module 2.1 > 21.02.2013 • Feature description - Adding multiple headlines / ‘content categories’, like” - Press releases - News releases - Blog posts - Case studies... • What’s in it for the client? - One place where all different content categories are displayed and accessible. - Ability to provide content for different types of visitors. • What’s in it for the agency? - Being able to provide a full ‘communications suite’
  • 9. Roadmap update Headline module 2.1 > 21.02.2013 Real estate trade journals PRESS RELEASES & economic desk of • Feature description newspapers - Adding multiple headlines / ‘content categories’, like” - Press releases - News releases COLUMN Mortgage consumers - Blog posts - Case studies... • What’s in it for the client? - One place where all different content categories are MARKET DEVELOPMENT Real estate agents displayed and accessible. - Ability to provide content for different types of visitors. • What’s in it for the agency? - Being able to provide a full ‘communications suite’
  • 10. Roadmap update Headline module 2.1 > 21.02.2013 Titles of the headlines can be customised: Press releases, Case studies, Blog, Success stories...
  • 11. Roadmap update Headline module 2.1 > 21.02.2013 Make a unique tag for each headline. Each case (press release, blog, case study...) that is published with the corresponding tag, will be published under the referred headline.
  • 12. Roadmap update Headline module 2.1 > 21.02.2013 No tag? The published case will be published under ‘Headlines’
  • 13. Roadmap update Headline module 2.1 > 21.02.2013 The amount of cases published under each headline is easily customised.
  • 14. Roadmap update Headline gallery showcase > 21.02.2013 • Feature description - A more visually attractive presentation of content on the newsroom. - Also applies to (media) ‘coverage’ module. • What’s in it for the client? - A more attractive presentation of content to increase consumption and interactivity. • Important - For this feature to work well, a featured image (possibly reflecting the theme of the case) must be added.
  • 15. Roadmap update Headline gallery showcase > 21.02.2013 • Feature description - A more visually attractive presentation of content on the newsroom. - Also applies to (media) ‘coverage’ module. • What’s in it for the client? - A more attractive presentation of content to increase consumption and interactivity. • Important - For this feature to work well, a featured image (possibly reflecting the theme of the case) must be added.
  • 16. Roadmap update Twitter distribution > 21.02.2013 • Feature description - Automatic distribution of the social media release through Twitter (optional) • What’s in it for the client? - Secures process of social distribution. - Increases visibility of release to followers. - Consistency in content distribution. • What’s in it for the agency? - Workflow efficiency.
  • 17. Past the ‘newsroom’ Every company is a media company - Press release on the web Digital press release - Downloads - Press release on the web Social press release - Downloads - Shareable through social channels - Content on the web Social media release - Downloads - Shareable through social channels - Enriched with web content (photos, videos..) Social - ‘Digital file’ of SMR’s - Overview / historic (media)newsroom Content engagement - From ‘news’ to ‘content’ - Differentiated audiences platform - Shareable and interactive - Increased web-traffic / measurable...