A classroom presentation that looks at how a single brand can extend itself using the classic four - Brand Extension, Line Extension, Multibrand and Unique Brand.

1. BRAND MANAGEMENT
Brand Building Strategies – ITC Classmate

2. GROUP MEMBERS
 Pratikshya Mishra - 601
 Gaurav Matai - 667
 Neha Patwari - 668
 Tanushree Kulkarni - 671
 Reema Bhagia - 690
 Kanksha Raina - 712

3. BRAND : ITC

4. BRAND CATEGORIES

5. SUB-BRAND: CLASSMATE

6. 4 PRIMARY BRAND STRATEGIES
Line
Extension
Brand
Extension
Multi
Brands
New
Unique
Brands
Existing New
Existing
New
BRANDNAME
P R O D U C T C A T E G O R Y

7. BRAND EXTENSION
 Classmate Notebooks
 Classmate Pencils
 Classmate Pens
 Classmate Colours & Sketchpens
 Classmate Erasers
 Classmate Sharpners
 Classmate Geometry Box

9. LINE EXTENSION
 Line extension of Classmate Notebooks
 Classmate Notebook
 Classmate Longbook
 Classmate Drawing Books
 Classmate Graph Books
 Classmate Lab Practicals
 Classmate Notepad
 Classmate Minipad

11. MULTI BRANDS
 In Notebooks and Stationery
 PaperCraft

12.  In Colors and Drawing Stationery
 ColorCrew

13. NEW UNIQUE BRANDS
 Ashirwad
 Bingo

14. 6 OTHER STRATEGIES
 Corporate Umbrella Brands
 Product Umbrella Brands
 Mixed Brands
 Ranged Brands
 Co-Brands
 Ingredient Brands

15. THANK YOU