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3-part event created for Bizdom Cleveland as an entrepreneur's guide to marketing success. Session 1—The Marketing Assessment—focuses on how to analyze your company, allocate resources and build a strong core.
Startup Marketing Series: The Marketing Assessment
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(#CMWorld 14 presentation) We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough. Marketers must go beyond brand storytelling to deliver personalized, highly relevant communications across all channels, and connect their actions to marketing goals including subscribers, reach, website visitors, leads, sales and customer retention. TAKE-AWAYS: * Learn how gaps in talent, technology and strategy are impacting content marketers’ ability to maximize ROI. * Build integrated content marketing campaigns that take a scientific approach to success. * Discover tools and techniques to connect content marketing activities to bottom-line business results.
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Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but content marketers have largely dropped the ball when it comes to monitoring, reporting and improving performance. The key is to align content marketing KPIs with overall business goals, have a logical and well-documented process for updating and reporting results, and develop systems for turning data into intelligence and intelligence into action. Attendee takeaways: * Prioritize content marketing goals. * Identify Key Performance Indicators (KPIs). * Select the right analytics technology and tools. * Optimize your use of Google Analytics. * Turn data into insights and actions.
The Content Marketing Metrics That Matter (#CMWorld 2015)
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Content Marketing World 2016 Presentation: This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent. KEY TAKEAWAYS * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective.
Content Marketing in the Machine Age: How to Make Your Content More Automated...
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In early 2014, PR 20/20 began rolling out a proprietary, value-based pricing model—Point Pricing. Point Pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver. A point is a fixed unit of value, it is PR 20/20's value metric. Each project within a campaign is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates. Points are allocated by campaigns and goal type (i.e. brand, leads, sales, loyalty), and therefore always tied to performance. Points provide total transparency into pricing, progress, performance and resource allocation. This deck was presented at HubSpot's 2015 Partner Day.
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model
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[Keynote presentation from the May 2016 PRSA Strategic Collaboration Conference] The rate of technology innovation, along with massive shifts in consumer behavior, have revolutionized the industry and the job market. Corporate marketing departments, small businesses and agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business. Modern PR and communications professionals must have a clear understanding of how their actions impact organizational goals. These next-generation professionals are hybrids, who are able to perform across multiple disciplines such as analytics, automation, content marketing, and mobile and social networking. They provide integrated solutions that used to require multiple agencies or in-house professionals. But these hybrids are a rare breed. This session explores the industry’s growing talent gap, and the opportunity for PR and communications professionals to unlock their potential by evolving into prototype hybrid professionals. You’ll learn: - How technology innovation and shifts in consumer behavior are impacting career paths. - What traits define the hybrid professional. - How to connect PR and communications campaigns to bottom-line results. - How to advance yourself and your team.
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In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits.
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The velocity of change in the marketing industry is accelerating, but what we see today is elementary when we consider the potential of what comes next. This session provides a glimpse into the future of marketing, and the opportunities that exist for those who can harness the power of artificial intelligence and cognitive technology like IBM's Watson. They will be able to do more with less, run personalized campaigns of unprecedented complexity, and analyze massive data sets to predict outcomes. The opportunities are endless for those with the will and vision to transform the industry. Attendees will: - Learn what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. - Discover existing marketing technologies using artificial intelligence to make marketing more efficient and effective. - Get inspired to explore what’s possible for the future of marketing, as well as their businesses and careers.
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Recommended
3-part event created for Bizdom Cleveland as an entrepreneur's guide to marketing success. Session 1—The Marketing Assessment—focuses on how to analyze your company, allocate resources and build a strong core.
Startup Marketing Series: The Marketing Assessment
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(#CMWorld 14 presentation) We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough. Marketers must go beyond brand storytelling to deliver personalized, highly relevant communications across all channels, and connect their actions to marketing goals including subscribers, reach, website visitors, leads, sales and customer retention. TAKE-AWAYS: * Learn how gaps in talent, technology and strategy are impacting content marketers’ ability to maximize ROI. * Build integrated content marketing campaigns that take a scientific approach to success. * Discover tools and techniques to connect content marketing activities to bottom-line business results.
7 Steps to Becoming a Performance-Driven Content Marketer
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Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but content marketers have largely dropped the ball when it comes to monitoring, reporting and improving performance. The key is to align content marketing KPIs with overall business goals, have a logical and well-documented process for updating and reporting results, and develop systems for turning data into intelligence and intelligence into action. Attendee takeaways: * Prioritize content marketing goals. * Identify Key Performance Indicators (KPIs). * Select the right analytics technology and tools. * Optimize your use of Google Analytics. * Turn data into insights and actions.
The Content Marketing Metrics That Matter (#CMWorld 2015)
The Content Marketing Metrics That Matter (#CMWorld 2015)
PR 20/20
Content Marketing World 2016 Presentation: This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent. KEY TAKEAWAYS * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective.
Content Marketing in the Machine Age: How to Make Your Content More Automated...
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In early 2014, PR 20/20 began rolling out a proprietary, value-based pricing model—Point Pricing. Point Pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver. A point is a fixed unit of value, it is PR 20/20's value metric. Each project within a campaign is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates. Points are allocated by campaigns and goal type (i.e. brand, leads, sales, loyalty), and therefore always tied to performance. Points provide total transparency into pricing, progress, performance and resource allocation. This deck was presented at HubSpot's 2015 Partner Day.
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model
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[Keynote presentation from the May 2016 PRSA Strategic Collaboration Conference] The rate of technology innovation, along with massive shifts in consumer behavior, have revolutionized the industry and the job market. Corporate marketing departments, small businesses and agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business. Modern PR and communications professionals must have a clear understanding of how their actions impact organizational goals. These next-generation professionals are hybrids, who are able to perform across multiple disciplines such as analytics, automation, content marketing, and mobile and social networking. They provide integrated solutions that used to require multiple agencies or in-house professionals. But these hybrids are a rare breed. This session explores the industry’s growing talent gap, and the opportunity for PR and communications professionals to unlock their potential by evolving into prototype hybrid professionals. You’ll learn: - How technology innovation and shifts in consumer behavior are impacting career paths. - What traits define the hybrid professional. - How to connect PR and communications campaigns to bottom-line results. - How to advance yourself and your team.
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Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOU...
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOU...
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Origins of the Marketing Intelligence Engine (INBOUND 2016)
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Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot.
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Our target audiences are demanding video; it’s the way they prefer to consume content. Check out four trends to help you add video into your marketing strategy and tactics.
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Marketers must excel at bringing structure and meaning to numbers, and then be prepared to adapt strategies in real time based on the results (or lack thereof). In this HUG event, we’ll dive into the process of setting up a comprehensive tracking system, consolidating data into easy to understand visualizations, and generating concise, actionable reports that your team can use to quickly reallocate resources and drive results.
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Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, this fast-paced session will deliver a wealth of tools and tips designed to make an immediate impact on your business. Looking beyond the standard inbound marketing playbook, we'll dive into unique uses cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.
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[Originally presented at Content Marketing World 2017] Artificial intelligence is transforming content strategy, production and promotion, and opening up a world of possibilities for B2B marketers to drive efficiency and performance. Brands have the ability to tell data-driven stories at unparalleled scale using AI technology known as natural language generation, while machine learning, image recognition and natural language processing present the ability to personalize content and experiences like never before. This session gives you the tools and resources you need to create a competitive advantage through cognitive content marketing.
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Presented at Emarsys Evolution, Aug. 3, 2017 Consider how much time your team spends reviewing marketing analytics, generating data-driven insights and recommendations, and devising intelligent strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create. Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career. * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective.
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[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create. Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career. * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective.
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The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. In this session, Roetzer presents a high-level look at the industry trends driving transformation, and share insights into how your agency can evolve to meet demand and accelerate success.
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Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. But, they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands, and they do not recommend actions to improve performance. Humans are limited by their biases, beliefs, education, experiences, knowledge and brainpower. All of these things contribute to our finite ability to process information, build strategies and achieve performance potential. Algorithms, in contrast, have an almost infinite ability to process information. They possess the power to understand natural language queries, identify patterns and anomalies, and parse massive data sets to deliver recommendations better, faster and cheaper than people can. What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success.
Origins of the Marketing Intelligence Engine (SXSW 2015)
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Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. This infographic highlights some of our favorite findings.
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(#INBOUND14 presentation) Measurement matters now more than ever. Marketing executives and business leaders are drowning in data. They have access to powerful tools that produce endless streams of information about contacts, including visitors, leads and customers. However, data without analysis is simply noise. In this presentation based on Paul Roetzer’s new book, The Marketing Performance Blueprint, you’ll learn how to align marketing KPIs with overall business goals, bring structure and meaning to numbers, and adapt campaign strategies in real time based on results (or lack thereof). Roetzer also will share a theoretical model showing what’s possible for the future of campaign and marketing performance management.
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#INBOUND 14 agency track deck. Growth is the easy part. Attracting and retaining a profitable client base is the real challenge for agencies. As the demand for digital increases, many agencies are offering new services, evolving internal processes, and evaluating alternate revenue and pricing models. The presentation provides 15 actionable tips to maximize your agency’s profits in the new era of marketing services.
The Profitable Agency: How to Attract, Retain and Grow a Profitable Client Base
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The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance. * Learn how hundreds of marketers, executives, and entrepreneurs rate their marketing programs. * Drill into charts, data, and analysis from 27 profile fields and 132 assessment factors. * Compare your Marketing Score report to the benchmark findings. * Gain insight into critical questions to consider as part of your 2014 marketing strategy. * Discover how high performers excel in key marketing metrics. * Get 15 tips to improve your marketing performance About Marketing Score PR 20/20's Marketing Score is a free online marketing assessment tool designed to rate the strength of business and marketing foundations, forecast potential, and align expectations. The product was released into public beta December 2012. Marketing Score is based on the principle that every element of an organization, as it relates to marketing, can be divided into assets, neutrals, and escalators. Assets are strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to improve.
The 2014 Marketing Score Report: An Inside Look at How Professionals Rate The...
The 2014 Marketing Score Report: An Inside Look at How Professionals Rate The...
PR 20/20
3-part event created for Bizdom Cleveland as an entrepreneur's guide to marketing success. Session 2—The Scorecard—focuses on how to create a customized marketing performance dashboard.
Startup Marketing Series: The Scorecard
Startup Marketing Series: The Scorecard
PR 20/20
How to build campaigns, allocate resources, and drive performance with Marketing Score.
The Marketing Assessment
The Marketing Assessment
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Evolution of the Prototype Marketer: The Hybrids are Coming
Evolution of the Prototype Marketer: The Hybrids are Coming
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HubSpot Enterprise Capabilities (by PR 20/20)
HubSpot Enterprise Capabilities (by PR 20/20)
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In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
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Computer programmers hold hackathons to quickly build and improve software, so why can’t marketers do the same to unlock potential and drive performance? This fast-paced session delivers a unique planning framework to help you gain a new perspective on your strategies and campaigns. You’ll leave inspired by a collection of case studies and armed with a slew of resources you can use to accelerate your company’s success at all stages of the funnel. This session is for you if you want to learn how to build a performance-driven organization that exceeds ROI expectations and outpaces the competition. At the end of tis session you will be able to: 1. Prioritize and simplify your marketing goals. 2. Construct dynamic campaigns with the greatest probabilities of impacting business results. 3. Apply new technologies and processes to improve efficiencies and accelerate success.
The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...
The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...
PR 20/20
Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. But, they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands, and they do not recommend actions to improve performance. Humans are limited by their biases, beliefs, education, experiences, knowledge and brainpower. All of these things contribute to our finite ability to process information, build strategies and achieve performance potential. Algorithms, in contrast, have an almost infinite ability to process information. They possess the power to understand natural language queries, identify patterns and anomalies, and parse massive data sets to deliver recommendations better, faster and cheaper than people can. What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success.
Origins of the Marketing Intelligence Engine (SXSW 2015)
Origins of the Marketing Intelligence Engine (SXSW 2015)
PR 20/20
Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. This infographic highlights some of our favorite findings.
The State of Marketing—Talent, Tech and Strategy
The State of Marketing—Talent, Tech and Strategy
PR 20/20
(#INBOUND14 presentation) Measurement matters now more than ever. Marketing executives and business leaders are drowning in data. They have access to powerful tools that produce endless streams of information about contacts, including visitors, leads and customers. However, data without analysis is simply noise. In this presentation based on Paul Roetzer’s new book, The Marketing Performance Blueprint, you’ll learn how to align marketing KPIs with overall business goals, bring structure and meaning to numbers, and adapt campaign strategies in real time based on results (or lack thereof). Roetzer also will share a theoretical model showing what’s possible for the future of campaign and marketing performance management.
The Metrics That Matter: How to Build Performance-Driven Inbound Marketing Ca...
The Metrics That Matter: How to Build Performance-Driven Inbound Marketing Ca...
PR 20/20
#INBOUND 14 agency track deck. Growth is the easy part. Attracting and retaining a profitable client base is the real challenge for agencies. As the demand for digital increases, many agencies are offering new services, evolving internal processes, and evaluating alternate revenue and pricing models. The presentation provides 15 actionable tips to maximize your agency’s profits in the new era of marketing services.
The Profitable Agency: How to Attract, Retain and Grow a Profitable Client Base
The Profitable Agency: How to Attract, Retain and Grow a Profitable Client Base
PR 20/20
The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance. * Learn how hundreds of marketers, executives, and entrepreneurs rate their marketing programs. * Drill into charts, data, and analysis from 27 profile fields and 132 assessment factors. * Compare your Marketing Score report to the benchmark findings. * Gain insight into critical questions to consider as part of your 2014 marketing strategy. * Discover how high performers excel in key marketing metrics. * Get 15 tips to improve your marketing performance About Marketing Score PR 20/20's Marketing Score is a free online marketing assessment tool designed to rate the strength of business and marketing foundations, forecast potential, and align expectations. The product was released into public beta December 2012. Marketing Score is based on the principle that every element of an organization, as it relates to marketing, can be divided into assets, neutrals, and escalators. Assets are strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to improve.
The 2014 Marketing Score Report: An Inside Look at How Professionals Rate The...
The 2014 Marketing Score Report: An Inside Look at How Professionals Rate The...
PR 20/20
3-part event created for Bizdom Cleveland as an entrepreneur's guide to marketing success. Session 2—The Scorecard—focuses on how to create a customized marketing performance dashboard.
Startup Marketing Series: The Scorecard
Startup Marketing Series: The Scorecard
PR 20/20
How to build campaigns, allocate resources, and drive performance with Marketing Score.
The Marketing Assessment
The Marketing Assessment
PR 20/20
Evolution of the Prototype Marketer: The Hybrids are Coming
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PR 20/20
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Bringing Structure and Meaning to Numbers
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Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick Wins
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In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
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08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
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Presentation on how to chat with PDF using ChatGPT code interpreter
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naman860154
writing some innovation for development and search
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sudhanshuwaghmare1
The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
Details
Histor y of HAM Radio presentation slide
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vu2urc
Discover the advantages of hiring UI/UX design services! Our blog explores how professional design can enhance user experiences, boost brand credibility, and increase customer engagement. Learn about the latest design trends and strategies that can help your business stand out in the digital landscape. Elevate your online presence with Pixlogix's expert UI/UX design services.
Advantages of Hiring UIUX Design Service Providers for Your Business
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Pixlogix Infotech
With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
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Presentation on the progress in the Domino Container community project as delivered at the Engage 2024 conference
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This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
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Microsoft's Threat Matrix for Kubernetes helps organizations understand the attack surface a Kubernetes deployment introduces to their environments. This ensures that adequate detections and mitigations are in place. By covering over 40 different attacker techniques, defenders can learn about Kubernetes-specific mitigations and controls to deploy to their environments. In this session, we will explore the MS-TA9013 Host Path Mount technique, which is commonly used by attackers to perform privilege escalation in a Kubernetes cluster. Attendees will learn how attackers and defenders can: * Escape the container's host volume mount to gain persistence on an underlying node * Move laterally from the underlying node into the customer's cloud environment * Analyze Kubernetes audit logs to detect pods deployed with a hostPath mount * Deploy an admission controller that prevents new pods from using a hostPath mount
Breaking the Kubernetes Kill Chain: Host Path Mount
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Puma Security, LLC
MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
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Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
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Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
The Digital Insurer
Slack App Development 101
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In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
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This project focuses on implementing real-time object detection using Raspberry Pi and OpenCV. Real-time object detection is a critical aspect of computer vision applications, allowing systems to identify and locate objects within a live video stream instantly.
Real Time Object Detection Using Open CV
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An excellent report on AI technology, specifically generative AI, the next step after ChatGPT from Epam. Impact Assessments, Road Charts with fully updated Results and new charts.
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What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.
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HampshireHUG
Slides from the presentation on Machine Learning for the Arts & Humanities seminar at the University of Bologna (Digital Humanities and Digital Knowledge program)
Handwritten Text Recognition for manuscripts and early printed texts
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Maria Levchenko
Digital Global Overview Report 2024 Slides presentation for Event presented in 2024 after compilation of data around last year.
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Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
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[2024]Digital Global Overview Report 2024 Meltwater.pdf
Salesforce User Group HubSpot Overview
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Keith Moehring keith@pr2020.com @keithmoehring
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