Creating a Meaningful Brand

Slide 1: Hi!

Slide 8: Creating a meaningful brand.

Slide 9: Tired of marathon meetings dealing with the minutia of copy editing, visual identity and colour schemes?

Slide 12: Defining a brand

Slide 13: What is a brand?

Slide 21: It’s what they say it is.

Slide 22: > ♥

Slide 23: > ♥

Slide 24: Conclusion Your brand is what your stakeholders think, and feel about you.

Slide 25: Logic vs. Emotion

Slide 26: > Thinking

Slide 27: > 2 ways

Slide 28: > System 1

Slide 29: > System 2

Slide 32: Keith Stanovich University of Toronto

Slide 33: Canada Research Chair of Applied Cognitive Science at the Department of Human Development and Applied Psychology University of Toronto

Slide 34: > System 2

Slide 36: > logical

Slide 37: > slow

Slide 38: > effortful

Slide 39: > System 1

Slide 40: > intuitive

Slide 41: > quick

Slide 42: > effortless

Slide 43: > emotional

Slide 50: Logic leads to conclusions

Slide 51: Emotion leads to action.

Slide 52: Conclusion We decide to take action because of emotion, not logic. Even when we think we are using logic.

Slide 53: Search for meaning

Slide 56: What matters, therefore, is not the meaning of life general, but rather the specific meaning of a person’s life at a given moment.

Slide 57: Logotherapy

Slide 62: ENLIGHTENM VALIDATION ONENESS ENT ACCOMPLISH BEAUTY JUSTICE MENT SECURITY DUTY TRUTH FREEDOM HARMONY WONDER COMMUNITY REDEMPTION CREATION

Slide 63: VALIDATION

Slide 64: The recognition of oneself as a valued individual worthy of respect.

Slide 67: ENLIGHTENM ENT

Slide 68: Clear understanding through logic or inspiration.

Slide 71: ONENESS

Slide 72: A sense of unity with everything around us.

Slide 74: ACCOMPLISH MENT

Slide 75: Achieving goals and making something of oneself; a sense of satisfaction that can result from productivity, focus, talent, or status.

Slide 78: BEAUTY

Slide 79: The appreciation of qualities that give pleasure to the senses or spirit.

Slide 83: JUSTICE

Slide 84: The assurance of equitable and unbiased treatment.

Slide 87: SECURITY

Slide 88: The freedom from worry about loss.

Slide 90: DUTY

Slide 91: The willing application of oneself to a responsibility.

Slide 94: TRUTH

Slide 95: A commitment to honesty and integrity.

Slide 97: FREEDOM

Slide 98: The sense of living without unwanted constraints

Slide 101: HARMONY

Slide 102: The balanced and pleasing relationship of parts to a whole, whether in nature, society, or an individual

Slide 105: WONDER

Slide 106: Awe in the presence of a creation beyond one’s understanding.

Slide 109: COMMUNITY

Slide 110: A sense of unity with others around us and a general connection with other human beings.

Slide 112: REDEMPTION

Slide 113: Atonement or deliverance from past failure or decline.

Slide 116: CREATION

Slide 117: The sense of having produced something new and original, and in so doing, to have made a lasting contribution.

Slide 119: Conclusion People search out, and do things, that create meaning in their lives.

Slide 120: 2 examples

Slide 121: ENLIGHTENM VALIDATION ONENESS ENT ACCOMPLISH BEAUTY JUSTICE MENT SECURITY DUTY TRUTH FREEDOM HARMONY WONDER COMMUNITY REDEMPTION CREATION

Slide 122: HARMONY

Slide 125: 44% cite financial worries as biggest source of stress

Slide 127: We need a third place

Slide 129: 49¢ $3.40

Slide 130: BEAUTY COMMUNITY

Slide 133: People will pay more for beautiful things.

Slide 136: CRAPPY!

Slide 137: STILL USING THEM

Slide 140: $129 $399

Slide 141: Conclusion Brands based on deep human understanding can create business “success”.

Slide 142: ♥

Slide 143: Thank you

Slide 144: www.abeautifulexperience.com