Social Commerce is a hot topic in digital marketing these days with a lot of questions about the opportunities available to brands through Facebook and how to capitalize on them now. Vikram Sharma, CEO of ShopLocal, the retail division of PointRoll, along with Adgregate Markets, the leading social commerce solutions provider, discuss many aspects of Social Commerce including: • Social commerce as a component of your Facebook strategy • Future trends in social commerce • Social commerce vs. e-commerce as a channel • Marketing tools that tie directly into the Facebook social graph • The new ShopFans 2.0 social promotion features • How marketers can generate ROI in Facebook

1. Social Commerce: What Now? A Webinar Hosted by Adgregate Markets and ShopLocal

2. “Tapping into customer social profile and social graph data—technology available today—will be a key competitive advantage for retailers in the coming year.” —Liza Hausman, VP of marketing at Gigya, November 2010 “Retailers who use [collaborative shopping] tools cite benefits including increased conversion rates,higher average order value and decreased returns.” —Social Commerce: Personalized and Collaborative Shopping Experiences,eMarketer, January 2011 The Importance of Social Media

3. Consistent, Contextual… Cross-Channel Experiences

4. Facebook Pages

6. Facebook Ads Facebook Ads

7. Facebook Ads: Optimized for Demographics & Location Top offer for women over 30, in New York Top offer for women under 25, in New York Top offer for women under 25, in Dallas Same city, different demographics = different top offers Same demographics, different city = different top offers

8. Facebook Places & Deals: Consumer Experience Facebook Deals

9. Social Distribution On Your Website

10. Where People Are Drive Traffic Contextual Extend Distribution

11. Social Commerce is Hot “If I had to guess, social commerce is the next area to really blow up.” - Mark Zuckerberg, Chairman & CEO Facebook (August 2010)

12. Fans become advocates and influencers to their friends Assuming you have 100k Fans each averaging 130 Friends1 … Your Fans influence 13 million potential customers in Facebook The Power of Friends If you have 100k Facebook Fans They have ~13 Million Friends Friends of Friends = Everyone in Facebook 1Facebook Company Statistics

13. Some of Our Clients

14. Group Deals 1. Retailer promotes deal with wall post to all fans Acquire and convert new customers - friends of fans Forces viral distribution of deals To unlock deal, fans must share with friends To unlock deal, fans’ friends must share with additional friends All fans and friends must install ShopFans app enabling tracking and follow-up communication Optional deal limits Maximum redemptions Limited time offer Individual unique coupon codes 2. Fans see deal in ShopFans Group Deals tab Old NavyJust in time for Valentine’s Day, 30% off any purchase for you and your friends. Today only! apps.facebook.com/oldnavyshop/

15. Group Deals cont’d Isabella WoodWow… enjoy this great deal! Old Navy Group Deal apps.facebook.com/oldnavyshop/ Just in time for Valentine’s Day, 30% off any purchase for you and your friends. Today only! 3. Fans allow app to share deal with friends 4. Friends of fans see deal in news feed (with link back to deal app, continuing viral distribution) 5. Deal unlocked

16. Wish List / Registry Create and share wish lists so your friends can comment or purchase the perfect gift Can be integrated with client wish list / registry or independently developed by Adgregate

17. Ratings/Reviews Ratings and reviews have been proven to lift conversion rates and interaction Ratings and reviews can be integrated with client system or popular 3rd party vendors such as Power Reviews and BazaarVoice

18. Gift to a Friend Ability to purchase gifts for a friend Birthday Just Because Anniversary Congratulations Friend receives wall post and email notifications to enter their shipping address

19. Flash Sale Reward fans with flash-sales of deeply discounted items Combine with Purchase Notifications to drive awareness of promotion

20. Purchase Notification Enable purchase notifications within fan newsfeed with in-wall purchase capability Drive viral distribution and awareness of friends’ purchases or special offers

21. Brand Extension Launch ShopFans storefronts across multiple facebook pages with custom branding or skinning Empower affiliates to host your ShopFans store

22. Social Badges Social badges can be used for contests, giveaways, or to reward loyalty with a fun experience for fans Could be integrated into client’s loyalty program so badges are “earned” with purchases, shares or likes Add a fun and social way for fans to interact with your store and brand

23. Loyalty Program Integrate client’s loyalty program Incentivize customers to purchase with loyalty programs Sign-up new customers to join loyalty program

24. Pre-order / Sales Ticketing Facebook Like/Share Video / Media Mobile Social Commerce

26. Guaranteed safe & secure

27. Allows users to stay on publisher website

28. Fits any real-estate, expandable option1. Browse & Add to Cart 2. Shipping & Billing 3. Secure CC Payment

29. Q & A Download the whitepaper: How to Turn Conversations into ConversionsTMwww.adgregate.com/whitepaper Thank You For More Information Please Visit: www.adgregate.com or www.aboutshoplocal.com or Contact: Vikram Sharma- vsharma@shoplocal.com Sharon Kelly- sharon@adgregate.com Jeremy Stayton– jeremy@adgregate.com