Presenter: Krystal O’Connor (@kocotech) Session Description: If you’ve ever considered having a video podcast or holding a Google Hangout on Air (HOA), this session will cover the benefits to having a live video counterpart to your audio or video show, and how you can leverage video even for a primarily audio podcast to connect with your community. This session will cover how to conduct effective Google Hangouts On Air as well as working with on-demand video, best encoding practices, and giving your viewers every possible way to watch your show. Category: Video/Podcasting Takeaways: Learn how video can help grow your community through face to face live sessions, and reach into one of the largest video networks around, YouTube. Step by step, learn how to create a Google Hangout On Air from scheduling to inviting, having guests, utilize apps inside of Hangouts, and conduct the event. Also covered will be how to obtain an offline copy of the video for editing, as well as publishing (answering questions such as should I host audio and video on the same podcast feed?) and distribution of the event for on-demand.

1. Taking
Podcas.ng
into
the
Video
Space
•••••••••••••••••••••••••••••••••••••••••••••
with
Live
Events

2. With:
•••••••••••••••••••••••••••••••••••••••••••••
Krystal
O’Connor

3. • I
come
from
a
tech
background,
with
a
degree
in
computer
systems
&
network
technology
• Worked
in
the
web
hos.ng
industry
prior
to
moving
to
the
podcas.ng
space
• Currently
work
for
Libsyn,
a
podcast
hos.ng
company
• Recurring
guest
on
Libsyn’s
The
Feed,
having
also
appeared
on
The
Podcasters’
Roundtable
&
currently
co-­‐host
Libsyn
Live,
a
monthly
Google
HOA
based
Q&A

4. What is a Google
Hangout On Air?
Google
HOA
is
a
live
video
plaOorm
that
allows
you
to
enlist
up
to
10
par.cipants
and
unlimited
viewers.
It
is
based
out
of
the
Google+
network,
but
does
not
require
the
viewer
to
have
Google+
to
watch.

5. Why Do Video as a Podcast: Ray Ortega
“I
use
G+
HOA's
for
Podcasters'
Roundtable
because
they
are
a
great
way
of
easily
gathering
mul.ple
guests
(up
to
10)
on
to
a
single
video
call
and
have
a
conversa.on
that
anyone
can
view
live.
I
especially
love
the
Event
Page
integra.on
which
allows
me
to
invite
my
"circles"
to
RSVP
to
each
broadcast.
Because
viewers
are
signed
up
via
their
G+
accounts,
they
get
a
reminder
when
the
stream
is
star.ng
and
in
my
opinion
this
is
a
huge
reason
why
I'm
able
to
draw
rela.vely
big
numbers
for
a
live-­‐stream
(50-­‐100
oen
with
less
than
24
hours
no.ce).
As
a
producer,
you
get
some
nice
controls
over
audio
se_ngs
and
camera
switching
among
other
elements
that
help
you
create
a
fun
viewing
experience.
And
of
course
each
HOA
is
automa.cally
recorded
and
archived
on
your
YouTube
channel.
For
podcasters,
HOA's
are
an
easy
way
to
get
started
in
video,
live-­‐streaming
and
YouTube
at
the
same
.me.
That's
a
lot
of
birds
with
one
stone
;)”
-­‐-­‐
Ray
Ortega,
The
Podcasters
Roundtable

6. Why Do Video as a Podcast: Remi Lavictoire
“I
think
there’s
tremendous
power
in
using
Google
Hangouts
on
Air,
but
it’s
important
to
determine
if
the
content
will
be
of
use
and
relevant
to
your
audience.
For
our
show,
The
Sci-­‐Fi
Movie
Podcast,
we
don’t
really
have
a
use
for
video
in
our
podcast
because
we’re
just
3
people
talking.
A
Hangout
would
be
very
handy
if
the
goal
is
to
share
informa.on
that
needs
to
be
seen.
Screen
sharing
is
one
example
of
where
Hangouts
On
Air
is
great.
If
your
audience
needs
to
see
your
content,
Hangouts
is
great.
If
your
content
is
audio
based,
Hangouts
might
not
be
necessary.
Hangouts
are
also
great
for
ge_ng
real
.me
input
during
the
show,
and
if
that’s
important
to
the
audience,
it
can
add
a
great
dynamic.
For
content
with
a
visual
element
or
real
.me
interac.on,
Google
Hangouts
can
be
a
great
addi.on
to
your
plaOorm.”
-­‐-­‐Remi
Lavictoire,
the
Sci-­‐Fi
Movie
Podcast

7. Why Do Video as a Podcast: Libsyn Live
• Libsyn
already
had
an
audio
show
called
The
Feed,
but
the
purpose
of
The
Feed
was
to
really
talk
about
podcas.ng
news
&
trends
• We
saw
an
opportunity
to
engage
the
community
in
a
live
Q&A,
giving
podcasters
access
to
the
Libsyn
social
and
technical
teams
• Libsyn
Live
was
born,
a
live
Q&A
with
podcasters
to
answer
any
podcas.ng
ques.ons
• Google
HOA
allows
for
an
easy
way
to
stream
the
video
with
par.cipants
from
all
over,
&
display
screen
shares,
device
walk
through’s,
even
other
videos
during
the
show
• Video
is
auto-­‐published
to
YouTube,
and
it
gets
downloaded,
edited,
and
released
to
iTunes
as
an
audio
&
a
video
show

8. Why Do Video as a Podcast: Libsyn Live

9. Show Driver, or Show Supplement?
Will
this
Google
HOA
become
the
meat
and
potatoes
Basis
For
Your
Show
of
your
show?
• Do
you
want
to
always
do
your
show
live
first
in
Google
HOA,
then
take
that
content
and
redistribute
it
out
to
your
podcast
feed?
• Are
you
looking
to
build
recurring
engagement
DURING
your
show?
• Would
you
use
this
as
a
way
to
bring
guests
onto
your
show?
• Do
you
need
a
way
to
show
something
to
the
audience,
such
as
a
product
review
or
unboxing,
screen
sharing,
or
if
you
cover
a
lot
of
live
events
Would
you
use
Google
HOA
as
a
way
to
provide
special
content
for
your
show?
Supplement
to
Exis.ng
Show
• Host
a
monthly
Q&A
(ala
Libsyn
Live)
• Host
a
recurring
HOA
where
you
invite
your
listeners
onto
the
show
• Holiday
specials
• Major
events
(trade
shows)

10. The Workflow
Google
HOA
Audio
Feed
Video
Feed
Social/Web
Distribu.on

11. Let's Talk Setup -­‐
Ligh6ng
Your
doing
video
now!
We
don't
just
talk
mic's
and
webcams,
we
talk
ligh.ng.
The
most
important
piece
to
ligh.ng
is
to
make
sure
you
are
ligh.ng
the
face.
'Bouncing'
light
can
be
helpful
to
prevent
glare,
whiteout,

12. Let's Talk Setup – The
Camera
Logitech
C910
Don't
go
crazy
spending
thousands
on
4K/3D/Stabilized
with
Tripod
camcorders.
Almost
every
scenario
can
be
accommodated
with
a
great
web
cam,
at
a
frac.on
of
the
cost.
Logitech
has
some
of
the
most
recommended
webcams
on
the
market,
topping
out
at
$99.99.

13. Let’s Talk Setup – The
Mic
In
the
podcas.ng
world,
the
microphone
is
one
of
the
single
most
talked
about
and
scru.nized
piece
of
hardware
associated
with
pu_ng
on
an
audio
show.
The
microphone
is
s.ll
the
single
most
important
piece
of
hardware.
If
your
audience
can’t
hear
you
or
understand
you,
the
rest
is
all
for
not.
You
don’t
need
to
spend
hundreds
of
dollars
on
a
great
mic!

14. SeUng Up Your First Google Hangouts On Air
• So
now
we
have
a
general
workflow…
• We
know
a
litle
about
hardware…
• We
know
a
litle
about
how
we
might
implement
this
into
our
show…
• So
how
do
we
setup
our
first
Google
Hangout
on
Air?

15. Star6ng & Broadcas6ng Your Hangout
• The
.me
has
come,
your
show
is
about
to
go
live.
• Give
yourself
.me
before
your
scheduled
broadcast.
• You
aren’t
live
un.l
you
hit
the
big
buton,
so
get
yourself
setup
and
setled
first.
• Don’t
forget
your
lower
thirds!
• Smile
for
the
camera,
hit
the
buton,
and
*have
fun*.

16. A[er the Hangout is
Over…
Once
your
hangout
is
done,
YouTube
gets
to
work.
The
video
is
automa.cally
sent
to
YouTube
for
processing.
Once
done
processing,
you
can
download
the
video,
make
it
private
or
public,
add
it
to
playlists,
and
so
on.
It
is
at
this
point
that
you
can
download
the
MP4.

17. Now what?
You
have
your
show
in
three
places:
• On
G+/YouTube
• On
your
computer
as
a
video
• On
your
computer
as
audio
It
doesn’t
end
here!
It’s
.me
to
get
your
show
marketed
to
the
on-­‐demand
crowd.
• Embed
on
your
site
• Share
to
Facebook,
Twiter,
networks
where
your
audience
lives
• Reshare
older
episodes!
• Respond
to
comments
on
your
video
Lastly,
plan
your
next
hangout!

18. Ques.ons?
Comments?
•••••••••••••••••••••••••••••••••••••••••••••

19. Thank
You
for
Joining
Me
Today!
Follow
me
on
Twiter
@kocotech
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sure
to
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Month:
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