significance of time and timeless press releases and its impact on strategic communications planning

1. By Pacharee Pantoomano at Brandnow.asia
What is the difference
between time and
timeless press releases

2. What is a press release?
A press release is a formal communication submitted to the news media outlets
by a company, organization, celebrity, charity and others. A press release can be
written or in a video format, the later is also called video news release (VNR). The
aim is to share information, issue an official statement, or publicly announce
newsworthy information for the target audience and the general public. Here are
some examples of press release types:
 Partnership
 Executive appointment
 Product launch
 Product update
 Business opening or closure
 Charitable fundraiser
 Crisis communications
 Award and other accolades
 JV and collaboration news
 General news
 Rebranding
 Mergers & Acquisitions

3. What is a time press release?
Launching of a brand or
products and services
Promotional period
such as Valentine's day
Crisis communications
Event press release
Grand opening
Company anniversary
This type of press release is associated with a specific
events that is sensitive to time and date. Some
examples are provided below

4. Awards and recognitions
Partnership or JV
announcement
Corporate social responsibility
White papers
Research findings
What is a timeless press release?
This type of press release is flexible within a certain timeframe because it is not tied to a specific date or
event. Some examples are provided below

5. YouTube
Facebook
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