1. Tools to Speed Up
Your SEO Efforts
Minh Nguyen
Vice President of Search, WrightIMC
March 11, 2014

2. Essentials
• Analytics
– Use data to drive decisions.
• Microsoft Excel and/or Google Docs
– Excel for Ninjas by Distilled
– ExcelEverest.com
• Staying Up-to-Date
– Feedly
• Google Algorithm/Updates
• Search News
• Forums
– Meetups / Conferences

3. Keyword Research

4. My Go to Keyword Research Tools
• AdWords Keyword Planner
• SEMRush
• Analytics / GWT
• UberSuggest.org
• Mergewords.com
• Moz’s Keyword Difficulty Tool
• Social media

5. Goals for Keyword Research
• Site Structure
• Money Terms
• Content Ideas
• Orphaned Keywords
– Term(s) without a Targeted Page
• Orphaned Pages
– Targed Page(s) without a Keyword

6. Build a List
Build a Master Keyword List

7. Keyword History - SEMRush
Find keywords you lost in the past and get them back.

8. Competitive Data - SEMRush
Don’t forget to enter in your competitor’s sites to see what they’re doing.

9. Find Ideas and Money Terms
Filter keywords and find keywords that you rank in the top 20.

10. Find Ideas and Money Terms
• Using Analytics Search
• Regex Filter Using:
– (who|what|when|why|where|how|?)

11. Find Ideas and Money Terms
• Put competition, social sites and/or any
industry related site into Google K/W Planner:
• More Ideas on: http://www.advancedwebranking.com/blog/google-
didnt-want-us-to-use-the-keyword-planner-this-way/

12. Find Ideas and Money Terms
• Use FAQ, Social Media to Cull Ideas/Topics:

13. Tracking – Advanced Web Ranking
• Accurate Ranking Data
• Unlimited Keywords
– May Need Proxy Servers
• Additional Monitoring Tools
• Analytics Integration
• Extremely Affordable
• Hands down the best rank tracking software
out there

14. Get it Free
http://www.advancedwebranking.com/special-offers.html
• Lifetime License w/ 1 Year Updates
• Write a Blog Post

15. Site Audits

16. Fundamentals
• Establish a Baseline
• Don’t rely just on Tools. Manually check:
– Usability / User Experience
– Accessibility
– Compatibility
– Structure
• Competition
• Formulate a Strategy

17. Data Gathering
• Screaming Frog
• Google Webmaster Tools
• Moz
• RavenTools

18. Use a Checklist
• bit.ly/audit-checklist.

19. Link Research

20. Tools
• Link Research Tools (LRT)
– Strategy
– Penalties
– Missing Links
– Competitive Link Building
– 15+ Link Tools
• Other Tools:
– Majestic SEO (Deep dive of links)
– Open Site Explorer (Quick and easy)

21. Quick Link Profile
Link Profiles allows you to create baselines, assess the landscape and judge
your competition.

22. Easy Competitive Link Building - LRT
• Broken Pages on Your Site that has Links
• Links that your competitors have that you don’t
• Common Links shared between competitors
• Find Where Your Competitors are Linking
• Link Prospecting Tool
• Find Best Pages to Get a Link From on a Site

23. Identify Bad Links - LRT

24. Local Citations
• WhiteSpark Local Citation Finder

25. Local Citations
• Getlisted.org
• UBL.org
• Yext.com

26. Content

27. Content Optimization
• Moz
• RavenTools
• Copyscape

28. Content Optimization - Moz

29. Content Optimization - RavenTools

30. User Experience
• User Behavior: Lucky Orange
• Split Testing: Analytics
• Readability: Flesch Score
• User Testing: Minions | 4qsurvey.com
• Scanible:
– Headlines
– Lists
– Pictures

31. Campaign Management

32. RavenTools
• Tracks Link Building Efforts
• Baselines
• Tasks
• Documentation

33. Top Picks on a Budget
• MajesticSEO: $50 / mo
• Moz/RavenTools: $99 / mo
• SEMRush: $70 / mo
• Honorable Mentions:
– Link Research Tools - $129 / mo
– Advanced Web Rankings: “Free” | $99 (one time)
– Whitespark Local Citation Finder: $20 / mo
– Screaming Frog - $99 (one time)

34. Takeaways
• Don’t rely on tools for everything
• Do use tools on Competitors when you can.
• Do find other creative ways to use the tools.
• Do experiments and let data drive decisions.

35. Minh Nguyen
minh.nguyen@wrightimc.com
linkedin.com/in/MinhSNguyen