Presentació a la jornada "Un model de gestió per el segle XXI"

1. Un model de gestió per el
segle XXI
02.2012 1

2. .. dades:
•ROA ha caigut al 25% des del 65
•Diferències winners-losers
augmentades
•Index de caiguda, doblat: costa
mantenir el lideratge
•Intensitat competitiva ha doblat
•Beneficis de productivitat: cap a talent
i consumidors: deslleialtat
•Millores en infrastructures digitals
http://www.deloitte.com/view/en_US/us/About/Catalyst-for-
Innovation/Center-for-the-Edge/the-shift-index/index.htm 2

3. .. dades:
Key themes in the 2011 Index include:
•ROA (Return on Assets) performance continues its long-term
decline due to deteriorating firm performance
•Layoffs and other short-term measures taken by firms are not a
sustainable solution to improving long-term firm performance
•Connected individuals, not companies, are the ones harnessing
flows and have more power because of it
•Firms have untapped opportunities to reverse their declining
performance by embracing pull
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4. .. dades:
Porter (2010):
A big part of the problem lies with companies themselves, which
remain trapped in an outdated approach to value creation that has
emerged over the past few decades. They continue to view value
creation narrowly, optimizing short-term financial performance in a
bubble while missing the most important customer needs and
ignoring the broader influences that determine their longer-term
success.
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5. .. dades:
Hamel (2010):
Most organizations still manage according to principles
developed more than 100 years ago to foster discipline, control,
and efficiency above all else. Yet, to survive (much less thrive) in
an era marked by accelerating change, hyper-competition, the
commoditization of knowledge, and heightened accountability,
organizations must adopt a completely different set of
management principles and practices.
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6. tendències
1 : Connectivitat:
- Món 2.0, emergència de xarxes
- Disminució de costos de connexió: invasió d’amateurs
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Foto: ausnahmezustand-flickr

7. tendències
2 - Sostenibilitat:
- disminució recursos, preus energia..
- Cosmovisió : astronauta
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8. Es comença a parlar de:
Foto:arguez-flickr
“Big shift” – Hagel
“Great Reset” – Florida
“New capitalism” – Haque
“Radical management” - Denning
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9. .. i com responem, a tot això?
Foto: R064N-flickr
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10. ἀρετή
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11. L’esperit de
l’artesania
Foto: ludovicmailard-flickr 11

12. DouglasMcGregor
teoria Y
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13. push
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14. Today’s corporations are finding it more difficult to “control” their
employees and citizens. Control is the essence of push, and push is
breaking down.
That is not to say the ends always justify the means, but rather that
if you treat adults as grown-ups and give them sufficient leeway to
accomplish what you ask them to - without trying to control all the
ways they do it - then you’ll end up with a much better outcome
than if you treat them as children for whom every step must be
specified. This is particularly true when it comes to using knowledge
to create economic value.
–hagel, seelybrown, langdavison, The power of pull, 2010
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15. marc conceptual
pull vs push 15

16. marc conceptual
triangle virtuós
lideratge
projecte equip
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17. marc conceptual
Visió sistèmica
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18. marc conceptual
fluidesa
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19. sortides
El que cal no fer:
Foto: Renodesertfox-flickr
No més del mateix
No unnovation, no zombieconomy
No normes (push..) 19

20. sortides
The big shi ft: de empènyer a tivar: pull ente rprises
Afavorir pa ssió, serendipia, talent
flows, no st ocks
Outside – i n mindset
No outputs, outcomes!
Cicles de v alor
Resiliència
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Foto: tricky-flickr

21. els principis
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24. .. i moltes gràcies per el vostre temps!
josep.julia@bcn.auren.es
@pepjulia
677995830
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