BrandNow.asia sustainability credentials

1. BRAND NOW’S SUSTAINABILITY CREDENTIALS
FEATURING CASE STUDIES: USAID, SERVIR-SEA/NASA, SEED.UNO, RECOFT, LOCAL ALIKE
UPDATED MARCH 2023

2. A SELECTION OF BRANDNOW.ASIA VIDEOS
 How Brandnow.asia works with clients (ad-hoc, campaign, & retainer) https://youtu.be/igUU_F3hx7E
 What’s a story bank and how is it used in PR? https://youtu.be/-PKdQKHJKfY
 How to get max media coverage for a launch: https://youtu.be/Q4UGYAAaoaQ
 Four types of media to grow your business: https://youtu.be/Tg8QEMBBiAU
 Overview of how Brandnow.asia organizes a press event: https://youtu.be/JKCff5VLxIs
 How does Brandnow.asia work on press release? https://youtu.be/6IKs40rDx-s
 Crisis Communications: The Good, The Bad & The Ugly by Pacharee Pantoomano of Brandnow.asia:
https://youtu.be/1yMewTVezyg
 Crisis management checklist: https://youtu.be/RNI2ineYPPg
 Negative comments on social media? https://youtu.be/wfMKZBWIWQs
 What is executive & CEO branding? https://youtu.be/voW-PfPSJfU
 Click here to visit Brandnow.asia’s Youtube channel

3. HOW WE GET STARTED
KICK-OFF PLANNING
 During the kick off planning we address with
project manager the items to prep, tasks, and
timeline
 We’ll also review the available campaign
content (CI kit, graphics, photos and media
bank) available to the agency
 Review the message house, existing content
calendar and plan the story banks for the
period of the project
 From this meeting, the GANTT will be more
detailed for the rollout
 We do the calls every two to four weeks to
discuss the plan, rollout and performance of
release and public sentiment
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4. COMMUNICATING & MANAGING THE PROJECT
 Post kick off, we maintain communication via email,
Whatsapp and LINE group chat
 We update the GANNT with deadlines
 We also create a Google Drive which will house the
materials. Alternatively, the client can also provide us
with a link which our team can access
 Weekly, there’s a work in progress (WIP). You’ll
receive notification once this has been updated
 Internally, we use SmartTask.io to track our projects
and Monday is the day we do all the review

5. CASE STUDIES

6. Project Background: ADPC, USAID, NASA, along with GISTDA launched SERVIR-Southeast Asia, which is one of five global hubs under SERVIR. The
program builds on the successes of SERVIR-Mekong in using publicly available satellite technologies to support regional institutions, governments, and
communities as they address climate-related challenges, including disaster preparedness and response, food security, water resource and land management,
and air pollution. From 2014 to 2022, SERVIR-Mekong developed 21 decision support tools, trained over 1,500 people, mobilized $500,000 of additional
investment, and influenced the adoption of four policies to ensure that the 250 million residents of the Lower Mekong Region are better prepared to respond
to the impacts of climate change.
Scope:
 Create the event and manage the execution
 PR plan to support media relations
 Collaborated with multiple partners and suppliers
Solution mix:
 Communications strategy and event advisory
 Recommendations for pre-event production, during and post
 Event managements
 Press conference, release and media invitations
Results/Testimonials:
 50+ media clippings and social media mentions
“BrandNow supported us to organize the SERVIR-Southeast Asia launch event. We were very impressed with Brand Now’s innovating and problem-solving
capabilities. The team provided us with end-to-end solutions and even helped brainstorm creative ideas that added value to the event. They also successfully
helped us liaise with local, regional, and international media. BrandNow is a trustworthy, organized, resourceful, and solution-oriented agency and we look
forward to working with them again in the future,” said ADPC’s Communications and Public Affairs Lead, Ankit Joshi.
SERVIR - SOUTHEAST ASIA

7. USAID CLEAN POWER
Project Background: In April 2021, USAID Clean Power Asia hosted the renewable energy symposium and electric vehicle challenge to celebrate the
program's accomplishments and to markets closing. The US, Michael Heath, began by affirming the US commitment to fighting climate change under Biden’s
administration
Scope:
 Electric vehicle challenge required agency to source all EV vehicles
 Orchestrate the drivers and officials to arrive from multi-locations, pre-filming was required
 Symposium with top level US Embassy officials
Solution mix:
 Event planning and media engagement
 Recommendations for pre-event production, during and post
 Event managements and execution
 International satellite link for interviews and presentations
 PR and media relations
 References: Symposium and highlight reel
Results/Testimonial:
 A well executed pre to post event, a memorable event for all
 Introduction service and partnership program boosted awareness with key stakeholders.
"Brand Now Asia organized a successful electric vehicle roadshow and symposium for our closing event in April 2021, impressing stakeholders and setting a
high bar for similar events. They maintained regular communication with subcontractors, provided creative ideas for branding and communications, and
delivered well-written press releases, a well-designed infographic, and popular environmental slogan lollipop signs,” said Michael D. Wykoff the Former
Deputy Chief of Party of USAID Clean Power Asia, ABT Associates

8. SEED.UNO: INTL NGO
SEED story: The organization was founded at the 2002 World Summit on Sustainable Development in Johannesburg by UN Environment, UNDP and IUCN
as a global partnership for action on sustainable development and the green economy. SEED is based on the understanding that the promotion of social and
environmental entrepreneurship is pivotal for environmentally friendly and socially inclusive development and poverty reduction.
Brand Challenges:
 Awareness for SEED programs to enlist partners, stakeholder and applicants into the accelerator
 Time and budget constraints
Solution mix:
 Strategy & Advisory
 Analysis, Reporting
 Recommendations for improvements
 Localization of content
 Symposium
 Intro services and partnership program
 Webinar with partners
Results:
 PR campaign increased general awareness for SEED in the Thai market with 15+ news clippings
 PR Valued achieved for SEED symposium Bangkok 2020 : 9.45 MTHB
 Introduction service and partnership program boosted awareness with key stakeholders and consequently brought in more applicants to the SEED
program

9. RECOFTC
Background: Brand now has a long relation with RECOFTC and serve them for several occasions. RECOFTC is an international not-for-profit organization
with a vision of local communities actively managing forests in Asia and the Pacific to ensure optimal social, economic, and environmental benefits.
Scope:
 In September 23rd 2013: MOU signing ceremony between the Royal Forest Department and RECOFTC at the Royal Forest Department .
 In November 19th 2013: Media Relations support for The Third Regional Forum for People and Forests at The Imperial Queen's Park Hotel.
 In September 23rd 2014: Dr. Somsak Sukwong Public Lecture Adapting to climate change – how can we foster innovative ideas that work at Kasetsart
University Hotel.
 From July 8-10th 2015: for The pre-World Forestry Congress regional meeting on people and forests: Investing in local communities for sustainable
forests.
Solution mix:
 Event management
 Communications and event advisory
 Recommendations for pre-event production, during and post
 Event managements
 International satellite link for interviews and presentations
 PR and media relations
 Analysis, Reporting
 Recommendations for improvements
Results/Testimonial:
 PR Value achieved 20.5 MTHB
 A well executed pre to post event, a memorable event for all

10. LOCAL ALIKE
Project Background: Local Alike is a travel company that offers a wide range of community-based tourism and responsible tourism experiences. Their
excursions are fun and immersive. Travelers not only get to take part in off the beaten path experiences but also contribute to the preservation of
environment, culture, and local ways of life.
Scope:
 PR for Make A Day More Than A Day. The campaign aims to highlight the significance and worth of tourism in local communities to the younger
generation. Thai university students are invited to participate in a competition where they are required to create a one-day travel itinerary for a
particular province in the form of a poster or video, and respond to three accompanying questions.
 PR for Northern Delights - Local Alike -created three all-inclusive package travel deals to visit local communities in Chiang Rai and Chiang Mai, two
northern provinces in Thailand called “Northern Delights”.
Solution mix:
 PR and media relations
Results/Testimonial:
 1st campaign “Make A Day More Than A Day”: the total media value achieved - 488,863 THB
 2nd campaign “Northern delights”: the total media value achieved - 358,499 THB

11. RECYCLENOW.ASIA
IN HOUSE PROJECT WITH TRAINEES
Project Background: Recyclenow.asia found in 2018 by Pacharee Pantoomano for the
objective to encourage and promote ways in how people can reduce, reuse and recycle.
Scope:
 Video and social media posts to promote ways for Reduce, Reuse, Recycle.
Solution mix:
 Video series with interviews, discussed on various topics that relate to environment.

12. ABOUT BRANDNOW.ASIA

13. WHY IS BRANDNOW.ASIA THE RIGHT PARTNER
• A boutique marketing communications agency,
which is part of PRN network with 30+ agencies
around the world
• Experiences with both local & international clients
• To see some sample, please visit
 Highlight reel: https://youtu.be/KbFWaHw6Vz0
 Testimonials: http://www.brandnow.asia/clients-2/
 YouTube Channel: https://www.youtube.com/c/BrandNowAsia/featured
 Facebook: https://www.facebook.com/BrandNowAsia/
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14. SOME OF OUR CLIENTS: COMMERCIALS, NGO & INTL AGENCIES
• BlackBerry
• Brightcove
• Camilllian Home
• CITD
• Credolab
• e27
• Eatigo
• Echelon
• Elephant Parade
• evRiderz
• GMASA
• Grab
• Hipflat
• Honestbee
• Intersystems
• Italian Trade (ICE)
• JICA (Japanese govt)
• Ksher (fintech)
• Lalamove
• Lead Innovation
• Limelight
• LinkedIn
• Localalike
• Make a wish
• MoneyGuru
• Nokia
• PayPal
• Pinkoi
• Plan International
• Priceza
• RECOFTC (Forest)
• Recyclenow.asia
• Roojai
• Seagate
• Seed.uno
• Shopback
• Silverlake Mobius
• Soi Dog Foundation
• Superfood Peru
• Tealium
• UNHCR
• USAID Clean Power
• Verticurl
• Viber
• World Bank
• WeChat Pay
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15. PACHAREE PANTOOMANO
FOUNDER & MD, BRANDNOW.ASIA | CLICK HERE FOR LINKEDIN PROFILE
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Professional Highlights
• With 25+ years of industry experience, Pacharee delivers winning solutions for some of the world’s most influential brands, from brand management
to direct marketing to internal communications and community relations.
Relevant Experience
• Pacharee worked at Lucent Technologies Thailand as a Marketing Manager, supporting eight business units, supervised the customer satisfaction
program and collaborated with HR for the internal communications programs
• Pacharee was a Client Service Director at MDK Consultants (WPP agency) and supervise accounts such as DHL, Rolls Royce, Siam2you, Digital
Internet Factory, and Passionasia accounts.
• At Alcatel, Pacharee served as Marketing and Strategy Manager and supported the company’s 10 business units
• In 2004, she was Ford’s Brand Manager, where she formulated brand strategies, developed and executed integrated marketing communications
program for the C-car. She later moved to lead up the CRM department and supervised the call center, lead generation, market research and direct
marketing campaigns.
• In 2008, Pacharee set up her own agency and some of the clients include Reckitt Benckiser, adidas, Nokia, Merck
Personal Qualities
• Chairwoman of BNOW.org supporting business in networking and doing fundraising for local charities
• Advocate animal rights
• English, Thai and French
Education
• BA from The American University (Washington DC), International Relations and Economics
• MBA from University of Phoenix, Majored in Marketing

16. TEAM STRUCTURE
16
PP is MD
Mamm, A
Supervisors
PR/Project Support:
Wasu, Shane, Afafe,
Imaim, Sky
Writers and
translators: Elle
Admin/Accounting:
Siwanan
KP Online & Tech
support
Sky
Design & Ads
BD & Comm
Strategy: PP
Alyssa
Branding: Timi

17. THANK YOU
we look forward to supporting you
Brandnow.asia Team
+662 105 4217
Brandnow@brandnow.asia