#paidmedia #earnedmedia #publicrelations #mediarelations #mediarelease #pressrelease #advertising #advertorial

1. PRESS RELEASE ADVERTORIAL
VS

3. PRESS RELEASE ADVERTORIAL
A press release is a communication,
announcing a story or statement to the
public which is sent to reporters,
journalists or media publishers. They
can come from a business, organization,
government, charities, celebrities and
others.
An advertorial is an article that appears
online, in a newspaper or magazine. It is
designed to look and read like unbiased
journalistic content but is, in fact, a paid
advertisement. The content can be about
a product, a service, travel destination etc.
There is usually a notation that it is an
advertorial or sponsored content.
Earned Paid

4. PRESS RELEASE ADVERTORIAL
A press release is a communication,
announcing a story or statement to the
public which is sent to reporters,
journalists or media publishers. They
can come from a business, organization,
government, charities, celebrities and
others.
The brand has little to no control over how
the news will appear. It is at the discretion
of the editor. It is also possible that the
news is scrapped because of other
priorities
An advertorial is an article that appears
online, in a newspaper or magazine. It is
designed to look and read like unbiased
journalistic content but is, in fact, a paid
advertisement. The content can be about
a product, a service, travel destination etc.
There is usually a notation that it is an
advertorial or sponsored content
The brand has full control over the date
and time of publication and images that
will be included. The advertorial can also
be pinned in the publisher’s social media
and highlighted in its website
Earned Paid

5. PRESS RELEASE ADVERTORIAL

7. 92% of consumer
says they trust
earned media over
advertising
https://today.yougov.com/topics/resources/articles-reports/2019/11/05/92-consumers-trust-earned-media